Dur-A-Flex
Dur-A-Flex manufactures resinous poured commercial and industrial flooring systems across multiple chemistries, serving education, healthcare, pharmaceutical, food and beverage, hospitality, and industrial verticals. Now part of Sherwin-Williams Protective & Marine, it sells via enterprise field sales, architect/contractor networks, and digital configuration tools.
- Company typePrivate
- Founded1966
- HeadquartersEast Hartford, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Dur-A-Flex does
Dur-A-Flex, founded in 1966 and headquartered in East Hartford, Connecticut, is a manufacturer of resinous poured commercial and industrial flooring systems, now operating as the High Performance Flooring line within Sherwin-Williams' Protective & Marine division following its acquisition by The Sherwin-Williams Company (NYSE: SHW). Its product portfolio spans multiple resin chemistries — Cementitious Urethane, Epoxy, ESD Conductive, MMA Acrylic, Moisture Mitigation, Polyaspartic, Urethane, and Wall Systems — plus the proprietary Accelera One clear grout and topcoat technology launched in August 2024. The company serves six primary verticals: Education, Food & Beverage Processing, Hospitality & Entertainment, Industrial & Manufacturing, Medical & Healthcare, and Pharmaceutical Facilities, with recent emphasis on biopharma and life science applications.
The business operates a specification-driven, enterprise field-sales go-to-market, supported by dedicated Architect Center and Contractor Center resource portals that provide drawings, LEED documentation, technical specifications, and bid support. Pricing is quote-based with multi-year commercial contracts; revenue is generated through one-time product sales of resinous floor and wall systems rather than licensing or recurring subscriptions. Distribution leverages Sherwin-Williams' global Protective & Marine commercial team alongside a network of certified installation contractors, giving the business multi-region reach.
Customer acquisition is mediated through architectural specifiers and certified installers rather than direct end-customer relationships, embedding Dur-A-Flex products into project specifications at the design stage. Digital self-service tools — the Floor Finder search utility and the High Performance Flooring Visualizer — supplement the field-sales motion by enabling earlier funnel engagement. The competitive position rests on proprietary resin chemistry, specification-side ecosystem lock-in, and the parent's global distribution scale rather than AI-driven differentiation.
Dur-A-Flex firmographics
Firmographics- Name
- Dur-A-Flex
- Legal name
- Dur-A-Flex
- Website
- https://dur-a-flex.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dur-A-Flex manufactures resinous poured commercial and industrial flooring systems across multiple chemistries, serving education, healthcare, pharmaceutical, food and beverage, hospitality, and industrial verticals. Now part of Sherwin-Williams Protective & Marine, it sells via enterprise field sales, architect/contractor networks, and digital configuration tools.
- Ownership category
- akta.pro rank
Dur-A-Flex industry classification
Industry- Product category
- Commercial & Industrial Resinous Flooring Systems
- NAICS
- Paint and Coating Manufacturing (325510)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Epoxy, Urethane & MMA Resinous Flooring (IMADAJAH)
- akta.pro secondary industry
- Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete) (IMAIAKAG)
Keywords
Where Dur-A-Flex is headquartered
LocationHeadquarters
- HQ city
- East Hartford
- HQ country
- United States
- HQ region
- North America
Markets served
Dur-A-Flex business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- High Performance Flooring Products and Systems: Sherwin-Williams High Performance Flooring generates revenue through the sale of resinous floor and wall systems, including epoxy, urethane, polyaspartic, cementitious urethane, and MMA acrylic flooring products. The company also provides technical services and specification support for commercial and industrial applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based commercial and industrial flooring solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Dur-A-Flex product offering
Product offeringCore offering
Dur-A-Flex manufactures and sells resinous poured commercial and industrial seamless flooring systems across multiple chemistries (Cementitious Urethane, Epoxy, ESD Conductive, MMA Acrylic, Moisture Mitigation, Polyaspartic, and Urethane) along with complementary Wall Systems. Its flagship innovation is the Accelera One advanced clear grout and topcoat technology, designed for decorative flake and quartz systems. Offerings are sold to enterprise and commercial customers through direct field sales, contractor networks, and architect/specifier centers.
Product overview
Sherwin-Williams High Performance Flooring is a globally recognized leader in high-performance seamless floor and wall systems with over 60 years of experience. The product portfolio includes multiple resinous flooring chemistry types (Cementitious Urethane, Epoxy, ESD Conductive, MMA Acrylic, Moisture Mitigation, Polyaspartic, Urethane) plus Wall Systems, serving diverse industries including Education, Food & Beverage, Hospitality, Industrial & Manufacturing, Medical & Healthcare, and Pharmaceutical. The flagship innovation is Accelera® One, an advanced clear grout and topcoat technology for decorative flake and quartz flooring systems. The company also provides interactive tools including a Floor Finder Tool and Flooring Visualizer to help customers select and customize flooring solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Accelera One Advanced Clear Grout and Topcoat Advanced clear grout and topcoat technology for decorative flake and quartz flooring systems, featuring rapid curing, extended workability, convenient application, and superior chemical and sterilant resistance; designed for commercial and institutional environments including biopharma and life science facilities.
- Cementitious Urethane Flooring System High-performance cementitious urethane flooring system designed for industrial environments requiring durability and chemical resistance.
