Audible Uk
Audible UK (Audible Limited) is the UK operating subsidiary of Amazon-owned Audible, providing subscription-based audiobook, podcast, and Audible Originals streaming and download to UK individual consumers, families, and business professionals via its website and iOS/Android apps.
- Company typePrivate
- Founded1997
- HeadquartersHammersmith, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Audible Uk does
Audible UK (legally Audible Limited) is a wholly-owned subsidiary of Amazon.com, Inc. and the United Kingdom operating entity for the Audible audiobook and spoken-word entertainment service. The company distributes a catalog of more than 900,000 titles across 130+ audiobook genres — including fiction, biographies, mysteries, business, children's content, and podcasts — accessible via the audible.co.uk website and native iOS and Android mobile applications. Its technical platform combines cloud-based audio streaming and download, offline-listening capability, playback controls (speed adjustment, sleep timer, Car Mode), and Amazon-account-based authentication. WhisperSync for Voice provides cross-format integration with Kindle e-readers, synchronizing reading position between text and audio versions.
The business operates a subscription-led model with two core tiers — Audible Standard at £5.99/month (one audiobook credit monthly) and Audible Premium Plus at £8.99/month (one credit plus unlimited access to the Plus Catalogue of Audible Originals, audiobooks, and podcasts) — supplemented by multi-credit annual and monthly plans priced up to £109.99/year. The 30-day free trial and Prime member exclusive offer (3 months free plus a £10 Audible voucher) drive top-of-funnel acquisition, while the Plus Catalogue, Audible Originals, Audible Theatre, and premium productions (e.g., full-cast Harry Potter editions) drive content differentiation. Revenue streams include recurring subscriptions, credit-based purchases, à la carte title purchases, gift memberships, and recurring newspaper/magazine subscriptions.
Audible UK serves a consumer base described as "millions of members" globally across three primary personas: individual consumers (commuters, multitaskers, readers), families with children, and business professionals. The UK entity is headquartered at 26-28 Glasshouse Yard, London, with a co-managed European presence via Audible GmbH in Berlin for GDPR-compliant data processing across the UK, Germany, and France. Audible was founded in 1997 and acquired by Amazon in 2008; it holds registered UK and EU trademarks and operates under PCI DSS and GDPR compliance frameworks.
Audible Uk firmographics
Firmographics- Name
- Audible Uk
- Legal name
- Audible Limited
- Website
- https://audible.co.uk
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Audible UK (Audible Limited) is the UK operating subsidiary of Amazon-owned Audible, providing subscription-based audiobook, podcast, and Audible Originals streaming and download to UK individual consumers, families, and business professionals via its website and iOS/Android apps.
- Ownership category
- akta.pro rank
Audible Uk industry classification
Industry- Product category
- Audiobook Streaming Service
- NAICS
- Record Production and Distribution (51225), Other Sound Recording Industries (512290)
- SIC
- Retail-Record & Prerecorded Tape Stores (5735)
- akta.pro primary industry
- Audiobook Retail & Subscription Platforms (Direct-to-Consumer) (MPAJAIAD)
- akta.pro secondary industries
- Audiobook & Spoken-Word Streaming Platforms (MPAIADAE), Exclusive/Original Audio Content Studios (Audio Originals, Serialized Audio) (MPAJAIAF), Digital Books & Audiobooks Retail (E-books/Audiobooks) (CRALAAAI)
Keywords
Where Audible Uk is headquartered
LocationHeadquarters
- HQ city
- Hammersmith
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Audible Uk business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Others
Revenue model
- Monthly/Annual Subscriptions: Subscription-based revenue from Audible Standard and Premium Plus monthly plans, plus annual credit plans. Auto-renewing memberships with 30-day free trials. Standard offers 1 audiobook selection monthly; Premium Plus adds credits plus Plus Catalogue access.
- Credit Purchases: Members receive monthly or annual credits to purchase any title from the entire collection. Credits can be purchased as add-ons at discounted rates. Premium Plus credits (up to 5 rollover) expire if unused beyond limits.
- A La Carte Purchases: Direct purchase of individual audiobooks at full retail price for non-members or additional purchases beyond credit allocation. Gift Audiobooks available as claim codes.
