The Law Superstore
The Law Superstore is a UK-based online marketplace that connects consumers across England and Wales with regulated legal professionals, allowing free comparison of up to four quotes across 130+ legal services, with revenue generated from legal firm listing fees.
- Company typePrivate
- Founded2014
- HeadquartersNewcastle Upon Tyne, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Law Superstore does
The Law Superstore is a UK-based online legal services comparison marketplace operated by Quantumcraft Tech Ltd, a private limited company incorporated in England and Wales. Founded in 2014 and headquartered in London (with operations traced to Newcastle upon Tyne), the company runs a self-serve web platform that allows consumers across England and Wales to compare quotes from up to four regulated legal professionals across more than 130 legal service categories — including wills, probate, power of attorney, family law, conveyancing, remortgaging, equity release, and business law. Listed firms are vetted against five UK regulators (SRA, BSB, CLC, IPW, CILEX), and the platform recommends providers based on location and service offering with no preferential placement.
The underlying technology is a website-based comparison engine with no mobile app, public API, SDK, or AI/ML components disclosed. The platform pairs a quote request workflow with an extensive SEO-oriented Help and Advice content library that supports top-of-funnel consumer acquisition. Distribution is entirely digital and self-serve, with marketing concentrated on organic search, blog content, and organic social media presence on LinkedIn, Twitter, and Facebook.
The business model is a two-sided marketplace: consumers access the service free of charge, while legal firms pay listing fees to appear on the platform and receive consumer referrals. All firms pay the same fee with no priority placement, and consumer details are shared only with the up to four firms that have provided a competitive quote. The company has helped over 100,000 people compare solicitors on a cumulative basis, employs 11-50 staff, and is privately held with no disclosed parent company, venture capital backing, or institutional investors. Geographic coverage is restricted to England and Wales, with Scotland and Northern Ireland explicitly excluded.
The Law Superstore firmographics
Firmographics- Name
- The Law Superstore
- Legal name
- Quantumcraft Tech Ltd
- Website
- https://thelawsuperstore.co.uk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Law Superstore is a UK-based online marketplace that connects consumers across England and Wales with regulated legal professionals, allowing free comparison of up to four quotes across 130+ legal services, with revenue generated from legal firm listing fees.
- Ownership category
- akta.pro rank
The Law Superstore industry classification
Industry- Product category
- Legal Services Comparison Marketplace
- NAICS
- Legal Services (5411)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Litigation Support & Expert Witness Services (BPAHALAG)
Keywords
Where The Law Superstore is headquartered
LocationHeadquarters
- HQ city
- Newcastle Upon Tyne
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Law Superstore business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Legal Firm Listing Fees: The Law Superstore generates revenue through fees paid by legal firms and practitioners to appear on the platform and receive consumer referrals. All listed firms pay the same fee with no preferential treatment or priority placement. The platform recommends firms based solely on location and service offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consumer access to comparison service |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Law Superstore product offering
Product offeringCore offering
The Law Superstore is a UK-based online comparison marketplace that connects individuals and small businesses with regulated legal professionals (solicitors, barristers, will writers, and probate experts) across England and Wales. Users select a legal service category, answer a short questionnaire, and receive up to four competitive quotes from accredited legal firms to compare by price, location, features, and reviews. The service is free for consumers, with revenue generated from fees paid by legal firms to be listed on the platform.
Product overview
The Law Superstore is a UK-based legal services comparison platform that operates as a unified comparison marketplace connecting consumers with regulated and accredited legal professionals (solicitors, barristers, will writers, and probate experts) across England and Wales. The platform offers a single core product — a quote comparison service — through which users can compare quotes from up to four legal professionals across over 130 legal services. The product portfolio spans Wills & Probate Services (including will drafting, will contests, probate applications, lasting power of attorney, and court of protection deputyship), Family Law Services (divorce, child custody, cohabitation breakdown, family mediation), Property Legal Services (conveyancing, remortgaging, equity release, transfer of equity), and Business Legal Services (commercial property leases, business purchases, business sales, shareholder agreements, settlement agreements, business disputes). The platform is free for consumers, with revenue generated from fees paid by listed legal firms. The company also provides informational Help and Advice guides as a supporting content resource.
Differentiator
Problem solved
Functional benefit
Products and services
- Quote Comparison Platform
- Wills and Probate Services
- Power of Attorney Services
- Family Law Services
- Property Legal Services
- Business Legal Services
Quantifiable outcome
- Over 100,000 people helped to compare solicitors
- +2 more outcomes
Companies that use The Law Superstore
Customer profileSegments5 records
Ideal customer profiles2 records
The Law Superstore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Law Superstore partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Solicitors Regulation Authority (SRA)coreThe SRA is the regulator for solicitors in England and Wales. The Law Superstore requires partner firms to be fully regulated by trustworthy bodies including SRA. All solicitors listed undergo vetting including accreditation checks, review ratings, business finances, and credit checks.