- Epoxy Flooring System Durable epoxy-based resinous flooring system for commercial and industrial applications.
- ESD Conductive Flooring System Electrostatic discharge (ESD) conductive flooring systems for environments requiring static control.
- MMA Acrylic Flooring System Methyl methacrylate (MMA) acrylic flooring systems for rapid installation and cure times.
- Moisture Mitigation Systems Systems designed to address moisture-related issues in concrete substrates.
- Polyaspartic Flooring System Fast-curing polyaspartic coating systems for industrial and commercial flooring applications.
- Urethane Flooring System Urethane-based resinous flooring systems offering chemical resistance and durability.
- Wall Systems Seamless wall coating systems designed to complement flooring systems for complete facility protection.
Quantifiable outcome
- Rapid curing times enabling faster return to service
Companies that use Dur-A-Flex
Customer profileSegments6 records
Ideal customer profiles3 records
Dur-A-Flex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Dur-A-Flex partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Dur-A-Flex competitors and assessment
Company assessmentDirect peers
- Stonhard (RPM International): Stonhard is a direct competitor in resinous poured commercial and industrial flooring, offering epoxy, urethane, MMA and other chemistry systems with similar specification and contractor-channel go-to-market to Dur-A-Flex.
- Key Resin Company: Key Resin is a U.S.-based manufacturer of resinous flooring systems (epoxy, urethane, MMA, polyaspartic) for industrial and commercial markets, directly competing with Dur-A-Flex in specification-driven bids.
- Flowcrete (RPM International): Flowcrete is a global resinous flooring brand offering epoxy, polyurethane, MMA and antistatic systems for commercial and industrial facilities, directly comparable to Dur-A-Flex's chemistry portfolio and verticals.
- General Polymers (formerly part of ITW): General Polymers provides resinous flooring systems and installation services for industrial, commercial and institutional facilities, with overlapping chemistry and channel structure to Dur-A-Flex.
- Sika AG (Flooring): Sika manufactures resinous flooring systems (Sikafloor) for industrial and commercial markets globally, competing head-to-head in epoxy, polyurethane and MMA chemistries used in food/beverage, pharma and manufacturing facilities.
Emerging players
- MAPEI (Floor Covering Installation Systems): MAPEI offers commercial and industrial flooring preparation and resin systems with similar commercial-channel go-to-market and chemistry breadth, making it a partial-overlap peer though less specialized in seamless resinous floors.
- Ardex Group: Ardex manufactures commercial flooring installation systems including self-leveling underlayments and resinous systems, overlapping with Dur-A-Flex's contractor-driven channel for commercial flooring projects.
- Tnemec Company: Tnemec is a U.S. industrial coatings manufacturer whose flooring-adjacent resinous systems serve comparable industrial and architectural markets; it has partial chemistry and channel overlap rather than fully dedicated resinous flooring focus.
Broad incumbents
- PPG Industries (Industrial Coatings): PPG is a diversified global coatings giant with industrial and protective coatings segments that overlap with Dur-A-Flex's resinous flooring chemistries and architectural/contractor channels, though resinous flooring is not PPG's primary focus.
- Carboline (RPM International): Carboline provides protective coatings and includes resinous flooring within its industrial portfolio, making it a broader-incumbent peer with overlap in chemistries and end markets like pharma and food processing.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
Dur-A-Flex social profiles
Digital presenceDur-A-Flex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dur-A-Flex leadership team
Management profileNumber of profiles
Dur-A-Flex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dur-A-Flex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dur-A-Flex
What does Dur-A-Flex do?
Dur-A-Flex manufactures and sells resinous poured commercial and industrial seamless flooring systems across multiple chemistries (Cementitious Urethane, Epoxy, ESD Conductive, MMA Acrylic, Moisture Mitigation, Polyaspartic, and Urethane) along with complementary Wall Systems. Its flagship innovation is the Accelera One advanced clear grout and topcoat technology, designed for decorative flake and quartz systems. Offerings are sold to enterprise and commercial customers through direct field sales, contractor networks, and architect/specifier centers.
When was Dur-A-Flex founded?
Dur-A-Flex was founded in 1966. It employs 101 to 250 people.
Where is Dur-A-Flex based?
Dur-A-Flex is headquartered in East Hartford, United States, in the North America region.
How does Dur-A-Flex make money?
One revenue line is on record: high Performance Flooring Products and Systems.
Who are Dur-A-Flex's main competitors?
Direct peers on record are Stonhard (RPM International), Key Resin Company, Flowcrete (RPM International), General Polymers (formerly part of ITW) and Sika AG (Flooring). Emerging players are MAPEI (Floor Covering Installation Systems), Ardex Group and Tnemec Company. Broad incumbents are PPG Industries (Industrial Coatings) and Carboline (RPM International).
Does Dur-A-Flex have an API?
No public API is recorded for Dur-A-Flex.
What industry is Dur-A-Flex in?
Dur-A-Flex's product category is Commercial & Industrial Resinous Flooring Systems. Its primary akta.pro industry code is IMADAJAH, Epoxy, Urethane & MMA Resinous Flooring, with a secondary code of IMAIAKAG, Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete). Its NAICS code is 325510 and its SIC code is 2851.