Just Between Us Magazine

What Just Between Us Magazine does

Just Between Us Magazine is a non-profit Christian women's ministry and publication founded in 1990 and headquartered in Brookfield, Wisconsin. The organization delivers biblically-rooted encouragement, devotionals, Bible studies, and practical wisdom for everyday life primarily to Christian women, operating under a reader-written content model where contributors from around the world submit personal faith stories. The ministry claims reach into more than 150 countries and has maintained continuous publication for over 35 years. Founder Jill Briscoe, an established Christian author with 40+ published books, anchors the editorial and theological direction.

The ministry operates a multi-channel content platform centered on its website, built on the Metro Publisher CMS, and a weekly digital magazine delivered via the Substack subscription platform. Free online articles are organized across four topic verticals — Everyday Faith, Everyday Life, Overcoming Adversity, and Christian Relationship Advice — with an RSS syndication layer supporting broader content distribution. Quarterly print editions are produced in partnership with Blurb and sold as individual issues ($12.99-$15.00) or annual collections ($48.00). Social media presence on Facebook, Pinterest, and Instagram drives community engagement and top-of-funnel discovery.

Revenue is generated through four modest streams: annual digital magazine subscriptions ($40/year), print issue sales, donations from supporters, and third-party display advertising placed via Monumetric. The ministry is supported by a small team of 1-10 employees and operates without disclosed institutional investment, parent company, or external funding rounds. It functions as a donation-dependent non-profit where subscription and print revenue supplement — rather than replace — charitable giving as the primary funding mechanism.

Name

Just Between Us Magazine

Legal name

Just Between Us Magazine

Website

https://justbetweenus.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Just Between Us Magazine is a non-profit Christian women's ministry that delivers biblically-rooted encouragement through a weekly Substack digital magazine, quarterly print editions via Blurb, and free online devotionals, serving faith-seeking women across more than 150 countries.

Ownership category

akta.pro rank

Product category

Christian Women's Ministry Magazine

NAICS

Periodical Publishers (513120), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB)

akta.pro secondary industries

Denominational & Community Periodicals (Church Magazines, Diocesan/Temple Newsletters) (MPAJAHAI), Religious Nonfiction & Theology Publishing (Apologetics, Doctrine, Ethics) (MPAJAHAG)

Keywords

• Christian women's ministry
• Biblical encouragement content
• Devotional magazine publishing
• Faith-based publications
• Religious women's resources

Headquarters

HQ city

Brookfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Magazine Subscription: Weekly digital magazine subscription delivered via Substack platform at $40/year (77¢ per week). Includes access to past issues, special series, bonus articles, and member-only content.
2. Print Magazine Sales: Physical print editions of quarterly issues sold through Blurb online platform. Individual issues priced at $12.99-$15.00 each. Annual collections also available.
3. Donations and Ministry Support: Ministry operates on donations from supporters. Website features donate page for making financial contributions to support the ministry's global reach.
4. Advertising Revenue: Third-party advertising sold through Monumetric (The Blogger Network). Advertisers can reach the ministry's faith-filled female audience. Contact through advertising sales manager.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Just Between Us is a non-profit Christian ministry that publishes a weekly digital magazine delivered via Substack ($40/year) and quarterly print editions sold through Blurb, alongside free online articles, devotionals, and Bible studies. Content is reader-written by women sharing personal faith experiences, organized across topics including Everyday Faith, Everyday Life, Overcoming Adversity, and Christian Relationship Advice. The ministry sustains operations through subscriptions, donations, and advertising revenue while reaching women in more than 150 countries.

Product overview

Just Between Us Magazine is a Christian women's ministry offering a weekly digital magazine through Substack, quarterly print editions sold via Blurb, and free online articles and devotionals organized across topics like Everyday Faith, Everyday Life, Overcoming Adversity, and Christian Relationship Advice. The digital membership provides access to a growing archive of past issues, special series, and bonus content including printables and reflection pages. Founded over 35 years ago as a shared magazine among friends, it has grown into a global ministry reaching women in more than 150 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Digital Magazine

Quantifiable outcome

• Reaching women in more than 150 countries globally
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Monumetric (The Blogger Network, LLC)supportingGTM or Marketing PartnerMonumetric handles advertising placement on the Just Between Us website. They collect and use certain data for advertising purposes. This partnership enables third-party advertisers to reach the ministry's faith-filled female audience through display advertising on the website.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Focus on the Family: Large Christian ministry publishing content, devotionals, and relationship resources. Overlaps with JBU's relationship advice and faith-based family content offerings.
• Christianity Today: Major evangelical Christian publication with women's content verticals. Broader scope than JBU but significant overlap in Christian women's inspirational content and publishing model.
• Relevant Magazine: Christian lifestyle magazine covering faith, culture, and spiritual growth. Broad overlap with JBU's audience and content themes, though oriented toward a younger millennial demographic.
• Crosswalk.com: Large Christian content platform offering devotionals, Bible study tools, and faith articles. Overlaps with JBU's devotional content and target audience, but operates at much larger scale with broader topical coverage.
• Lifeway Women: Women's ministry publishing arm of LifeWay Christian Resources, producing Bible studies, books, and devotional content for Christian women. Shared audience and content category with broader denominational backing.

Direct peers

• She Reads Truth: Digital and print Bible reading community producing daily devotionals and Scripture reading plans for women. Comparable subscription model, devotional content focus, and Christian women's audience.
• iBelieve.com: Christian women's content site publishing daily devotionals, inspirational articles, and faith-based relationship advice. Direct competitor in the Christian women's devotional content category.
• Proverbs 31 Ministries: A major non-profit Christian ministry that provides daily devotions, Bible studies, and resources for women. Directly comparable in mission, audience, and content format to Just Between Us, but operating at significantly larger scale.
• (in)courage: Christian women's online community publishing daily devotionals, podcasts, and written content. Closely aligned with JBU's reader-written community model and faith-based audience targeting.

Others

• Bible Gateway: Leading online Bible reading platform offering devotionals, reading plans, and Scripture resources. Comparable Christian audience and adjacent content category, but operates as a Bible study tool rather than a women's ministry publication.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JustBetweenUsMagazine
• Instagraminstagram.com/justbetweenusmagazine
• Pinterestpinterest.com/jbumagazine
• Xx.com/jbuministry

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Between Us Magazine