Mindful Kids

Name

Mindful Kids

Legal name

Mindful Kids Miami Inc.

Website

https://mindfulkidsmiami.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Mindfulness Training Services

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

akta.pro secondary industries

Student Well-Being, Mindfulness & Stress-Reduction Programs (EDAKAMAH), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Mindfulness training programs
• Educator professional development
• Youth wellness education
• Mindfulness-based stress reduction
• School mindfulness initiatives

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Program Fees: Fee-based programs including Mindfulness Educator Training ($350 for non-qualifying participants), Mindful Teacher Training Program, and various short courses. Partial scholarships available.
2. Donations: Tax-deductible donations accepted (501(c)(3) status, EIN#: 36-4721457). Monthly drop-in classes are donation-based.
3. Foundation/Trust Funding: Scholarship funding provided by The Children's Trust for qualifying early learning educators to access MET program for FREE.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mindful Kids Miami delivers research-based mindfulness training programs for educators, healthcare providers, community organizations, caregivers, children, and teens. Core offerings include educator certification programs (MET, MTTP-SC), adult mindfulness series grounded in MBSR (M-Body, MSC-SC, Compassionate Choice), youth series (TUNE IN for kids and teens), free community drop-in sessions, and the school-based Mindfulness Champions Initiative deployed across Miami-Dade County Public Schools.

Product overview

Mindful Kids Miami offers a comprehensive suite of mindfulness training programs for children, educators, and adults. The organization operates as a platform of interconnected programs including the Mindfulness Educator Training (MET) for early childhood educators, the Mindful Teacher Training Program Short Course (MTTP-SC) for K-12 educators, and the Mindful Self-Compassion (MSC-SC) and Mindfulness-Based Stress Reduction (MBSR) programs for adults. Specialized offerings include the Mindful Body & Mind Series (M-Body) for busy adults, Compassionate Choice Mindfulness Training for trauma-sensitive environments, and age-specific programs for kids (7-10) and teens (11+). The flagship Mindfulness Champions Initiative partners with Miami-Dade County Public Schools to embed mindfulness advocates in all 354 public schools. Programs are delivered through weekly drop-in sessions, multi-week series, and workshops, with offerings both online and in-person.

Differentiator

Problem solved

Functional benefit

Products and services

• Mindfulness Educator Training (MET)

Quantifiable outcome

• 90% of schools increased mindfulness activities during 2021-2022 school year
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Miami-Dade County Public SchoolscoreStrategic or Co-development PartnerFlagship partnership through the Mindfulness Champions Initiative. Each of the 354 public schools has an appointed Mindfulness Champion to act as advocate and liaison to bring mindfulness benefits to students and faculty. MKM provides year-round training, support, and resources to educators and counselors.
• Miami HeatmajorStrategic or Co-development PartnerCo-founding partner in the Mindfulness Champions Initiative alongside Miami-Dade County Public Schools and Florida Blue. Initiative launched to increase resilience and wellbeing as teachers and students returned to classroom after COVID-19 shutdown.
• Florida BluemajorStrategic or Co-development PartnerCo-founding partner in the Mindfulness Champions Initiative. Supporting the mission of increasing resilience and wellbeing in Miami-Dade County schools through mindfulness.
• Early Learning Center Career Center (ELCC)minorStrategic or Co-development PartnerPartnership for scholarship information and enrollment for early learning educators seeking to access MET program through The Children's Trust scholarship.
• University of MiamiminorStrategic or Co-development PartnerInstructor Adriana Moreno-Zarate offers MBSR workshops at University of Miami UMindfulness and Medical Center programs.
• Center for Mindfulness, University of Massachusetts Medical SchoolcoreStrategic or Co-development PartnerMKM instructors are trained and certified through this institution's MBSR program. All qualified MBSR teachers complete training at this center.
• University of California San Diego Mindfulness-Based Professional Training InstituteminorStrategic or Co-development PartnerInstructor Linda McKenzie completed teacher training intensive at UCSD's Mindfulness-Based Professional Training Institute.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Calm: Major mindfulness/meditation app that has expanded into school and educator programs (Calm Schools). A scaled incumbent with broad consumer reach that competes for the same school-based mindfulness funding MKM pursues in the MDCPS RFP arena.
• Headspace: Large-scale mindfulness and meditation platform that has launched Headspace for Educators and school-district partnerships. Competes for the same institutional SEL/mindfulness adoption dollars as Mindful Kids Miami, but with app-based, self-serve delivery at far greater scale.

Direct peers

• The Holistic Life Foundation: Nonprofit offering mindfulness and yoga programs in schools, community organizations, and to trauma-exposed populations. Comparable on mission (mindfulness for youth), target segments (schools, vulnerable populations), and CC-MBSR-style trauma-sensitive offerings.
• Inner Explorer: Nonprofit providing daily mindfulness audio programs for K-12 classrooms, used in thousands of schools. Competes head-to-head with MKM's MET/MTTP programs for the same school mindfulness adoption, with a more digitally scalable delivery model.
• Mindful Schools: National nonprofit providing mindfulness training and curriculum to educators and schools. Directly comparable to Mindful Kids Miami's MET and MTTP programs in mission, target audience (K-12 educators), and train-the-trainer delivery model.
• Learning2Breathe: Evidence-based mindfulness curriculum for adolescents targeting school counselors and educators. Directly overlaps with MKM's TUNE IN teen series and MTTP youth programming in target population and educator-training model.
• Committee for Children: Nonprofit developing social-emotional learning curricula for K-12 schools, including the Second Step program. Comparable target buyer (school districts) and overlapping SEL/mindfulness content, but with broader SEL scope and longer track record.

Others

• Mindful Self-Compassion (Center for Mindful Self-Compassion): Training and dissemination organization co-founded by Christopher Germer and Kristin Neff for the MSC program. Not a direct competitor but an enabler/infrastructure peer, since MKM's MSC-SC is built on this curriculum and instructor certification pathway.
• Center for Mindfulness, UMass Medical School: Academic training institution that originated the MBSR methodology and certifies MKM instructors. Functions as a supplier/enabler for MKM's talent pipeline, with overlapping curriculum output but distinct mission and structure.

Regional players

• Mychal's Learning Place: A regional (Los Angeles-area) nonprofit supporting youth and adults with developmental disabilities through education and training programs. Adjacent but provides insight into comparable regional nonprofit scale and constraints in the SEL/training-for-caregivers space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MindfulKidsMiami

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindful Kids