What Darlux does

Darlux provides solar light control systems for residential, professional, and corporate settings. Its products include blinds, shades, awnings, and resin panels with manual or automated controls. The company conducts environmental assessments to tailor solutions based on light, temperature, and acoustics. Darlux is an authorized distributor of Hunter Douglas and operates showrooms featuring full-scale installations and design options.

Name

Darlux

Legal name

Darlux

Website

https://www.darlux.com.ar

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Darlux offers window coverings and shading solutions, including Luxaflex blinds and Luminette shades.

Ownership category

akta.pro rank

Product category

Window Treatment and Solar Light Control Solutions

akta.pro primary industry

Motorized Shades, Blinds & Curtain Automation (HSAHADAD)

Keywords

• Window treatment solutions
• Solar light control systems
• Custom curtains and blinds
• Motorized window coverings
• Exterior awnings and pergolas

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Hunter Douglas Window Treatments): Darlux sells a comprehensive range of Hunter Douglas window treatment products including curtains, blinds, shades, outdoor awnings, and pergolas. Products are sold through showrooms and on-site consultations. Pricing is quote-based, customized to each project.
2. Professional Installation Services: The company provides professional on-site installation of all products, including complex installations. This service is bundled with product sales as an integral part of the customer experience.
3. Consulting and Advisory Services: Advisors, designers, and technicians provide specialized consulting for space analysis, light measurement, acoustic analysis, temperature calculation, and product selection. Targeted at residential, professional (architects/interior designers), and corporate clients.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Darlux is an authorized Hunter Douglas Priority Dealer in Argentina that sells, advises on, and professionally installs solar light control systems for residential, professional, and corporate clients. The product range includes curtains (roller, cellular/Duette, Silhouette, Pirouette, Luminette, vertical, panel, traditional Italian fabrics), blinds (aluminum and wood horizontals, exterior venetians), awnings (projecting, vertical, freestanding, and the air-purifying Toldo Green), pergolas (Isla Romana, Isla Alumina, Folding), and skylight/roof protection systems — all optionally integrated with the PowerView wireless smart motorization platform.

Product overview

Darlux is a Hunter Douglas authorized dealer and Priority Dealer specializing in solar light control systems, serving residential, professional (architects and interior designers), and corporate clients. The product portfolio comprises Hunter Douglas proprietary window treatments organized into five core categories: Cortinas (roller, cellular/honeycomb, silhouette, pirouette, luminette, vertical, panel, and traditional Italian fabrics), Persianas (aluminum and wood horizontal blinds, exterior venetians), Toldos (projecting, vertical, freestanding, and air-purifying Green awnings), Pérgolas (Isla Romana retractable fabric, Isla Alumina aluminum slat, and Folding wall-mounted pergolas), and Protección de Techo (skylight and roof window solutions). The portfolio centers on the PowerView wireless motorization platform enabling smart home integration with Alexa, Apple HomeKit, and Google Home. Additionally, Darlux offers complementary services including professional installation, Design Center showroom experiences, custom design consultations, and glass enclosure systems for outdoor space optimization.

Differentiator

Problem solved

Functional benefit

Brands

• Design Center: A sensory experience concept showroom for interior designers, architects, and clients to explore Darlux products in real scale, installed and functioning.

