Meyeden

What Meyeden does

Meyeden (מי עדן) is an Israeli private mineral water company founded in 1980 and commercially operating since 1988. It sources natural mineral water from the Salukia spring in the southern Golan Heights, where the water acquires a distinctive mineral composition passing through basalt rock formations. The company operates a fully automated bottling process with no human contact and holds Badatz Yerushalayim kosher certification for year-round and Passover production.\n\nMeyeden's product portfolio centers on two hardware families: the EDEN line of mineral water dispensers (CLASSIC, TOUCH, STORM, SLIM, and the TXEN/WOBNIAR models), which dispense from 11L and 18.9L jugs, and the RAINBOW line of under-sink filtered water systems (TOP, NEXT, SHABBAT) supplying hot and cold filtered water. The company complements these with bottled mineral water in sizes from 0.33L to 1.5L, Meyeden soda, and a coffee category built around Lavazza capsules/beans and Philips/Saeco machines. Accessories include jug stands, electric pumps, descaling solutions, and the Dani Avdija special-edition sports bottle.\n\nThe business runs on a subscription-recurring model — scheduled 28-day home and office deliveries nationwide across Israel (Golan Heights to Eilat) with up to 13 deliveries per year, supported by jug deposits (22 ILS/jug), volume-discounted pricing, and a multi-channel ordering stack (e-commerce, call center *2929, WhatsApp). Revenue streams span jug subscriptions (subscription), equipment sale and rental (subscription), retail bottled water and soda (transaction), filtered water systems with annual filter replacement (subscription), and coffee hardware and consumables (transaction/hardware). The customer base is primarily Israeli residential households with a secondary office/business segment, all served via Meyeden's own distribution network.

Name

Meyeden

Legal name

מי עדן בעמ (Meyeden Ltd.)

Website

https://meyeden.co.il

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Meyeden is an Israeli subscription-based mineral water company that delivers Golan Heights-sourced water via 11L and 18.9L jugs, EDEN dispensers, and RAINBOW under-sink filtration systems to households and offices across Israel, complemented by Lavazza coffee and bottled water retail offerings.

Ownership category

akta.pro rank

Product category

Mineral Water

NAICS

Bottled Water Manufacturing (312112), Water Supply and Irrigation Systems (221310), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Water Supply (4941)

akta.pro primary industry

Bulk Bottled Water Production (Large Format, Home/Office Delivery) (AFAFACAH)

akta.pro secondary industries

Mineral Water Bottling (Naturally Mineral) (AFAFACAB), Sparkling/Carbonated Bottled Water Production (AFAFACAE), Hydration, Water Filtration & Purification Retail (CRAMAMAE)

Keywords

• Mineral water delivery
• Bottled water distribution
• Water dispenser sales
• Home water subscription
• Filtered water solutions

Headquarters

HQ city

Bene Beraq

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Mineral Water Jug Subscriptions (Home/Office Delivery): Recurring delivery of 11L and 18.9L mineral water jugs to homes and offices on a scheduled basis (every 28 days, up to 13 deliveries/year). Volume-based pricing with discounts for higher quantities. Deposit required per jug.
2. Water Dispenser Sales and Rental: Sale or rental of water dispensers (EDEN CLASSIC, EDEN TOUCH, EDEN STORM, EDEN SLIM). Customers can purchase or rent dispensers as part of engagement agreements.
3. Bottled Water Sales: Single and bulk purchase of bottled mineral water in various sizes (0.33L, 0.5L, 0.75L, 1L, 1.5L) and formats including soda, sold via e-commerce and through engagement agreements.
4. Filtered Water System Sales and Service: Sale and maintenance of under-sink Rainbow filtered water systems with periodic filter replacement (recommended every 12 months).
5. Coffee Products (Capsules, Beans, Machines): Sale of Lavazza capsules, beans, and coffee machines (Philips, Saeco). Complementary product line for water dispenser customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Meyeden produces, markets, and distributes natural mineral water sourced from the Salukia spring in the southern Golan Heights, delivered via a subscription-based model to homes and offices across Israel in 11L and 18.9L jugs with up to 13 scheduled deliveries per year. The company sells and rents a proprietary line of EDEN water dispensers and RAINBOW filtered water systems (including Shabbat-compliant variants), and complements these with bottled mineral water, soda, and Lavazza/Philips coffee machines, capsules, and beans.

Product overview

Meyeden (מי עדן) is an Israeli mineral water company founded in 1980, sourcing water from underground springs in the southern Golan Heights. The company operates as a subscription-based home and office delivery service for mineral water and related products. Its product portfolio consists of two core product families: (1) EDEN mineral water dispensers — floor-standing and mini water bars (EDEN CLASSIC, EDEN TOUCH, EDEN STORM, EDEN SLIM, and TXEN/WOBNIAR models) that dispense water from 11L or 18.9L jugs — and (2) the RAINBOW filtered water solutions line — under-sink filtration systems with designer taps (RAINBOW TOP, RAINBOW NEXT, RAINBOW SHABBAT) providing filtered cold/hot water. Complementary offerings include bottled mineral water in sizes from 0.33L to 1.5L, Meyeden soda (carbonated water), and a coffee category featuring LAVAZZA and DE Caffè Frescobb coffee machines, capsules, and beans. The company also sells accessories such as jug stands, electric pumps, descaling solutions, and faucet security valves. All products are distributed via subscription delivery to homes and offices across Israel.

