Walla Walla YMCA

Name

Walla Walla YMCA

Legal name

Walla Walla YMCA

Website

https://wwymca.org

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community Recreation and Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Community recreation services
• Youth development programs
• Aquatics and swim lessons
• Licensed child care
• Wellness and fitness membership

Headquarters

HQ city

Walla Walla

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Monthly membership fees for individuals and families providing access to facility amenities, group exercise classes, and pool access.
2. Program Registration Fees: Fees for youth programs including sports leagues, swim lessons, child care, Action Zone, Teen Center, and specialty classes. These are typically per-session or per-program charges.
3. Donations and Planned Giving: Charitable contributions from community members and planned giving programs to support accessibility and community programs.
4. Virtual Membership: $15/month virtual membership providing YMCA360 access only, for non-members who want online content without facility access.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Walla Walla YMCA is a community-based 501(c)(3) nonprofit that sells facility memberships, youth and family programs, aquatics/swim instruction, licensed child care, sports leagues, personal training, wellness coaching, and American Red Cross safety certifications to individuals and families in the Walla Walla Valley. Its offer is anchored by a single facility featuring a 25-meter pool, therapy pools, gym, rock-climbing wall, and child development center, and is extended online through the YMCA360 virtual video platform included with membership.

Product overview

Walla Walla YMCA is a community-focused nonprofit organization (501(c)(3)) offering a broad portfolio of wellness, youth development, and community service programs primarily as in-person services rather than a software product. The core offering includes facility-based fitness and aquatics (25-meter pool, therapy pools, gym, rock climbing wall) and programs organized under several pillars: (1) YMCA360/Virtual Y — an on-demand video wellness platform with apps for Apple TV, iOS, Android, and Roku; (2) Wellness programs including LIVESTRONG (cancer survivor support), Wellness for Life (weight management), FitStart, InBody testing, and Personal Training; (3) Aquatics — Learn-to-Swim lessons for all ages, Adaptive Swim, and adult water exercise classes; (4) Safety Training — American Red Cross-certified CPR/First Aid, Lifeguarding, and Water Safety Instruction; (5) Youth Engagement — Action Zone (ages 5-12), Teen Center (ages 12-18), Minecraft and LEGO Robotics specialty classes, and summer programs; (6) Child Development — licensed childcare and nature-based preschool in Walla Walla and Milton-Freewater; (7) Sports — youth basketball, karate, rock climbing, and adult leagues. A Virtual Membership tier ($15/month) provides YMCA360-only access, while facility memberships include full access to programs. Online registration is managed via Daxko, and planned giving is facilitated through FreeWill.

Differentiator

Problem solved

Functional benefit

Brands

• YMCA360: On-demand video platform offering group exercise classes, youth sports training, wellbeing classes and more - a national collaboration with Ys across the country

