What Smart Touch Energy does

Smart Touch Energy is an online home energy supplier operating as a DBA of Click Energy, LLC, headquartered in York, Pennsylvania. Founded in 2012 as a division of Shipley Energy—a regional fuel delivery company with 85+ years of operating history—the company provides residential heating oil and propane delivery across 11 Northeast US states (CT, DE, ME, MD, MA, NH, NJ, NY, PA, RI, VT). The core product is a self-serve web platform that lets homeowners check live heating oil prices by ZIP code, place orders 24/7, and select between one-time delivery, automatic refill (subscription-style, with a proprietary consumption-algorithm scheduler and a 3¢/gallon discount), and 24-hour emergency delivery. Layered add-on services include prime-and-restart, oil-burner cleaning, A/C tune-up, a customer referral program ($25/$25 credit), and residential electricity supply through a referral partnership with PPL Electric Utilities in Pennsylvania's deregulated market.

The platform is integrated with a network of vetted independent local dealers who pass a multi-point qualification process and fulfill physical deliveries. This asset-light dealer model allows Smart Touch Energy to leverage Shipley Energy's bulk purchasing power—buying fuel at seasonal lows and hedging against price spikes—to offer prices up to $0.40/gallon below EIA averages (approximately $200-$300 in annual customer savings) without owning trucks, terminals, or inventory. Customer acquisition is product-led: the website is the primary channel, supported by content marketing (educational blog on heating systems), BBB accreditation, and a referral program. The customer base is predominantly individual residential homeowners, with a secondary commercial heating oil offering. All transactions are pay-as-you-go with no contracts. As of the available data, the company has reported over $82.8 million in cumulative customer savings since July 2015 and employs 11-50 people.

Name

Smart Touch Energy

Legal name

Click Energy, LLC

Website

https://smarttouchenergy.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Heating Oil Sales: Primary revenue stream from selling heating oil to residential homeowners through online orders. Customers pay per gallon with pricing based on delivery method (automatic delivery offers 3¢/gal discount). Prices are consistently up to $0.40/gallon below EIA averages.
2. Propane Sales: Secondary revenue from propane delivery to residential customers in select states (CT, MD, NJ, PA, RI). Same online ordering platform with one-time and automatic delivery options.
3. Oil Burner Cleaning Service: Preventive maintenance service for oil burners including filter replacement, nozzle replacement, chimney inspection, combustion efficiency testing.
4. Air Conditioning Tune-up Service: Preventive maintenance for cooling systems including coil cleaning, refrigerant checks, and efficiency testing.
5. Emergency Delivery Service: Premium rush delivery service for customers who run out of fuel, with 24-hour or less delivery for additional fee.
6. Prime and Restart Service: One-time service to prime fuel lines and restart burner systems after running out of oil, typically performed at delivery time.
7. Electricity Supply (Pennsylvania): Electricity supply referral partnership with PPL Electric Utilities in Pennsylvania's deregulated market, offering discounted electricity rates to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Smart Touch Energy is an online home energy supplier that sells heating oil and propane to residential homeowners across 11 Northeast US states through a fully digital ordering platform. Customers enter their ZIP code to view live per-gallon prices, choose between automatic refills or one-time deliveries, and place orders online 24/7, with physical fulfillment handled by a network of vetted local dealers. The company also offers HVAC preventive maintenance (oil burner cleaning and A/C tune-ups), emergency fuel delivery, prime/restart services, and residential electricity supply in Pennsylvania's deregulated market.

Product overview

Smart Touch Energy is an online home energy supplier offering heating oil, propane, and electricity delivery services primarily across the Northeastern United States. The core offering is heating oil delivery through two primary service models: Automatic Delivery (a subscription-style program with automatic refills and a $0.03/gal discount) and One Time Delivery (on-demand ordering). The company layers additional services onto these core delivery products including Emergency Delivery, Prime/Restart Service, Oil Burner Cleaning, Air Conditioning Tune-Up, and a Referral Program. Commercial heating oil delivery is available as a separate product tier. Propane delivery and electricity supply (in Pennsylvania) round out the energy product portfolio. All services are integrated through a unified online ordering platform with no contracts required.

