Anders und Seim Neue Medien

What Anders und Seim Neue Medien does

Anders und Seim Neue Medien GmbH is a German boutique internet agency headquartered in Langen, Hessen, that designs, builds, and markets websites and e-commerce shops for small and medium-sized enterprises (KMU) across Germany, Austria, and Switzerland. Founded in 1996 by Götz Anders and Markus Seim as AS informatik GbR and operating since 1999 as one of Germany's first professional internet service providers, the firm has evolved from custom software development into a focused web-design and online-marketing practice. Since Markus Seim's departure in 2013, Götz Anders has operated the business as a sole-controlled GmbH under a "Wunderbar Wirksame Websites" service proposition.

The firm's core delivery stack is built on WordPress, with WooCommerce powering online-shop implementations, layered with responsive / mobile-first design, GDPR-compliant and barrier-free implementations (Borlabs Cookie consent), and a tool stack that includes Google Analytics, Google Ads, Meta Pixel, Google Tag Manager, SolidWP, and ProvenExpert reviews. Search-related services span traditional SEO together with newer AI-augmented SEO and Generative Engine Optimization (GEO), the latter targeting citation and visibility inside AI search systems including ChatGPT, Gemini, Perplexity, and Google AI Overviews through content structuring, schema markup, FAQ optimization, and authority building. The agency also offers a specialized hotelmarketing vertical focused on direct-booking optimization and OTA commission reduction, plus strategic online-marketing consulting and AI Agent / virtual-employee services built on founder credentials as a certified AI Agent Builder.

Commercial revenue is generated primarily through one-time, project-based engagements (website creation, web design, online-shop builds) priced via individual quotes after a free initial consultation, supplemented by recurring SEO and GEO retainers. Customers span multiple verticals, including municipal government (Stadt Langen), industrial supplies (BRADY/SETON), data centers (maincubes), healthcare software (FIDUS / Arztservice Wente), IT services (abass), debt collection (atriga), hospitality (Rügers Forstgut), and construction (RUG SEMIN); reference customers are individually too small to anchor revenue concentration, and the go-to-market is consultative direct sales with project scoping per engagement. The team is small (1–10 per firmographics, 10–20 estimated including freelancers), no external funding or parent company is disclosed, and revenue is not publicly reported.

Name

Anders und Seim Neue Medien

Legal name

Anders und Seim Neue Medien GmbH

Website

https://andersundseim.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Anders und Seim Neue Medien is a German boutique digital agency (founded 1996, Langen/Hessen) that designs websites, e-commerce shops, and runs SEO, GEO, and online-marketing services for small and medium-sized businesses across the DACH region on a WordPress/WooCommerce stack.

Ownership category

akta.pro rank

Product category

Digital Marketing & Web Design Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

Keywords

• Web design services
• Search engine optimization
• Generative engine optimization
• Hotel digital marketing
• Online marketing agency

Headquarters

HQ city

Langen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Website Creation & Web Design Projects: One-time project-based revenue for designing and developing custom websites, including strategic conception, UX design, responsive implementation, and WordPress development. Pricing is individualized based on project scope and requirements, with fixed-price quotes provided after consultation.
2. Online Shop Development: E-commerce solutions using WordPress/WooCommerce, including payment integration, security features, and SEO optimization. Project-based pricing with scope-dependent quotes.
3. SEO Services (Ongoing Monitoring & Optimization): Continuous SEO monitoring, keyword tracking, and optimization services. Can be contracted as ongoing retainer for sustained search engine performance. Combines traditional SEO with AI-augmented methods.
4. GEO Services (Generative Engine Optimization): AI search optimization services including analysis, strategy, content optimization, and ongoing monitoring for visibility in ChatGPT, Gemini, Perplexity, and Google AI Overviews.
5. Hotelmarketing Services: Specialized digital marketing packages for hotels focusing on direct booking optimization and OTA commission reduction. Customized solutions based on hotel-specific requirements.
6. Online-Marketing Konzept (Strategic Consulting): Strategic digital marketing consultation including market analysis, competitor research, target audience definition, and goal setting for online presence optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Anders und Seim Neue Medien is an Internetagentur (internet agency) that designs and builds WordPress-based responsive websites and online shops for small and medium-sized businesses in the DACH region (Germany, Austria, Switzerland). Its offerings combine web design, SEO, GEO (Generative Engine Optimization for AI search engines such as ChatGPT, Gemini, Perplexity, and Google AI Overviews), online marketing consulting, and a niche hotelmarketing service focused on direct-booking optimization, with GDPR-compliant, accessible implementations delivered on a project-plus-retainer basis.

