Mrs. Fisher's Potato Chips
Mrs. Fisher's Potato Chips is a manufacturing company that specializes in thick-cut homestyle potato chips.
- Company typePrivate
- Founded1932
- HeadquartersRockford, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Mrs. Fisher's Potato Chips firmographics
Firmographics- Name
- Mrs. Fisher's Potato Chips
- Legal name
- Mrs. Fisher's, Inc.
- Website
- https://mrsfisherschips.com/
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mrs. Fisher's Potato Chips is a manufacturing company that specializes in thick-cut homestyle potato chips.
- Ownership category
- akta.pro rank
Mrs. Fisher's Potato Chips industry classification
Industry- Product category
- Potato Chips
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Potato & Vegetable Chips Manufacturing (AFAKAIAA)
- akta.pro secondary industry
- Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)
Keywords
Where Mrs. Fisher's Potato Chips is headquartered
LocationHeadquarters
- HQ city
- Rockford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mrs. Fisher's Potato Chips business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Potato Chip Sales: Primary revenue from selling homestyle, thick-sliced potato chips in various flavors (Classic, French Onion, BBQ, Rippled, Dark, Black Pepper, Dark Jalapeno, Cheddar & Sour Cream) through combos, bulk containers, and single-serve bags.
- Dip Mix Sales: Sale of dry French onion dip mix seasoning sold in 8oz packages, used with sour cream to create dips or as chip seasoning.
- Popcorn Sales: Sale of caramel corn and cheese popcorn in various flavors (Caramel Corn, Cheese Popcorn, Caramel Supreme, Triple Mix, Cheesy Caramel Corn) in 6-count boxes.
- Apparel Sales: Sale of branded apparel items including t-shirts through the online store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 2 Pack Combo - Mix and match 2 chip varieties |
| Unit Pricing | Pay-as-you-go | 3 Pack Combo - Mix and match 3 chip varieties |
| Unit Pricing | Pay-as-you-go | 5 Pack Combo - Mix and match 5 chip varieties |
| Unit Pricing | Pay-as-you-go | 6 Pack Combo - Mix and match 6 chip varieties |
| Unit Pricing | Pay-as-you-go | 8 Pack Combo - Mix and match 8 chip varieties |
| Unit Pricing | Pay-as-you-go | 2 Pound Container |
| Unit Pricing | Pay-as-you-go | 4 Pound Container (Blue) |
| Unit Pricing | Pay-as-you-go | 5 Pound Container (Red) |
| Unit Pricing | Pay-as-you-go | Travel Container |
| Unit Pricing | Pay-as-you-go | Single Serve Bags (50 count) |
| Unit Pricing | Pay-as-you-go | Grab N Go Bags (24 count) |
| Unit Pricing | Pay-as-you-go | French Onion Dip Mix (2 x 8oz packages) |
| Unit Pricing | Pay-as-you-go | Popcorn Box (6 count) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Mrs. Fisher's Potato Chips product offering
Product offeringCore offering
Mrs. Fisher's manufactures and sells thick-sliced, homestyle potato chips in multiple flavor varieties (Classic, BBQ, French Onion, Rippled, Dark, Black Pepper, Dark Jalapeno, Cheddar & Sour Cream) at its Rockford, Illinois facility, processing approximately 50,000 pounds of potatoes weekly. The company supplements its chip line with caramel corn and cheese popcorn, French onion dip mix, and branded apparel, distributing products through a Rockford storefront, route delivery, e-commerce, and regional distributors.
Product overview
Mrs. Fisher's Potato Chips is a traditional food manufacturing company offering a focused portfolio of thick-sliced, homestyle potato chips in seven core flavors (Classic, BBQ, French Onion, Rippled, Dark, Black Pepper, Dark Jalapeno, and Cheddar & Sour Cream). The product line is organized into two main categories: direct-sale bags and combo packs (2-8 pack varieties ranging $38-$64.50) available in individual flavors; and bulk containers (2lb to 5lb, $45-$58) designed for sharing and parties. The company also offers complementary products including French Onion Dip Mix ($15.00) and Popcorn varieties ($45.00 for a 6-count box with caramel, cheese, and triple mix options). An online store merchandise section sells branded apparel. All products can be ordered through the company's e-commerce platform for delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Potato Chips Mrs. Fisher's flagship product: thick-sliced, homestyle potato chips available in eight flavor varieties, sold in mix-and-match combo packs (2 to 8 pack, $38 to $64.50), bulk containers (2 lb, 4 lb, 5 lb, and 12 oz travel, $37 to $58), single-serve 1.25 oz cases of 50 ($50), and Grab N Go 3.5 oz cases of 24 ($65). Targeted at retail consumers, event hosts, and bulk snack buyers.
- Popcorn Box (6 count) Six-count box of assorted popcorn including Caramel Corn Supreme (10 oz), Caramel Corn (10 oz), Cheese Popcorn (7 oz), Cheesy Caramel Corn (12 oz), and Triple Mix Popcorn (6 oz), priced at $45.00. Targeted at consumers seeking a complementary snack alongside the chip line.
- French Onion Dip Mix Dry French onion seasoning mix sold as two 8 oz packages for $15.00, intended to be mixed one tablespoon with 16 oz of sour cream to make dip, used as chip seasoning, or as a recipe ingredient.
- Apparel Branded clothing and accessories featuring the Mrs. Fisher's logo and dancing-potato brand mark, sold through the company's online store.
