What Fetter Baumarkt does

Fetter Baumarkt GmbH is an Austrian family-owned DIY and home improvement retailer founded in 1880, operating 9 physical stores across Lower Austria, Burgenland, and Wien, with its headquarters in Korneuburg. The company is led by Managing Director Mag. Andreas Fetter and operates under the legal form of a GmbH registered at LG Korneuburg. The retail platform is organized into six core product categories: Garten & Freizeit (Garden & Leisure), Tierbedarf & Tiernahrung (Pet Supplies), Bauen & Sanieren (Building & Renovating), Wohnen & Haushalt (Living & Household), Sanitär & Fliesen (Sanitary & Tiles), and Werkzeug & Technik (Tools & Technology). In-store services — color mixing, wood cutting, key duplication, sharpening, gas and SodaStream cylinder exchange, spare-parts sourcing, and flower wrapping — differentiate the physical experience from pure e-commerce competitors, while truck-crane delivery, van rental at €24/hour plus €0.69/km over 100km, and loading assistance address the logistics of bulky purchases.

The business model is anchored in-store, project-adjacent retail, with a deliberately limited online channel that showcases only a selection of the assortment and funnels customers into the physical markets for full range, consultation, and purchase completion. Fetter is a member of the hagebau purchasing and marketing cooperative, which grants access to joint buying power, shared catalogs, the hagebau.at platform, manufacturer databases (building materials, Ö-Normen standards, building law), and the Boels equipment-rental integration spanning 8 categories. Ancillary revenue streams include equipment rental (Boels), financing with flexible installments, delivery and van rental, value-added services (cutting, mixing, sharpening, gas exchange), and a Vorteilscard loyalty program that supports pseudonymized basket-based targeting. Pricing is not publicly disclosed and is largely quote-based or in-store; the two named price points are van rental at €24/hour and excess kilometers at €0.69/km. Distribution runs through 9 company-operated stores plus a Willhaben marketplace shop, with marketing across Facebook, Instagram, LinkedIn, Email/WhatsApp newsletters, seasonal sales events (e.g., SSV Garten 2026 with up to 50% discounts), and print/digital catalogs.

The customer base is segmented into primary retail consumers (DIY beginners through experienced enthusiasts) and a secondary trade-professional segment requiring building materials and professional-grade tools. The company positions itself as a "starker Projektbegleiter" (project companion) rather than a commodity retailer, leveraging long-tenured staff, 140+ years of heritage, and Austrian state-awarded enterprise recognition to support advisory selling. There are no disclosed financials, no funding events, and no M&A or leadership-change signals in the available source material; operational status is active across all 9 locations.

Name

Fetter Baumarkt

Legal name

Fetter Baumarkt GmbH

Website

https://fetter.at

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

101–250 employees

Short description

Fetter Baumarkt GmbH is an Austrian family-owned DIY and home improvement retailer operating 9 physical stores across Lower Austria, Burgenland, and Wien, serving retail consumers and trade professionals with six core product categories, value-added in-store services, and equipment rental via the hagebau cooperative.

Ownership category

akta.pro rank

Headquarters

HQ city

Korneuburg

HQ country

Austria

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Revenue generated from selling products across six main categories: Garten & Freizeit (Garden & Leisure), Tierbedarf & Tiernahrung (Pet Supplies), Bauen & Sanieren (Building & Renovating), Wohnen & Haushalt (Living & Household), Sanitär & Fliesen (Sanitary & Tiles), and Werkzeug & Technik (Tools & Technology). Sales occur in physical retail locations with personal consultation.
2. Transport & Delivery Services: Revenue from delivery services for heavy and bulky purchases using truck crane delivery, van rental at €24/hour plus €0.69/km over 100km, and loading assistance. These services complement retail product sales.
3. Equipment Rental: Revenue from renting equipment and machines for renovation projects, cleaning, assembly, and transport. Partner: Boels (hagebau.boels.com). Customers can reserve online or on-site.
4. Financing Services: Revenue from financing purchases through a financial purchase option with favorable interest rates, flexible installments, and customizable terms.
5. Customer Loyalty Program (Vorteilscard): Revenue supported by a loyalty card program that drives repeat purchases and customer retention through personalized offers and targeted marketing based on pseudonymized basket and audience analyses.
6. Service Revenue (Cutting, Color Mixing, Sharpening, Gas, SodaStream): Revenue from value-added services including color mixing, wood cutting, key duplication, sharpening services, gas cylinder exchange, and SodaStream cylinder exchange. These services drive additional product sales and differentiate the in-store experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Fetter Baumarkt is a family-owned Austrian hardware and home improvement retail chain operating 9 physical stores across Lower Austria, Burgenland, and Vienna. The core offering is multi-category retail across six assortments (Garden & Leisure, Pet Supplies, Building & Renovating, Living & Household, Sanitary & Tiles, and Tools & Technology), complemented by in-store services such as color mixing, wood cutting, key duplication, sharpening, delivery and transport, equipment rental, and financing.

