Blipstar
Blipstar is a Worcester, UK-based SaaS provider of self-serve store locator software, founded in 2006. It enables SMBs and multi-location retailers to deploy customizable map-based store finders on websites via subscription tiers, with no coding required.
- Company typePrivate
- Founded2006
- HeadquartersWorcester, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Blipstar does
Blipstar is a privately held, Worcester, UK-based software company that has operated continuously since August 2006 as a family-run, self-funded business with no external venture capital or private equity shareholders. It sells a hosted store locator SaaS product targeted at small and medium businesses and multi-location retailers that need to surface physical locations to website visitors without custom development. The product is delivered entirely as a cloud-hosted service requiring no software installation; customers upload store data via spreadsheet (CSV, Excel, OpenOffice, or Google Sheets), configure over 120 settings, and embed the locator on their websites via a single line of iframe code, a WordPress plugin, or native integrations with major CMS, e-commerce, and website builder platforms including WordPress, Shopify, BigCommerce, Magento, Wix, Weebly, Squarespace, Webflow, Jimdo, WebStarts, Joomla, and Drupal.
The underlying platform uses MapBox for street-level mapping and geolocation across more than 200 countries and layers optional live two-way sync with Salesforce and Zoho CRM, Google Sheets import, Google Maps turn-by-turn directions, Google Analytics (GA4) event tracking, and Bing Analytics. Feature breadth includes search by zip/postcode, address, or place name; GPS/WiFi auto-locate; responsive mobile mode; text-only fallback for limited devices; tag-based filtering with drop-down, checkbox, and radio interfaces; priority ranking and sales territory search by postal code; per-store SEO-optimized landing pages; geospatial heat-map analytics; custom CSS; multi-language skins via linked sub-accounts; and a published API for programmatic data access. Tier pricing for individual map views is capped at 4,000 per day per account.
Blipstar monetizes exclusively through self-serve subscription tiers billed monthly ($9.99 to $116.99 per month across 13 location-based tiers) or annually ($99 to $1,310 per year, with a 17-20% discount versus monthly billing), with custom pricing for 25,001+ locations. Payment processing is handled by PayPal and Stripe; the company stores no financial data. Distribution is direct-to-customer via the Blipstar website with no sales team, no resellers, and no channel partners; customer acquisition flows from SEO, content marketing, social channels (LinkedIn, X, Facebook, Pinterest), and organic discovery through CMS and website builder app stores and plugin directories. There are no enterprise sales motions, no named enterprise anchor customers, and no disclosed revenue, headcount, or active customer count.
Blipstar firmographics
Firmographics- Name
- Blipstar
- Legal name
- Blipstar
- Website
- https://blipstar.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blipstar is a Worcester, UK-based SaaS provider of self-serve store locator software, founded in 2006. It enables SMBs and multi-location retailers to deploy customizable map-based store finders on websites via subscription tiers, with no coding required.
- Ownership category
- akta.pro rank
Blipstar industry classification
Industry- Product category
- Store Locator Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where Blipstar is headquartered
LocationHeadquarters
- HQ city
- Worcester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Blipstar business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription - Monthly: Monthly recurring subscription model with tiered pricing based on number of store locations. Prices range from $9.99/month for 1-100 locations to $79.99/month for 8,000-10,000 locations, with custom pricing for 25,001+ locations.
- Subscription - Annual: Annual subscription model offering approximately 17-20% discount compared to monthly billing. Prices range from $99/year for 1-100 locations to $1,310/year for 20,001-25,000 locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 1-100 locations: $9.99/month or $99/year |
| Subscription | Monthly | 101-500 locations: $19.99/month or $195/year |
| Subscription | Monthly | 501-1,000 locations: $24.99/month or $275/year |
| Subscription | Monthly | 1,001-2,000 locations: $34.99/month or $384/year |
| Subscription | Monthly | 2,001-4,000 locations: $42.99/month or $499/year |
| Subscription | Monthly | 4,001-6,000 locations: $49.99/month or $596/year |
| Subscription | Monthly | 6,001-8,000 locations: $59.99/month or $674/year |
| Subscription | Monthly | 8,001-10,000 locations: $69.99/month or $783/year |
| Subscription | Monthly | 10,001-12,000 locations: $79.99/month or $854/year |
| Subscription | Monthly | 12,001-14,000 locations: $85.99/month or $946/year |
| Subscription | Monthly | 14,001-16,000 locations: $90.99/month or $1,028/year |
| Subscription | Monthly | 16,001-20,000 locations: $101.99/month or $1,180/year |
| Subscription | Monthly | 20,001-25,000 locations: $116.99/month or $1,310/year |
| Subscription | Multi-year contract | 25,001+ locations: Contact for pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Blipstar product offering
Product offeringCore offering
Blipstar provides a fully hosted, cloud-based store locator Software-as-a-Service (SaaS) that lets businesses add a customizable, map-driven location finder to their website without coding. Customers upload store data via spreadsheet, configure over 120 settings, and embed the locator on their site via a single line of iframe code, a WordPress plugin, or supported website builder integrations. The platform includes driving directions, geospatial analytics, multi-language support, and Customer Relationship Management (CRM) integrations with Salesforce and Zoho.
