What Hagenauer+Denk does

Hagenauer+Denk (H+D) is a privately held German family-owned manufacturer of packaging machines, turnkey packaging lines, and end-of-line automation systems, headquartered in Immenstadt im Allgäu, Bavaria, and operating as a Kommanditgesellschaft (KG) under seventh-generation family ownership since its founding in 1803. The company's product architecture is built on a proprietary modular "baukasten" system covering carton erectors (BE, HD, and F-100 series), carton sealers, strapping machines, stretch wrappers (turntable, rotating arm, ring, and mobile robot), horizontal wrappers, pallet magazines, vacuum tube lifters, collaborative robots (UR15/UR20/UR30 from Universal Robots), articulated and gantry robot handling systems, layer palletizers, ergonomic packing tables, and conveyor/roller conveyor systems; these components are designed for cross-compatibility, allowing customers to assemble fully integrated end-of-line packaging lines from H+D modules. A 25-year spare parts and service guarantee and a 50+ year portfolio anchor product (the Stahltex strapping system, with 2+ billion meters sold since 1972) differentiate the offering on longevity and lifecycle economics.

H+D generates revenue primarily through one-time hardware sales of standalone machines (ranging from sub-€3,500 mobile stretch wrappers to €55,000 ring stretch wrappers and beyond for fully integrated turnkey lines starting at ~€50,000) and recurring service, maintenance, and spare parts tied to the installed base, supplemented by a B2B online shop (verpacken.de, launched 2005) selling packaging materials, consumables, and technical rubber products (LatexFree, LongLife, EcoTack lines). The company sells via a consultative direct enterprise field sales motion supported by an inside sales team, a 400+ sqm showroom at headquarters, downloadable catalogs, and industry trade shows (including Interpack, where it received a 2008 innovation award). Its customer base of 25,000+ spans e-commerce (the largest revenue segment since 2019), food and beverage, manufacturing and metalworking (e.g., Fischer Reinach AG, KVT, Allgaier, XOMOX, VACUFOL), and retail (REWE, EDEKA, KRÄUTERHAUS, EM Chiemgau), with quantified customer outcomes including ~35% packaging cost savings, payback periods under 12 months, and 40–70% reductions in labor or turnover in shipping operations. Geographic reach is concentrated in Germany with export activity in the DACH region served by a Swiss partner network.

Name

Hagenauer+Denk

Legal name

Hagenauer+Denk KG

Website

https://hagenauer-denk.de

Company type

Private

Founded year

1803

Operating status

Operating

Headcount range

11–50 employees

Short description

Hagenauer+Denk is a 7th-generation German family-owned manufacturer of modular packaging machines, turnkey end-of-line packaging systems, and technical rubber products, serving 25,000+ customers across e-commerce, food and beverage, manufacturing, and retail primarily in Germany and the DACH region since 1803.

Ownership category

akta.pro rank

Product category

Industrial Packaging Machinery

NAICS

Packaging Machinery Manufacturing (333993), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Fabricated Rubber Products, Nec (3060)

akta.pro primary industry

Palletizing, Depalletizing & Stretch/Shrink Wrapping Systems (IMALAOAF)

akta.pro secondary industries

Cartoning & Case Packing Systems (IMAHAOAB), Bundling, Overwrapping & Shrink Packaging Equipment (IMALAOAI), Wrapping & Bundling Equipment (Shrink/Stretch) (IMAHAOAD), Capping, Sealing & Closing Machines (IMAHAOAG)

Keywords

• Packaging machinery
• End-of-line automation
• Pallet stretch wrapping
• Carton erecting systems
• Industrial packaging equipment

Headquarters

HQ city

Immenstadt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Packaging Machinery Sales: H+D manufactures and sells a comprehensive range of packaging machines including carton erectors, carton sealers, strapping machines, stretch wrappers, pallet magazines, vacuum tube lifters, cobots, and conveyor systems. Machines range from semi-automatic benchtop units to fully automated production lines. The modular baukasten system allows incremental purchases and upgrades over time.
2. Turnkey Packaging Systems: H+D designs and delivers complete, turnkey packaging lines customized to individual customer requirements. Lines combine multiple machine types from the baukasten system with project engineering, integration, and commissioning services.
3. Consulting and Project Engineering: H+D offers packaging consulting and analysis services, assessing customer workflows and recommending automation solutions. This supports the sale of machinery and systems.
4. Repairs, Maintenance, and After-Sales Service: H+D provides ongoing repair and maintenance services for its machines, backed by a 25-year spare parts guarantee. Service technicians carry spare parts in their service vehicles.
5. Packaging Materials (Online Shop): H+D operates an online shop (www.verpacken.de) selling packaging materials including cartons, tape, stretch film, strapping, and technical rubber rings (www.gummiringe.de). B2B e-commerce started in 2005.
6. Ergonomic Pack Stations: H+D sells ergonomic workstations including height-adjustable tables, tables with integrated scales, and roller conveyor tables. The H+D Packtisch E+ became a protected trademark in 2015.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Hagenauer+Denk manufactures and supplies packaging machines, modular end-of-line packaging systems, packaging materials, and technical rubber rings. Its product range covers carton erectors, carton sealers, strapping machines, pallet stretch wrappers, horizontal stretch wrappers, pallet magazines, vacuum tube lifters, collaborative robots, robot and handling systems, layer palletizers, ergonomic packing stations, and conveyor/roller conveyor systems, all built on a proprietary modular baukasten architecture. The company also delivers turnkey packaging lines, packaging consulting, and 25-year spare parts and repair services.

