What WAREHOUSE does

WAREHOUSE & CO. (ウエアハウスカンパニー) is a Japanese heritage apparel brand founded in 1995 and headquartered in Osaka, Japan, that produces faithful reproductions of early-to-mid 20th century American workwear and daily wear for consumers who prioritize authentic vintage texture, construction methods, and aging characteristics over contemporary fashion trends. Its core product range is concentrated in three categories: denim (Lot.1001 13.5oz selvedge jeans), sweatshirts (Lot.401 four-needle set-in and Lot.403 two-needle set-in freedom), and flannel shirts (Lot 3095, a 15+ year running bestseller). A partner brand, john Gluckow, extends the portfolio into American utility wear spanning workwear, military, outdoor, and athletic garments.

Name

WAREHOUSE

Legal name

WAREHOUSE & CO.（웨어하우スカンパニー）

Website

https://ware-house.co.jp

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

WAREHOUSE & CO. is a Japanese heritage apparel brand founded in 1995 in Osaka that reproduces vintage American workwear using rare vintage manufacturing equipment, selling denim, sweatshirts, and flannel shirts through 6 direct stores, 100+ dealers, and e-commerce to workwear enthusiasts in Japan.

Ownership category

akta.pro rank

Product category

Heritage Apparel and Workwear

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Denim & Casualwear Brands (CRAAAAAE)

akta.pro secondary industries

Denim & Bottoms Cut & Sew (Jeans/Trousers/Shorts) (IMAOAEAD), Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE), Denim & Twill Fabrics (CRAAAMAE)

Keywords

• Vintage workwear apparel
• Selvedge denim jeans
• Loopwheel sweatshirts
• Flannel shirts reproduction
• Heritage clothing brand

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Apparel Product Sales: Sale of vintage-reproduction clothing items including jeans (ジーンズ), flannel shirts (ネルシャツ), sweatshirts (スウェット), and other heritage workwear pieces through direct retail stores, e-commerce, and authorized dealer network.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

WAREHOUSE & CO. manufactures and sells faithful reproductions of vintage American workwear and daily wear, including 13.5oz selvedge denim jeans (Lot.1001) made on vintage G3 power looms, loopwheel-knit sweatshirts (Lot.401, Lot.403) produced in Wakayama, and flannel shirts (Lot 3095) sewn with inch-based specifications. The brand pursues detailed replication from thread development (Tennessee/Texas/Arizona cotton blend) through fabric weaving to sewing and washing processes.

Product overview

WAREHOUSE & CO. operates as a vintage clothing reproduction brand founded in 1995, pursuing faithful replication of American workwear and daily wear from the production era. The portfolio centers on three main product categories: DENIM (Lot.1001) produced on vintage G3 power looms with original yarn development; SWEAT (Lot.401, Lot.403) manufactured using rare circular knitting machines in Wakayama; and NEL SHIRT (Flannel Shirt, Lot 3095) featuring inch-based sewing specifications. Additionally, the brand maintains a partnership with john Gluckow focused on American utility wear. All products share a commitment to vintage authenticity through period-appropriate materials, manufacturing methods, and construction details.

Differentiator

Problem solved

Functional benefit

Brands

• john Gluckow: 워크웨어, 밀리터리, 아웃도어, 애슬레틱 등 미국 유틸리티웨어를 중심으로 한 첫 번째 컬렉션 브랜드. 와호.mozilla와 파트너십을 통해 전개.

Products and services

• WAREHOUSE & CO. Main Brand (ウエアハウスカンパニー) Core brand of WAREHOUSE & CO., offering vintage American workwear reproduction apparel for heritage/workwear enthusiasts in Japan.
• DENIM Jeans (Lot.1001)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• John Gluckow (ジョングラッコー)flagshipStrategic or Co-development PartnerCollaboration brand partnership for a first collection featuring American utility wear including workwear, military, outdoor, and athletic items. The partnership began during the COVID-19 pandemic and produced a complete collection of items that will become permanent seasonal offerings.
• Wada Merino / 和田メリヤス (Wada Yasushi)coreStrategic or Co-development PartnerFactory in Wakayama Prefecture with approximately 120 rare loopwheel knitting machines still in operation, producing WAREHOUSE's sweatshirt fabrics using traditional air-incorporated knitting method. Wada Yasushi, the representative, is a leading expert in loopwheel machine maintenance and customization.
• Ishizaki Orimono / 石崎織物coreStrategic or Co-development PartnerWeaving factory in Ibara City, Okayama Prefecture operating vintage G3 power looms (approximately 50 years old, previously unused for 20 years) to produce authentic vintage-style denim fabric with natural texture irregularities.
• Takarasei / 宝縫製coreStrategic or Co-development PartnerSewing factory established in 1966 located in the residential area of Kojima, Okayama Prefecture. Specializes in heavy work shirts and handles all WAREHOUSE work shirts and flannel shirts. Factory representative Nakamichi Satoshi is a trusted long-term partner of the brand.
• Tokushima Sewing Factory (徳島の縫製工場)coreStrategic or Co-development PartnerJeans sewing factory that has handled WAREHOUSE jeans production since the company's founding, using inch-calibrated sewing machines for authentic American-style stitching.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• 3sixteen: US brand producing Japanese-milled selvedge denim and heritage basics. Overlaps with WAREHOUSE on selvedge-denim product and the raw-denim enthusiast audience, though based in the US.

Direct peers

• Studio D'Artisan: Osaka-based original 'Osaka Five' reproduction denim brand making vintage-inspired selvedge jeans and workwear. Directly competes with WAREHOUSE in the same Japanese heritage-repro category, market, and price tier.
• Sugar Cane (Toyo Enterprise): Japanese maker of reproduction denim and vintage American workwear under Sugar Cane and related labels. Competes in the same repro-workwear niche as WAREHOUSE.
• Iron Heart: Japanese brand specializing in heavyweight selvedge denim and workwear sold globally. Competes directly with WAREHOUSE in premium vintage-style denim.
• Japan Blue / Momotaro Jeans: Okayama/Kojima-based vertically integrated heritage denim maker producing selvedge jeans on vintage looms. Directly comparable in craft, product, and target buyer to WAREHOUSE.
• Samurai Jeans: Japanese selvedge denim brand focused on heavyweight vintage-style jeans and workwear. Direct competitor serving the same denim-enthusiast segment as WAREHOUSE.
• Full Count: Osaka heritage denim label producing vintage-reproduction selvedge jeans and casualwear. Shares WAREHOUSE's craft-focused positioning, geography, and enthusiast customer base.
• The Flat Head: Japanese heritage brand making reproduction denim, sweats and flannel using traditional methods. Overlaps closely with WAREHOUSE across product categories and manufacturing philosophy.

Broad incumbents

• RRL (Double RL, Ralph Lauren): Ralph Lauren's vintage-inspired American workwear and denim line. A far larger incumbent offering overlapping heritage-workwear aesthetics but as part of a broad fashion portfolio.
• Levi's Vintage Clothing: Levi's archive-reproduction line recreating historical denim garments. Overlaps with WAREHOUSE's vintage-reproduction proposition but backed by a global mass-market apparel giant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Warehousestaff
• Instagraminstagram.com/warehouse.co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WAREHOUSE