Slikhaar

What Slikhaar does

Slikhaar (legal entity SlikhaarShop A/S) is a privately held Aarhus, Denmark-based direct-to-consumer e-commerce company founded in 2009 by identical twin brothers Emil and Rasmus Vilain Albrechtsen. The company sells a curated portfolio of premium men's hair care, styling, and grooming products through owned Shopify storefronts serving customers in 120+ countries, with regional domains for the US, UK, Germany, France, Denmark, Europe, and Netherlands, and a recent US warehouse enabling tariff-free domestic fulfillment. The product catalog spans 51 SKUs across four brands: its proprietary By Vilain line (including the flagship Gold Digger wax launched in 2013), Hanz de Fuko, Shear Revival, and The Salon Guy, plus complementary T.Albrechtson apparel, sold at unit prices from $14-$120 with bundle discounts and free shipping above $55.

The company's go-to-market is dual-tracked: a transactional DTC e-commerce channel and a community-led motion anchored by Slikhaar TV, the world's largest Men's Hair YouTube channel with over 2 million subscribers and 500+ hairstyling tutorial videos. This content engine drives brand awareness, product discovery, and customer acquisition, supported by Instagram, Facebook, SEO, and email marketing. The founders maintain personal Instagram presences that reinforce the authentic creator-to-customer relationship.

By Vilain, including Gold Digger, Silver Fox, Sidekick, Dynamite Clay, and the Rush hair care line, is manufactured in Denmark and distributed globally alongside the third-party brands. The business has cumulatively shipped 350,000+ packages to 250,000+ customers and operates with 11-50 employees. The revenue model is one-time transactional sales with no subscription tier disclosed, and the company is bootstrapped (no funding rounds disclosed). The technology stack is a standard Shopify multi-storefront configuration with no AI, API, or proprietary tooling indicated.

Name

Slikhaar

Legal name

SlikhaarShop A/S

Website

https://slikhaarshop.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

SlikhaarShop is a Danish direct-to-consumer e-commerce company selling premium men's hair care and styling products, including its proprietary By Vilain brand, to 250,000+ customers in 120+ countries through Shopify storefronts. The business is anchored by Slikhaar TV, the world's largest Men's Hair YouTube channel with 2M+ subscribers.

Ownership category

akta.pro rank

Product category

Men's Hair Care & Grooming

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Men’s Hair Styling & Grooming (Pomades, Gels, Sprays, Hair Tonics) (CRABAGAE)

akta.pro secondary industries

Men’s Haircare (Beard, 2-in-1, Styling) (CRABABAI), Men’s Grooming (Shaving, Beard Care, Aftershave) (CRADANAF)

Keywords

• Men's hair care
• Hair styling products
• Men's grooming
• Hair wax clay
• Professional hair tools

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time transaction-based sales of men's hair care and styling products through owned e-commerce storefronts. Products include styling waxes, clays, shampoos, conditioners, tools, and bundles. International shipping with tracking.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Slikhaar sells a curated range of premium men's hair care, styling, and grooming products worldwide through its direct-to-consumer e-commerce platform SlikhaarShop. Its proprietary brand By Vilain (styling waxes, clays, pre-stylers, shampoos, conditioners, serums, oils) is complemented by curated third-party brands such as Hanz de Fuko, Shear Revival, and The Salon Guy, along with hair tools, bundles, and kits. The company ships to over 120 countries from Denmark with localized storefronts across the US, UK, Germany, France, Denmark, Europe, and the Netherlands.