Product overview
Blipstar is a store locator software platform providing hosted solutions for businesses to help customers find store locations. The core product is Blipstar (now at Version 5.0), a fully hosted SaaS solution that requires no software installation. Users upload store location data via spreadsheet, CSV, Excel, or sync from Salesforce/Zoho CRM/Google Sheets, customize appearance through over 120 settings, and deploy via iframe embed, WordPress plugin, or direct integration with major website builders and e-commerce platforms including Shopify, BigCommerce, Magento, Wix, Weebly, Squarespace, and Joomla. The product supports mapping via MapBox, analytics, customizable icons, GPS/wifi auto-location, sales territory search, and multi-language skins. Blipstar API enables programmatic access to store location data. The company also offered Blipstar Server (host-your-own) in the past, which is no longer available.
Differentiator
Problem solved
Functional benefit
Products and services
- Blipstar (Store Locator SaaS) Fully hosted store locator Software-as-a-Service (SaaS) for businesses that lets website visitors search for the nearest physical location by zip/post code, address, or place name, with interactive mapping, driving directions, 120+ customization settings, geospatial heat-map analytics, and integrations with Salesforce, Zoho, Google Sheets, and major website builders and Content Management Systems (CMSs).
- Blipstar Basic Legacy version of the Blipstar store locator product, the company's first major web app created in August 2006 and now superseded by the current Blipstar platform.
- Blipstar API
- Blipstar WordPress Plugin Official WordPress plugin that lets WordPress site owners embed a Blipstar store locator on their site using a shortcode, simplifying integration for the WordPress platform.
Quantifiable outcome
- 99.9% uptime as fully hosted solution
- +2 more outcomes
Companies that use Blipstar
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Blipstar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
Feature10 records
Blipstar partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- MapBoxcoreBlipstar uses MapBox as its mapping provider for street-level mapping and geolocation. MapBox provides the underlying map tiles and geocoding services that power the store locator's visual interface and geographic search functionality across over 200 countries.
- GooglecoreGoogle Maps integration provides turn-by-turn driving directions within the store locator. Also integrates with Google Sheets for optional live syncing of location data, and supports Google Analytics tracking for customer interaction analytics.
- SalesforcecoreNative Salesforce integration allows users to import and optionally auto-sync store location data from Salesforce CRM (Accounts, Contacts, or custom Objects). Changes made in Salesforce automatically reflect in the store locator. Setup via four-step wizard with one-off or scheduled sync options.
- ZohocoreZoho CRM integration enables import of store location data from Zoho Accounts module. Optional auto-sync approximately every 2-3 hours keeps store locator updated with Zoho data. Recently upgraded to use latest Zoho CRM API.
- PayPalcorePayPal is the primary payment processor for Blipstar subscriptions. Handles all financial transactions securely. Customers can pay via PayPal account or credit/debit card. Blipstar never stores or accesses customer financial information.
- StripecoreStripe serves as an alternative payment processor for subscriptions. Allows customers to pay with credit/debit cards without requiring a PayPal account. All payment processing is handled securely by Stripe with Blipstar never storing financial data.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Blipstar competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Blipstar social profiles
Digital presenceBlipstar compliance and trust
Trust signalCompliance7 records
Blipstar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blipstar leadership team
Management profileNumber of profiles
Profiles1 record
Blipstar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blipstar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blipstar
What does Blipstar do?
Blipstar provides a fully hosted, cloud-based store locator Software-as-a-Service (SaaS) that lets businesses add a customizable, map-driven location finder to their website without coding. Customers upload store data via spreadsheet, configure over 120 settings, and embed the locator on their site via a single line of iframe code, a WordPress plugin, or supported website builder integrations. The platform includes driving directions, geospatial analytics, multi-language support, and Customer Relationship Management (CRM) integrations with Salesforce and Zoho.
Is Blipstar a public or private company?
Blipstar is a private company. It is classified as family owned and is currently operating.
When was Blipstar founded?
Blipstar was founded in 2006. It employs 1 to 10 people.
Where is Blipstar based?
Blipstar is headquartered in Worcester, United Kingdom, in the Europe region.
How does Blipstar make money?
Two revenue lines are on record. Subscription - Monthly is the primary driver. The others are subscription - Annual.
Does Blipstar have an API?
Yes. Blipstar offers a simple API (Application Programming Interface) which users can access to retrieve their store location data from other applications. Developer documentation is at blipstar.com/blipstarplus/api.
What industry is Blipstar in?
Blipstar's product category is Store Locator Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 513210 and its SIC code is 7372.