Product overview

Hagenauer+Denk (H+D) is a manufacturer of packaging machines and turnkey packaging systems, operating as a modular baukasten (building-block) platform. The core product range includes carton erectors (Series BE, HD, and F-100), carton sealers (HD-100 through HD-602 and more), strapping machines, stretch wrapping machines (turntable, rotating arm, ring, and robot), horizontal stretch wrappers, pallet magazines, vacuum tube lifters, collaborative robots (Cobots UR15/UR20/UR30), robot and handling systems (gantry, articulated arm, pallet loaders, scissor lifts), layer palletizers, ergonomic packing stations, and conveyor/roller conveyor systems. All components are designed to be modular and mutually compatible, allowing customers to configure custom turnkey packaging lines combining any of these modules. Beyond hardware, H+D offers packaging consulting services, repair/maintenance with a 25-year spare parts guarantee, and a B2B online shop for packaging materials. The company also produces technical rubber products (LatexFree®, LongLife®, EcoTack®). Cobots were added to the portfolio in 2025 as the newest product line.

Differentiator

Problem solved

Functional benefit

Brands

• H+D EcoTack®: A self-adhesive tape with solvent-free adhesive marketed for over 10 years.
• H+D LatexFree®
• H+D LongLife®
• H+D Packtisch E+®
• Stahltex®

Products and services

• Kartonaufrichter Serie BE (Carton Erector BE Series) High-performance automatic carton erecting machine with motorized carton magazine, pneumatic folding arm for precise 90-degree unfolding, and integrated tape or hot-melt sealing, designed for industrial end-of-line packaging.
• Kartonaufrichter Serie HD (Carton Erector HD Series) Industrial-grade automatic carton erector for multi-shift operation, with 8 suction heads across 2 carton sides, spindle-based format change, capacities up to 10 cartons/min (30 in HighSpeed), and Siemens S7-1200 control integration.
• Kartonaufrichter F-100 (Semi-Automatic Carton Erector) Semi-automatic carton erecting machine with pneumatic folding support, designed for frequently changing carton formats with no format changeover required.
• Kartonverschließer (Carton Sealers) Full range of carton sealing machines covering semi-automatic and fully automatic models for same-size and variable-size cartons, including flap-folders, side sealers, and vertical sealers for Fefco 0201 cartons.
• Umreifungsmaschinen (Strapping Machines) Complete line of strapping machines including semi-automatic and fully automatic models for standard cartons, pallets, and specialty ring-shaped products, with PP and PET strap options, paired with the proprietary Stahltex strapping system.
• Stretchwickler / Palettenwickler (Pallet Stretch Wrappers) Pallet stretch wrapping machines including mobile, turntable, rotating arm, and ring-type wrappers, as well as stretch robots (PR 2007), covering semi-automatic and fully automatic models with throughputs up to 125 pallets/hour.
• Horizontalwickler (Horizontal Stretch Wrappers, CO-400 / CO-4000) Horizontal stretch wrapping machines for bundling long goods (pipes, profiles, bars) and securing products on trays, available in semi-automatic and fully automatic versions with ring diameters from 400mm to 960mm.
• Palettenmagazine / Palettenspender (Pallet Magazines) Pallet magazines and dispensers including Universal, Flex, Elektrisch, LONG, and Edelstahl models for continuous pallet availability in automated and manual logistics operations.
• Vakuum-Schlauchheber (Vacuum Tube Lifters) Vacuum tube lifters for ergonomic handling of cartons and bags, reducing physical strain on workers during manual packing and palletizing tasks.
• Cobots - Kollaborierende Roboter (UR15, UR20, UR30) Collaborative robot systems based on the Universal Robots platform (UR15, UR20, UR30) for end-of-line packaging tasks including carton erecting, filling, sealing, and palletizing, with plug-and-play programming and safe human-robot collaboration.
• Roboter- und Handlingsysteme (Robot and Handling Systems) Robot and handling systems including gantry robots (portal), articulated arm robots (HD-410i, HD-520), pallet loaders, pallet inspection stations, and scissor lift tables for automated material flow.
• Lagenpalettierer (Layer Palletizers) Layer palletizers for automated stacking of cartons and containers into stable pallet layers before final wrapping and securing.
• Packplätze / Packtische (Packing Stations) Ergonomic packing stations and tables available as standard or modular baukasten systems, including height-adjustable tables, tables with integrated scales, and tables with rollers for efficient manual packing operations.
• Fördertechnik / Rollbahnen (Conveyor Systems) Complete conveyor and roller conveyor systems including freewheeling roller conveyors, powered roller conveyors, belt conveyors, accumulation roller conveyors, pallet roller conveyors, chain conveyors, and vertical conveyors for integrated material flow.
• Verpackungsanlagen (Turnkey Packaging Lines) Turnkey, fully automated packaging lines combining carton erectors, sealers, strappers, stretch wrappers, cobots, conveyors, and handling systems in a modular, customer-specific configuration for end-of-line packaging.
• Verpackungsberatung und Consulting (Packaging Consulting) Packaging consulting services including process analysis, automation potential assessment, ergonomic evaluation, and customer success documentation to optimize end-of-line packaging operations.
• Reparaturen / Wartungen (Repair and Maintenance) Repair and maintenance services for all H+D machines with 25-year spare parts availability guarantee and service technicians equipped with parts for on-site support.
• Technische Gummiringe (Technical Rubber Rings) Technical rubber bands, loops, and tubing products including the LatexFree (latex-free) and LongLife (high-durability) lines, as well as EcoTack self-adhesive tape with solvent-free adhesive for environmentally friendly packaging.
• Online-Shop / Verpackungsmaterial (B2B Online Shop) B2B online shop for ordering packaging materials, supplies, and accessories, accessible at www.verpacken.de.