Differentiator

Problem solved

Functional benefit

Brands

• EDEN TOUCH: Mini water cooler with touch buttons, small and elegant design with advanced technology.
• EDEN CLASSIC
• EDEN STORM
• EDEN SLIM
• RAINBOW
• RAINBOW Shabbat

Products and services

• EDEN CLASSIC Water Dispenser Floor-standing mineral water dispenser providing cold and ambient mineral water from 11L or 18.9L jugs; classic model in the EDEN water bar lineup marketed for home and office use.
• EDEN TOUCH Mini Water Bar Compact mini mineral water bar with touch-button controls; small elegant unit with advanced technology, available in white, black, and silver.
• EDEN STORM Water Dispenser Designed floor-standing mineral water dispenser where the water jug is concealed within the unit, combining functional and aesthetic design.
• EDEN SLIM Water Dispenser Elegant floor-standing mineral water dispenser specifically designed for narrow spaces.
• RAINBOW Series Filtered Water Solutions Filtered water solution including RAINBOW TOP under-sink filtered faucets, RAINBOW NEXT filtered water bars, and RAINBOW SHABBAT Halachically compliant units; provides filtered cold and hot water, with advanced technology, user-friendly operation, and simple maintenance.
• Meyeden 11L Mineral Water Jug Compact 11-litre jug of mineral water from the Golan Heights, lightweight and convenient for home kitchen use; works with all EDEN water bars.
• Meyeden 18.9L Mineral Water Jug Large 18.9-litre mineral water jug from the Golan Heights, ideal for offices, companies, large households, or any high-consumption setting; compatible with all EDEN water bars.
• Bottled Mineral Water (0.33L–1.5L) Mineral water sourced from underground springs in the Golan Heights, bottled without human contact; available in 0.33L, 0.5L, 0.75L, 1L, and 1.5L sizes in regular and sport-cap variants, sold in packs of 4–48 bottles.
• Meyeden Soda (Sparkling Mineral Water) Sparkling (carbonated) water based on Meyeden's natural mineral water from the Golan Heights, enriched with bubbles; available in 1.5L, 1L, 0.5L, and 0.33L bottle sizes.
• Lavazza and Philips/Saeco Coffee Machines Automatic espresso coffee machines from Lavazza, Philips, and Saeco brands sold as complementary products to Meyeden's water and beverage service.
• Coffee Capsules (Lavazza BLUE and DE Caffè Frescobb) Lavazza BLUE (LB) and DE Caffè Frescobb capsules compatible with Lavazza and Nespresso machines; varieties include Dolce, Intenso, Delicato, Decaffeinato, Tierra, Amabil, and DE Caffè Frescobb line (Favara, Agrigento, Catania, Nebrodi, Marsala, Messina).
• Coffee Beans (Lavazza and DE Caffè Frescobb) Whole coffee beans including Lavazza Gusto Pieno (80% Robusta, 20% Arabica, 1kg), Lavazza Crema Aroma (1kg), and DE Caffè Frescobb varieties (Oro Nero, Crema Aromatica, Magia Rossa — 250g each).
• RAINBOW SHABBAT Halachic Filtered Water System Halachically compliant filtered water system providing filtered hot and cold water in excellent quality for use on Shabbat, complying with Jewish religious requirements; available in countertop (6,490 ILS) and under-sink (5,763.99 ILS) variants across multiple finishes.

Quantifiable outcome

• Up to 13 deliveries per year with scheduled subscription service

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Nagich (Accessibility)minorImplementation/ SI/ Consulting PartnerNagich ('נגיש בקליק') provides website accessibility services for meyeden.co.il, implementing WCAG 2.1 AA level accessibility features. Accessibility coordinator: Asi Pravda.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Culligan International: Culligan is a global incumbent in home and office water treatment, offering bottled water delivery, dispensers, and filtration systems — overlapping with Meyeden across jug delivery, dispensers, and filtration but with broader geographic reach.
• Primo Water Corporation: Primo is a large North American provider of bottled water, water dispensers, and exchange/refill services to homes and offices, with a recurring delivery model directly analogous to Meyeden's jug subscription business, but at much larger scale and geographic footprint.
• SodaStream (PepsiCo): Israel-headquartered sparkling water maker now owned by PepsiCo, competing with Meyeden Soda in the carbonated at-home water category, and increasingly adjacent to home filtration as a substitute for bottled/sparkled water.
• Sparkletts / DS Waters: Sparkletts is a US home and office bottled water and dispenser delivery company operating a recurring jug subscription model very similar to Meyeden's, with nationwide US distribution.
• Danone Waters: Global bottled water major (Evian, Volvic, regional brands) competing with Meyeden in retail bottled water channels; not a direct subscription jug peer but a relevant category incumbent.
• Nestlé Waters (Nestlé): Global leader in bottled water (Perrier, S. Pellegrino, Pure Life, local brands) and a competitor to Meyeden in retail bottled water in Israel, though not in the home/office jug delivery niche.

Direct peers

• Hagarin (הגרין): Hagarin is an Israeli water filtration and dispenser brand offering under-sink and countertop filtered water solutions, competing with Meyeden's Rainbow product family in the same Israeli market.
• Tami 4 (תמי 4): Tami 4 is an Israeli home/office filtered water dispenser company offering under-sink and countertop filtration on a subscription model with filter replacements, directly competing with Meyeden's Rainbow filtered water line.
• Eden Springs (Hadarom / מי עדן תמי 4 competitor): Eden Springs is one of the largest office and home water cooler delivery companies in Europe and Israel, operating a similar model of bottled water jug subscription, dispenser rental, and recurring filter/coffee add-ons — directly comparable to Meyeden's core subscription jug business.

Others

• Lavazza (for the coffee category): Lavazza is Meyeden's primary coffee partner supplying capsules, beans, and machines sold alongside Meyeden's water dispensers — not a competitor but a relevant ecosystem partner for the complementary coffee revenue stream.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/meyeden
• Instagraminstagram.com/meyeden
• TikToktiktok.com/@mey_eden
• Xx.com/mei_eden
• LinkedInlinkedin.com/company/meyeden

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meyeden