Products and services

• YMCA360 On-Demand Video Platform On-demand video platform for YMCA members providing group exercise classes, youth sports training, wellbeing classes, and wellness content accessible 24/7 via web, Apple TV, iOS, Android, and Roku.
• Virtual Y Membership Virtual-only membership providing YMCA360 streaming access for members who do not want facility access, priced at $15/month.
• LIVESTRONG at the YMCA 12-week wellness program designed for cancer patients and survivors, focused on rebuilding strength, endurance, flexibility, and balance in a supportive group environment, offered free for members and non-members.
• Wellness for Life Twelve-week weight-loss program providing accountability, planning and problem-solving measures, with access to specialized trainers, lifestyle coaches, and nutrition specialists, priced at $70 for members and $180 for non-members.
• FitStart Wellness Consultation Complimentary one-on-one wellness consultation for beginning exercisers in which wellness staff help set goals, review options, and design a personalized fitness program; complimentary for members.
• InBody Body Composition Testing Body composition analysis test that measures body fat percentage, muscle distribution, and body water balance in under 30 seconds; priced at $10 for members and $25 for non-members.
• Personal Training One-on-one sessions with certified personal trainers to develop specific health and fitness programs, available to both members and non-members with blocks of 3, 6, 9, 16, or 24 one-hour sessions.
• American Red Cross Safety Training and Certifications American Red Cross certified safety training courses including CPR/First Aid, Lifeguarding, Water Safety Instruction (WSI), and Lifeguard Instructor (LGI) certification programs offered year-round.
• Learn-to-Swim Program Swim lesson program for all ages and skill levels, including parent/child lessons (starting at 6 months), preschool lessons (ages 4-5), school-age lessons (ages 6-12), and adult lessons, offered in a 25-meter pool and warm water therapy pools.
• Adaptive Swim Lessons Specialized swim lessons focused on fun, safety, and technique for small groups of children and adults with special needs.
• Adult Water Exercise Classes Water-based fitness classes including Aqua Fitness, Water Aerobic Exercise, H.E.A.R.T., Joint Mobility & Stretch, and Light Aerobics, designed for all fitness levels and included with membership.
• Action Zone Youth Drop-In Drop-in space for youth members ages 5-12 offering supervised activities including reading, board games, Tech Lab, chess, and art projects, available Monday-Friday 3:00 PM-7:00 PM.
• Teen Center Welcoming drop-in space for youth ages 12-18 offering homework assistance, games, social activities, and special events, available Monday-Friday 3:30 PM-7:00 PM.
• Minecraft Specialty Classes Minecraft camps teaching the basics of Minecraft with an emphasis on problem-solving, teamwork, and creativity for kids.
• Jr LEGO Robotics Team-based robotics program in which students design robots together as young engineers, focused on hands-on collaborative learning.
• Homeschool Mornings Morning class options for homeschooled youth aged 6-13 covering art, chess, and P.E., supplementing home education.
• Unstoppable Summer Teen Program Summer program for teens blending fun, leadership, and real-world experiences to help youth grow, connect, and thrive.
• Youth Sports Leagues Youth sports programs including Winter Basketball, Karate (Goju Ryu), and Rock Climbing (Pebbles and Pitons classes), available at various times throughout the year.
• Adult Sports Leagues Adult sports leagues including 5v5 Basketball, Volleyball tournaments, Pickleball, and Noonball (midday basketball), plus seasonal Futsal leagues.
• Rock Climbing Facilities Rock climbing facilities with classes for children (Pebbles ages 4-6, Pitons for climbing-wall card certification) and open bouldering/top rope climbing for all ages.
• Child Care and Early Learning Licensed childcare programs in Walla Walla and Milton-Freewater offering toddler (ages 1-3), preschool/pre-K early learning, and afterschool enrichment programs, plus a unique nature-based preschool using a yurt as the base in Walla Walla.
• Online Donation Portal Online donation platform allowing monthly or annual giving via major credit or debit cards with scheduled payment options.
• Planned Giving Program Planned giving program enabling donors to leave charitable bequests, name the YMCA as a beneficiary, or designate non-probate assets (401(k)s, IRAs, life insurance) for future impact, offered in partnership with FreeWill.
• Facility Membership Recurring membership providing access to facility amenities, group exercise classes, pool access, and member pricing on programs and services, with youth-specific monthly tiers and adult/family tiers sold via Daxko online registration.

