BTS Company

What BTS Company does

BTS Company d.o.o. is a privately held Slovenian industrial distribution and integration company founded in 1989, headquartered in Ljubljana with wholly-owned subsidiaries in Maribor (Slovenia), Zagreb (Croatia), Sarajevo (Bosnia and Herzegovina), and Belgrade (Serbia), each operating a physical store and CNC machine demo center. The company distributes and integrates a comprehensive portfolio covering CNC machine tools (turning centers, vertical/horizontal/5-axis machining centers, EDM machines, grinding machines, band saws), cutting and clamping tools, precision measuring instruments, industrial and collaborative robots, autonomous mobile robots, and peripheral machine equipment, acting as exclusive or core regional channel partner for brands such as DN Solutions, GROB, NIDEC OKK, Mitsubishi Electric, Kawasaki, Hanwha, MiR, OSG, Sumitomo, and Mitutoyo.

The company monetizes through one-time sales of machines, tools, and consumables, recurring spare-parts supply, and a service business built around 22 in-house CNC technicians who deliver installation, training, preventive maintenance, precision measurement and calibration (ballbar, laser interferometer, vibration analysis), complex repairs, and 24/7 support. Its proprietary service offerings include the Preventive Maintenance Package contract and Tool Management (Micrologistics) software, complemented by a B2B e-commerce platform (b2b.bts-company.com) carrying 150,000+ articles and a separate used-machines portal. The primary customer base comprises industrial manufacturing companies, tool and die shops, and automation integrators in the automotive, aerospace, defense, and medical sectors across the former-Yugoslav and broader Central/Southeastern European region.

The business model is sales-led B2B distribution with regional field sales coverage, inside sales support, free weekday technical consulting (BTS-Technolog), and demo-driven conversion. Pricing is quote-based rather than published, and revenue is generated via a mix of capital equipment sales, consumables, spare parts, and service contracts. The company is founder/management-owned, with no disclosed parent or institutional investors, and has no public funding history.

Name

BTS Company

Legal name

BTS COMPANY, d.o.o.

Website

https://bts-company.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

BTS Company is a privately held Slovenian industrial distributor and service provider founded in 1989, selling CNC machine tools, cutting and measuring instruments, industrial and collaborative robots, and related consumables to manufacturing firms across Slovenia, Croatia, Bosnia and Herzegovina, and Serbia via exclusive regional partnerships with brands such as DN Solutions, GROB, Mitsubishi, Kawasaki, and Mitutoyo.

Ownership category

akta.pro rank

Product category

Industrial Machinery and Tooling Distribution

SIC

Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

CNC Machine Tools (Turning, Milling, Machining Centers) (IMAHADAA)

akta.pro secondary industries

Electronics Components & OEM/ODM Sourcing Marketplaces (CRAFAHAM), Testing, Inspection, Certification & Commissioning (TICx) Technical Services (BPAHAIAL)

Keywords

• CNC machine tools
• Industrial cutting tools
• Robotic automation
• Measuring instruments
• Workshop equipment

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tool Sales: Sale of cutting tools, clamping tools, measuring tools, abrasive tools, hand tools, power tools, and workshop equipment through B2B e-commerce platform and direct sales
2. CNC Machine Tools Sales: Sale of CNC machining centers, CNC turning centers, EDM machines, robots, and other machine tools with associated equipment
3. Service and Maintenance: CNC machine installations, training, preventive maintenance inspections, specialized measurements, complex repairs, adjustments, overhaul repairs, and 24/7 support contact
4. Spare Parts Sales: Wide range of spare parts in stock for various CNC machine models with fast delivery from European warehouse

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

BTS Company d.o.o. is a regional trading and distribution company that supplies CNC machine tools, cutting tools, clamping tools, measuring instruments, industrial and collaborative robots, and workshop equipment to industrial manufacturers across Slovenia, Croatia, Bosnia and Herzegovina, and Serbia. The company operates an own-brand B2B e-commerce platform with 150,000+ articles and provides authorized CNC service, preventive maintenance, calibration, and consulting through a team of 22 service technicians and regional demo centers.