Quantifiable outcome
- 50,000 lbs of potatoes processed weekly, 2.6 million lbs per year
- +1 more outcomes
Companies that use Mrs. Fisher's Potato Chips
Customer profileSegments3 records
Ideal customer profiles3 records
Mrs. Fisher's Potato Chips technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mrs. Fisher's Potato Chips partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Regional Distributors (Wisconsin)coreDistributors who take Mrs. Fisher's chips into Wisconsin markets, extending the company's geographic reach beyond the 25-mile route delivery radius.
- Regional Distributors (Chicagoland)coreDistributors who take Mrs. Fisher's chips into the Chicagoland area markets.
- Regional Distributors (Joliet)coreDistributors who take Mrs. Fisher's chips as far south as Joliet, Illinois.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
Mrs. Fisher's Potato Chips competitors and assessment
Company assessmentDirect peers
- Better Made Snack Foods: Family-owned Michigan-based potato chip manufacturer founded in 1930. Directly comparable to Mrs. Fisher's as a multi-generational regional chip maker with strong local brand equity, similar product portfolio, and regional distribution model in the Midwest.
- Herr's Snacks: Pennsylvania-based family-owned snack company founded in 1946 producing potato chips and other snacks. Directly comparable regional brand with similar heritage positioning, product breadth (chips plus other snacks), and family ownership structure.
- Old Dutch Foods: Family-owned potato chip and snack manufacturer founded in 1934, headquartered in Minnesota with strong Midwest presence. Directly comparable as a regional chip maker with similar vintage and multi-generational ownership model.
- Jay's Potato Chips: Chicago-based potato chip manufacturer with strong regional Illinois/Midwest distribution. Highly comparable as a regional thick-cut chip maker in the same geographic territory as Mrs. Fisher's, with overlapping customer base.
Broad incumbents
- Kettle Brand: Larger premium potato chip brand now owned by Campbell Soup. Comparable as a thick-cut, kettle-cooked chip brand with premium positioning and broad distribution, though at significantly larger scale than Mrs. Fisher's.
- Utz Quality Foods: Major publicly-traded snack manufacturer with broad portfolio of potato chips and salty snacks. Comparable as a chip manufacturer with multi-regional brand portfolio, though at substantially greater scale than Mrs. Fisher's.
- Cape Cod Chips: Premium kettle-cooked potato chip brand owned by Snyder's-Lance/Campbell. Comparable premium positioning and thick-cut style, though at substantially larger national scale than Mrs. Fisher's.
- Jays Foods (Wise Foods legacy): Iconic Chicago-based potato chip brand now part of Wise Foods. Comparable as a historic Midwest potato chip brand with similar regional heritage positioning, though at substantially larger scale and broader distribution.
Emerging players
- Route 11 Potato Chips: Small-batch Virginia-based kettle-cooked potato chip maker. Comparable as a small-scale, premium/artisan chip manufacturer with regional focus and strong flavor variety — similar go-to-market positioning to Mrs. Fisher's at similar scale.
- Boulder Canyon Authentic Foods: Natural and kettle-cooked potato chip brand focused on clean ingredients. Comparable premium positioning and specialty flavor profile targeting, though with broader national distribution and natural foods channel focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Mrs. Fisher's Potato Chips social profiles
Digital presenceMrs. Fisher's Potato Chips financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mrs. Fisher's Potato Chips leadership team
Management profileNumber of profiles
Mrs. Fisher's Potato Chips funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mrs. Fisher's Potato Chips M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mrs. Fisher's Potato Chips
What does Mrs. Fisher's Potato Chips do?
Mrs. Fisher's manufactures and sells thick-sliced, homestyle potato chips in multiple flavor varieties (Classic, BBQ, French Onion, Rippled, Dark, Black Pepper, Dark Jalapeno, Cheddar & Sour Cream) at its Rockford, Illinois facility, processing approximately 50,000 pounds of potatoes weekly. The company supplements its chip line with caramel corn and cheese popcorn, French onion dip mix, and branded apparel, distributing products through a Rockford storefront, route delivery, e-commerce, and regional distributors.
Is Mrs. Fisher's Potato Chips a public or private company?
Mrs. Fisher's Potato Chips is a private company. It is classified as family owned and is currently operating.
When was Mrs. Fisher's Potato Chips founded?
Mrs. Fisher's Potato Chips was founded in 1932. It employs 11 to 50 people.
Where is Mrs. Fisher's Potato Chips based?
Mrs. Fisher's Potato Chips is headquartered in Rockford, United States, in the North America region.
How does Mrs. Fisher's Potato Chips make money?
Four revenue lines are on record. Potato Chip Sales are the primary driver. The others are dip Mix Sales, popcorn Sales and apparel Sales.
Who are Mrs. Fisher's Potato Chips's main competitors?
Direct peers on record are Better Made Snack Foods, Herr's Snacks, Old Dutch Foods and Jay's Potato Chips. Broad incumbents are Kettle Brand, Utz Quality Foods, Cape Cod Chips and Jays Foods (Wise Foods legacy). Emerging players are Route 11 Potato Chips and Boulder Canyon Authentic Foods.
Does Mrs. Fisher's Potato Chips have an API?
No public API is recorded for Mrs. Fisher's Potato Chips.
What industry is Mrs. Fisher's Potato Chips in?
Mrs. Fisher's Potato Chips's product category is Potato Chips. Its primary akta.pro industry code is AFAKAIAA, Potato & Vegetable Chips Manufacturing, with a secondary code of CRADABAE, Chips & Savory Snacks (Potato, Tortilla, Extruded). Its SIC code is 2000.