Milwaukee Kickers

What Milwaukee Kickers does

Milwaukee Kickers Soccer Club (MKSC) is a 501(c)(3) non-profit youth soccer organization founded in 1968 and headquartered at Uihlein Soccer Park, 7101 W Good Hope Road, Milwaukee, Wisconsin. The club operates across 13 geographic regions in Southeastern Wisconsin, serving approximately 5,000 children seasonally through roughly 300+ teams spanning introductory programs for ages 3-5 (Mikro), recreational leagues for U6-U14, competitive Youth Academy and Select programs for U8-U19, and adult Majors/Reserves teams competing in the Milwaukee Premier League. The organization is supported by more than 2,500 volunteer coaches and a professional staff led by Executive Director Alvaro Garcia-Velez (since 2008) and Director of Coaching Pete Knezic (since 2013).

MKSC's core technology is the PlayMetrics platform, which handles registration, scheduling, team management, and league standings across all programs. The club's revenue model is built on registration fees (recreational, regional, competitive, and Mikro), tariffs for camps and clinics ($60-$200 per session), adult league participation, and sponsorship inventory from brands including Froedtert & Medical College of Wisconsin, Southeast Sales, WaterStone Bank, Pepsi, Gatorade, Kwik Trip, and Festival Foods. Player scholarships (40+ annually) and a community partnership with America SCORES Milwaukee extend the club's reach into Title 1 schools serving 2,000+ kids.

The 2023-2024 strategic alliance with SC Wave creates a top-tier pathway into MLS Next, Girls Academy, E64, and MWC Club v Club competition, positioning MKSC across the full player development pyramid from beginner recreation to elite competition. Distribution is anchored by 13 regional directors and the Uihlein Soccer Park home facility, while marketing relies on organic social (Facebook, Instagram, Twitter), an email newsletter, the mksc.org website, and PlayMetrics' self-service registration flow. The club is governed by a volunteer Board of Directors and holds no parent company or external ownership.

Name

Milwaukee Kickers

Legal name

Milwaukee Kickers Soccer Club

Website

https://mksc.org

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Milwaukee Kickers Soccer Club is a 501(c)(3) non-profit founded in 1968, serving about 5,000 children seasonally across 13 regions in Southeastern Wisconsin through recreational, competitive, and adult soccer programs, plus camps and clinics.

Ownership category

akta.pro rank

Product category

Youth Soccer Programs

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKADAH

Amateur & Grassroots Tournament Organizers

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Event & Tournament Organizers (Tours, Championships, Meets)

Keywords

• Youth soccer programs
• Recreational soccer leagues
• Competitive soccer academies
• Soccer camps and clinics
• Adult soccer leagues

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Recreational Program Registration Fees: Registration fees collected at time of registration for the full year covering uniform, ball, medical bag, USYSA/WYSA registration, secondary medical insurance, administrative costs, referee fees, and access to recreational league
2. Regional Registration Fees: Fees collected by regions covering field costs, additional referee fees, admin costs, tournament costs, and winter play
3. Competitive Program Fees: Fees covering licensed coaches, tournaments, travel expenses, competitive league costs, winter play, and additional trainings for Youth Academy and Select programs
4. Mikro Program Fees: Seasonal 6-week course fee of $100 ($115 after deadline) covering soccer jersey and instruction for ages 3-5
5. Camps and Clinics: Soccer School and camp fees ranging from $60-$200 for skill development programs

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Milwaukee Kickers Soccer Club is a 501(c)(3) nonprofit that delivers developmental, recreational, and competitive youth soccer programs (Mikro for ages 3-5, Recreational for U6-U14, Youth Academy and Select for U8-U19, MKSC Union club-wide select, plus Adult leagues and Camps & Clinics) to approximately 5,000 children seasonally across 13 regions in Southeastern Wisconsin, anchored at the Uihlein Soccer Park facility. The club combines paid registration programming with a volunteer-coach-driven delivery model, scholarship-based financial aid, and community-level sponsorship.

Product overview

Milwaukee Kickers Soccer Club (MKSC) is a 501(c)(3) nonprofit youth soccer organization founded in 1968, offering a comprehensive portfolio of soccer programs across Southeastern Wisconsin. The organization operates a platform-plus-programs model centered on developmental soccer offerings: Mikro (introductory ages 3-5), Recreational Soccer (U6-U14), Competitive Soccer including Youth Academy and Select teams (U8-U19), MKSC Union (club-wide select program), Adult Soccer (Majors & Reserves), and Camps & Clinics. Supporting services include the Recreational League (largest in SE Wisconsin with 250+ teams), Kicknic end-of-season events, America SCORES partnership, player scholarships, and Uihlein Soccer Park as the primary home facility. The club serves approximately 5,000 children seasonally across 13 regions with over 300 teams.

