MIS Group
MIS Group is a Northern Ireland-founded accident management, claims handling, and breakdown recovery company serving motorists, brokers, and insurers across the UK and Ireland since 1993 via 150+ brokers, in-house FNOL systems, and a 200+ vehicle recovery fleet.
- Company typePrivate
- Founded1993
- HeadquartersDundonald, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What MIS Group does
MIS Group, legally Motorists Insurance Services Limited (FCA reference NI027768), is a Northern Ireland-founded accident management, claims handling, and insurance services company established in 1993 by Alan Baillie. It serves motorists, brokers, and insurers across the UK and Ireland through a vertically integrated offering spanning first notification of loss (FNOL), vehicle recovery, repair coordination, replacement vehicle hire, legal expenses insurance, and uninsured loss recovery. Three wholly-owned operating subsidiaries — Independent Car Hire Limited (vehicle fleet), MIS Underwriting Ltd (Republic of Ireland distribution, established 2019), and MIS Legal Services (Manchester) — underpin the service stack, while distribution is delivered through a 24/7 helpline, approximately 150 broker outlets, direct insurer partnerships (AIG Insurance Ireland, Hughes Insurance, Willis Insurance & Risk Management, RSA), and car dealership embedded channels.
Operations rely on a proprietary in-house FNOL system with remote data-capture capabilities that integrates with insurance partner claim protocols, supported by a 200+ agent recovery network, 150-240 vehicle fleet (including the first electric vehicle hire fleet in Northern Ireland for accident management, launched 2021), and approved repairer coverage across both Irish jurisdictions. The company is FCA-authorized and, via MIS Underwriting Ltd, Central Bank of Ireland-registered as a Retail Intermediary — a dual-jurisdiction regulatory posture specifically engineered to maintain cross-border service continuity post-Brexit. GDPR-compliant Standard Contractual Clauses and BIBA Associate membership round out the compliance profile.
Revenue is generated through four streams: (1) professional-services claims handling fees charged to brokers, insurers, and Lloyd's syndicates; (2) consumer subscription breakdown cover at £25 annually; (3) legal expenses insurance co-manufactured with ARC Legal Assistance Limited and RSA Insurance Limited with £25,000–£50,000 per-claim limits; and (4) commission/royalty income from approximately 50,000 live broker-distributed insurance policies spanning Household, Travel, GAP, and Warranty products. Headcount stands at 50–100 employees (specifically 70+ trained staff across two offices), with many staff tenures exceeding 10–20 years. The company reported 39% turnover growth across the two years preceding its 30th anniversary in September 2023, though no absolute revenue figure is publicly disclosed.
MIS Group firmographics
Firmographics- Name
- MIS Group
- Legal name
- Motorists Insurance Services Limited
- Website
- https://misclaims.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MIS Group is a Northern Ireland-founded accident management, claims handling, and breakdown recovery company serving motorists, brokers, and insurers across the UK and Ireland since 1993 via 150+ brokers, in-house FNOL systems, and a 200+ vehicle recovery fleet.
- Ownership category
- akta.pro rank
MIS Group industry classification
Industry- Product category
- Insurance Claims Management
- NAICS
- Claims Adjusting (524291), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL)
- akta.pro secondary industry
- Personal Auto Insurance (FSAJAMAA)
Keywords
Where MIS Group is headquartered
LocationHeadquarters
- HQ city
- Dundonald
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
MIS Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Claims Handling Services: Fees charged to insurance intermediaries, insurers, and Lloyd's syndicates for processing motor and household related claims
- Breakdown Recovery Subscriptions: Annual breakdown recovery policies sold directly to consumers and through broker/insurance partner channels. Priced at £25 per year for comprehensive coverage including roadside assistance, home start, punctures, fuel shortage, and European emergency cover.
- Legal Expenses Insurance: Legal expenses insurance products providing coverage for personal injury claims, uninsured loss recovery, consumer disputes, taxation, home rights. Co-manufactured with ARC Legal Assistance Limited and RSA Insurance Limited.