Quantifiable outcome

• Teaching water safety to over 1,000 youth annually

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Step into SwimcoreStrategic or Co-development Partner · 1 January 2025The Walla Walla YMCA was chosen as a swim lesson provider in 2025 by Step into Swim and Y-USA. Grant funds assist the Y toward their goal of teaching water safety to over 1,000 youth this year, including adaptive swim lessons for children with disabilities.
• Y-USA (National YMCA)coreStrategic or Co-development Partner · 1 January 2025National YMCA organization partnered with Walla Walla YMCA for swim lesson program. Y-USA provides grant funding through Step into Swim initiative for free summer swim lessons, including free lessons for Prescott families.
• FreeWillminorGTM or Marketing PartnerFreeWill partnership provides free online tool for creating wills and trusts. YMCA uses FreeWill to help supporters with estate planning and legacy giving. FreeWill is offered as a free resource for community members.
• YMCA360coreTechnology or IntegrationYMCA360 is a national collaboration with Ys across the country. Walla Walla YMCA offers this on-demand video platform as part of membership, featuring hundreds of exercise classes and programs for all ages. Available on Apple TV, iPhones, iPads, Android, and Roku.
• American Red CrosscoreStrategic or Co-development PartnerThe Walla Walla YMCA is a local provider of American Red Cross courses including CPR/First Aid, Lifeguard Training, Water Safety Instructor, and Lifeguard Training Instructor courses. They offer these certifications throughout the year.
• Milton-Freewater School DistrictminorStrategic or Co-development PartnerThe YMCA Learning Center in Milton-Freewater is located at the Freewater School in Oregon. The Y also partners with schools for afterschool enrichment programs.
• Washington State Working Connections Child Care (WCCC)minorOthersThe YMCA accepts Washington state's Working Connections Child Care subsidy to help make childcare more affordable for eligible families.
• Oregon Employment Related Day Care (ERDC)minorOthersThe YMCA accepts Oregon's Employment Related Day Care subsidy to support families in Milton-Freewater with childcare costs.
• Childcare Aware (Military Children in Your Neighborhood)minorOthersThe YMCA accepts Childcare Aware's Military Children in Your Neighborhood (MCCYN) fee assistance for eligible military families.
• Veterans Affairs (VA) Childcare SupportminorOthersThe YMCA accepts VA childcare support for eligible veteran families as part of their commitment to serving military families.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Anytime Fitness: 24/7 franchise fitness model with nearby locations serving similar adult demographics. Competitive threat on convenience and price for the YMCA's drop-in and wellness member base.

Others

• YMCA of the USA (national office): National federation governing the YMCA brand, YMCA360 platform, and Y-USA grant programs. Less a competitor than a strategic platform and dependency that shapes the Walla Walla chapter's economics and digital offering.

Broad incumbents

• Gold's Gym: Established national fitness brand offering memberships, personal training, and group classes. Competes for adult fitness members and personal training wallet share in the broader region.
• LA Fitness / Esporta Fitness: Multi-service fitness operator offering group exercise, pools, and family programming. Closest national competitor to the YMCA's full-service family fitness model.
• Planet Fitness: National low-cost fitness chain with a presence in regional Pacific Northwest markets. Competes for value-conscious adult fitness members against the YMCA's facility membership offering.
• Jewish Community Centers (JCCs): Nonprofit community centers offering fitness, aquatics, early childhood education, and youth programs. Comparable operating model (membership + programs + subsidies) but typically broader cultural programming.

Direct peers

• Yakima YMCA: Central Washington YMCA chapter delivering memberships, childcare, swim lessons, and youth sports. Closely comparable in operating model, geographic setting, and reliance on Y-USA grants and subsidies.
• Wenatchee Valley YMCA: Nearby Pacific Northwest YMCA chapter offering a comparable mix of memberships, youth programming, aquatics, and childcare. Sized similarly to Walla Walla YMCA and serves as a direct regional benchmark for member retention, program breadth, and grant-funded initiatives.
• Boys & Girls Club of Walla Walla: Local direct competitor within the Walla Walla Valley serving youth and families with after-school and summer programming. Most head-to-head competitor for youth membership and donor support in the same geography.
• Boys & Girls Clubs of America (local affiliates): Nonprofit youth development organization with comparable mission around youth programming, childcare, and community engagement. Competes for the same family, donor, and grant dollars in many U.S. metros.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ymca.wallawalla
• Instagraminstagram.com/ymca.wallawalla
• LinkedInlinkedin.com/company/wwymca

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walla Walla YMCA