Quantifiable outcome

• Packaging cost savings of ~35% with payback period under 12 months
• +8 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Universal Robots (Cobot Supplier)coreTechnology or IntegrationH+D integrates Universal Robots cobot models (UR15, UR20, UR30) into its end-of-line packaging solutions. The cobots are configured with H+D-developed multifunctional suction grippers that can erect, fill, close, and palletize cartons. This represents a core technology partnership for H+D's collaborative robotics offering.
• Swiss Partner NetworkminorChannel Partner/ Reseller/ DistributorH+D maintains a dedicated partner network in Switzerland to serve the Swiss market, as referenced in the 'Unsere Partner in der Schweiz' section of the website. Specific partner company names are not listed in the available source material.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Aetna Group / Robopac: Aetna Group (parent of Robopac) is an Italian family-owned packaging machinery group specializing in pallet-wrapping and end-of-line equipment. Comparable to H+D as a mid-sized, privately held European specialist competing in the same stretch-wrapper and end-of-line systems markets.
• Schubert Group: Schubert is a German Mittelstand manufacturer of modular top-loading packaging automation systems targeting consumer-goods and food manufacturers. Directly comparable to H+D on the modular-system design philosophy and end-of-line packaging-line scope.
• Signode (Crown Holdings): Signode is a global leader in strapping and load-securing systems, including industrial strapping machines comparable to H+D's HDS Umreifungsmaschinen line. Now part of Crown Holdings, Signode operates at much larger scale but serves the same end-of-line strapping market.
• Lantech: Lantech is a US-based manufacturer of stretch wrapping and pallet securing equipment with a deep installed base across North America and Europe. It is the closest direct competitor to H+D's PX-series stretch wrapper line and competes head-to-head on turntable, rotating-arm, and ring-wrapper configurations.
• Multivac: Multivac is a German Mittelstand family-owned manufacturer of packaging machines (thermoformers, tray sealers, labelers, conveyor systems) targeting food, medical, and industrial end-markets. It directly parallels H+D as a German family-owned packaging-machinery specialist with deep vertical expertise.

Broad incumbents

• Syntegon Technology: Syntegon (formerly Bosch Packaging Technology) is a large global packaging machinery incumbent serving pharma, food, and consumer-goods markets. It is comparable to H+D's turnkey packaging-line business but operates at materially larger scale and across a broader portfolio including fillers and process equipment.
• SIG Group: SIG Group is a Swiss-Dutch packaging machinery and materials provider primarily focused on aseptic carton packaging for beverages and food. While more specialized than H+D, SIG competes as a larger European packaging-machinery incumbent that customers may compare when sourcing packaging-line equipment.
• Krones AG: Krones is the leading German packaging and bottling machinery group with extensive end-of-line packaging capabilities. Comparable to H+D as a German packaging-systems competitor, but Krones operates at vastly greater scale and primarily serves beverage and liquid-food OEMs.
• ProMach: ProMach is a US-based integrated packaging solutions provider offering stretch wrapping, strapping, cartoning, and end-of-line systems via multiple acquired brands. Overlaps H+D's HDS strapping and stretch-wrapper lines through subsidiaries like Orion and Signode-adjacent product sets.

Regional players

• Atlanta Stretch / Atlas Multi-Machinery: Atlanta Stretch is an Italian stretch-wrapping equipment manufacturer with strong Mediterranean and Southern European presence. Comparable to H+D's stretch-wrapper range, but with regional rather than DACH focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/HagenauerDenk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hagenauer+Denk