What PAC Performance does

PAC Performance is an Australian specialty automotive parts retailer and vehicle customization business founded in 1991 and headquartered in Revesby, NSW. The company focuses exclusively on Mazda rotary-powered vehicles, spanning the R100, RX2, RX3, RX4, all generations of RX7, and RX8, alongside piston variants such as the 323. Its operations combine a direct-to-consumer e-commerce storefront (pacperformance.com.au) with in-house services including dyno tuning, engine building, fabrication, and a parallel New Zealand site. Core product categories include brakes, cooling, driveline, engine components, engine management and data acquisition (MicroTech, Haltech, MoTeC), exhaust, suspension and steering, turbo systems (Garrett G-Series packages priced up to $8,599), and fuel and ignition systems. The company also sells its own Billet by PAC line of proprietary billet aluminium components manufactured in-house, including centre plates, thermostat housings, rotor washers, and engine accessories.

The business model is direct-to-consumer e-commerce supplemented by physical retail and workshop services at the Revesby headquarters, with pricing in AUD inclusive of GST and Afterpay integration for orders up to $4,000. PAC distributes and integrates products from multiple premium third-party brands — Garrett Advancing Motion, MicroTech, Haltech, MoTeC, Wilwood, TURBOSMART, BC Racing, RC Components, and others — repackaged as complete, vehicle-specific kits with model-specific manifolds and conversion hardware. The company curates community-building racing programs (Pac Street Kings, Pac Racing Elite, Pac Hall of Fame) and the Pac USA Tour, alongside branded merchandise, to drive top-of-funnel engagement within the rotary enthusiast market.

Revenue is generated almost exclusively through one-time part and accessory purchases, with no subscription or recurring revenue streams. Customer concentration is diffuse across individual hobbyists, DIY mechanics, restoration builders, and racing/track participants. No external funding, private equity involvement, or public listing is disclosed; PAC appears to be an independently owned Australian SME with 11–50 employees. Strategic priorities evident in the data include deepening the proprietary Billet by PAC product line, expanding integrated package offerings through core supplier partnerships, and extending brand reach via the Pac USA Tour.

Name

PAC Performance

Legal name

PAC Performance

Website

https://www.pacperformance.com.au

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

PAC Performance is a vehicle customization shop that offers dyno tuning, spare parts, engine building, and fabrication services.

Ownership category

akta.pro rank

Product category

Automotive Performance Parts

NAICS

Automotive Parts and Accessories Retailers (44133)

akta.pro primary industry

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)

Keywords

• Rotary engine parts
• Mazda performance parts
• Automotive aftermarket
• Engine management ecus
• Turbocharger systems

Headquarters

HQ city

Revesby

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Parts Sales: Direct online sales of performance parts, accessories, and upgrades for Mazda rotary-powered vehicles. Products include engine components, suspension, brakes, turbo systems, and maintenance items sold as one-time purchases with varying price points from budget to premium.
2. Billet by PAC Proprietary Parts: Sale of in-house manufactured billet aluminium components and kits with higher margins, including engine plates, thermostat housings, and specialty rotary-specific parts.
3. Gift Cards: Prepaid gift cards available in denominations of $50, $100, $250, $500, and $1000 for gifting or self-purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

PAC Performance is an Australian e-commerce retailer and specialist manufacturer of performance parts and accessories exclusively for Mazda rotary-powered vehicles. The company sells its own 'Billet by PAC' billet aluminium components and distributes third-party brands (Garrett, Haltech, MicroTech, MoTeC, Wilwood, TURBOSMART, BC Racing, K&N) across brakes, cooling, engine, engine management, exhaust, suspension, driveline, fuel, and turbo categories. Customers purchase complete upgrade kits, individual parts, and gift cards online with Afterpay supported.

Product overview

PAC Performance is a specialized e-commerce retailer and racing parts supplier for Mazda rotary-powered vehicles. The company operates as a multi-brand distributor offering performance parts across categories including brakes, cooling, driveline, engine components, engine management (ECUs from MicroTech, Haltech, MoTeC), exhaust, suspension, turbos (Garrett), and fuel/ignition systems. Their own 'Billet by PAC' line provides billet aluminum components including center plates, thermostat housings, and engine accessories. The business model combines direct-to-consumer e-commerce sales through their nopCommerce platform with branded racing programs (Pac Street Kings, Pac Racing Elite, Pac Hall of Fame) and the Pac USA Tour. They stock and distribute products from major manufacturers including Garrett Advancing Motion, Wilwood, TURBOSMART, MicroTech, Haltech, MoTeC, RC Components, and others. The company also operates PAC Merchandise (apparel, accessories) and offers gift cards in various denominations. Vehicle compatibility spans the full Mazda rotary lineup including R100, RX2, RX3, RX4, RX7 (all generations), and RX8 models.

