Movement 101

What Movement 101 does

Movement 101 is a private, practitioner-owned allied health group operating across Sydney, Australia, with eight clinic locations spanning Botany, Chatswood, Cremorne, Marrickville, Mascot, Neutral Bay, Waterloo, and Wolli Creek. The company's core offering combines four allied health disciplines — physiotherapy, podiatry, exercise physiology, and remedial massage — under a one-on-one care model where practitioners dedicate full appointment time to a single patient per slot. Specialised services include Clinical Pilates (Mat and Reformer), Onero exercise classes, Women's Health / Pelvic Health physiotherapy, NDIS-registered programs, and WorkCover-approved rehabilitation. Customers include individuals seeking pain relief or recovery, athletes (from elite to weekend-warrior tier), families, NDIS participants, Workcover/CTP patients, and enterprise clients such as Qantas, Woolworths, and Amazon that use the group for employee musculoskeletal health services.

Movement 101 monetises primarily through fee-for-service clinical consultations (initial sessions ~45 minutes, follow-ups 30–60 minutes), supplemented by recurring Pilates class revenue at A$36 per casual class with discounted pack and membership tiers under the Pilates 101 sub-brand, and government-scheme funding via NDIS, WorkCover/CTP, Medicare EPC/CDM, DVA, and Home Care Package pathways. Payments are processed at point of sale through HICAPS (partnered with 98% of Australian health insurers) and Medipass. Acquisition channels are predominantly direct-to-consumer via local SEO, Google and Whitecoat reviews, an educational blog, and inbound referrals from GPs, specialists, and existing patients through an online referral form. Online booking portals handle 24/7 scheduling for both clinical appointments and Pilates classes.

In September 2025, Movement 101 merged with Beyond, a purpose-driven Victorian allied health group with clinics in Blackburn, East Melbourne, Hawthorn, Newtown, Ocean Grove, and Windsor-Prahran. The combined entity operates under four founding directors — Marcio Ferreira, Blake Papangelou, Shane Bennett, and Michelle Funder — and is positioned as a multi-state, practitioner-led allied health network with stated ambitions to roll up the fragmented Australian allied health sector while preserving clinician ownership and clinical autonomy.

Name

Movement 101

Legal name

Movement 101

Website

https://movement101.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Movement 101 is a private, practitioner-owned allied health group operating eight Sydney clinics and, post-September 2025 merger with Beyond, six Victorian sites, delivering physiotherapy, podiatry, exercise physiology, remedial massage, Pilates, NDIS, and WorkCover services to individual patients, families, athletes, and corporate clients.

Ownership category

akta.pro rank

Product category

Allied Health Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Home Health Physical Therapy & Mobile PT (HSADAIAO)

akta.pro secondary industry

Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK)

Keywords

• Physiotherapy services
• Allied health clinics
• Exercise physiology
• Clinical pilates
• Podiatry services

Headquarters

HQ city

Marrickville

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Clinical Consultations: Fee-for-service healthcare consultations including physiotherapy, podiatry, exercise physiology, and remedial massage therapy services. Services are billed per session with varying durations.
2. Pilates Classes: Mat and reformer Pilates classes offered at casual rates of $36 per class with discounted pack and membership options available.
3. NDIS Services: Registered NDIS provider offering physiotherapy, podiatry, and exercise physiology programs for participants under the National Disability Insurance Scheme.
4. Health Insurance Rebates: Processing of health insurance claims through HICAPS (partnered with 98% of health insurers) and Medipass for immediate rebate processing at point of sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Movement 101 operates a multi-disciplinary allied health clinic network delivering in-person physiotherapy, podiatry, exercise physiology, clinical Pilates, remedial massage, and women's health services across 8 Sydney locations. The group also provides NDIS-registered support programs and WorkCover-approved workplace injury rehabilitation. Services are accessed via online booking, phone, walk-ins, or professional referrals, with HICAPS/Medipass point-of-sale rebates and acceptances of Medicare EPC/CDM, NDIS, WorkCover, DVA, and Home Care Package funding.

Product overview

Movement 101 is a multi-location allied health clinic network operating 8 clinics across Sydney, Australia. The company offers a unified healthcare platform combining physiotherapy, podiatry, and exercise physiology as core services, supplemented by clinical Pilates, remedial massage, Onero exercise classes, women's health/pelvic health physiotherapy, and NDIS support services. The company also provides specialized WorkCover rehabilitation services and accepts various funding schemes including Medicare (EPC/CDM), NDIS, DVA, and private patients. Services are accessible through multiple locations in Sydney (Botany, Chatswood, Cremorne-Mosman, Marrickville, Mascot, Neutral Bay, Waterloo, Wolli Creek) and include online booking capabilities. Movement 101 operates under a merger with Beyond (announced September 2025), expanding their allied health network to include Victoria locations.

