Rocholz

What Rocholz does

Rocholz GmbH, established in 1904 and headquartered in Velbert, Germany, is a 4th-generation family-owned manufacturer of ergonomic packing table systems and workplace solutions serving B2B customers in logistics, manufacturing, retail, automotive, medical, fashion, and food & beverage sectors. The company employs 51-100 staff and operates from a single site that combines headquarters and primary manufacturing, with marketed geographic coverage spanning Germany, Austria, and the Netherlands (DACH and Benelux).

The core product portfolio centers on modular packing table platforms — System 2000 (height-adjustable) and System BASIC (entry-level) — complemented by lifting systems (Hubsysteme), cutting systems, standing workstations, table frames, and gift paper dispensers. A digital assistance suite (SimpleAssist, AssisTable, InspecTable, DocumenTable) overlays the hardware to visualize, check, and document packing process steps, while the proprietary Ergofizienz® methodology applies anonymized sensor data to analyze movement patterns, environmental conditions, and physical strain for actionable workplace recommendations. Customers design systems through an interactive online Packtisch-Konfigurator and can order via a B2B-only e-commerce storefront requiring account registration.

Revenue is generated primarily through one-time sales of modular hardware and customized systems (Individuelle Lösungen), supplemented by contract manufacturing services (Lohnfertigung), Ergofizienz® consulting packages, and replacement parts. Pricing is quote-based for custom configurations, with a €250 net minimum for domestic Germany orders and a €1,500 net minimum for export orders. Distribution runs through a hybrid motion: registered sales partners (Vertriebspartner) provide on-site B2B consultation alongside direct online sales through the company's e-commerce platform; a Trustpilot presence, trade show activity at Logistics and Automation Hamburg 2026, and a Mailchimp-managed newsletter round out the marketing stack.

Name

Rocholz

Legal name

Rocholz GmbH

Website

https://rocholz.de

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

51–100 employees

Short description

Rocholz GmbH is a 4th-generation, family-owned German manufacturer of ergonomic packing table systems and workstation solutions, serving B2B customers in logistics, manufacturing, retail, automotive, medical, and fashion sectors across the DACH and Benelux regions.

Ownership category

akta.pro rank

Headquarters

HQ city

Velbert

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Packing Tables and Workstations: One-time sale of modular packing table systems including System 2000, System BASIC, and customized configurations. Revenue from hardware sales with optional accessories and assistance systems.
2. Lifting Systems (Hubsysteme): Sale of powered lifting systems for heavy package handling, designed to reduce physical strain during loading and unloading operations.
3. Cutting Systems (Schneidsysteme): Precision cutting equipment for ergonomic and efficient material processing in packaging operations.
4. Consulting and Analysis Services: Ergofizienz® consulting packages ranging from focus analysis to complete analysis, including actionable recommendations, workshop measures, and ergonomically tailored workplace concepts.
5. Custom Manufacturing (Lohnfertigung): Custom manufacturing services for specialized workplace solutions beyond standard product catalog.
6. Replacement Parts: Spare parts sold at net prices for maintenance and repair of existing equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rocholz GmbH manufactures packing tables, ergonomic workstations, and related material-handling equipment for industrial packaging and logistics operations. Its product range spans modular packing table systems (System 2000, System BASIC), height-adjustable lifting systems, cutting systems, standing workstations, gift paper dispensers, and table frames, complemented by digital assistance systems (SimpleAssist, AssisTable, InspecTable, DocumenTable) and the Ergofizienz® ergonomic consulting methodology.

Product overview

Rocholz is a manufacturer of ergonomic packing table systems and workplace solutions, operating for over 100 years as a family-owned company in its 4th generation. The product portfolio centers on modular packing table systems (System 2000 and System BASIC for height-adjustable ergonomic workstations), complemented by lifting systems, cutting systems, standing workstations, gift paper dispensers, and table frames. The offering extends to digital assistance systems (SimpleAssist, AssisTable, InspecTable, DocumenTable) that digitize and optimize complex workflows. An interactive online configurator enables customers to plan customized packing tables with manual or electric height adjustment and modular components. The Ergofizienz® consulting service provides holistic ergonomic analysis using sensor data to optimize workplace design, combining ergonomic factors, process data, and business metrics for measurable ROI. Rocholz also offers custom solutions and contract manufacturing services.

Differentiator

Problem solved

Functional benefit

Brands

• Ergofizienz: A holistic approach by Rocholz that combines ergonomic factors, process data, and business economics for workplace optimization.

Products and services

• System 2000

Quantifiable outcome

• Reduced error rates through digital assistance systems
• +3 more outcomes

Named customers31 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rocholz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocholz