Counterspace
Counterspace is a founder-led boutique digital product studio that delivers AI-augmented branding, UX, and product development services directly to enterprise and heritage clients including Merrill Lynch, Akamai, Macmillan, and Scientific American.
- Company typePrivate
- Founded2003
- HeadquartersGreenwich, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Counterspace does
Counterspace Technologies, Inc. (DBA Counterspace Design & Digital Solutions) is a privately held boutique digital product studio headquartered in Greenwich, Connecticut with a secondary New York office. Founded in 2002/2003 by Brett Yancy Collins after eight years of prior digital design experience, the firm operates with a deliberately small headcount of 1-10 employees on a "Small on Purpose" model where clients engage directly with senior designers rather than through an account layer. The studio serves enterprise and heritage-institutional clients — including Merrill Lynch, Akamai, Columbia University, Macmillan, Scientific American, Alcoholics Anonymous, Dell, AT&T, Macy's, Yankee Publishing, and Greenwich Historical Society — across publishing, financial services, technology, education, healthcare, and non-profit verticals.
The company's offerings are organized around three practices — Branding (identity systems, visual languages, verbal positioning), User Experience (research, IA, wireframing, usability testing, post-launch optimization), and Product Development (engineering, platforms, AI features) — delivered through discrete service lines covering website design, logo and brand identity, dashboards, print design, AI-powered workflows, and business intelligence. Its technology stack incorporates a proprietary Design Thinking process (scope, discovery, content, three rounds of design iteration, IA/wireframing, deployment) augmented by an AI toolset spanning Claude, Midjourney, GitHub Copilot, Perplexity, RunwayML, ChatGPT, ElevenLabs, and Cursor across text, image, video, audio, and code modalities. Notable technical capabilities include HubSpot CRM integration for client sites, headless WordPress implementations (e.g., the NewEngland.com rebuild), and dashboard design work for the Merrill Lynch MLPrime hedge-fund platform.
Commercially, Counterspace is founder-owned and bootstrapped with no disclosed venture or private-equity investment. Revenue is generated primarily through project-based professional services (quote-based enterprise engagements) supplemented by a tiered subscription maintenance offering (Basic $200/month, Standard $400/month, Enterprise $750/month, plus a custom analytics add-on). Distribution is direct only — inbound via a website contact form and outbound via founder-led sales — supported by thought-leadership content (blog, LinkedIn, speaking engagements, professional development series). The firm has operated continuously since incorporation and carries a documented portfolio of 100+ clients across its history.
Counterspace firmographics
Firmographics- Name
- Counterspace
- Legal name
- Counterspace Technologies, Inc.
- Website
- https://counterspace.us
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Counterspace is a founder-led boutique digital product studio that delivers AI-augmented branding, UX, and product development services directly to enterprise and heritage clients including Merrill Lynch, Akamai, Macmillan, and Scientific American.
- Ownership category
- akta.pro rank
Counterspace industry classification
Industry- Product category
- Digital Design & Strategy Services
- NAICS
- Advertising Agencies (541810), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industries
- Customer Experience (CX) & Digital Experience (BPAHAEAC), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where Counterspace is headquartered
LocationHeadquarters
- HQ city
- Greenwich
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Counterspace business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Design Services: Custom digital product design and development including branding, UX, product development, and engineering services for enterprise and growth-stage clients.
- Website Maintenance Plans: Recurring monthly maintenance contracts with tiers from $200/month basic to $850/month enterprise. Includes software updates, security inspections, browser compatibility testing, and server monitoring.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Maintenance - Core updates and security |
| Subscription | Monthly | Standard Maintenance - Enhanced support |
| Subscription | Monthly | Enterprise Maintenance - Full service |
| Subscription | Monthly | Custom Data Analytics Reporting Add-on |
| Subscription | Monthly | Custom Plan |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Counterspace product offering
Product offeringCore offering
Counterspace is a boutique digital product studio delivering branding, user experience (UX), and product development services for heritage institutions, growth-stage companies, and Fortune 100 clients. Offerings span strategy, research, design, engineering, and post-launch optimization, with recurring website maintenance plans available on subscription. The studio integrates AI tools into its workflows to accelerate delivery and embed senior designers directly into client engagements.
Product overview
Counterspace is a boutique digital product studio offering a unified set of design and development services rather than a modular software platform. Their core offerings center on three main practices: Branding (identity systems, visual languages, and verbal positioning), User Experience (research, information architecture, and interaction design), and Product Development (engineering, platforms, and AI features). These are delivered through distinct service lines including Website Design, UX, Logo Design, Dashboards, AI-Powered Workflows, Site Maintenance, Strategy Development, Consulting & Leadership, Print Design, and Business Intelligence. The AI-Powered Workflows service integrates tools like Claude, Midjourney, GitHub Copilot, and RunwayML to accelerate project delivery. Site Maintenance is offered as an add-on service with tiered monthly plans. Counterspace also developed an internal product, the Local Taste Bloody Mary App.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design Award-winning website design and development services creating digital experiences that convert visitors into customers. Services span strategy, UX design, visual design, development, testing, and optimization across all devices, targeted at enterprise and growth-stage clients.
- User Experience (UX)
- Logo Design
- Dashboards
- Site Maintenance
- AI-Powered Workflows
- Branding
- Product Development
- Strategy Development
- Consulting & Leadership
- Print Design
- Business Intelligence
- Local Taste Bloody Mary App
Quantifiable outcome
- 30% faster project delivery through AI automation
- +3 more outcomes
Companies that use Counterspace
Customer profileNamed customers15 records
Ideal customer profiles2 records
Counterspace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability8 records
Feature3 records
Counterspace partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Joule (NYC Agency)minorCounterspace served as UX and design arm of Joule agency, leading mobile expansion work for AT&T, Dell, Macy's, and Virgin Mobile (2009).
- Ignition (Multimedia Design Company)minorEarly career partnership (1995) where Brett Yancy Collins worked under Robert Abbott at Ignition, partnered with Learn Technologies Interactive (LTI) led by Luyen Chou. Client work included The Smithsonian, Time Warner Electronic Publishing, and Sprint.
- Welman DigitalcorePartnered with Welman Digital on Alcoholics Anonymous project. Counterspace conceived and created complete brand guide and website redesign for AA. Welman Digital served as long-time partner working with Arcadia Publishing and other clients.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Counterspace competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Counterspace social profiles
Digital presenceCounterspace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Counterspace leadership team
Management profileNumber of profiles
Profiles2 records
Counterspace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Counterspace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Counterspace
What does Counterspace do?
Counterspace is a boutique digital product studio delivering branding, user experience (UX), and product development services for heritage institutions, growth-stage companies, and Fortune 100 clients. Offerings span strategy, research, design, engineering, and post-launch optimization, with recurring website maintenance plans available on subscription. The studio integrates AI tools into its workflows to accelerate delivery and embed senior designers directly into client engagements.
Is Counterspace a public or private company?
Counterspace is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Counterspace founded?
Counterspace was founded in 2003. It employs 1 to 10 people.
Where is Counterspace based?
Counterspace is headquartered in Greenwich, United States, in the North America region.
How does Counterspace make money?
Two revenue lines are on record. Professional Design Services are the primary driver. The others are website Maintenance Plans.
Does Counterspace have an API?
No public API is recorded for Counterspace.
What industry is Counterspace in?
Counterspace's product category is Digital Design & Strategy Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of BPAHAEAC, Customer Experience (CX) & Digital Experience. Its NAICS code is 541810 and its SIC code is 7311.