Runnin’ for Rhett

What Runnin’ for Rhett does

Runnin' for Rhett is a California-based 501(c)-style nonprofit founded on December 7, 2007 in memory of Rhett Seevers by a grassroots group of family and friends, with Rhett's parents Randy and Beth Seevers remaining actively involved. The organization operates a dual-track fitness model anchored in the Sacramento region: a free Youth Fitness Program delivered to at-risk K-12 students through school partnerships (with two sessions per week over a 6-week curriculum covering running technique, stretching, and nutrition), and a paid adult Blue Crew membership providing access to running, walking, pickleball, and paddle boarding events managed through the Meetup platform. Membership tiers are $25/month for individuals and $35/month for families of up to four, with a free 30-day Meetup trial and a separate $100 seasonal training product targeting destination races.

The portfolio includes two annual signature 5K events, MaraFUNrun (December, William Land Park) and Run Because You Can (April, William Land Park), which serve both as culminating experiences for the youth program and as fundraising/marketing vehicles, attracting 3,000 youth athletes annually. The technology stack is intentionally lightweight and entirely third-party: Meetup for event management, RunSignUp for race registration and youth program applications, GivingFuel for donations and membership payments, Constant Contact for newsletters, and Google Maps APIs for location services. There is no proprietary software, mobile application, or AI capability disclosed. The organization operates with 1-10 employees from its headquarters at 5117 Worcester Way, Elk Grove, CA, and is governed by a board chaired by Karin Springer-Smith, with Michele Okamura as Program Director and Gina Schauland (joined 2022, formerly of Deschutes Brewery) leading the Adult Fitness Program. Federal Tax ID is 26-1419222.

Revenue is generated through three primary streams: recurring Blue Crew membership subscriptions, transactional race registration fees ($35 for 5K, $15 for the youth 1/4-mile dash plus small convenience fees), and tax-deductible donations processed via GivingFuel. The Youth Fitness Program is offered at no charge to schools in the 4-county Sacramento area, with coaches drawn from teachers, staff, or parents on stipends. Marketing is community-led and event-driven, relying on Facebook, Instagram, Meetup, monthly Blue Crew Member Spotlights on the website, and two annual race events as primary acquisition channels, with no paid advertising infrastructure disclosed.

Name

Runnin’ for Rhett

Legal name

Runnin' for Rhett

Website

https://runninforrhett.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Runnin' for Rhett is a Sacramento-area nonprofit founded in 2007 that runs a free after-school Youth Fitness Program in partnership with local K-12 schools and a paid adult Blue Crew community fitness membership, supported by two annual 5K races and donations.

Ownership category

akta.pro rank

Product category

Community Fitness Programs

NAICS

Sports and Recreation Instruction (61162), Child and Youth Services (62411)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Small-Group Personal Training (Semi-Private) (HSADAAAN), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Endurance & Running/Cycling Training (HSADAAAG)

Keywords

• Youth fitness programs
• Adult running clubs
• Community 5K races
• Nonprofit wellness training
• After-school fitness

Headquarters

HQ city

Elk Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Monthly subscription fees from adult Blue Crew members ranging from $25/month (individual) to $35/month (family up to 4 people). Revenue supports youth fitness program operations.
2. Race Registration Fees: Entry fees from public participants in MaraFUNrun 5K ($35 + convenience fee) and untimed 1/4 mile dash ($15 + convenience fee).
3. Donations: Tax-deductible donations from individuals supporting youth fitness program. Federal Tax ID: 26-1419222.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Runnin' for Rhett is a Sacramento-area non-profit that runs a free after-school Youth Fitness Program (twice-weekly running, stretching, and nutrition sessions culminating in a 5K race) for at-risk youth in partnership with schools, supported by a paid Blue Crew adult fitness membership ($25/month individual, $35/month family), seasonal coached training programs, and two signature annual 5K races (MaraFUNrun in December and Run Because You Can in April). Adult memberships and donations cross-subsidize the no-cost youth programming, with all adult events delivered via the Meetup platform.

