What Cherrydown Vets does

Cherrydown Vets Ltd. provides health care services for pets. It offers food for dogs and cats; and takes care of home alone pets. The company also operates nurse clinics that provide weight, puppy party, dental, rabbit and guinea, diabetic, senior pet, travel, and orthopedic services; and free health clinics that provide services in the areas of microchipping, nail clipping, emptying of anal glands, applying flea treatment and/or worm treatment, teeth burring, and removing ticks.

Name

Cherrydown Vets

Legal name

Cherrydown Vets Ltd

Website

https://www.cherrydownvets.co.uk/

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Cherrydown Vets is provides health care services for pets.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194), Veterinary Services (541940)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

akta.pro secondary industry

Dental & Oral Surgery Veterinary Clinics (HLAMAAAK)

Keywords

• Veterinary services
• Small animal practice
• Pet healthcare
• Preventative pet care
• Veterinary consultations

Headquarters

HQ city

Basildon

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Veterinary Consultation and Treatment Services: Revenue generated from consultations, medical treatments, surgical procedures, vaccinations, dental care, and other veterinary services provided at their three practice locations. Services are charged per visit or procedure.
2. Pet Health for Life Subscription Plan: Monthly subscription plan providing preventative healthcare including vaccinations, flea/worm treatment, health checks, and discounted services. Priced at £17-23 per month depending on pet type/size. This provides predictable recurring revenue while encouraging customer loyalty.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cherrydown Vets is a multi-location small animal veterinary practice operating three branches in Essex (Basildon, Wickford, Stanford Le Hope) that delivers consultations, vaccinations, neutering, dental care, surgical procedures including laparoscopic keyhole surgery, emergency care, and a Pet Health for Life preventative care subscription plan (£17–£23 per month) for cats and dogs. The practice serves individual pet owners through in-person visits supplemented by online appointment booking and pet registration.

Product overview

Cherrydown Vets is a multi-location veterinary practice operating from three branches (Basildon, Wickford, and Stanford-Le-Hope) in Essex, England. The practice offers a comprehensive range of veterinary services structured around a preventative care subscription model called Pet Health for Life (PH4L), which includes Cat and Dog variants. Core services encompass vaccinations, flea and worm treatment, microchipping, neutering (including laparoscopic surgery), dental care, surgical procedures, emergency care, and specialist nurse clinics. The practice differentiates through its Cat Friendly Clinic accreditation and additional support offerings including Pet Weight Management, Senior Pet care, and Start of Life programmes for puppies and kittens.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Health for Life Plan A preventative healthcare subscription plan offering annual health checks, vaccinations, flea/worm treatment, consultations, microchipping, neutering discounts, and nail clipping for cats and dogs, available as monthly direct debit payments starting from £17 per month.
• Cat Pet Health for Life Plan Annual preventative healthcare plan for cats covering vaccinations, flea and worming treatment, consultations, microchipping, and 10% off neutering, priced at £17 per month.
• Dog Pet Health for Life Plan Annual preventative healthcare plan for dogs covering vaccinations including kennel cough, flea and worming treatment including lungworm, consultations, microchipping, and 10% off neutering, priced at £19 per month for dogs under 25kg and £23 per month for dogs over 25kg.
• Vaccinations Comprehensive vaccination services for dogs (including distemper, hepatitis, parvovirus, leptospirosis, rabies, kennel cough, canine herpes, leishmaniasis), cats, and rabbits.
• Flea and Worm Treatment Parasite prevention and treatment services including tick, flea, and worm prevention for both cats and dogs.
• Microchipping Microchip implantation service for pet identification and reunification if lost or stolen.
• Neutering Surgical sterilisation services including laparoscopic (keyhole) surgery options.
• Pet Dental Care Dental care services for dogs, cats, and rabbits including professional cleaning under anaesthesia and dental examinations.
• Annual Health Check Routine wellness examinations to monitor pet health and catch potential issues early.
• Veterinary Nurse Clinics Nurse-led clinics providing nail clipping, anal gland expression, weight management consultations, and post-operative care.
• Pet Weight Management Specialised weight management programs for cats, dogs, and rabbits with tailored diet and exercise plans.
• Senior Pets Specialised healthcare services for older pets including senior cat clinics and management of age-related conditions.
• Start of Life for Your Puppy or Kitten Comprehensive care program for young pets including vaccinations, health checks, and preventative advice.
• Surgical Procedure Booking Elective and emergency surgical services including foreign body removal, orthopaedic surgery, and soft tissue procedures.
• Out-of-hours Emergency Care Service 24-hour emergency veterinary care for urgent situations outside regular practice hours.
• Consultations Veterinary consultations for diagnosis, treatment planning, and follow-up care.
• Insurance Claims Assistance with pet insurance claim processing and documentation.
• Pet Travel Advice Guidance on pet travel requirements including EU pet passports, rabies vaccinations, and post-Brexit regulations.
• Prescriptions Dispensing of prescription medications including flea, worm, and other treatments.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Vets4Pets BasildonminorOthersOut-of-hours emergency care partner. When Cherrydown Vets is closed outside normal hours, pet owners are referred to Vets4Pets Basildon for urgent veterinary care. This ensures continuous emergency coverage for registered clients.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Vets4Pets: UK veterinary chain operating practices inside Pets at Home stores; Cherrydown specifically partners with the Vets4Pets Basildon branch for out-of-hours emergency referrals, making it a directly adjacent operator serving the same customer base.
• Medivet: Large UK veterinary group with a multi-branch GP and referral model, similar service mix (consultations, surgery, dental, preventative plans), and comparable target customer of companion animal owners across regional UK towns.
• Companion Care: UK vet practice chain often co-located with Pets at Home stores; offers similar GP services, preventative plans, and surgical procedures to companion animal owners in regional UK locations.
• Goddard Veterinary Group: Long-established London and south-east England veterinary group running multiple GP branches with comparable service lines (consultations, surgery, dental, preventative care) to Cherrydown.
• Village Vet: London and home-county veterinary group offering GP consultations, surgery, and preventative healthcare plans — directly comparable multi-branch GP offering serving similar companion animal clients.
• Linnaeus Group: Direct parent of Cherrydown Vets; operates a national network of referral hospitals and primary care practices in the UK. Other Linnaeus primary care branches are sibling operations with the same corporate platform, GTM, and preventative plan infrastructure.
• Pennard Vets: Multi-branch Kent-based veterinary group offering GP consultations, surgery, dental care, and preventative health plans — comparable regional UK multi-site companion animal practice model.

Broad incumbents

• CVS Group: Publicly-listed UK veterinary services group operating small animal practices alongside referral hospitals and supply businesses. Much larger and more diversified than Cherrydown but operates in the same companion animal GP category.

Emerging players

• Animal Trust: UK veterinary group operating on a not-for-profit, affordable-care model with multiple branches across the north of England and Wales; comparable GP service mix but differentiated by pricing model and regional focus.

Others

• Blue Cross Veterinary Services: UK animal charity operating veterinary clinics offering reduced-cost services; competes for price-sensitive pet owners and overlaps with Cherrydown's general practice service offering in some regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/CherrydownVets
• Facebookfacebook.com/CherrydownVets
• LinkedInlinkedin.com/company/cherrydown-vets

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cherrydown Vets