Products and services

• Cortina Duette Honeycomb-structured cellular curtain providing thermal insulation, reducing summer heat by up to 80% and winter heat loss by up to 45%, with sound absorption of up to 45%. Available in 11 collections with 37 colors. Designed for residential and commercial spaces requiring energy efficiency and acoustic comfort.
• Cortina Silhouette Adjustable S-shaped fabric vanes suspended between translucent sheer panels for soft light filtering, UV protection (up to 87% open, 99% closed), and daytime privacy. Available in 17 colors across 7 collections with 2" and 3" vane options. Targeted at homeowners seeking elegant light and privacy control.
• Cortina Pirouette Three-layer floating fabric vanes using exclusive Invisi-Lift cordless technology for elegant light and privacy control. Offers translucent and opaque fabric options in 7 collections with anti-static polyester treatment. Designed for homeowners seeking a modern, cordless window shading solution.
• Cortina Luminette Vertical fabric vanes between sheer panels combining traditional curtain elegance with modern blind functionality. Maximum width 4.87m, height 3.04m. Blocks up to 99% UV rays. Available in 70+ color combinations across 7 collections. Targeted at residential and commercial clients with large windows or sliding doors.
• Cortinas Verticales Vertical slat curtains for large windows with new exclusive hardware design. Manual or motorizable operation. Available in translucent to opaque fabric options. Suitable for residential and commercial applications with large windows or sliding doors.
• Paneles Orientales Panel curtain system sliding on tracks for large openings and sliding doors. Combines up to 4 different fabric collections in one curtain. Offers lateral, bilateral, or central opening options with up to 5 privacy levels. Designed for modern interiors with large glass surfaces.
• Cortinas Tradicionales en Telas Italianas Italian fabric curtains presented at Milan Fashion Week combining artisanal tradition with advanced Hunter Douglas technology. Fabrics include 100% natural linen, polyester, and recycled polyester. Finish options: Waves, Tabs, or Pleats. Manual or motorizable with Touch Motion. Targeted at premium residential projects.
• Cortina Roller Quantum Versatile roller blind with exclusive robust mechanism for large windows up to 540cm wide and 800cm high. Winner of IF Product Design Award 2012. Options include HDgreen PVC-free/VOC-free fabrics, manual chain, motorized, or PowerView operation. Child Safety certified. Suitable for residential and commercial spaces requiring large-format coverage.
• Cortina Roller Twinline Double-layer eclipse-style roller with alternating translucent and opaque horizontal stripes for light control. Reduces UV rays by up to 90%. Available in 3 opacity levels with motorized option. Designed for homeowners seeking adjustable privacy and light filtering.
• Cortina Roller Shadesign Printed roller collection with 50 seasonal patterns (spring, summer, autumn, winter) inspired by natural elements and Nordic simplicity. Printed on GreenScreen Seatex fabrics made from recycled ocean plastics. Compatible with Etherea environment simulator. Targeted at design-conscious residential clients.
• Cortinas Horizontales de Aluminio Aluminum slat blinds in 16mm, 25mm, and 50mm widths. Made with 95% recycled aluminum. Greenguard certified. Options include fabric tape, perforated slats, manual, motorized, or PowerView automation. Compatible with Alexa, Apple HomeKit, and Google Home. Suitable for residential and commercial spaces.
• Cortinas Horizontales de Madera Natural wood slat blinds (Basswood or Bamboo) with 50mm slat width for warmth and UV protection. Manual, motorized, or PowerView automation compatible. Targeted at residential clients seeking natural material aesthetics.
• Venecianas de Exterior Exterior aluminum venetian blinds with 80mm slats for minimal heat transfer and low shade factor. Motorized 220V 50Hz operation for slat orientation and raising/lowering. Guides via tensor or channel systems. Designed for exterior commercial and residential applications.
• Toldo Proyectante Retractable arm awning with 9 model options for residential and commercial exterior protection. Rigid structure with minimal oscillation. Wall, ceiling, or beam mounting. Fabrics: acrylic, fiberglass with PVC, polyester with PVC, PVC. Manual or motorized operation.
• Toldos Verticales Vertical exterior awnings for galleries, balconies, and partially covered terraces. Multiple positions for light regulation. Steel cable or stainless steel rod guides. Manual or motorized operation.
• Toldo Gemini Self-supporting freestanding awning requiring no wall or ceiling attachment. Maximum dimensions 6m line by 3m projection, 3m height. Covers up to 36m². Optional integrated LED strip lighting. Manual or motorized. Suitable for terraces and outdoor commercial spaces.
• Toldo Green World's first air-purifying awning using Pureti NASA-developed titanium dioxide nanotechnology. Activated by sunlight, converts pollutants (NOx, SOx, COVs) into harmless substances. Reduces nitrogen dioxide by 55%, mold by 60%, with 70% self-cleaning effect. Red Dot Award 2025 winner. Available in 7 colors. Targeted at residential and commercial clients seeking air quality improvement.
• Isla Romana Self-supporting aluminum pergola with retractable roman-style fabric cover. Provides thermal comfort and light control with protection against sun, wind, and rain. Optional integrated lighting, motorization, and climate sensors. Suitable for residential terraces and commercial outdoor spaces.
• Isla Alumina Self-supporting aluminum pergola with retractable aluminum slats tilting up to 135°. Covers 31.5m² with 23 color options and RGB LED lighting. Weather-resistant with integrated motorization. Targeted at premium residential and commercial outdoor spaces.
• Folding Pergola Wall-mounted retractable pergola covering up to 70m² with adjustable inclination 5°-30° for water drainage. 20+ structural colors, technical fabrics, optional front/side enclosures. UV-blocking fabric filters up to 99% of rays. Smart home compatible. Suitable for residential and commercial spaces including restaurants and rooftops.
• PowerView Motorization Wireless smart home motorization system for Hunter Douglas curtains and blinds. Winner of Red Dot Design Award 2016. App control (Apple iOS/Android), scene scheduling, sunrise/sunset automation. Generation 3 compatible with Alexa, Apple HomeKit, Google Home. Available in 10 Pebble Remote colors plus new wood versions. Targeted at residential and commercial clients seeking automated window treatment control.
• Lunero ZipLine Skylight and roof window roller blind with ZipLine technology for total blackout. Maximum 3m width by 4m height. 23 color frame options. Blackout, Screen, or Soltis fabric options. Always motorized with optional climate sensors and remote control. Designed for residential and commercial skylights.
• Airomatic Gas-damped ceiling and skylight covering system keeping fabric taut. Discrete contemporary design with UV protection and weather resistance. Simple installation without additional structures. Ideal for skylights, winter gardens, glass roofs.
• Cerramientos Plegables de Vidrio Foldable glass enclosure system for balconies, galleries, winter gardens, and quitchens. Enables year-round use of outdoor spaces. Also serves as room dividers or replacement for traditional frames. Targeted at residential clients seeking year-round outdoor space utilization.

