Skinetworks
Skinetworks is a Danish-owned travel agency brand within the Travelheart Family umbrella, selling ski, charter, tailor-made, cruise, safari, and active travel packages to 105 destinations. It serves Danish individual travelers and families via a direct-to-consumer online booking platform, supported by its own airline, hotels, and a loyalty club.
- Company typePrivate
- Founded1981
- HeadquartersCopenhagen, Denmark
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Skinetworks does
Skinetworks is a Danish-owned travel agency brand that sells skiing and other curated travel packages, operating as part of the Travelheart Family — a Copenhagen-based umbrella of 16 travel brands collectively positioned as Denmark's largest travel family. The company sells charter holidays, ski trips, tailor-made adventures, cruises, active holidays, safaris, city breaks, campervan holidays, self-drive holidays, beach holidays, and luxury travel, covering 105 destinations across Europe, North America, Asia, Africa, Oceania, and the Americas.
The commercial platform is a direct-to-consumer online booking website with search functionality for destination, dates, traveler count, and travel form; an automated room-allocation feature assists multi-room bookings. Travelheart Family also operates its own airline and own hotels, indicating vertical integration upstream of retail. Marketing and customer engagement are run through the destination/category website pages, a loyalty club ("Fordelsklub") with scratch-to-win promotions, and a last-minute deals section. No mobile app, no API, no disclosed AI/ML capabilities and no proprietary technical infrastructure beyond a standard e-commerce booking stack are referenced in the source data.
The business model is transaction-fee-driven package sales of bundled transportation and accommodation; pricing varies by destination, season, and travel form, with tailor-made trips quoted on request. The company employs 251–500 staff and was founded in 1981. There are no disclosed funding rounds, acquisitions, leadership changes, regulatory actions, or financial figures. Customer targeting is horizontal across Danish consumers — primarily individual travelers and families, with a secondary group-travel segment — and supported by Danish-speaking guides and customer service via phone and email.
Skinetworks firmographics
Firmographics- Name
- Skinetworks
- Legal name
- Travelheart
- Website
- https://skinetworks.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Skinetworks is a Danish-owned travel agency brand within the Travelheart Family umbrella, selling ski, charter, tailor-made, cruise, safari, and active travel packages to 105 destinations. It serves Danish individual travelers and families via a direct-to-consumer online booking platform, supported by its own airline, hotels, and a loyalty club.
- Ownership category
- akta.pro rank
Skinetworks industry classification
Industry- Product category
- Travel Agency Services
- NAICS
- Tour Operators (56152), Travel Agencies (561510)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Adventure & Active Travel Agencies (THAKABAD)
- akta.pro secondary industry
- Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)
Keywords
Where Skinetworks is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Markets served
Skinetworks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Travel Package Sales: The company operates as a travel agency/tour operator, selling travel packages across multiple brands including charter holidays, ski trips, tailor-made adventures, cruises, active holidays, and safaris. Revenue is generated through package pricing that includes transportation and destination services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Skinetworks product offering
Product offeringCore offering
Skinetworks is a Danish travel agency that sells packaged holidays to consumers, with a core focus on ski tours in the Alps, alongside charter holidays, tailor-made trips, cruises, safaris, active holidays, city breaks, campervan and self-drive holidays, beach holidays, and luxury travel. Packages bundle transportation, accommodation, and destination services across 105 destinations, supported by Danish-speaking guides and an online booking platform.
Differentiator
Problem solved
Functional benefit
Brands
- Skinetworks: Travel guides or guide products referenced in company materials (image filename: 'skineterworks Guider 2024 12')
Products and services
- Ski holidays (Skirejser)
Companies that use Skinetworks
Customer profileSegments2 records
Ideal customer profiles2 records
Skinetworks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Skinetworks partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights4 records
Skinetworks competitors and assessment
Company assessmentBroad incumbents
- TUI Group: Europe's largest integrated travel and tourism group offering charter flights, hotels, cruises, and tour operations across all major European markets including Denmark (Spies brand). Larger incumbent with overlapping ski and charter offerings.
- Spies Rejser: Danish charter and packaged-holiday brand owned by TUI, the largest incumbent in Denmark. Competes head-to-head with Skinetworks/Travelheart Family on charter, beach, and city-break packages for Danish travelers.
- CVC Corp: One of the world's largest travel groups operating tour operator, airline, and hospitality assets across multiple geographies. Comparable vertical-integration model and broad tour-operator portfolio.
- FTI Group: German-based tour operator with charter flights, hotels, and packaged holidays across European source markets. Comparable tour-operator + airline + hotel vertical structure to Travelheart Family.
Direct peers
- Detur: Danish travel agency offering package holidays, ski trips, and city breaks to Danish consumers. Comparable product mix and customer base, particularly on charter and Turkey/Greece routes.
- Apollo Reiser: Norwegian/Swedish tour operator specializing in charter holidays, ski packages, and themed trips across multiple brands. Comparable in scale, product mix, and Nordic customer focus to Skinetworks/Travelheart Family.
- Ving (Vinggruppen): Nordic travel group (Norway/Sweden/Denmark) operating charter holidays, ski trips, and tailor-made packages under multiple brands — directly comparable to Travelheart Family/Skinetworks in product mix, customer base, and multi-brand strategy.
- Bravo Tours: Danish travel agency offering charter holidays, city breaks, ski trips, and active holidays to a Danish customer base. Direct Danish-market competitor with comparable product breadth and target audience.
Others
- Booking.com: Global online travel agency and aggregator competing for the same Danish traveler's discretionary travel budget. Functions as a structural competitor/channels-of-distribution risk rather than a direct packaged-tour peer.
Regional players
- Stella Travel: Australia/New Zealand-based travel agency group operating across multiple brands with packaged and tailored travel. Comparable multi-brand, multi-region tour-operator model though serving a different geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Skinetworks social profiles
Digital presenceSkinetworks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skinetworks leadership team
Management profileNumber of profiles
Skinetworks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skinetworks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skinetworks
What does Skinetworks do?
Skinetworks is a Danish travel agency that sells packaged holidays to consumers, with a core focus on ski tours in the Alps, alongside charter holidays, tailor-made trips, cruises, safaris, active holidays, city breaks, campervan and self-drive holidays, beach holidays, and luxury travel. Packages bundle transportation, accommodation, and destination services across 105 destinations, supported by Danish-speaking guides and an online booking platform.
Is Skinetworks a public or private company?
Skinetworks is a private company. It is classified as family owned and is currently operating.
When was Skinetworks founded?
Skinetworks was founded in 1981. It employs 251 to 500 people.
Where is Skinetworks based?
Skinetworks is headquartered in Copenhagen, Denmark, in the Europe region.
How does Skinetworks make money?
One revenue line is on record: travel Package Sales.
Who are Skinetworks's main competitors?
Broad incumbents on record are TUI Group, Spies Rejser, CVC Corp and FTI Group. Direct peers are Detur, Apollo Reiser, Ving (Vinggruppen) and Bravo Tours. Booking.com is listed as an others. Stella Travel is listed as a regional player.
Does Skinetworks have an API?
No public API is recorded for Skinetworks.
What industry is Skinetworks in?
Skinetworks's product category is Travel Agency Services. Its primary akta.pro industry code is THAKABAD, Adventure & Active Travel Agencies, with a secondary code of THAKAJAC, Package Tour Wholesalers (Pre-Packaged FIT/Group Programs). Its NAICS code is 56152 and its SIC code is 7900.