Differentiator

Problem solved

Functional benefit

Brands

• Mikro: Introductory soccer program for young players age 3-5 designed to teach foundational soccer skills through creative games
• MKSC Union

Products and services

• Mikro Introductory soccer program for ages 3U-5U offered as seasonal 6-week courses taught once weekly for 60 minutes. Teaches foundational skills through creative games including passing, dribbling, and shooting. Available across MKSC regions including Muskego, Franklin, Whitefish Bay, Wauwatosa, Nicolet, Mukwonago, Uihlein Soccer Park, South Milwaukee, and Menomonee Falls.
• Recreational Soccer Youth soccer program for ages U6-U14 (Kindergarten through 8th grade) designed to develop quality soccer skills while building character through sportsmanship and teamwork. Programs run fall and spring seasons with one practice weekly and weekend games, coached primarily by volunteers.
• Competitive Soccer (Youth Academy & Select) Tryout-based competitive programming for ages 8U-19U. Youth Academy (8U-10U) provides player development with two practices weekly, licensed coaches, and WYSA Youth Academy leagues. Select (11U-19U) is a tryout-based competitive program preparing athletes for high school, college, or beyond with higher-level leagues and tournaments.
• MKSC Union Club-wide select/competitive program for ages 8U-19U created in 2009. Includes Youth Academy for U8-U10, Select for U11-U14, and high school seasonal select for U15-U19. Serves as the premier competitive program building foundations for highest-level soccer competition.
• Adult Soccer (Majors & Reserves) Adult men's competitive teams competing in the Milwaukee Premier League. Orange Crush (First Division/Majors) and Inferno (original team since 1968) play at Uihlein Soccer Park. Includes college players during off-seasons and former MKSC Academy players.
• Camps & Clinics Year-round soccer camps and clinics including MLK Day Camp, Presidents Day Camp, Spring Break Camp, Summer Camp, Turkey Camp, and Santa Skills Camp. Soccer School indoor winter program offers sessions for skill development. Various price points for Kickers members vs. non-members.
• Recreational League Largest recreational league in Southeastern Wisconsin with over 250 teams from ages 6U through 15U. Includes Coed and Girls divisions from 6U-14/15U. Provides 8 games per season (4 home, 4 away) with geographic and skill-level divisions.
• Kicknic End-of-season picnic event for U7-U10 recreational league teams. Includes games, free lunch, official Kicknic t-shirt, inflatables, and activities at Uihlein Soccer Park. Sponsored by Festival Foods and Land of Natura.
• Player Scholarships Financial aid program offering over 40 scholarships annually to families in need. Recreational scholarships cover remainder of fees after $40 copay. Competitive scholarships provide up to $250 toward program fees. Includes 8-hour volunteer service requirement.
• Uihlein Soccer Park Home facility of Milwaukee Kickers Soccer Club located at 7101 W Good Hope Road, Milwaukee, WI 53223. Hosts recreational games, select matches, adult league play, tournaments, and Mikro sessions. Includes concessions operated by food & beverage team members.