Product overview

Fetter Baumarkt is an Austrian DIY and home improvement retail chain with 9 locations, operating as a family business with over 140 years of history. The company offers a unified retail platform organized into six core product categories: Garten & Freizeit (Garden & Leisure), Tierbedarf & Tiernahrung (Pet Supplies), Bauen & Sanieren (Building & Renovating), Wohnen & Haushalt (Living & Household), Sanitär & Fliesen (Sanitary & Tiles), and Werkzeug & Technik (Tools & Technology). In addition to retail products, Fetter provides extensive service offerings including professional services (color mixing, wood cutting, key duplication, sharpening, repair), rental equipment, financing, and transport/delivery services. The company also operates digital databases for building materials, Austrian standards (Ö-Normen), and building law regulations accessible through their service portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Garten & Freizeit (Garden & Leisure) Retail product assortment covering garden tools, garden houses, grills, pools, garden furniture, lawn tractors, and outdoor/leisure equipment for DIY consumers and garden enthusiasts.
• Tierbedarf & Tiernahrung (Pet Supplies & Pet Food) Retail assortment of pet supplies and pet food products for various animals, sold to pet owners across all 9 Fetter locations.
• Bauen & Sanieren (Building & Renovating) Building materials and renovation products including construction materials, building supplies, and renovation equipment for DIY and trade professional customers.
• Wohnen & Haushalt (Living & Household) Home living and household products including household appliances, electronics, balcony power plants, storage solutions, and household essentials for residential customers.
• Sanitär & Fliesen (Sanitary & Tiles) Sanitary products and tiles for bathroom and kitchen installations, sold to DIY renovators and trade professionals.
• Werkzeug & Technik (Tools & Technology) Tools and technology products including power tools, hand tools, and technical equipment for DIY consumers and professional users.
• Farben- und Mischservice (Color Mixing Service) Professional color mixing service using a color computer allowing customers to select from thousands of color shades, with reproducible mixing results and free color sample cards.
• Holz-Zuschnitt (Wood Cutting Service) Wood cutting service offering various cut types, hole drilling, and edge gluing for customized countertops and precise panel cutting. Available in Eisenstadt, Gänserndorf, Hollabrunn, Korneuburg, Mistelbach, and Stockerau.
• Schlüssel-Service (Key Duplication Service) Key duplication service for common one-sided room and house door keys with in-store consultation.
• Schärfdienst (Sharpening Service) Professional sharpening service for circular saw blades, knives, saw chains, and band saw blades, available in many Fetter markets.
• Ersatzteil- und Reparatur-Service (Spare Parts & Repair Service) Spare parts procurement and repair service for defective devices; customers bring model number, type part number, or serial number.
• Gasflaschen Verkauf & Tausch (Gas Cylinder Sales & Exchange) Gas cylinder sales and exchange service in various sizes without rental fees or long waiting times. Not available in Vienna.
• SodaStream-Verkauf und Zylindertausch (SodaStream Sales and Cylinder Exchange) Sale of SodaStream drinking water fizzers and exchange of empty CO2 cylinders at cost-effective prices.
• Mietgeräte (Rental Equipment) Equipment rental service for renovation projects, cleaning work, assembly, and transportation needs across eight categories. Powered by Boels via hagebau.boels.com.
• Finanzierung (Financing) Financial purchase option with favorable interest rates, customized installment plans, and flexible duration for retail purchases.
• Blumeneinpack-Service (Flower Wrapping Service) Flower and plant gift wrapping service with 3 package size options, available in all markets with garden centers.
• Transporter-Vermietung (Van Rental) Van/transport vehicle rental service for larger purchases, priced at €24 per hour with additional €0.69 per km over 100 km.
• Zustellservice (Delivery Service) Truck crane delivery service for heavy and bulky purchases delivered to customer homes.
• Verladeservice (Loading Service) Assistance with loading purchases into customer vehicles, available in all Fetter branches.
• Baustoffdatenbank (Building Materials Database) Comprehensive digital catalog of building materials organized by manufacturer (A–Z), including ACO, ARDEX, Austrotherm, Baumit, Wienerberger, and many other building material suppliers.
• Normenindex (Austrian Standards Index) Information database on Austrian standards (Ö-Normen) for construction organized by categories A through Z.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