Product overview

BTS Company is a trading/wholesale company with 35 years of tradition offering comprehensive solutions in cutting tools, CNC machine tools, robotics, and consulting. The core offering consists of: (1) A B2B e-commerce platform with 150,000 articles for online purchasing, (2) CNC machine tools including turning centers, machining centers, EDM machines, and grinding machines from brands like DN Solutions, GROB, NIDEC OKK, and Mitsubishi Electric, (3) Industrial robots, collaborative robots, and autonomous mobile robots from Kawasaki, HANWHA, and MiR, (4) Complete cutting tool portfolio including drills, taps, milling cutters, and inserts from OSG, Sumitomo, and Dormer Pramet, (5) Clamping tools and tool holders from NIKKEN, D'Andrea, and ROHM, (6) Precision measuring instruments from MITUTOYO, (7) Machine equipment including chip conveyors, bar feeders, and filtration systems, and (8) Comprehensive CNC machine service with 22 technicians offering preventive maintenance, calibration, and repairs. The company also provides consulting services and tool selection advice.

Differentiator

Problem solved

Functional benefit

Products and services

• CNC Machine Tools Complete range of CNC machine tools including turning centers, vertical and horizontal machining centers, 5-axis machining centers, boring mills, and double-column machining centers distributed from DN Solutions (over 500 models), GROB, NIDEC OKK, and JTEKT Toyoda, for industrial manufacturers.
• EDM Machines Wire erosion and die-sinking EDM machines from Mitsubishi Electric featuring intelligent AT wire threading, PFC productivity system, ODS linear motor drives, and NUI user interface, for precision machining manufacturers.
• Industrial Robots Industrial robots from Kawasaki Robotics for machine tending, grinding, palletizing, and welding applications with high precision, speed, and reliability, for manufacturing automation customers.
• Collaborative Robots (Cobots) Collaborative robots from HANWHA designed for work environments where humans are present, featuring ease of use, adaptability, safety, quick implementation, and easy programming, for manufacturers and automation integrators.
• Autonomous Mobile Robots MiR autonomous mobile robots for internal logistics automation with payloads from 100kg to over 1000kg, featuring navigation technology and automatic obstacle avoidance, for logistics and manufacturing customers.
• Mobile Robotic Cell Mobile collaborative robotic cell combining Hanwha HCR-5A cobot with MiR250 autonomous mobile robot for flexible automation solutions, for production and logistics automation buyers.
• Cutting Tools Comprehensive range of cutting tools including HM and HSS drills, taps, thread formers, milling cutters, reamers, countersinks, end mills, inserts, and cutting oils distributed from OSG, Sumitomo, and Dormer Pramet, for manufacturing and toolroom customers.
• Clamping Tools Tool holders, arbors, lathe chucks, static and driven holders for lathes, machine vises, and magnetic clamps distributed from NIKKEN, D'Andrea, ROHM, KITAGAWA, and MAG AUTOBLOK, for CNC machining operations.
• Measuring Tools and Instruments

Quantifiable outcome

• Reduced machine downtime through preventive maintenance programs
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core.