Quantifiable outcome

• Reduces summer heat entry by up to 80% (Duette® Architella)
• +10 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• Hunter Douglas Argentina S.A.coreChannel Partner/ Reseller/ DistributorDarlux is a designated Priority Dealer (highest-tier authorized distributor) of Hunter Douglas in Argentina. The company sells the full Hunter Douglas product line including Roller, Minipersianas, Romanas, Panel Oriental, Duette, Silhouette, and outdoor awnings. Hunter Douglas is the world's leader in window treatments with over 100 years of innovation. All legal terms, privacy policies, and ownership of the cortinas.darlux.com.ar dealer website reference Hunter Douglas Argentina S.A. as the parent company.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hunter Douglas: Global parent brand and sole product supplier of Darlux. While Hunter Douglas manufactures the products Darlux distributes, comparing to Hunter Douglas frames the brand power and product portfolio Darlux monetizes through its Priority Dealer channel.
• Somfy: Global leader in motorized window-covering and awning automation. Comparable because Somfy motors are often integrated with competing blind/shade systems — positioning it as both a potential supplier partner and a competitive substitute to Hunter Douglas's PowerView platform.
• Lutron Electronics: Premium smart-shading and lighting-control manufacturer with motorized shades integrated into its HomeWorks and RA systems. Comparable as an incumbent competing for the same architect-driven smart-shading specification wins that Darlux targets.
• IKEA: Mass-market home furnishings retailer with a substantial curtains, blinds, and smart-shading assortment. Comparable as a broad incumbent in the same product category, though competing at the value rather than the premium end of the market.

Direct peers

• Luxaflex: Hunter Douglas's European sister brand sold through an authorized-dealer network with a similar showroom-and-installation model. Direct comparable because both distribute Hunter Douglas-family window treatments via local specialist dealers serving premium residential and architectural clients.
• The Shade Store: US-based premium custom window-treatment retailer with showrooms and trade-program services for interior designers and architects. Closely comparable operating model — quote-based custom sales, designer channel, and sensory showroom experiences.
• Smith & Noble: Custom window-treatment retailer offering blinds, shades, shutters, and drapery with in-home consultation and professional installation. Comparable because it monetizes a similar premium custom window-covering portfolio through a consultative field-sales motion.
• Blinds.com: Largest US direct-to-consumer window-covering retailer selling blinds, shades, shutters, and drapery. Comparable as a multi-channel competitor in the same product category, though Darlux competes on premium in-person service rather than price.
• 3 Day Blinds: US custom window-treatment manufacturer and retailer with in-home design consultations and professional installation. Comparable because it offers the same consultative, custom-measure-and-install value chain that Darlux executes in Argentina.

Regional players

• Acorta Cortinas (and other regional Argentine blind retailers): Argentina-based window-treatment retailers offering custom-made blinds and curtains. Comparable as same-country competitors in the Argentine market, though typically positioned at lower price points and without the Hunter Douglas Priority Dealer exclusivity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/darluxpd
• YouTubeyoutube.com/channel/UC7DW6BDn9uTZwvrjU1slvTw
• Facebookfacebook.com/darluxpd
• Instagraminstagram.com/darluxcortinas
• LinkedInlinkedin.com/company/darlux

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Darlux