Product overview

Runnin' for Rhett is a non-profit organization offering a dual-track fitness program portfolio centered around its Youth Fitness Program (after-school running program for at-risk youth across Sacramento area schools) and Blue Crew adult fitness membership. The portfolio includes seasonal training programs, two signature 5K races (MaraFUNrun in December and Run Because You Can in April), community volunteer opportunities, and monthly Blue Crew Member Spotlights. Membership supports the youth program while providing adults with training, events, social activities, and a supportive fitness community.

Differentiator

Problem solved

Functional benefit

Products and services

• Blue Crew Membership Paid monthly adult fitness membership providing unlimited access to Meetup-based running, walking, pickleball, and paddle boarding events; training plans; social events; swag; discount race codes; and volunteer opportunities. Membership revenue funds the Youth Fitness Program.
• Youth Fitness Program Free after-school running and nutrition program for at-risk youth in Sacramento-area schools, offering twice-weekly 6-week training sessions covering running techniques, stretches, and nutrition, with race entry, t-shirts, wristbands, and finisher medals.
• MaraFUNrun 5K Annual December 5K race at William Land Park celebrating Youth Fitness Program completion, with chip timing, awards, and an untimed 1/4 mile dash for children 8 and under.
• Run Because You Can 5K Spring 5K race held in April at William Land Park, serving as a culminating race for the Youth Fitness Program alongside the MaraFUNrun.
• Blue Crew Training (Seasonal Training Program) Seasonal training program targeting specific local and out-of-town races, including Fitness Festival, Monday night run/walk sessions, Saturday morning workouts, coached training groups, and workshops.
• Volunteer Program Volunteer opportunities supporting events, committees, and the Rhett Rep program, with volunteer hours tracked annually.

Quantifiable outcome

• Youth Fitness Program grew from 102 students in 2 schools (2010) to 7,000 youth across 140 schools annually
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• KT VMOthersLogo partner featured on MaraFUNrun event page. Nature of partnership appears to be event sponsorship or support for the youth fitness 5K race event.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Others

• National Fitness Foundation: Non-profit partner of the President's Council on Fitness, Sport & Nutrition; adjacent enabling peer that supports youth fitness initiatives and could partner with or fund Runnin' for Rhett-style programs.

Emerging players

• DC SCORES: Non-profit combining youth soccer, poetry, and service-learning for at-risk students; comparable youth-development-through-sport mission, though centered on soccer rather than running.
• Boys & Girls Clubs of America: Large national non-profit offering after-school programming including sports and wellness for at-risk youth; comparable youth-development mission and school/community-based delivery, though broader in scope than Runnin' for Rhett's running focus.

Direct peers

• Good Sports: Non-profit that distributes sports equipment and program funding to youth in need; shares Runnin' for Rhett's mission of increasing youth access to sport and fitness, but focuses on equipment/funding rather than direct instruction.
• Back on My Feet: Non-profit that uses running and community to help individuals experiencing homelessness achieve self-sufficiency; shares Runnin' for Rhett's combination of adult membership-style running groups and a social-mission funding model.
• Students Run Philly: Philadelphia-based non-profit running mentor program for at-risk youth culminating in long-distance races; structurally similar to Runnin' for Rhett's youth training-and-race model in a different metro.
• Girls on the Run: National non-profit delivering after-school running and life-skills programs for elementary and middle school girls, culminating in a 5K event — closely analogous model to Runnin' for Rhett's youth running and 5K-finisher structure.
• Students Run LA: Non-profit that pairs students with mentors to train for and complete the LA Marathon; operates an after-school running program for at-risk youth similar to Runnin' for Rhett's Youth Fitness Program.
• Healthy Kids Running Series: National youth running event series with seasonal 5K-style races for kids; overlaps with Runnin' for Rhett's MaraFUNrun-style youth race format and community-based delivery.

Broad incumbents

• Road Runners Club of America: National membership association of running clubs and events; provides the broader infrastructure and community that Blue Crew-style adult running memberships plug into, making it an incumbent peer for the adult side of Runnin' for Rhett.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/runninforrhett
• Instagraminstagram.com/runninforrhett
• Xx.com/RunninforRhett
• LinkedInlinkedin.com/company/runninforrhett

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Runnin’ for Rhett