• DN SolutionscoreChannel Partner/ Reseller/ DistributorExclusive distributor for DN Solutions CNC machine tools including turning centers, vertical/horizontal machining centers, 5-axis machining centers, Bohrwerki, and portal machining centers. DN Solutions offers over 500 different CNC machine models.
• GROBcoreChannel Partner/ Reseller/ DistributorDistributor for GROB 5-axis machining centers and production lines. GROB specializes in complex turnkey machining projects serving automotive, aerospace, and medical industries.
• NIDEC OKKcoreChannel Partner/ Reseller/ DistributorDistributor for NIDEC OKK CNC machine tools including vertical and horizontal machining centers. VM/R series known for high rigidity and heavy machining.
• Mitsubishi ElectriccoreChannel Partner/ Reseller/ DistributorDistributor for Mitsubishi Electric EDM machines including wire erosion and die sinking machines with intelligent AT wire threading system and ODS drive system.
• Kawasaki RoboticscoreChannel Partner/ Reseller/ DistributorDistributor for Kawasaki industrial robots including robotic arms of various sizes and payloads for machine tending, welding, packaging, material handling and assembly applications.
• HanwhacoreChannel Partner/ Reseller/ DistributorDistributor for Hanwha collaborative robots (cobots) designed for safe human-robot collaboration in manufacturing, logistics and automation industries.
• MiR (Mobile Industrial Robots)coreChannel Partner/ Reseller/ DistributorDistributor for MiR autonomous mobile robots with payloads from 100kg to 1000kg+ for internal logistics automation with advanced navigation technology.
• OSGcoreChannel Partner/ Reseller/ DistributorDistributor for OSG cutting tools - top Japanese manufacturer and world's largest manufacturer of shank cutting tools including drills, taps, end mills.
• Sumitomo ElectriccoreChannel Partner/ Reseller/ DistributorDistributor for Sumitomo Electric cutting tools - one of world's largest manufacturers of cutting tools for turning, milling, and drilling.
• MitutoyocoreChannel Partner/ Reseller/ DistributorDistributor for Mitutoyo measuring tools and instruments with 90-year tradition known for high precision, reliability, and technological progress.
• Dormer PrametcoreChannel Partner/ Reseller/ DistributorDistributor for Dormer Pramet cutting tools including high-performance drills, thread taps, end mills, reamers, and countersinks.
• PFERDcoreChannel Partner/ Reseller/ DistributorDistributor for PFERD high-quality tools for grinding, cutting, polishing, and surface processing.
• NORTONcoreChannel Partner/ Reseller/ DistributorDistributor for NORTON abrasive tools (part of Saint-Gobain group) for processing metals, stone, ceramics, glass and other materials.
• JTEKT ToyodacoreChannel Partner/ Reseller/ DistributorDistributor for JTEKT Toyoda CNC machine tools including grinding machines and machining centers known for precision, durability, and high productivity.
• NIKKENcoreChannel Partner/ Reseller/ DistributorDistributor for NIKKEN precision clamping fixtures for lathes and machining centers with over 60 years of experience.
• Blaser SwisslubecoreChannel Partner/ Reseller/ DistributorDistributor for Blaser Swisslube high-performance metalworking fluids for machining operations.
• LNScoreChannel Partner/ Reseller/ DistributorDistributor for LNS bar feeders, chip conveyors, and peripheral equipment for machine tools.
• Knoll MaschinenbaucoreChannel Partner/ Reseller/ DistributorDistributor for Knoll high-pressure pumps, chip conveyors, and filtration systems for cooling lubricants.
• DoALLcoreChannel Partner/ Reseller/ DistributorDistributor for DoALL band saw machines, band saw blades, circular saws, and fluid coolants.
• Pegas GondacoreChannel Partner/ Reseller/ DistributorDistributor for Pegas Gonda bandsaws for cutting metals and other materials.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• W.W. Grainger: Large US industrial MRO distributor with a growing e-commerce and metalworking portfolio, relevant as a benchmark for the kind of scale and digital infrastructure BTS is building regionally with its 150,000-article B2B store.
• DMG MORI: Global machine tool manufacturer with its own direct sales and service network across Europe; while a manufacturer rather than distributor, it is a key competitive force BTS's OEM partners (DN Solutions, GROB) must contend with for end-customer share.
• McMaster-Carr: US-based industrial supplies e-commerce leader with deep catalog and rapid delivery, often cited as the gold-standard B2B industrial buying experience — directly relevant to BTS's stated ambition for its b2b.bts-company.com platform.
• MSC Industrial Direct: US-listed broad-line industrial MRO and metalworking distributor with extensive cutting tool, machine accessory, and metrology offerings — analogous in product breadth to BTS but at vastly greater scale and end-market reach.

Others

• Walter Tools (Walter AG): German precision cutting tool manufacturer serving metalworking customers globally; comparable as a competing premium consumables brand distributed in the same channels where BTS partners with OSG, Sumitomo, and Dormer Pramet.
• Sandvik Machining Solutions: Global cutting tool manufacturer with direct sales and authorized distributor networks in CEE/Balkans — represents the supply side of the value chain BTS operates in and competes indirectly via brand-direct accounts.

Direct peers

• Würth Industrie: European B2B distributor of fasteners, tools, and industrial consumables to manufacturing customers, with field sales and digital procurement channels — comparable to BTS in serving small/mid-market manufacturers across multiple European geographies.
• MISUMI: Japan-based B2B e-commerce platform for factory automation components, cutting tools, and jigs/fixtures, competing head-on with BTS's b2b.bts-company.com model in serving manufacturing customers via configurable online catalogs.
• Hoffmann Group: Germany-headquartered global distributor of quality tools, CNC machines, metrology, and workshop equipment with a multi-country European footprint and in-house services — the closest direct analogue to BTS's distribution + service model.

Regional players

• Fastenal: North American industrial supply and fastener distributor with a dense on-site/vending model; comparable in supply-chain and customer-acquisition approach to BTS even though its geography and end-product mix differ.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/btscompanydoo
• LinkedInlinkedin.com/company/bts-company

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BTS Company