Quantifiable outcome

• 5,000 children served across Southeastern Wisconsin seasonally
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• SC WavecoreStrategic or Co-development Partner · 1 January 2023Strategic alliance between MKSC and SC Wave to jointly build teams competing in MLS Next, Girls Academy (GA), E64, and MWC Club v Club levels. The alliance provides MKSC players opportunity to try out for elite level programs while SC Wave gains expanded competitive talent pool. Effective from 2023-2024 seasonal year.
• America SCORES MilwaukeecoreGTM or Marketing PartnerCommunity partnership with award-winning nonprofit serving 2,000+ kids at Title 1 schools through afterschool program combining soccer, poetry, spoken word, and service learning. MKSC provides coaching education, player experiences, equipment donation, co-marketing, and jersey sponsorship.
• Southeast SalesminorGTM or Marketing PartnerSponsor of the Month - Milwaukee's #1 Powersports dealer, family-owned and operated for 61 years. Powersports dealer offering ATVs, UTVs, motorcycles, scooters, golf carts.
• Froedtert & Medical College of WisconsinminorGTM or Marketing PartnerSports medicine partnership providing healthcare services and branding presence at club facilities.
• WaterStone BankminorGTM or Marketing PartnerFinancial institution sponsor with logo presence on website.
• Embassy Suites Milwaukee BrookfieldminorOthersFeatured hotel partner - 15 miles from Uihlein Soccer Park with group discounts, Hilton Honors Planner Points, complimentary breakfast and evening reception.
• Four Points by Sheraton Milwaukee North ShoreminorOthersHotel partner located 4 miles from Uihlein Soccer Park with complimentary breakfast for group blocks and indoor/outdoor pools.
• Holiday Inn Express & Suites Milwaukee NW - Park PlaceminorOthersHotel partner less than 3 miles from Uihlein Soccer Park with recent renovation, indoor pool, complimentary breakfast and WiFi.
• Residence Inn Milwaukee Brookfield & Courtyard Milwaukee BrookfieldminorOthersDual brand hotel approximately 14 miles from Uihlein Soccer Park with group room blocks and Marriott Bonvoy benefits.
• Festival FoodsminorGTM or Marketing PartnerSponsor providing Kicknic event sponsorship with free lunch for U7-U10 players.
• Land of NaturaminorGTM or Marketing PartnerSponsor providing event sponsorship for Kicknic events.
• Soccer Parenting AssociationminorStrategic or Co-development PartnerPartnership providing free Soccer Parent Resource Center membership for all parents and coaches, including courses, videos, webinars, and articles to help children feel inspired about soccer.
• PepsiminorGTM or Marketing PartnerBeverage sponsor with logo presence on website and events.
• GatorademinorGTM or Marketing PartnerBeverage sponsor with logo presence on website and events.
• Kwik TripminorGTM or Marketing PartnerConvenience store chain sponsor with logo presence.

Scale indicators7 records

Recent moves13 records

Expansion highlights15 records

Others

• National Sports Center (NSoccer) / Schwan's USA CUP: Operator of major US youth soccer tournaments including USA CUP. Comparable as a tournament-hosting ecosystem peer that influences MKSC's competitive programming and tournament fee economics.
• Wisconsin Youth Soccer Association (WYSA): State-level governing body for youth soccer in Wisconsin and MKSC's direct membership organization. Comparable as the regulatory and competitive framework under which MKSC operates, including SafeSport, background checks, and league sanctioning.

Direct peers

• SC Wave: Wisconsin-based competitive youth soccer club and MKSC's strategic alliance partner. Directly comparable as a Wisconsin youth soccer operator focused on elite competitive pathways including MLS Next and Girls Academy.
• Sockers FC Chicago: Long-established Chicago-area youth soccer club with strong recreational and competitive programming. Comparable Midwest competitor operating at similar scale and competing for select-team talent near the Wisconsin border.
• FC Wisconsin: Wisconsin-based youth soccer club operating competitive development pathways including ECNL and NPL. Comparable as a Midwestern youth soccer organization competing for the same select-player pool as MKSC Union.
• Madison Area Youth Soccer Association (MAYSA): Wisconsin youth soccer organization serving the Madison region with recreational and competitive programming. Comparable geographic and structural peer — same state, similar nonprofit model, similar age-group programming.

Broad incumbents

• US Youth Soccer (USYS): National governing body for youth soccer in the United States, of which MKSC-affiliated players are members via WYSA. Comparable as the overarching organization that shapes league rules, standards, and competitive pathways.
• Rush Soccer: National youth soccer club network with strong Midwest presence including Rush Wisconsin. Comparable as a larger, multi-region operator offering the same recreational-to-elite pathway structure as MKSC but at significantly greater scale.
• American Youth Soccer Organization (AYSO): National nonprofit youth soccer organization with volunteer-led regional programming model. Comparable as a community-based, volunteer-driven recreational soccer operator serving similar age groups nationwide.
• Chicago Fire FC Youth Soccer: MLS-affiliated youth soccer development program serving the greater Chicago/Midwest area. Comparable as an elite-tier youth soccer operator competing for the same regional talent pool, with the brand backing of an MLS franchise.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mkickerssc
• Facebookfacebook.com/101795164029
• Instagraminstagram.com/milwaukeekickers
• LinkedInlinkedin.com/company/milwaukee-kickers-soccer-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milwaukee Kickers