- Gift Memberships: Gift memberships for Audible Plans presented as claim codes redeemable on Audible.co.uk. Credits from gift memberships expire 6 months after applicable membership term.
- Subscriptions (Newspapers/Magazines): Recurring subscriptions to newspapers, magazines, and other periodic content on monthly or other recurring basis, purchasable on A La Carte or credit basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Audible Standard - 1 audiobook monthly |
| Subscription | Monthly | Audible Premium Plus - 1 credit monthly + Plus Catalogue |
| Subscription | Annual | 12 Credits Annual - £69.99/year |
| Subscription | Monthly | 2 Credits Monthly - £14.99/month |
| Subscription | Annual | 24 Credits Annual - £109.99/year |
| Freemium | Pay-as-you-go | Free Trial - Try for £0.00 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Audible Uk product offering
Product offeringCore offering
Audible UK operates a subscription-based audiobook and podcast streaming service offering over 900,000 titles across 130+ genres. The platform sells monthly and annual membership plans that provide credits redeemable for audiobooks, access to the Plus Catalogue of Audible Originals, and downloadable offline listening through iOS and Android mobile apps integrated with Amazon accounts.
Product overview
Audible UK is a subscription-based audiobook and podcast streaming service operated by Audible Limited (an Amazon subsidiary). The core offering consists of two membership tiers: Audible Standard (£5.99/month) providing 1 monthly audiobook credit, and Audible Premium Plus (£8.99/month) providing 1 monthly credit plus access to the Plus Catalogue of Audible Originals, audiobooks, and podcasts. Additional plans include 12-credit annual (£69.99/year), 2-credit monthly (£14.99/month), and 24-credit annual (£109.99/year) options. The platform distributes audiobooks across 130+ genres, exclusive Audible Originals and Audible Theatre productions, and podcasts, accessible via the Audible mobile app with features including playback speed control, sleep timer, Car Mode, and offline listening. Content is delivered through web and mobile platforms with personalisation based on user listening behaviour.
Differentiator
Problem solved
Functional benefit
Brands
- Audible Plus: Subscription catalogue featuring thousands of Audible Originals, audiobooks, and podcasts included with membership.
- Audible Originals
- Audible Theatre
Products and services
- Audible Standard Membership Monthly subscription plan at £5.99/month after a 30-day free trial, giving members 1 audiobook credit per month to select any title from the entire Audible catalogue; selections do not roll over if unused.
- Audible Premium Plus Membership Monthly subscription at £8.99/month after a 30-day free trial, providing 1 audiobook credit per month to buy any title plus unlimited streaming access to the Plus Catalogue of thousands of Audible Originals, audiobooks, and podcasts.
- 12 Credits Annual Plan Annual membership providing 12 audiobook credits per year at £69.99/year, with credits loaded upfront at the start of membership and upon renewal, and the ability to roll over unused credits.
- 2 Credits Monthly Plan Monthly membership providing 2 audiobook credits per month at £14.99/month, with rollover of up to 12 unused credits to the next month.
- 24 Credits Annual Plan Annual membership providing 24 audiobook credits per year at £109.99/year, with rollover of up to 12 unused credits to the next year.
- Plus Catalogue Streaming library included with Premium Plus membership, featuring thousands of Audible Originals, audiobooks, and podcasts that members can stream or download and keep in their Library as long as membership remains active.
- Audible Originals Exclusive audio content produced by Audible, including original audiobooks, podcasts, and spoken-word entertainment not available on other platforms.
- Audible Theatre Immersive audio drama productions featuring full casts and theatrical sound design, offered as part of the Audible Originals and Plus Catalogue lineup.
- Gift Memberships and Gift Audiobooks Gift memberships for Audible Plans and individual gift audiobooks presented as claim codes redeemable on Audible.co.uk, with credits from gift memberships expiring 6 months after the applicable membership term.
Companies that use Audible Uk
Customer profileSegments3 records
Ideal customer profiles3 records
Audible Uk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Audible Uk partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Audible Uk competitors and assessment
Company assessmentEmerging players
- Libro.fm: Libro.fm is an independent audiobook retailer offering DRM-free audiobooks and a subscription service, with revenue shared to independent bookstores. It competes with Audible UK on audiobook retail and subscription, particularly among users seeking alternatives to Amazon-owned platforms.
