L. Stroetmann

What L. Stroetmann does

L. Stroetmann is a company that offers seeds, grain, and pet food. They provide staple foods, nutrients, fruits and vegetables, and meat and sausage. They provide customers with a range of products such as cereals, maize, rapeseed, coarse legumes, hand catch crops, seed mixtures, and turf.

Name

L. Stroetmann

Legal name

L. Stroetmann Lebensmittel GmbH & Co. KG.

Website

https://www.stroetmann.de

Company type

Private

Founded year

1791

Operating status

Operating

Headcount range

101–250 employees

Short description

L. Stroetmann is a wholesale and retail company.

Ownership category

akta.pro rank

Product category

Food Wholesale and Retail Distribution

NAICS

Dog and Cat Food Manufacturing (311111), Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Manufacturing, Private Label & Co-Manufacturing for Animal Diets (HLAMAHAO)

akta.pro secondary industries

Bird Food (CRADAFAK), Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB), Custom & Private-Label Pet Food Manufacturing (AFADAFAO)

Keywords

• Food wholesale distribution
• Agricultural seed supply
• Pet food manufacturing
• Retail supermarket operations
• Commercial real estate development

Headquarters

HQ city

Munster

HQ country

Germany

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food Retail and Wholesale: Operates 6 E centers (large EDEKA supermarkets), 2 wholesale stores (cash & carry), and supplies approximately 80 independent EDEKA retailers across NRW and Lower Saxony
2. Agriculture (Seeds): Wholesale distribution of seeds including cereals, maize, rapeseed, legumes, catch crops, and seed mixtures to agricultural trade, cooperatives, and farmers across Germany
3. Pet Food: Wholesale distribution of pet food products and production of private label and own brands (elles, Primox) for birds and rodents
4. Real Estate Development: Development, planning, and construction of commercial retail properties (EDEKA markets, E centers) for company use and independent operators
5. Wholesale Distribution (Großverbraucher): Daily supply of fresh foods and kitchen equipment to restaurants, hotels, hospitals, and commercial kitchens from Werne hub

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

L. Stroetmann is a diversified German family-owned enterprise operating four business divisions: food (operating 6 EDEKA E-center supermarkets, 2 cash & carry wholesale stores in Münster and Gronau, and delivering fresh foods and kitchen equipment to restaurants, hotels, hospitals and commercial kitchens from a Werne hub); agriculture (propagation, processing and wholesale of certified cereal, maize, rapeseed, legume and grass seed mixtures across multiple German production plants); pet food (IFS-certified production of bird, dog and cat food under own brands elles and Primox plus private label, wholesale to specialist retailers); and real estate (development, planning and construction of EDEKA retail properties).

Product overview

L. Stroetmann is a diversified German family-owned enterprise (founded 1791) operating across four main business divisions under a unified corporate group structure. The Food Division encompasses E centers (6 large EDEKA supermarkets), L. Stroetmann Großmärkte (2 wholesale cash-and-carry stores), and L. Stroetmann Großverbraucher (food service wholesale distribution). The Agriculture Division operates as L. Stroetmann Saat, a full-range seed supplier with multiple production facilities. The Pet Food Division, now independent as Stroetmann Tiernahrung GmbH & Co. KG, produces and distributes bird and pet food under elles and Primox brands plus private labels. The Real Estate Division develops EDEKA retail properties. Key product interfaces include the L. Stroetmann Saat Produktfinder for seed selection, multiple customer portals across divisions, and the FriFro online shop for wholesale customers. The company also offers the LS Eigenmarke private label for fresh products.

Differentiator

Problem solved

Functional benefit

Brands

• E center: Large format retail supermarkets operated by L. Stroetmann, typically 2,000-4,000 sq m, carrying approximately 20,000 food and non-food items. Six E centers operate in NRW and Lower Saxony.
• EDEKA HafenMarkt
• LS (Eigenmarke)
• L. Stroetmann Saat
• elles
• Primox

Products and services

• E centers (EDEKA Supermarkets) Large-format EDEKA supermarkets operated by L. Stroetmann ranging from 2,000 to 4,000 sqm of retail space, offering approximately 20,000 food and non-food items with a focus on fresh produce and regional sourcing. Six E centers operate in NRW and Lower Saxony.
• L. Stroetmann Großmärkte (Cash & Carry Wholesale Stores) Cash-and-carry wholesale stores in Münster (12,000 sqm sales area, opened 1967, fully upgraded 2012) and Gronau (6,000 sqm, opened 1976, rebuilt 2003) offering more than 50,000 food and non-food items to professional gastronomy, catering and commercial customers.
• L. Stroetmann Großverbraucher (Wholesale Distribution) Wholesale distribution service operating from a central hub in Werne (over 15,000 sqm) supplying restaurants, catering businesses, hotels, hospitals and commercial kitchens across NRW and neighbouring regions with daily delivery of fresh foods and 10,000+ items of kitchen equipment.
• L. Stroetmann Saat (Agricultural Seeds) Full-range agricultural seed supplier offering cereals, maize, rapeseed, legumes, catch crops, grass mixtures and seed mixtures. Operates 7 production plants (Hagenow, Münster-Amelsbüren, Oer-Erkenschwick, Altenweddingen, Querfurt, Radibor) and 6 sales outlets across Germany. Includes MAISSCOUT exact trials system for maize variety recommendation.
• Stroetmann Tiernahrung (Pet Food Production and Wholesale) IFS-certified pet food production and wholesale business based at Münster-Amelsbüren facility with 120 individual silos and 16,000 sqm warehouse. Produces own brands elles (wild bird food) and Primox (dog/cat food), plus private label production for bird and rodent food, supplying 5,000+ items to specialist retailers, DIY stores and online sellers.
• Stroetmann Immobilien (Retail Real Estate Development) Real estate development division specialising in EDEKA retail property development, from site identification through project planning to turnkey construction, creating food retail space for company use and independent operators in the Münsterland region. Includes the HafenMarkt mixed-use project combining EDEKA supermarket with residential and commercial space.