- Council for Licensed Conveyancers (CLC)coreThe CLC is the regulator for licensed conveyancers. The Law Superstore partners with CLC-regulated professionals as part of its quality assurance process for property legal services.
- CILEX (Chartered Institute of Legal Executives)coreCILEX regulates legal executives and paralegals in England and Wales. The Law Superstore includes CILEX members among its vetted legal professionals.
- IPW (Institute of Professional Willwriters)coreIPW is the regulatory body for will writers in the UK. The Law Superstore partners with IPW members to provide access to qualified will writing professionals.
- BSB (Bar Standards Board)coreThe BSB regulates barristers in England and Wales. The Law Superstore includes BSB-regulated barristers among its network of legal professionals.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
The Law Superstore competitors and assessment
Company assessmentBroad incumbents
- Avvo: US-based legal marketplace connecting consumers with attorneys through directory listings, reviews, and Q&A. Comparable to The Law Superstore as a two-sided legal services platform with consumer-facing comparison functionality, but operates at significantly larger scale in the US market.
- Martindale-Hubbell: Long-established US legal directory and peer review rating service connecting consumers with attorneys. Comparable as a legal services discovery and vetting platform, with similar consumer-facing comparison functionality but operating at much larger scale.
- Nolo: US-based legal information publisher and forms provider with attorney directory. Comparable as a consumer-facing legal services resource, with overlapping SEO/content-driven acquisition strategy serving similar DIY legal consumer segments.
- FindLaw: US legal directory and information site owned by Thomson Reuters, connecting consumers with attorneys. Comparable as a legal services discovery and comparison platform serving similar consumer needs, with significantly larger content and SEO footprint.
- LegalZoom: US online legal services platform offering document preparation, business formation, and connection to attorneys. Comparable as a consumer-facing legal services intermediary, though LegalZoom is a much larger, publicly-traded incumbent offering direct services rather than pure comparison.
- Rocket Lawyer: US online legal services platform offering subscription-based legal documents, attorney consultations, and services. Comparable consumer-facing legal intermediary model, but operates at significantly larger scale with subscription revenue model.
- LawDepot: Canadian online legal document and services platform offering self-help legal forms and attorney connections. Comparable consumer-facing legal services model with similar marketplace functionality, though operating in Canadian market.
Regional players
- Slater and Gordon: UK and Australia-headquartered consumer-facing law firm offering legal services directly to individuals. Comparable as a UK legal services provider serving similar consumer segments (family law, personal injury, wills), though operates as a law firm rather than a comparison marketplace.
- Co-op Legal Services: UK consumer-facing legal services brand offering wills, probate, family law, and property services directly to consumers. Comparable as a UK-based consumer legal services provider with similar service categories, though direct provider rather than comparison platform.
- QualitySolicitors: UK legal network of regulated law firms offering consumer-facing legal services across multiple practice areas. Comparable as a UK consumer legal services brand serving similar needs (family, property, wills), though operates as a branded network of firms rather than a price comparison marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Law Superstore social profiles
Digital presenceThe Law Superstore financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Law Superstore leadership team
Management profileNumber of profiles
Profiles1 record
The Law Superstore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Law Superstore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Law Superstore
What does The Law Superstore do?
The Law Superstore is a UK-based online comparison marketplace that connects individuals and small businesses with regulated legal professionals (solicitors, barristers, will writers, and probate experts) across England and Wales. Users select a legal service category, answer a short questionnaire, and receive up to four competitive quotes from accredited legal firms to compare by price, location, features, and reviews. The service is free for consumers, with revenue generated from fees paid by legal firms to be listed on the platform.
Is The Law Superstore a public or private company?
The Law Superstore is a private company. It is classified as unknown and is currently operating.
When was The Law Superstore founded?
The Law Superstore was founded in 2014. It employs 11 to 50 people.
Where is The Law Superstore based?
The Law Superstore is headquartered in Newcastle Upon Tyne, United Kingdom, in the Europe region.
How does The Law Superstore make money?
One revenue line is on record: legal Firm Listing Fees.
Who are The Law Superstore's main competitors?
Broad incumbents on record are Avvo, Martindale-Hubbell, Nolo, FindLaw, LegalZoom, Rocket Lawyer and LawDepot. Regional players are Slater and Gordon, Co-op Legal Services and QualitySolicitors.
Does The Law Superstore have an API?
No public API is recorded for The Law Superstore.
What industry is The Law Superstore in?
The Law Superstore's product category is Legal Services Comparison Marketplace. Its primary akta.pro industry code is BPAHALAG, Litigation Support & Expert Witness Services. Its NAICS code is 5411 and its SIC code is 5960.