Lighting Associates
- Company typePrivate
- Founded1984
- HeadquartersSuwanee, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Lighting Associates firmographics
Firmographics- Name
- Lighting Associates
- Legal name
- Lighting Associates, Inc.
- Website
- https://lightingassociates.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Lighting Associates industry classification
Industry- Product category
- Commercial Lighting Sales Agency
- NAICS
- Interior Design Services (54141), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)
- SIC
- Services-Engineering Services (8711)
- akta.pro primary industry
- Lighting Design Services (BPAHAKAJ)
- akta.pro secondary industries
- Commercial Lighting Fixture Installation (HSAOAFAM), Landscape Lighting Design & Layout (HSAIAHAA)
Keywords
Where Lighting Associates is headquartered
LocationHeadquarters
- HQ city
- Suwanee
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Lighting Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Manufacturer Representative Commission: As a lighting sales agency, Lighting Associates generates revenue through commissions from manufacturers they represent. The company sells lighting products and controls to commercial customers including architects, designers, contractors, and building owners. Revenue is derived from product sales across 150+ manufacturers in the commercial, industrial, and hospitality sectors.
- Stock and Will-Call Product Sales: The company maintains warehouse stock for quick-turnaround products with no-wait will-call service. Orders are picked and ready when customers arrive, with shipments within 24 hours of order entry. Stock includes over 100 products covering indoor, outdoor, and controls items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Stock and Will-Call Products |
| Other | Multi-year contract | Custom Project Quotation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Lighting Associates product offering
Product offeringCore offering
Lighting Associates is a Georgia-based architectural lighting manufacturer's representative agency that sells and specifies commercial lighting products and controls on behalf of 150+ manufacturers (including the 28-brand Acuity Brands portfolio) across nearly 50 product categories to architects, designers, electrical contractors, distributors, and building owners. The company's offering combines specification sales, distributor/contractor sales, dedicated lighting controls services (design-build, project management, startup, and training), photometric calculations, and a local warehouse stock program with 24-hour will-call turnaround, supporting projects from initial concept through final installation.
Product overview
Lighting Associates is a Georgia-based architectural lighting sales agency serving the commercial, industrial, and hospitality sectors. The company operates as a multi-manufacturer representative firm representing over 150 manufacturers and nearly 50 product types. Their core offering is a unified sales and specification service that combines creative and technical expertise across all project phases—from fixture selection and design assistance through lighting calculations and project management to final installation. The company offers LAi Lighting Controls Team Services as a specialized add-on module providing design build services, project management, system startups, and training with nLight AIR, nLight Wired, Fresco, SensorSwitch, Acuity Controls, Pathway, and Atrius product lines. Additional services include the LAi Stock Guide (No Wait Will-Call) offering over 100 locally stocked products with 24-hour order turnaround. The company is a member of SEARA (Southeast Acuity Representatives Association) and represents the full Acuity Brands portfolio comprising 28 brands.
Differentiator
Problem solved
Functional benefit
Products and services
- LAi Lighting Controls Team Services Professional lighting controls services covering design-build, project management, system startup, and training for commercial buildings. The team supports customers with on-site job walkthroughs, wiring and mounting consultation, and integration with third-party controls providers. Offerings include nLight AIR, nLight Wired, Fresco, SensorSwitch, Pathway, and Acuity Controls platforms. Target users are architects, designers, contractors, and building owners requiring networked lighting controls for commercial projects.
- LAi Stock Guide (No Wait Will-Call) Locally available stock products with no-wait will-call service from the Suwanee, GA warehouse. Orders are picked and ready when customers arrive and shipped within 24 hours of order entry. The stock guide covers more than 100 products spanning indoor fixtures, outdoor luminaires, and lighting controls items. Target users are electrical contractors, distributors, and project buyers requiring rapid local fulfillment of commercial lighting products.
- Lighting Calculations and Photometric Studies Full-service lighting calculations and photometric studies for interior and exterior projects, verifying lighting levels and uniformity against project requirements. Support is delivered using Visual Controls and AutoCAD software. Target users are architects, lighting designers, and engineers requiring compliant and uniform lighting layouts for commercial facilities.
Quantifiable outcome
- Orders shipped within 24 hours of entry for in-stock items
- +2 more outcomes
Companies that use Lighting Associates
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles2 records
Lighting Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lighting Associates partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Acuity BrandscoreLighting Associates represents Acuity Brands, which includes 28 brands under its portfolio. The partnership was announced in October 2022. Lighting Associates is committed to supporting client visions as a project resource for commercial lighting products and controls for all aspects and phases of projects.
- SEARA (Southeast Acuity Representatives Association)coreLighting Associates is a member of SEARA, a regional network of Acuity Brands lighting agencies. Through this association, the company collaborates with industry partners across the Southeast region to provide expert lighting support from concept through completion.
- 150+ Lighting ManufacturerscoreThe company represents over 150 manufacturers with nearly 50 product types. Key manufacturer partners mentioned include Lumenwerx, Lithonia Lighting, Eureka, OCL, Lumenpulse, Fluxwerx, ALW, Selux, and many others for commercial lighting applications.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Lighting Associates competitors and assessment
Company assessmentBroad incumbents
- Signify (formerly Philips Lighting): Global lighting leader and parent of Philips, Color Kinetics, and other commercial lighting brands. Comparable as a major competing manufacturer whose products compete for specification in the same Georgia commercial projects Lighting Associates serves.
- Acuity Brands: Major North American lighting and lighting controls manufacturer whose 28 brands Lighting Associates represents across Georgia. As the company's largest manufacturing partner, Acuity is the upstream counterparty whose product portfolio drives the majority of LAi's commission revenue.
- Hubbell Lighting: Large lighting and electrical products manufacturer operating its own network of independent rep agencies across the U.S. Comparable as a competing manufacturer whose products compete with those Lighting Associates sells, and whose rep agency model mirrors LAi's GTM.
- Eaton (Cooper Lighting Solutions): Major lighting manufacturer (formerly Cooper Lighting) representing another set of competing product brands that Lighting Associates' manufacturer partners compete against on specifications. Eaton operates a similar rep-agency distribution model across regional territories.
- Legrand North America: Global specialist in electrical and digital building infrastructure with a significant lighting controls portfolio. Legrand competes with Acuity's controls brands (nLight, Fresco, SensorSwitch) that Lighting Associates specifies, and uses regional rep agencies in adjacent channels.
Others
- SEARA (Southeast Acuity Representatives Association): Regional network of Acuity Brands-affiliated lighting agencies across the Southeast of which Lighting Associates is a member. Comparable as an industry consortium whose member agencies collectively represent the same Acuity Brands portfolio in adjacent territories and could be partnership or roll-up candidates.
Regional players
- The Lighting Agency: Commercial lighting representative serving Colorado and surrounding states with a manufacturer portfolio spanning commercial, architectural, and controls categories. Operates a comparable specification-based GTM targeting architects, engineers, and contractors.
- Eastern Lighting Sales: Lighting sales agency representing multiple manufacturers in the Northeast U.S. market. Operates a comparable specification sales and project support model targeting architects, designers, and contractors in commercial construction.
- CM Kling + Associates: Independent lighting manufacturer's representative serving the Mid-Atlantic region with a multi-line portfolio approach. Comparable as a peer rep agency model with similar technical services, controls expertise, and commercial project focus in a different geography.
- Halliday Sales: Independent lighting manufacturers' representative agency serving Texas, Oklahoma, and Louisiana. Comparable as a peer regional lighting rep firm with similar go-to-market (specification sales, distributor/contractor sales, controls services) but operating in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Lighting Associates social profiles
Digital presenceLighting Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lighting Associates leadership team
Management profileNumber of profiles
Profiles5 records
Lighting Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lighting Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lighting Associates
What does Lighting Associates do?
Lighting Associates is a Georgia-based architectural lighting manufacturer's representative agency that sells and specifies commercial lighting products and controls on behalf of 150+ manufacturers (including the 28-brand Acuity Brands portfolio) across nearly 50 product categories to architects, designers, electrical contractors, distributors, and building owners. The company's offering combines specification sales, distributor/contractor sales, dedicated lighting controls services (design-build, project management, startup, and training), photometric calculations, and a local warehouse stock program with 24-hour will-call turnaround, supporting projects from initial concept through final installation.
Is Lighting Associates a public or private company?
Lighting Associates is a private company. It is classified as management employee owned and is currently operating.
When was Lighting Associates founded?
Lighting Associates was founded in 1984. It employs 11 to 50 people.
Where is Lighting Associates based?
Lighting Associates is headquartered in Suwanee, United States, in the North America region.
How does Lighting Associates make money?
Two revenue lines are on record. Manufacturer Representative Commission is the primary driver. The others are stock and Will-Call Product Sales.
Who are Lighting Associates's main competitors?
Broad incumbents on record are Signify (formerly Philips Lighting), Acuity Brands, Hubbell Lighting, Eaton (Cooper Lighting Solutions) and Legrand North America. SEARA (Southeast Acuity Representatives Association) is listed as an others. Regional players are The Lighting Agency, Eastern Lighting Sales, CM Kling + Associates and Halliday Sales.
Does Lighting Associates have an API?
No public API is recorded for Lighting Associates.
What industry is Lighting Associates in?
Lighting Associates's product category is Commercial Lighting Sales Agency. Its primary akta.pro industry code is BPAHAKAJ, Lighting Design Services, with a secondary code of HSAOAFAM, Commercial Lighting Fixture Installation. Its NAICS code is 54141 and its SIC code is 8711.