Quantifiable outcome

• Supplies approximately 100 EDEKA markets with fresh products from Bösensell logistics center
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• ReFoodminorStrategic or Co-development Partner · 1 February 2023Joint initiative for recycling used cooking oils (Altfette). Partnership supports environmental sustainability by ensuring proper disposal and processing of waste cooking fats.
• HyundaicoreStrategic or Co-development Partner · 1 September 2022Hyundai XCIENT Fuel Cell hydrogen truck partnership. L. Stroetmann received one of Germany's first hydrogen-powered trucks for sustainable logistics. Collaboration enables climate-friendly delivery through Brennstoffzellen-Lkw technology.
• Wüllhorst (Aufbauhersteller)minorOthers · 1 January 2022Truck body builder responsible for constructing the delivery body on Hyundai hydrogen truck before operational deployment.
• H2 Delivery / H2 Green Power & LogisticscoreStrategic or Co-development Partner · 1 January 2020Joint hydrogen project group established 2020 focused on green delivery and alternative drivetrain technologies. Part of company's goal for CO2-neutral delivery.
• EDEKAcoreChannel Partner/ Reseller/ Distributor · 1 December 1999Partnership formed December 1999 replacing Spar Handels AG. L. Stroetmann serves as regional wholesale partner supplying approximately 80 EDEKA retailers and operating 6 E centers. Partnership includes joint procurement for competitive pricing and shared marketing activities.

Scale indicators10 records

Recent moves15 records

Expansion highlights5 records

Direct peers

• Lekkerland: German food wholesale distribution company supplying convenience stores, petrol stations, and foodservice operators across Germany and Europe. Closely comparable to L. Stroetmann's Großverbraucher wholesale distribution to commercial kitchens and restaurants, with similar B2B transaction-fee revenue model.
• Metro AG: Germany's largest cash & carry wholesale operator with METRO/MAKRO stores serving hotels, restaurants, and caterers nationwide. Directly comparable to L. Stroetmann's Großmärkte (wholesale stores in Münster and Gronau) and Großverbraucher food service distribution, though at substantially larger scale.
• Bartels-Langness: Family-owned German food wholesaler operating cash & carry stores and supplying retail partners, headquartered in northern Germany. Comparable integrated wholesale and retail business model to L. Stroetmann with similar regional concentration and family ownership structure.
• Hamberger Industriewerke: German family-owned enterprise with food wholesale and retail operations alongside other industrial businesses. Comparable diversified, multi-generational family-owned German enterprise model to L. Stroetmann, though operating in different specific verticals.
• KWS SAAT: German agricultural seed company specializing in cereals, maize, sugarbeet, and vegetable seeds with global operations. Comparable to L. Stroetmann Saat's seed business in agricultural seed categories, though KWS operates at significantly larger international scale with extensive breeding R&D.
• Deutsche Saatveredelung (DSV): German seed production and breeding company specializing in grasses, catch crops, cereals, and maize. Directly comparable to L. Stroetmann Saat's seed portfolio including grass mixtures and maize varieties, with similar German production footprint and agricultural trade customer base.
• Vitakraft: German pet food manufacturer producing branded and private label pet food including bird food, snacks, and main feed categories. Directly comparable to Stroetmann Tiernahrung's pet food manufacturing and private label production capabilities with similar German market focus and customer overlap in specialist pet retail.
• Bosch Tiernahrung: Premium German pet food brand specializing in dry and wet dog and cat food. Comparable to Stroetmann Tiernahrung's Primox dog/cat food brand in product category, premium positioning, and German pet specialty retail distribution channels.

Broad incumbents

• EDEKA Zentrale: German retail cooperative and L. Stroetmann's core wholesale partner since 1999. Operates nationwide through regional wholesalers and independent retailers with broader geographic reach than L. Stroetmann's NRW/Lower Saxony territory. Comparable retail and wholesale model but at much larger national scale.
• REWE Group: Major German retail and wholesale cooperative operating REWE supermarkets, Penny discount stores, and Lekkerland wholesale. Broader and more diversified than L. Stroetmann but operates comparable retail-wholesale food distribution model serving consumers and commercial customers in Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/L-Stroetmann-Gro%C3%9Fm%C3%A4rkte/100069403043674
• Instagraminstagram.com/l.stroetmann_grossmarkt
• LinkedInlinkedin.com/company/about

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L. Stroetmann