Martin Mills
Martin Mills is a fourth-generation, family-owned Canadian pet food manufacturer founded in 1923, producing extruded horse treats, small animal foods, and basic dog food distributed through retail dealers across Canada from a HACCP-approved Ontario facility.
- Company typePrivate
- Founded1923
- HeadquartersElmira, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Martin Mills does
Martin Mills Inc. is a privately held, family-owned Canadian pet food manufacturer founded in 1923 and headquartered in Elmira, Ontario. The company operates three core brands: Special Moments horse treats (available in Apple, Licorice, Maple, and Peppermint flavors), the Little Friends line of extruded small animal foods for rabbits, guinea pigs, hamsters, chinchillas, mice, rats, and ferrets, and Simple dog food positioned as basic nutrition without exotic ingredients. Manufacturing is conducted at a HACCP-approved facility in Ontario and the company distributes through a network of Canadian retail dealers searchable by province, with dedicated social media properties on Facebook, Instagram, and Twitter and a French-language website for French-speaking Canadian customers.
The company's underlying technology is extrusion, in which ingredients are cooked, expanded and formed under high temperature and pressure to produce more durable and digestible pellets than standard pelleted feed. Recent product launches include Little Friends Timothy Grass Hay (and a Mini-Bale variant), Little Friends Ferret Food, and the addition of dandelion and chamomile to the existing Rabbit and Guinea Pig SKUs. The company is led by Tim Martin as President, representing the fourth generation of family ownership.
Martin Mills generates revenue through wholesale and retail distribution of its pet food and treat products, primarily through independent dealers across Canada. MarCam Pet Nutrition Inc., a related entity, manages the pet specialty channel, R&D collaboration, website, and distribution operations. The company has no public revenue disclosure, no external funding rounds, and a reported headcount of 1-10 employees, indicating a small, niche-scale operation. The primary customer segments are Canadian owners of horses, small companion animals, and dogs seeking simple, domestically produced nutrition.
Martin Mills firmographics
Firmographics- Name
- Martin Mills
- Legal name
- Martin Mills Inc.
- Website
- https://martinmills.com
- Company type
- Private
- Founded year
- 1923
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Martin Mills is a fourth-generation, family-owned Canadian pet food manufacturer founded in 1923, producing extruded horse treats, small animal foods, and basic dog food distributed through retail dealers across Canada from a HACCP-approved Ontario facility.
- Ownership category
- akta.pro rank
Martin Mills industry classification
Industry- Product category
- Pet Food Manufacturing
- NAICS
- Animal Food Manufacturing (3111)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Small Animal Food (rabbit/guinea pig/hamster) (CRADAFAJ)
- akta.pro secondary industries
- Specialty Small Animal Feed (Rabbits, Guinea Pigs, Ferrets, etc.) (AFADAFAI), Pet Treats & Chews (AFADAFAF)
Keywords
Where Martin Mills is headquartered
LocationHeadquarters
- HQ city
- Elmira
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Martin Mills business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Pet Food and Treats Sales: Sale of pet food and treats for horses, rabbits, small pets, and dogs through retail distribution
Distribution channels1 record
Marketing channels2 records
Martin Mills product offering
Product offeringCore offering
Martin Mills manufactures and sells pet food and treats from its HACCP-certified facility in Elmira, Ontario. Its three main product lines are Special Moments Horse Treats (Apple, Licorice, Maple, Peppermint), the Little Friends line of extruded small animal foods (rabbits, guinea pigs, hamsters, chinchillas, mice, rats, ferrets) and Timothy hay, and Simple Dog Food for all life stages. Products are distributed through a network of retail dealers across Canada.
Product overview
Martin Mills is a pet food manufacturer producing three main product lines: Special Moments Horse Treats (in Apple, Licorice, Maple, and Peppermint flavors) for horses, the Little Friends line of small animal pet foods for rabbits, guinea pigs, hamsters, chinchillas, mice, rats, and ferrets including extruded foods and Timothy hay products, and Simple Dog Food for all dog breeds and life stages. The company uses extrusion technology for enhanced digestibility and produces from a HACCP-certified facility in Ontario, Canada. The products are distributed through retailers across Canada.
Differentiator
Problem solved
Functional benefit
Brands
- Little Friends™: Small animal pet foods for rabbits, guinea pigs, hamsters, chinchillas, mice, rats, and other small pets. Products include Original Rabbit Food, Timothy Adult Rabbit Food, Hoppy Harvest Rabbit Food, Guinea Pig Food, Timothy Adult Guinea Pig Food, Hamster & Gerbil Food, Mouse and Rat Ration, Timothy Chinchilla Food, Ferret Food, Timothy Grass Hay, Timothy Grass Hay Mini-Bale, Apple Dumpling Treats, and Banana Muffin Treats.