- Insurance Product Sales: Diversified into selling Household, Travel, GAP and Warranty insurances via broker network of approximately 150 outlets with over 50,000 live policies
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Breakdown Recovery Annual Cover |
| Subscription | Annual | Classic Car Breakdown Cover |
| Subscription | Annual | MIS Breakdown Recovery with Legal Expenses |
| Subscription | Annual | MIS Homestart Breakdown with Family Legal Expenses |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
MIS Group product offering
Product offeringCore offering
MIS Group (Motorists Insurance Services Limited) provides motor claims management, breakdown recovery, accident management, and legal expenses insurance services to individual motorists, insurance brokers, and insurance companies across Northern Ireland, the Republic of Ireland, and the UK. Founded in 1993 and headquartered in Dundonald, Belfast, the company handles first notification of loss (FNOL), vehicle recovery and repair, replacement vehicle provision, and uninsured loss recovery.
Product overview
MIS Group is a multi-product, modular insurance and assistance services platform operating across Ireland and the UK. The portfolio is organized around three core divisions: (1) MIS Claims — accident management, claims handling, first notification of loss (FNOL), and uninsured loss recovery; (2) MIS Breakdown — breakdown recovery assistance (Homestart and standard roadside), vehicle recovery & repair, and replacement vehicle hire; and (3) MIS Underwriting — legal expenses insurance products and broker-distributed insurance. These products are designed to work independently or as an integrated end-to-end offering, where a non-fault accident triggers coordinated services from first notification through vehicle recovery, repairs, replacement vehicle, and legal representation.
Differentiator
Problem solved
Functional benefit
Products and services
- Breakdown Recovery Assistance
- Homestart Breakdown Assistance
- Accident Management
- Legal Expenses Insurance
- First Notification of Loss (FNOL)
- Uninsured Loss Recovery
- Vehicle Recovery & Repair
- Replacement Vehicle (Courtesy Car)
- MIS Underwriting
- Electric Vehicle Hire Fleet
Quantifiable outcome
- 740,000+ incidents recorded in 26 years of business
- +4 more outcomes
Companies that use MIS Group
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
MIS Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MIS Group partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Willis Insurance & Risk ManagementcoreMIS partnered with Willis Insurance & Risk Management to provide their Private, Commercial and Motor Fleet clients with access to MIS Breakdown Recovery Assistance product. Willis clients gain 24/7 access to breakdown services including local tow, home-start assistance, puncture assistance, fuel-shortage/misfuel, and mainland European cash benefit.
- CVC DirectcorePartnership with CVC Direct (based near Belfast, celebrating 20 years in business) for new vehicle supply. Provides unbiased advice on all makes and models with tailored finance solutions. MIS has trusted CVC to provide fleet and company vehicles for many years.
- C Russell Auto Sales LtdcoreFamily-run used car dealer in Downpatrick with over 40 years experience. Large stock available to source vehicles for MIS clients whose vehicles are declared total losses. Partnership built on working together through breakdown assistance services.
- Bells of CrossgarcoreAward-winning, family-run, third-generation dealership specializing in new and approved used car sales plus Motability and fleet/business services. Works with MIS through accident repair centre enabling 'one stop shop' for clients.
- McCartan Turkington BreencorePanel solicitors handling personal injury claims for MIS clients. Joined MIS in virtual 'Walk Around Ireland' fundraising challenge for Hope House Ireland.
- Macaulay Wray SolicitorscorePanel solicitors and first team to complete the virtual 'Walk Around Ireland' challenge. Provides personal injury claim services for MIS clients in Northern Ireland.
- MIS Legal ServicescoreSister company based in Manchester providing legal services. Part of the panel of specialist road traffic accident solicitors handling personal injury and other uninsured loss claims.
- AIG Insurance IrelandcoreMajor insurance partner with protocols in place for claims handling and swift settlement.
- Hughes InsurancecoreKey insurance broker partner providing motor and other insurance products with MIS breakdown recovery as added value service.
- ARC Legal Assistance LimitedcoreCo-manufacturer of Legal Expenses Insurance product alongside RSA Insurance Limited. Provides capacity for the breakdown recovery product's complimentary legal expenses cover.
- RSA Insurance LimitedcoreCo-manufacturer of Legal Expenses Insurance product alongside ARC Legal Assistance Limited.
- Glentoran Academy FCminorLong-term sponsorship relationship since 2002 supporting youth football development. Sponsoring the academy which caters for boys and girls from age 3 to Under 18, including disability football programme.