Product overview

SlikhaarShop is a global e-commerce platform specializing in premium men's hair care and styling products. The company operates primarily as an online retailer offering a curated selection of professional grooming products from multiple brands, with By Vilain as its proprietary brand. The product portfolio spans hair care (shampoos, conditioners, serums, oils), hair styling (waxes, clays, pomades, pre-stylers), and hair tools (brushes, combs, hair dryers). Key products include By Vilain Gold Digger (extreme hold matte wax), By Vilain Dynamite Clay (textured volume clay), By Vilain Rush Shampoo/Conditioner (daily hair care), By Vilain Hair Growth Serum (growth treatment), and various bundled kits. The store also features third-party brands including Hanz de Fuko (all-natural styling products), The Salon Guy (professional styling line), and Shear Revival (texture products). Products are primarily manufactured in Denmark and ship worldwide to over 120 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• By Vilain Gold Digger Professional-grade hair wax with extreme hold and matte finish that thickens hair for added fullness and texture; all-time bestseller of the By Vilain line.
• By Vilain Silver Fox Premium hair wax styling product from By Vilain designed for strong hold and finish.
• By Vilain Sidekick Pre-styler spray that prepares hair for styling and adds volume.
• By Vilain Sidekick Zero Pre-styler product variant from By Vilain's styling line.
• By Vilain Dynamite Clay Strong-hold hair clay with gritty texture that adds volume and provides a matte finish, re-workable throughout the day.
• By Vilain Rush Shampoo Daily-use shampoo with menthol for a cooling effect and Vitamin E, strengthens hair and stimulates scalp; suitable for all hair types, made in Denmark.
• By Vilain Rush Conditioner Conditioner with Vitamin E, cooling menthol, and Argan oil that fortifies hair and deeply nourishes the scalp.
• By Vilain No Flake Anti-Dandruff Shampoo Anti-dandruff shampoo with Piroctone Olamine for daily use, tackling dandruff, soothing itching, and fighting flakiness; vegan-friendly, made in Denmark.
• By Vilain Hair Growth Serum Vegan hair growth serum enriched with Procapil, Vitamin B3 (Niacinamide), Vitamin B5, and Ginkgo Biloba; improves scalp conditions and promotes natural hair growth.
• By Vilain Repair Oil Argan hair treatment in an amber dropper bottle for nourishing dry hair and reducing split ends.
• By Vilain Blow Hair Powder Hair styling powder that adds volume and texture to hair.
• By Vilain Flow Pomade Modern water-based hair pomade for enhancing natural movement, shine, and flexibility; ideal for flow hairstyles and effortless everyday looks.
• By Vilain Revolution Styling product from By Vilain's premium hair styling line.
• By Vilain Skeleton Brush Professional skeleton brush for smoother blow-drying, allowing maximum airflow directly to roots; essential for quiff and pompadour styling.
• By Vilain Comb High-quality anti-static black comb with fine-spaced teeth and rounded tips, 180mm in length; ideal for shorter hair and beards.
• By Vilain XL Comb Extra-large wide-toothed comb for detangling wet hair without damage; ideal for curly hair.
• By Vilain Cutting Comb Professional cutting comb for hairstyling use.
• By Vilain 9 Row Brush Multi-row brush for various hair styling needs.
• By Vilain Detangler Hair Brush Brush designed for detangling hair with minimal damage.
• By Vilain Hurricane Hair Dryer Professional hair dryer with ultra-fast drying at 110,000 RPM and 1,800–2,000W output.
• By Vilain Tool Kit Professional hair styling tool kit containing brushes and combs for complete hair care.
• By Vilain All In Styling Kit Complete styling kit bundling By Vilain's bestsellers for comprehensive hair styling.
• By Vilain Anti-Dandruff Kit Bundled kit combining By Vilain No Flake Anti-Dandruff Shampoo with a shampoo brush for anti-dandruff treatment.
• Hanz de Fuko Claymation High-caliber clay styler with natural waxes for classic to creative styles, providing high hold and matte finish; ideal for thick unmanageable hair.
• Hanz de Fuko Heavymade High-shine pomade with humidity resistance and extreme hold; water-soluble for easy removal.

Quantifiable outcome

• 2M+ YouTube subscribers for Slikhaar TV channel
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, minor and flagship.

• Hanz de FukocoreChannel Partner/ Reseller/ DistributorLA-based premium men's hair brand distributed exclusively through SlikhaarShop. Founded in 2009 by David Alfonso and Christopher Zent. All-natural, organic products with no parabens or sulphates. Product line includes styling waxes, clays, shampoos, and conditioners.
• Shear RevivalcoreChannel Partner/ Reseller/ DistributorPremium American men's hair styling brand available on SlikhaarShop. Products include pomades, texture sprays, and clay stylers.
• The Salon Guy (Stephen Marinaro)coreChannel Partner/ Reseller/ DistributorThe Salon Guy (Stephen Marinaro) has over 20 years of experience in the beauty industry. Premium men's hair products including volumizing sea salt spray, quinoa protein shampoo and conditioner, matte styling clays, and grooming pastes. Featured on SlikhaarShop with 8 products.
• T.AlbrechtsonminorChannel Partner/ Reseller/ DistributorCopenhagen-based premium apparel brand offering 100% organic cotton T-shirts in 7 timeless colors. Complementary product line for SlikhaarShop's men's grooming offering.
• By Vilain (Proprietary Brand)flagshipStrategic or Co-development PartnerSlikhaar founders Emil and Rasmus Vilain Albrechtsen's proprietary hair care brand. Includes bestselling products Gold Digger, Silver Fox, Sidekick, Rush, and Dynamite Clay. Made in Denmark. Core brand driving SlikhaarShop's product differentiation.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/slikhaartv
• Facebookfacebook.com/slikhaartvgroup
• Instagraminstagram.com/slikhaartv
• Xx.com/SlikhaarTV
• LinkedInlinkedin.com/company/slikhaar-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slikhaar