Differentiator

Problem solved

Functional benefit

Products and services

• Automatic Delivery Service Subscription-style automatic heating oil refilling program for residential homeowners that uses a smart algorithm to schedule fuel deliveries before tanks run out, offering an additional 3¢ per gallon discount with no contracts.
• One-Time Heating Oil Delivery On-demand heating oil delivery for residential customers with no contracts or commitments, providing delivery within three business days.
• Emergency Heating Oil Delivery Priority 24-hour or next business day heating oil delivery service for residential customers who have run out of fuel, available for an additional fee.
• Prime and Restart Service One-time service for residential customers to prime fuel lines and restart burner systems after running out of oil, priced at $50 and typically performed at delivery time.
• Oil Burner Cleaning Service Annual preventive maintenance service for residential oil furnaces that includes filter replacement, nozzle replacement, chimney inspection, boiler cleaning, and combustion efficiency testing to reduce fuel usage.
• Air Conditioning Tune-Up Service Annual preventive maintenance service for residential air conditioning units including coil cleaning, refrigerant pressure checks, filter replacement, blower adjustment, and efficiency testing.
• Propane Delivery Residential propane delivery service offered in Connecticut, Maryland, New Jersey, Pennsylvania, and Rhode Island, with both one-time and automatic delivery options available through the same online platform.
• Residential Electricity Supply Residential electricity supply service available in Pennsylvania's deregulated market through a partnership with PPL Electric Utilities, offering customers contracted electricity pricing.
• Commercial Heating Oil Delivery Commercial fuel oil delivery service for businesses with 24-hour emergency service, competitive commercial rates, and AutoFill programs.

Quantifiable outcome

• Customers save up to $0.40/gallon compared to EIA average prices, resulting in annual savings of $200-$300
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Shipley EnergycoreOthersSmart Touch Energy is owned and operated by the Shipley Energy family of energy companies. Shipley Energy has provided customers with integrity and reliability of quality local service for over 80 years (now 85+ years). As a Shipley Energy division, Smart Touch Energy benefits from the parent company's infrastructure, buying power, dealer relationships, and 85+ years of regional experience in heating oil and propane delivery across the Northeast and Mid-Atlantic.
• PPL Electric UtilitiesminorGTM or Marketing PartnerSmart Touch Energy participates in the PPL Electric Utilities referral program to offer discounted electricity rates to customers in Pennsylvania's deregulated energy market. Customers can choose Smart Touch Energy as their electricity supplier while still receiving bills from PPL Electric Utilities. Smart Touch Energy appears as the electricity supplier on customer bills with contracted pricing.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Constellation Energy: Large retail electricity and natural gas supplier active in deregulated US markets; comparable to Smart Touch's PA electricity supply business as a broad incumbent in residential energy retailing.
• Direct Energy: Large retail electricity and natural gas supplier operating in deregulated US markets including Pennsylvania; comparable to Smart Touch's PA electricity referral business and adjacent in residential energy retailing.
• AmeriGas: Largest US retail propane distributor; competes on residential propane in the Northeast states Smart Touch serves but is a broad national incumbent offering a wider product portfolio and not focused on heating oil.
• Ferrellgas: Large national propane distributor serving residential and commercial customers; overlaps on residential propane delivery and AutoFill-style programs but is a much broader, multi-region incumbent rather than a Northeast heating oil specialist.
• Suburban Propane Partners: Nationwide retail propane distributor with residential and commercial customers; competes on residential propane delivery in Smart Touch's footprint but is a broad portfolio incumbent rather than a focused oil-and-propane specialist.

Emerging players

• Bluefuel: Digital-first residential heating oil ordering platform in the Northeast; an emerging online-first competitor to Smart Touch with a similar ZIP-code pricing and dealer-fulfillment model but smaller scale.

Regional players

• Shipley Energy: Parent company of Smart Touch Energy and a long-standing residential and commercial fuel oil, propane, and HVAC provider in Pennsylvania; comparable in customer base and service mix but with broader commercial orientation and Pennsylvania-centric footprint.

Direct peers

• HOP Energy: Online-first residential heating oil and propane delivery platform serving the Northeast US; competes head-to-head with Smart Touch on online ordering, automatic delivery programs, and price transparency in the same regional market.
• Star Gas Partners: Public holding company for residential heating oil and propane dealers across the Northeast and Mid-Atlantic, including the Petro brand; directly comparable in product mix (oil, propane, HVAC services) and customer base.
• Petro Home Services: Residential heating oil, propane, and HVAC services provider serving the Northeast and Mid-Atlantic; offers comparable automatic delivery programs, HVAC maintenance, and online ordering, making it one of the closest direct competitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SmartTouchEnergy
• Xx.com/smarttouchnrg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Touch Energy