- Chirp Audiobooks: Chirp is a discount audiobook retailer selling individual audiobook deals (similar to Audible's a la carte). It is an emerging player that competes for transactional audiobook purchases targeting price-sensitive consumers who bypass subscription models.
Direct peers
- Kobo: Kobo (Rakuten) sells audiobooks and ebooks through a subscription service (Kobo Plus) across multiple markets including Europe. It is a direct peer on the audiobook subscription and ebook/audiobook retail proposition.
- Scribd: Scribd operates an unlimited subscription reading service providing audiobooks, ebooks, magazines and podcasts. Its flat-rate subscription model and audio-first content overlap make it a direct functional peer to Audible UK's Premium Plus tier.
- BookBeat: BookBeat is a European audiobook streaming subscription service owned by Bonnier, offering unlimited audiobook streaming across multiple European markets. It is a direct regional peer competing for the same audiobook subscription spend as Audible UK.
- Storytel: Storytel is a Sweden-headquartered audiobook and ebook subscription streaming service with operations across Europe, offering unlimited-listening subscription tiers. It directly competes with Audible UK on flat-rate audiobook subscription pricing and is the closest like-for-like competitor in the European market.
Broad incumbents
- Spotify: Spotify is the global audio streaming incumbent and has aggressively expanded into audiobooks (including in the UK), podcasts and original audio content. While broader than Audible, its audiobook catalogue and bundled audio ecosystem pose the most credible competitive threat to Audible UK's paid listening model.
- Apple Books / Apple Podcasts: Apple operates a digital bookstore and podcast ecosystem integrated across iOS, competing in audiobooks and spoken-word listening. Its ecosystem scale and device pre-installation create overlapping distribution in the same consumer base as Audible UK.
- Google Play Books: Google Play Books is Google's digital bookstore for ebooks and audiobooks, distributed through Android. It is a broad incumbent competing on the retail and subscription of audiobooks across mobile platforms in the UK.
Regional players
- Barnes & Noble (audiobooks): Barnes & Noble operates a digital audiobook and ebook platform in the US market, providing a comparable retailer/subscription bundle to Audible. While primarily US-focused, its digital offering competes for similar intellectual property rights and listener engagement design patterns that Audible UK must respond to.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Audible Uk social profiles
Digital presenceAudible Uk compliance and trust
Trust signalCompliance3 records
Audible Uk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Audible Uk leadership team
Management profileNumber of profiles
Audible Uk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Audible Uk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Audible Uk
What does Audible Uk do?
Audible UK operates a subscription-based audiobook and podcast streaming service offering over 900,000 titles across 130+ genres. The platform sells monthly and annual membership plans that provide credits redeemable for audiobooks, access to the Plus Catalogue of Audible Originals, and downloadable offline listening through iOS and Android mobile apps integrated with Amazon accounts.
Is Audible Uk a public or private company?
Audible Uk is a private company. It is classified as corporate owned and is currently operating.
When was Audible Uk founded?
Audible Uk was founded in 1997. It employs 11 to 50 people.
Where is Audible Uk based?
Audible Uk is headquartered in Hammersmith, United Kingdom, in the Europe region.
How does Audible Uk make money?
Five revenue lines are on record. Monthly/Annual Subscriptions are the primary driver. The others are credit Purchases, A La Carte Purchases, gift Memberships and subscriptions (Newspapers/Magazines).
Who are Audible Uk's main competitors?
Emerging players on record are Libro.fm and Chirp Audiobooks. Direct peers are Kobo, Scribd, BookBeat and Storytel. Broad incumbents are Spotify, Apple Books / Apple Podcasts and Google Play Books. Barnes & Noble (audiobooks) is listed as a regional player.
Does Audible Uk have an API?
No public API is recorded for Audible Uk.
What industry is Audible Uk in?
Audible Uk's product category is Audiobook Streaming Service. Its primary akta.pro industry code is MPAJAIAD, Audiobook Retail & Subscription Platforms (Direct-to-Consumer), with a secondary code of MPAIADAE, Audiobook & Spoken-Word Streaming Platforms. Its NAICS code is 51225 and its SIC code is 5735.