One partnership is on record.

• hagebau (hagebau.at)coreChannel Partner/ Reseller/ DistributorFetter Baumarkt is a member of the hagebau purchasing and marketing cooperative. Through this partnership, Fetter gains access to joint purchasing power, shared catalogs (aussenRAUM, Gartenkatalog, Bauratgeber), the hagebau online offer platform (at.hagebau.com), and services including the Boels equipment rental platform. The partnership also provides access to a network of databases including building materials database, standards database, building law database, and product catalogs from ~50 manufacturer brands.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lagerhaus: Lagerhaus is an Austrian agricultural cooperative that operates retail stores selling building materials, garden, household, and tools — directly comparable to Fetter's core assortment. Operates in overlapping rural Austrian geographies and serves a similar DIY and small-trade customer.
• Hornbach: Hornbach is a pan-European DIY hypermarket chain with Austrian stores, offering an overlapping assortment in building materials, garden, tools, and sanitary. Same customer base (DIY + pros), same format, and notably more developed omnichannel capabilities than Fetter.
• OBI: OBI is one of the largest DIY/home improvement chains in Austria, operating a multi-store footprint that directly competes with Fetter's Baumarkt assortment across garden, building, tools, and household categories. Same product mix, same target customers (DIY consumers and trade), same brick-and-mortar-led model.
• Bauhaus: Bauhaus is a European specialist retail chain with Austrian locations selling building, workshop, garden, and household products — directly comparable in assortment and target customer. It competes in the same Austrian DIY market and is significantly larger in scale.

Emerging players

• Dehner: Dehner is a leading European garden center chain with Austrian locations, specializing in garden, plants, pet supplies, and outdoor living. Direct overlap with Fetter's Garten & Freizeit and Tierbedarf categories, though narrower in scope and not a full-line Baumarkt.

Broad incumbents

• INTERSPAR Hypermarkt: INTERSPAR is the hypermarket arm of Spar Austria, operating large-format stores that carry garden, household, and small hardware products. Overlaps with Fetter on garden and household but does not specialize in building materials, tools, or professional trade categories.
• XXXLutz: XXXLutz is a major Austrian-founded home and furniture retailer with broad home categories including some DIY-adjacent products. Larger scale and broader home focus, with overlap in household goods and certain building products but not a pure DIY specialist.

Regional players

• BayWa Bau & Garten: BayWa is a German-headquartered agricultural and retail group with DIY and garden centers in southern Germany and Austria. Overlapping assortment in building materials, garden, and tools; primarily operates outside Fetter's core Lower Austrian catchment.
• Hellweg: Hellweg is a German DIY chain with stores offering a similar building, garden, and home improvement assortment. Comparable business model and product mix, but primarily operates in Germany rather than competing directly in Fetter's Austrian footprint.

Others

• hagebau: hagebau is the German/Austrian purchasing and marketing cooperative of which Fetter is a member. It is an ecosystem/partner rather than a direct competitor, providing shared catalogs, joint purchasing, and supplier access that make independent members like Fetter viable at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Fetter-Baumarkt-Gmbh-260134193997313
• LinkedInlinkedin.com/company/fetter-baumarkt
• Instagraminstagram.com/fetter_baumarkt

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fetter Baumarkt