- Greenisland FCminorContinued sponsorship of Senior Men's section. Club has grown to 700+ players, coaches, and volunteers across 32 teams since founding in 1995.
- Belfast GiantsminorProud sponsor of Belfast Giants ice hockey team. Staff and guests enjoy games from West Lounge hospitality.
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
MIS Group competitors and assessment
Company assessmentBroad incumbents
- RAC: Major UK roadside assistance and breakdown provider also offering insurance products and accident management. Comparable to MIS in breakdown recovery subscriptions and adjacent motor insurance distribution.
- The AA (UK): UK's largest breakdown recovery and roadside assistance brand, also offering motor insurance and accident management services. Overlaps with MIS's breakdown recovery subscription and accident management products in the UK market.
- AXA Assistance: Global assistance, roadside, and claims services arm of AXA, offering breakdown cover, travel assistance, and accident management. Comparable to MIS across the breakdown recovery and accident management product lines, though at much greater scale and broader geography.
- Allianz Assistance (previously Mondial Assistance): Global provider of roadside assistance, travel insurance, and accident management services. Overlaps with MIS on breakdown recovery subscriptions and accident management offerings delivered to insurer and broker partners.
Direct peers
- Gallagher Bassett: Major third-party claims administrator offering claims management, loss adjusting, and risk management services globally. Closely comparable to MIS's claims handling and FNOL services for insurance intermediaries.
- Sedgwick: Global claims management, loss adjusting, and managed repair services firm with extensive UK and Ireland operations. Comparable to MIS in providing outsourced claims handling and loss-adjusting services to insurers and brokers.
- McLarens: Global insurance services provider specialising in claims management, loss adjusting, and related services. Directly comparable to MIS in delivering motor and property claims handling for insurer and broker clients.
- Crawford & Company: One of the world's largest independent third-party claims management and adjusting firms. Directly comparable to MIS as a multi-line claims services provider serving insurers and brokers across motor, property, and liability lines.
- ARC Legal Assistance Limited: UK legal expenses insurance provider that co-manufactures MIS's legal expenses insurance product. Directly comparable as a legal expenses capacity provider serving insurance distribution channels.
Regional players
- Auto Body Alliance: UK-focused accident management and credit hire services network serving insurers and brokers. Closely comparable to MIS's non-fault accident management, credit hire, and uninsured loss recovery operations, though operating primarily in GB rather than NI/RoI.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
MIS Group social profiles
Digital presenceMIS Group compliance and trust
Trust signalCompliance3 records
MIS Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
MIS Group leadership team
Management profileNumber of profiles
Profiles7 records
MIS Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
MIS Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MIS Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MIS Group
What does MIS Group do?
MIS Group (Motorists Insurance Services Limited) provides motor claims management, breakdown recovery, accident management, and legal expenses insurance services to individual motorists, insurance brokers, and insurance companies across Northern Ireland, the Republic of Ireland, and the UK. Founded in 1993 and headquartered in Dundonald, Belfast, the company handles first notification of loss (FNOL), vehicle recovery and repair, replacement vehicle provision, and uninsured loss recovery.
Is MIS Group a public or private company?
MIS Group is a private company. It is classified as management employee owned and is currently operating.
When was MIS Group founded?
MIS Group was founded in 1993. It employs 51 to 100 people.
Where is MIS Group based?
MIS Group is headquartered in Dundonald, United Kingdom, in the Europe region.
How does MIS Group make money?
Four revenue lines are on record. Claims Handling Services are the primary driver. The others are breakdown Recovery Subscriptions, legal Expenses Insurance and insurance Product Sales.
Who are MIS Group's main competitors?
Broad incumbents on record are RAC, The AA (UK), AXA Assistance and Allianz Assistance (previously Mondial Assistance). Direct peers are Gallagher Bassett, Sedgwick, McLarens, Crawford & Company and ARC Legal Assistance Limited. Auto Body Alliance is listed as a regional player.
Does MIS Group have an API?
No public API is recorded for MIS Group.
What industry is MIS Group in?
MIS Group's product category is Insurance Claims Management. Its primary akta.pro industry code is FSAJALAL, Roadside Assistance & Towing Memberships (Bundled with Service Contracts), with a secondary code of FSAJAMAA, Personal Auto Insurance. Its NAICS code is 524291 and its SIC code is 6411.