Differentiator

Problem solved

Functional benefit

Brands

• Body 101: Related wellness brand/service operated by the company
• Pilates 101

Products and services

• Physiotherapy Expert physiotherapy for assessment, treatment, and rehabilitation of musculoskeletal conditions including sports injuries, neck problems, back pain, joint and muscle injuries, chronic pain, and post-operative recovery. Delivered across 8 Sydney clinic locations.
• Podiatry Professional podiatry services including custom orthotics, shockwave therapy, biomechanical assessment and treatment for foot, ankle, and leg problems.
• Exercise Physiology Accredited Exercise Physiologists provide expert one-on-one or group training for injury prevention and management of specific conditions, including tailored exercise prescriptions.
• Clinical Pilates (Reformer and Mat) Clinical Pilates including Reformer and Mat Classes designed for core strengthening, post-injury recovery, and general fitness with one-on-one and group options. Casual rate $36 per class with discounted class packs and memberships.
• Remedial Massage Therapeutic massage treatments including prenatal massage, sports massage, and remedial massage to heal muscular injuries, accelerate wellness, and reduce stress.
• Onero Classes Specialized exercise classes using the Onero system for targeted strength and conditioning.
• Women's Health / Pelvic Health Physiotherapy Specialized physiotherapy services for women's health concerns including prenatal and postnatal care, pelvic floor rehabilitation, and pregnancy-related discomforts.
• WorkCover / Work Injuries Physiotherapy WorkCover-approved physiotherapy and rehabilitation services for workplace injuries including functional capacity assessments, customized treatment plans, and return-to-work programs.
• NDIS Support Services NDIS-registered services providing physiotherapy, podiatry, and exercise physiology programs for people with disability under the National Disability Insurance Scheme.

Quantifiable outcome

• 4.9-star Google rating and 5-star Whitecoat rating
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Beyond HealthflagshipStrategic or Co-development Partner · 1 September 2025Official merger between Beyond and Movement 101 announced September 2025, bringing together two purpose-driven, practitioner-led teams. The four founding directors are Marcio Ferreira, Blake Papangelou, Shane Bennett, and Michelle Funder. Both organizations share similar values around clinical excellence, team development, and sustainable growth. The merger expands the network to include Victorian locations (Blackburn, East Melbourne, Hawthorn, Newtown, Ocean Grove, Windsor-Prahran) while maintaining day-to-day operations for existing Sydney clinics.
• HICAPScoreOthersHICAPS payment system available at all clinics, partnered with 98% of health insurers, allowing patients to claim rebates on the spot for Physiotherapy, Exercise Physiology and Remedial Massage consultations.
• MedipassminorOthersMedipass payment platform available at all clinics for processing health insurance claims and Medicare payments.
• Local Gyms and Lifestyle BusinessesminorStrategic or Co-development PartnerPartnership with local gyms and lifestyle businesses as part of Phase 3 'Live' recovery process. These partners help equip and empower patients with tools and techniques to maintain their health post-treatment.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Back In Motion Health Group: Australia's largest physiotherapy clinic network operating more than 100 locations nationally. Back In Motion runs a franchise-led, multi-disciplinary allied health model directly comparable to Movement 101's footprint, services, and patient segments.
• Physio Inq: Australian mobile and in-clinic physiotherapy network with a comparable service menu (physio, exercise physiology, massage) and direct-to-consumer digital booking. Closely aligned with Movement 101 on customer acquisition and funding mix.
• Lifecare Physiotherapy: Australian allied health group providing physiotherapy, sports medicine, and rehabilitation services across multiple clinics. Highly comparable on multi-clinic delivery, sports-injury focus, and insurance-rebate business model.
• Kieser Australia: Australian strength-and-conditioning-led rehabilitation clinic chain. Overlaps with Movement 101 on musculoskeletal rehab, exercise physiology, and recurring member-based revenue model (subscription membership at Kieser parallels Movement 101's Pilates packs).
• Total Physiotherapy: Multi-location Australian physiotherapy group with a similar in-clinic service offering across sports, post-surgical, and general musculoskeletal care. Comparable clinic operating model and patient demographic.
• Sydney Sports Medicine Centre: Sydney-based multi-disciplinary sports medicine and physiotherapy centre. Comparable in combining sports injury management, rehabilitation, and allied health practitioners under one roof in the same metropolitan market.

Broad incumbents

• U.S. Physical Therapy: US publicly listed operator of outpatient physical and occupational therapy clinics. Shareholder returns are driven by clinic acquisitions and operating leverage, providing a public-market benchmark for an Australian rollup like Movement 101.
• ATI Physical Therapy: Large US publicly listed operator of physical therapy clinics with multi-state coverage. Comparable multi-clinic, multi-service allied health operating model and patient mix, useful as a broader incumbent benchmark.

Others

• MedAdvisor: ASX-listed medication management and digital health platform operating in adjacent Australian healthcare workflows. Useful as a comparator for how Australian health-services businesses can scale digital patient engagement, though not a direct clinical competitor.
• HICAPS: NAB-owned electronic health-claims platform used by Movement 101 across all clinics. Adjacent ecosystem participant rather than a competitor, but central to Movement 101's point-of-sale claim experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mvmt_101

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movement 101