Minnesota Multi Housing Association

What Minnesota Multi Housing Association does

Minnesota Multi Housing Association (MHA) is a non-profit trade association founded in 1967 and headquartered in Bloomington, Minnesota, that serves the state's multi-housing and rental housing industry. The organization represents property owners, property managers, and product/service vendors operating across Minnesota, with dedicated programming for Greater Minnesota regions including Mankato, Rochester, St. Cloud, and Duluth. MHA delivers its value through five primary revenue streams: recurring membership dues across tiered categories; education and certification programs (in-person seminars, online training, professional certifications); recurring proprietary data products (the biennial Compensation & Benefits Survey covering 22 positions compiled from 42 member organizations, and the Operating Expense Survey, with member/non-member pricing ranging from $375 to $1,240); annual events and conferences including the Building Communities Conference (Rochester), Shaping the Industry Conference (Mankato), Changing the Game Conference & Expo (Bloomington), and the MADACS awards; and ancillary revenue from rental forms and documents, an online store, branded merchandise via Planet Media Marketing, and a membership mailing list product.

MHA's technology infrastructure consists of an association management platform with a member portal, an e-commerce online store, an online event registration system, and educational content delivery infrastructure supporting self-paced online training and live webinars such as the monthly Industry Insights Zoom sessions. The organization distributes content through the quarterly Advocate magazine, The Brief podcast (sponsored by Citizens State Bank), email newsletters, the corporate website, and a regional events calendar. Its go-to-market motion is community-led: it acquires members through advocacy value, regulatory compliance training (with explicit fair housing and antitrust content), educational programming, industry benchmarking data, networking events (LINK-Up), and policy representation on legislative issues affecting Minnesota's rental housing market. MHA also supports a Multi Housing PAC and operates an Affordable Housing Strategies initiative, embedding regulatory and policy services into its core member value proposition.

Name

Minnesota Multi Housing Association

Legal name

Minnesota Multi Housing Association

Website

https://mmha.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Minnesota Multi Housing Association is a non-profit trade association founded in 1967, based in Bloomington, MN, that serves property owners, managers, and vendors in Minnesota's rental housing industry through advocacy, education, certification, benchmarking surveys, and annual conferences.

Ownership category

akta.pro rank

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Annual membership dues from property owners, managers, and product/service vendors with tiered categories for different member types including Greater MN-specific memberships.
2. Education Programs and Certifications: Revenue from educational seminars, certification programs, and training courses covering property management, fair housing, legal compliance, maintenance, and supervisor development.
3. Publications and Resources: Sales of industry surveys (Compensation & Benefits Survey, Operating Expense Survey), rental documents, and the Advocate magazine.
4. Events and Conferences: Registration fees for annual conferences including Building Communities Conference, Shaping the Industry Conference, Changing the Game Conference & Expo, and MADACS Awards.
5. Membership Mailing List: Sale of membership mailing list data to members for marketing and communication purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Minnesota Multi Housing Association (MHA) is a membership-based trade association that delivers advocacy, education, communications, and marketing services to Minnesota's multi-housing industry. Its offerings include membership tiers for property owners, managers, and vendors; education seminars, online training and certification programs; annual conferences and networking events; and proprietary industry benchmarking surveys such as the Compensation & Benefits Survey and Operating Expense Survey.

Product overview

Minnesota Multi Housing Association (MHA) offers a suite of member-focused products and services for rental housing professionals in Minnesota. The core offerings include educational programs (seminars, online training, certifications), industry research products (Compensation & Benefits Survey, Operating Expense Survey), and member resources (Advocate magazine, The Brief podcast). MHA also provides practical tools like rental forms, directories, and a membership mailing list. The association organizes annual conferences (Building Communities, Shaping the Industry, Changing the Game), networking events (LINK-Up), and the MADACS awards program. Products are primarily sold through an online store with tiered pricing for members and non-members.

Differentiator

Problem solved

Functional benefit

Brands

• The Advocate Magazine: The official magazine of MHA providing news and updates on multi housing affairs
• The Brief Podcast
• MADACS
• LINK-Up
• Greater Minnesota Insider

Products and services

• MHA Membership

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Citizens State BankminorGTM or Marketing PartnerCitizens State Bank sponsors The Brief podcast, the official podcast of the Minnesota Multi Housing Association. This is a content sponsorship arrangement where the bank provides financial support for podcast production in exchange for brand visibility with the MHA audience.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Institute of Real Estate Management (IREM): International association for real estate management professionals offering certifications (CPM, ARM), education, and member services. Overlaps with MHA's certification and education offerings for property managers, but operates more broadly across commercial and residential real estate.
• National Multifamily Housing Council (NMHC): National trade association for the apartment industry focused on advocacy, research, and leadership development. Overlaps with MHA on advocacy and industry data but operates at a national scale rather than state level.
• Building Owners and Managers Association International (BOMA): International trade association for commercial real estate professionals with advocacy, education, and certification programs. Adjacent peer to MHA — both serve building/property professionals — but BOMA focuses on commercial while MHA focuses on residential multi-housing.
• National Apartment Association (NAA): National trade association for the rental housing industry offering education, advocacy, and certification programs. MHA is the Minnesota state affiliate of NAA, making it a direct functional peer serving an overlapping audience at the state level versus NAA's national scope.

Direct peers

• California Apartment Association: State-level trade association for the apartment and rental housing industry in California. Closest peer to MHA — same trade association model, similar member categories (owners, managers, vendors), advocacy, education, and events focus, just in a different state.
• National Association of Residential Property Managers (NARPM): National trade association for residential property managers offering education, certification (RMP), and networking. Direct functional peer to MHA's education and certification offerings for property managers, though operating at the national level.
• Texas Apartment Association: Texas state-level rental housing trade association providing advocacy, education, and member services to property owners and managers. Operates the same trade association model as MHA with overlapping product categories including education, certifications, and advocacy.
• Apartment Association of Greater Los Angeles (AAGLA): Regional rental housing trade association serving Southern California property owners and managers. Same model as MHA — membership dues, education, advocacy, events — but at the metro/regional level rather than state level.
• Wisconsin Apartment Association (WAA): Wisconsin state-level trade association for the rental housing industry providing advocacy, education, and member services. Closest geographic and structural peer to MHA — same Midwest market profile, same trade association model, same member categories.

Regional players

• Community Associations Institute (CAI): International membership organization for community association management, including HOAs and condominiums. Adjacent peer to MHA — both serve housing professionals and provide education, advocacy, and certifications — but CAI focuses on HOA/condo governance while MHA focuses on rental multi-housing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mn_mha

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minnesota Multi Housing Association