Elton Mobility

What Elton Mobility does

Elton Mobility AS is a Norway-based, privately held company that operates a mobile-first EV charging aggregation platform across the Nordic region (Norway, Sweden, Denmark, and Finland). The Elton app provides individual EV drivers with a single interface to discover, start, stop, and pay for charging sessions across more than 40 charge point operators — including Tesla Superchargers, Mer, Circle K, Recharge, Ionity, Vattenfall InCharge, Kople, Uno-X, and Allego — covering over 78,000 charging points and more than 85% of fast chargers in Norway and Sweden.

The platform is built on Google Firebase, Mapbox, and Iternio, and integrates remote charging session control, real-time charger status aggregation, predictive queue and availability analytics, live battery data from connected vehicles, and an EV-specific route planner. Product surfaces include the consumer Elton app (available on iOS, Android, and Apple CarPlay), the Elton Business plan and the higher-end Elton for Fleets tier (web-based Elton Portal plus API integrations with fleet/ERP systems such as Volkswagen Møller Bilfinans, Agile Solutions, and JMSys), and the Elton Discount loyalty program offering up to 6% cashback on all charging sessions.

Revenue is generated primarily through per-session transaction fees on consumer charging (with Elton setting an independent price that includes a margin above operator rates) and through fixed monthly subscription fees plus per-kWh transaction charges on Elton Business and Elton for Fleets contracts. Distribution is product-led via App Store and Google Play download for consumers, with direct sales ([email protected]) and partnership channels (notably NAF, Hertz, Agrol, Scania, Honk, and Ragde Eiendom) supporting customer acquisition across both consumer and enterprise segments.

Name

Elton Mobility

Legal name

Elton Mobility AS

Website

https://elton.app

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Elton Mobility operates a mobile EV charging aggregation app across the Nordics, giving individual drivers and business fleets a single interface to start, stop, and pay for charging across 40+ charge point operators and 78,000+ charging points in Norway, Sweden, Denmark, and Finland.

Ownership category

akta.pro rank

Product category

EV Charging Platform / E-Mobility Software

NAICS

Other Support Activities for Transportation (4889)

SIC

Transportation Services (4700)

akta.pro primary industry

EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing) (EUAFAMAI)

akta.pro secondary industry

EV Fleet Management & Charging Solutions (THADAKAJ)

Keywords

• EV charging platform
• Fleet charging management
• Charge point aggregation
• EV route planning
• Business e-mobility

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Per-Session Transaction Fees (Consumer): Elton charges consumers per charging session. No subscription or commitment required. The app is free to download; users pay only for the energy consumed during each session at rates displayed in the app before charging. Elton also earns a margin on the charging price set independently of operators.
2. Business Plan Subscription + Transaction Fees: Elton Business plans have a fixed monthly fee plus per-charging costs, with most plans including a discount on charging. Business plans offer consolidated invoicing, automatic cost allocation by department/project/vehicle, access control, reporting dashboards, and API connectivity. Monthly fee is invoiced regardless of usage volume.
3. Elton Discount Loyalty Program: Users accumulate a discount (up to 6% off each charging session) based on cumulative charging over rolling 12 months. The discount is applied automatically to each session. This drives customer retention and increased usage frequency.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Elton Mobility operates a unified EV charging platform that lets drivers find, start, stop, and pay for charging sessions across 40+ charge point operators from a single mobile app, with EV-specific route planning, real-time battery data, predictive charger availability, and loyalty discounts. For businesses and fleet operators, it offers Elton Business and Elton for Fleets with consolidated invoicing, cost allocation, access control, and API-based integrations into fleet and ERP systems across the Nordic region.

Product overview

Elton Mobility offers a unified EV charging platform spanning three product tiers: the core Elton App for individual drivers, Elton Business for company fleets with invoice-based billing and portal management, and Elton for Fleets targeting larger organizations with advanced ERP integrations. Key features include access to 78,000+ chargers across 30+ Nordic operators (including Tesla Superchargers, Mer, Circle K, Ionity), in-app route planning with real-time battery adaptation, the Elton Discount loyalty program (up to 6% cashback), and Apple CarPlay integration for dashboard-based charging. All business tiers connect through the Elton Portal for administration and API-based integrations with fleet/ERP systems.