Product overview

Anders und Seim Neue Medien is a digital agency offering a unified portfolio of web design and online marketing services under the 'Wunderbar Wirksame Websites' (wonderfully effective websites) concept. The core offering consists of website creation and web design services, complemented by specialized vertical services (hotel marketing) and optimization services (SEO and GEO). All websites are built using WordPress as the primary CMS with WooCommerce for e-commerce functionality. The service suite includes strategic conception, professional web design, responsive implementation, SEO optimization (both traditional and AI-powered), Generative Engine Optimization (GEO), online shop development, and continuous monitoring and optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Website-Erstellung (Website Creation) Professional website creation service for SMEs covering strategic conception, UX design, responsive design, WordPress CMS implementation, SEO optimization, and ongoing monitoring and analysis.
• Webdesign (Web Design) Professional web design service delivering clear, functional, target-group-oriented websites with responsive design, modern aesthetics, and integrated SEO strategy.
• Online-Shop Erstellung (Online Shop Creation) E-commerce solutions built with WordPress and WooCommerce, featuring responsive design, secure payment integration, SSL certificates, SEO optimization, and comprehensive marketing strategy integration.
• SEO Agentur – Suchmaschinenoptimierung (AI-Powered SEO Agency) Search engine optimization service combining classical SEO expertise with AI-powered (KI-gestützte) methods, including on-page optimization, continuous monitoring, content iterations, and dynamic strategy adjustment for sustainable rankings and qualified leads.
• GEO Agentur – Generative Engine Optimization Specialized GEO service optimizing content for visibility in AI-powered search systems including ChatGPT, Gemini, Perplexity, and Google AI Overviews, through a 5-phase methodology (Analysis, Strategy, Implementation, Testing, Monitoring) with content structuring, Schema markup, FAQ optimization, and authority building.
• Hotelmarketing (Hotel Digital Marketing) Specialized digital marketing service for family-owned and managed hotels focused on increasing direct bookings, combining hotel-specific SEO, emotional web design, integrated booking systems, and OTA-independence strategy.
• Online-Marketing Konzept (Online Marketing Concept) Strategic online marketing consulting service including company profile analysis, web presence assessment, competitor analysis, target audience definition, goal setting, and user-interaction optimization.
• Prozessoptimierung durch virtuelle Mitarbeiter (AI Agent Services) Virtual-employee service leveraging certified AI Agent Builder expertise to deploy AI agents that automate and optimize business processes for SMEs seeking efficiency improvements.

Quantifiable outcome

• 100% customer recommendation rate verified via ProvenExpert
• +4 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability6 records

Feature5 records

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• nexum: Cologne-based independent digital agency providing web platforms, digital marketing, and SEO services. Directly comparable as a German digital agency offering the same core mix of web design plus performance-oriented digital marketing.
• diva-e: German digital agency delivering end-to-end digital services including web platforms, e-commerce, and online marketing. Overlapping value proposition targeting SME and enterprise clients with web and digital marketing solutions.
• Scholz & Volkmer: Wiesbaden-based digital agency focused on UX, web design, and digital transformation. Similar profile as a long-standing independent German agency serving brand and SME clients with web and marketing services.
• denkwerk: Independent full-service digital agency based in Cologne, offering web design, digital strategy, SEO, and online marketing for German clients. Comparable as a similarly independent DACH digital agency competing for SME and mid-market mandates.
• Syzygy AG: Bad Homburg-headquartered digital agency group offering digital marketing, web design, and SEO. Comparable as a publicly listed German digital agency operating across the same web and performance marketing disciplines, though at materially larger scale.
• TWT (Real Digital): Munich-based digital agency offering web design, digital strategy, SEO, and online marketing. Comparable as a similarly positioned independent German agency competing in the same digital services category.

Emerging players

• Wix.com: Global DIY website builder with strong adoption among SMEs. Represents the in-house alternative to boutique web design agencies and increasingly embeds SEO and AI-driven design tooling.
• Jimdo: Hamburg-based DIY website builder targeting small businesses and sole proprietors. Competes from below by enabling SMEs to build their own websites instead of hiring an agency like Anders und Seim.

Broad incumbents

• 1&1 IONOS: Large Karlsruhe-based web hosting and cloud services provider serving German SMEs with domains, hosting, website builders, and online marketing tools. Adjacent incumbent competing for the same SME digital presence budget.
• Strato: Berlin-based web hosting and online presence provider owned by United Internet. Competes for SME digital presence spend through hosting, site builders, and basic online marketing tooling rather than bespoke agency work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AndersUndSeimNeueMedien
• LinkedInlinkedin.com/company/anders-und-seim-neue-medien-ag

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anders und Seim Neue Medien