Differentiator

Problem solved

Functional benefit

Brands

• Billet by PAC: Premium billet aluminum performance parts and components manufactured in-house by Pac Performance

Products and services

• Billet by PAC PAC Performance's own line of billet aluminium performance components for Mazda rotary engines, including centre plates, thermostat housings, rotor washers, and engine accessories manufactured in-house.
• PAC Premium Cooling Package Complete cooling solution package for Mazda rotary-powered vehicles, designed for high-performance driving conditions including summer heat and track events, using the same setup as PAC's own builds.
• Rotary Electronic DBW Throttle Conversion Kit Electronic drive-by-wire throttle conversion system for rotary engines, enabling modern throttle control integration with aftermarket ECUs.
• Billet Rotary Thermostat Housing 360 Swivel Billet aluminium thermostat housing with 360-degree swivel design for precise outlet positioning, featuring O-ring seal and black anodized finish.
• High Output 180 AMP Mazda Rotary Alternator High-output 180 amp alternator upgrade for 12A, 13B, and 20B rotary engines to support increased electrical demands from aftermarket accessories.
• Front End Overhaul Kits Complete front end overhaul kits for RX2, RX3, RX4, R100, 323, and Gen1 RX7 vehicles, including polyurethane bushes, ball joints, tie rod ends, and sway bar components.
• Mazda RX8 DIY Service Kits Basic service kit and DIY service package for Mazda RX8 vehicles, including filters, gaskets, and maintenance components.
• Gift Cards Pre-paid virtual gift cards available in $50, $100, $250, $500, and $1000 denominations, valid for 36 months from purchase date, for gifting or self-purchase.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Garrett Advancing MotioncoreTechnology or IntegrationPremier turbocharger supplier offering Garrett G40, G42, GTX3582R and other turbo models specifically packaged for Mazda rotary applications with model-specific manifolds and conversion kits
• MicroTechcoreTechnology or IntegrationAustralian-made engine management systems including ECUs, dash displays, wideband kits, and igniter boxes optimized for rotary engines and sold as integrated packages
• HaltechcoreTechnology or IntegrationEngine control units and data acquisition systems including Elite series ECUs and IC-7 dashes offered as complete plug-and-play packages for rotary applications
• WilwoodcoreTechnology or IntegrationHigh-performance brake components including 4-piston and twin-piston calipers, rotors, and complete brake upgrade packages for Mazda applications
• TURBOSMARTcoreTechnology or IntegrationBlow-off valves, wastegates, and boost controllers for turbocharged rotary builds

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Racing Beat: US-based Mazda rotary performance specialist with deep RX-7 and RX-8 catalog, in-house product development, and motorsport heritage. Closest direct competitor in rotary specialization and D2C model.
• RE Amemiya: Iconic Japan-based Mazda rotary tuning house with proprietary parts (Amemiya-designed components), motorsport programs, and a global enthusiast following. Comparable depth of rotary expertise and proprietary product line.
• Mazmart: US-based Mazda rotary parts retailer stocking RX-7/RX-8 specific components with multi-brand distribution. Directly comparable as a D2C rotary parts storefront.
• CorkSport: Mazda performance specialist (SkyActiv, Mazdaspeed, RX-8 focus) with proprietary parts, community-driven marketing, and racing programs. Same D2C Mazda-specialist playbook.
• COBB Tuning: Aftermarket performance and ECU tuning company with proprietary hardware/software, broad enthusiast community, and racing credibility. Overlap in ECU/tuning, turbo upgrades, and community-led marketing.

Emerging players

• Haltech: Australian engine management manufacturer and PAC's core ECU partner. Overlap in rotary engine management products and similar ANZ base; partial competitive overlap if Haltech expands DTC rotary-specific packages.

Broad incumbents

• Summit Racing: Largest US-based broad-line aftermarket performance retailer with deep catalog, fast shipping, and competitive pricing. Represents the scale competitor PAC faces on common SKUs.
• Turn 14 Distribution: Major US aftermarket parts distributor serving retailers and consumers with multi-brand portfolio. Comparable as a multi-brand performance parts marketplace channel competitor.
• JEGS: Established US aftermarket performance parts retailer with broad catalog across brakes, suspension, engine, and drivetrain. Comparable broad-line incumbent competing for the same enthusiast dollars.

Others

• BC Racing: Coilover manufacturer and PAC core supplier. Comparable suspension product offering and shared customer base; supplier relationship rather than direct competitor, but relevant comparable for the proprietary-product roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pacperformance
• Facebookfacebook.com/turbosatpacperformance
• LinkedInlinkedin.com/company/pac-performance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PAC Performance