Differentiator

Problem solved

Functional benefit

Brands

• Elton Business: Business solution for companies to manage employee EV charging with invoice-based billing, fleet management portal, and consolidated reporting across charging networks.
• Elton for Fleets

Products and services

• Elton App Free consumer mobile app (iOS and Android) that gives individual EV drivers access to over 78,000 charging points across 40+ charge point operators in the Nordic region, with start/stop, in-app payment, route planning, real-time battery data, predictive availability, and loyalty discounts.
• Elton Business Subscription-based business plan with a fixed monthly fee plus per-charging costs, providing consolidated invoicing, automatic cost allocation by department/vehicle/project, access control, reporting dashboards, and API connectivity for companies managing employee EV charging.
• Elton for Fleets Scalable fleet charging platform for larger companies and rental companies, providing fleet-wide visibility, automatic cost allocation, and API integrations with fleet and ERP systems including Volkswagen Møller Bilfinans, Agile Solutions, and JMSys.
• Elton Portal Web-based administration dashboard where business customers manage employees, departments, and vehicles, review charging activity, export reports, and configure invoicing and access controls; accessible via mobile or desktop.
• Elton Discount Loyalty Program Loyalty program that grants users up to 6% off each charging session based on cumulative charging volume over a rolling 12-month period, automatically applied across all partner operators to drive retention and increased usage.
• Elton Route Planner In-app EV route planner that calculates optimal charging stops based on current battery level, desired arrival charge, and preferred amenities, with real-time adaptation to live battery data from connected vehicles.

Quantifiable outcome

• Over 78,000 charging points accessible in one app across 40+ operators
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature6 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Tesla SuperchargerscoreTechnology or Integration · 1 March 2025As the first charging app in the Nordics/Europe, Tesla Superchargers are now fully accessible for Elton users directly from the Elton app. Elton users can charge and pay on Tesla Superchargers without needing a Tesla account or Tesla app, providing access to Europe's largest fast-charging network.
• Mer SwedencoreTechnology or Integration · 1 March 2025Mer Sweden opened 3,800+ chargers across Sweden (from Ystad to Lycksele) to Elton users, significantly expanding coverage in Sweden to over 80% of chargers.
• Mer NorwaycoreTechnology or Integration · 1 January 2025Mer opened its network of over 4,600 chargers across Norway to Elton users. Mer is Norway's most local charging operator with stations from small villages to busy hubs including Coop stores, Burger King, and Avinor airports.
• Vattenfall InChargecoreTechnology or Integration · 1 June 2023Vattenfall InCharge, part of Vattenfall's commitment to fossil-free living, opened ~5,000 charging points in Sweden (including 710 fast charging or higher) to Elton users. Announced June 2023.
• NAF (Norsk Automobil-Forbund)coreGTM or Marketing PartnerNAF (Norwegian Automobile Federation) is Elton's recommended charging partner. NAF's ~500,000 members receive exclusive 10% discount on all Elton charging for the first six months. NAF actively promotes Elton as the preferred charging app on their website and membership benefits portal.
• HertzcoreGTM or Marketing PartnerElton is Hertz's trusted partner for EV charging across the Nordics. When renting electric vehicles at Hertz, customers are recommended to use Elton to plan trips and charge. Rental customers can connect Elton to their Hertz lease for consolidated billing on the same rental invoice.
• Agrol / AgrikjøpminorGTM or Marketing PartnerAgrikjøp is a procurement organization for the agricultural industry; Agrol is the agriculture benefits program. Elton is Agrol's exclusive partner for public charging, offering exclusive discounts to farmers and foresters who are Agrol members or part of approved agricultural organizations.
• HonkminorGTM or Marketing PartnerAll users subscribing to a car via Honk receive a 30% discount on all charging through Elton for 3 months. Honk aggregates car subscription services in one place.
• ScaniaminorGTM or Marketing PartnerScania is committed to reducing CO2 in freight transport. When purchasing an electric Scania truck, drivers are recommended to download Elton for on-the-go charging. Elton has truck-specific features for heavy vehicle charging.
• Ragde EiendomcoreTechnology or IntegrationRagde Eiendom is a property investment company with real estate across Norway, including parking lots with their own EV chargers. Elton is the preferred front-end solution for Ragde and handles individual commercial agreements and payment for charging for Ragde's tenants.
• Circle KcoreTechnology or IntegrationCircle K joined Elton in September 2022. Elton users can charge at all Circle K stations in Norway, Sweden, and Denmark — over 1,000 charging stations.
• IonitycoreTechnology or IntegrationIonity stations in Norway, Denmark, and Sweden became available in Elton. Ionity operates over 770 charging stations across 24 European countries.
• RechargecoreTechnology or IntegrationRecharge (formerly Fortum) was among the first operators on Elton. It is the Nordic region's largest charging network with over 4,500 charging points at 800+ stations across Norway, Sweden, Finland, and Denmark.
• KoplecoreTechnology or IntegrationKople is one of Norway's largest charging networks with over 7,000 chargers available along the road. Available on Elton since 2021.
• Uno-X MobilitycoreTechnology or IntegrationUno-X opened its fast-charging network to Elton in March 2024. With over 60 charging points near grocery stores (REMA 1000 and 7-Eleven), it integrates charging with everyday errands. Uno-X aims for 1,000 plugs in Norway and Denmark.
• AllegocoreTechnology or IntegrationAllego is one of Europe's largest EV charging networks with over 35,000 chargers across Sweden, Denmark, Finland, and Norway.
• ST1coreTechnology or IntegrationST1 added 200+ fast chargers across Norway (from Kristiansand to Alta, 90+ stations) to Elton, with up to 400kW charging speed. Chargers located at réal stores.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• EnBW mobility+: German utility-led EV charging service with its own consumer app and roaming ambitions across Europe. Comparable aggregator-style consumer proposition with a different (DACH/European) geographic focus versus Elton's Nordic footprint.