- Special Moments™
- Simple™ Dog Food
Products and services
- Special Moments Horse Treats Horse treats available in Apple, Licorice, Maple, and Peppermint flavors, designed as cube-shaped rewards for horses with resealable packaging to maintain freshness.
- Little Friends Original Rabbit Food Extruded rabbit food made from alfalfa hay, formulated for young, growing and active rabbits with prebiotics, yucca extract for odor control, and dried dandelions and chamomile flowers.
- Little Friends Timothy Adult Rabbit Food Lower calorie, lower calcium Timothy-based rabbit food with more fiber than Original formula, intended for adult, less active, overweight and senior rabbits.
- Little Friends Hoppy Harvest Rabbit Food Timothy hay-based rabbit food with dehydrated apples, carrots and green peas, formulated for adult and senior rabbits with prebiotics for digestion.
- Little Friends Original Guinea Pig Food Vegetarian guinea pig food made from alfalfa hay with stabilized vitamin C, prebiotics, yucca extract for odor control, and dried dandelions and chamomile flowers.
- Little Friends Timothy Adult Guinea Pig Food Lower calorie guinea pig food with higher fiber than Original formula, intended for adult, less active, overweight and senior guinea pigs; also suitable for degus.
- Little Friends Timothy Chinchilla Food Vegetarian Timothy-based chinchilla food formulated for all life stages, supplemented with prebiotics and made in small batches for freshness.
- Little Friends Hamster & Gerbil Food Complete hamster and gerbil food with yucca extract to reduce odors, nutritionally complete cubes for less waste, includes free Treat 'N' Mix in 500gm size.
- Little Friends Mouse and Rat Ration Extruded mouse and rat food with yucca extract for odor minimization and texture that helps keep teeth clean and healthy.
- Little Friends Ferret Food Premium meat-based ferret food for all life stages with psyllium fiber for hairball prevention, prebiotics for digestive health, and yucca extract for odor control.
- Little Friends Apple Dumpling Treats Dental treats for small pets where every treat acts as a toothbrush for dental health.
- Little Friends Banana Muffin Treats Banana muffin-flavored treats for small pets; feed smaller pets up to 5 pieces per day, larger pets up to 10 pieces per day.
- Little Friends Timothy Grass Hay All-natural 1.6 kg Timothy Grass Hay grown in Canada, hand-selected and hand-packed with no pesticides, herbicides, or artificial additives.
- Little Friends Timothy Grass Hay Mini-Bale 1kg compact hay bale for small pets providing essential fiber for digestive health and strong teeth, 100% all-natural with no pesticides or additives.
- Simple Dog Food Straightforward dog food avoiding exotic ingredients, returning to basic nutrition with good old-fashioned complete nutrition for all life stages at a fair price.
Companies that use Martin Mills
Customer profileSegments3 records
Ideal customer profiles3 records
Martin Mills technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Martin Mills partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MarCam Pet Nutrition Inc.coreMarCam Pet Nutrition Inc. is a related company that handles pet specialty market products. They work with Martin Mills on continuous research and development of unique pet products. MarCam manages the company website and distribution operations. Located at PO Box 130, Elmira, Ontario, Canada.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Martin Mills competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Martin Mills social profiles
Digital presenceMartin Mills compliance and trust
Trust signalCompliance1 record
Martin Mills financial estimates
Financial estimateRevenue estimate
Valuation estimate
Martin Mills leadership team
Management profileNumber of profiles
Profiles1 record
Martin Mills subsidiaries and ownership
Company hierarchySubsidiaries1 record
Martin Mills funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Martin Mills M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Martin Mills
What does Martin Mills do?
Martin Mills manufactures and sells pet food and treats from its HACCP-certified facility in Elmira, Ontario. Its three main product lines are Special Moments Horse Treats (Apple, Licorice, Maple, Peppermint), the Little Friends line of extruded small animal foods (rabbits, guinea pigs, hamsters, chinchillas, mice, rats, ferrets) and Timothy hay, and Simple Dog Food for all life stages. Products are distributed through a network of retail dealers across Canada.
Is Martin Mills a public or private company?
Martin Mills is a private company. It is classified as family owned and is currently operating.
When was Martin Mills founded?
Martin Mills was founded in 1923. It employs 1 to 10 people.
Where is Martin Mills based?
Martin Mills is headquartered in Elmira, Canada, in the North America region.
How does Martin Mills make money?
One revenue line is on record: pet Food and Treats Sales.
Does Martin Mills have an API?
No public API is recorded for Martin Mills.
What industry is Martin Mills in?
Martin Mills's product category is Pet Food Manufacturing. Its primary akta.pro industry code is CRADAFAJ, Small Animal Food (rabbit/guinea pig/hamster), with a secondary code of AFADAFAI, Specialty Small Animal Feed (Rabbits, Guinea Pigs, Ferrets, etc.). Its NAICS code is 3111 and its SIC code is 2000.