Broad incumbents

• Tesla Supercharger / Tesla app: Operates Europe's largest fast-charging network and a first-party charging app integrated with Tesla vehicles. Comparable charging access layer, though vertically integrated with Tesla's own vehicles — a critical partner to Elton as the first third-party app granted Supercharger access.
• Circle K / Recharge: Convenience-store and fuel-station operator with its own fast-charging network across the Nordics (1,000+ stations integrated into Elton). Comparable in operating charging infrastructure but runs its own consumer-facing app as a competitor.
• Recharge (Fortum Charge & Drive): Nordic's largest CPO with its own consumer app covering Norway, Sweden, Finland, and Denmark — also one of Elton's integrated partners. Comparable network footprint but operates infrastructure directly rather than as a pure aggregator.
• ChargePoint: Largest US-based EV charging network operator with its own consumer and fleet apps spanning hundreds of thousands of ports globally. Comparable consumer charging app and fleet management product, at vastly larger scale.

Direct peers

• PlugShare: Largest North American EV charging community and aggregator with a consumer app that surfaces chargers across many networks and provides trip planning. Directly comparable to Elton's cross-network aggregation model, though PlugShare spans Americas rather than the Nordics.
• Hubject: Berlin-based EV charging interoperability platform operating the 'intercharge' network and roaming hub connecting 1,000+ CPOs. Comparable B2B/B2C EV charging roaming and settlement infrastructure, though more enterprise-focused than Elton.
• A Better Routeplanner (ABRP / Iternio): Sweden-based specialist EV route-planning app — noted in Elton's own technology stack as the routing engine provider. Highly comparable on EV trip planning functionality; competition is direct on the route-planning use case.
• Monta: Denmark-based EV charging platform offering consumer charging access, business management, and an app used across multiple networks — explicitly listed among Elton's 40+ integrated operators. Comparable scale and target segment, with similar Nordic footprint.
• Virta: Finland-based EV charging services operator and software provider with its own consumer app and enterprise services across Europe. Comparable EV charging aggregation and operations layer with global ambitions versus Elton's Nordic focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/EltonMobility
• Facebookfacebook.com/eltonapp
• LinkedInlinkedin.com/company/eltonapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elton Mobility