Doughnut Time
Doughnut Time is an Australian specialty doughnut retailer founded in 2015 in Brisbane, distributing soft, flavored doughnuts through 600+ Ampol Foodary convenience stores nationwide and offering bulk and custom orders for events and corporate gifting.
- Company typePrivate
- Founded2015
- HeadquartersSouth Brisbane, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Doughnut Time does
Doughnut Time is an Australian specialty doughnut retailer founded in 2015 as a single storefront in Brisbane and headquartered in South Brisbane. The company produces and distributes soft, pre-made doughnuts with various toppings, making them available through a core distribution partnership with Ampol Foodary that places its products in 600+ convenience store locations across Australia. The company also offers bulk and custom doughnut orders for events such as weddings, corporate functions, and gifting occasions, accepted via a direct contact process on its Shopify-powered website.
The business operates as a single-product CPG/food brand with a horizontal customer segmentation strategy serving individual impulse consumers, corporate clients, and event planners. Revenue is generated through one-time retail purchases at convenience store counters and bespoke bulk/catering transactions. Doughnut Time supplements its distribution model with social media marketing on Instagram and Facebook, and has pursued brand collaborations with other iconic Australian brands to drive limited-edition product releases.
The company has expanded from its Brisbane origin into three countries (Australia, UK, and Germany), though the scale and current operating status of international operations outside Australia are not detailed in available source material. Doughnut Time remains a privately held company with no disclosed external funding, institutional investors, or parent company, suggesting organic, cash-flow-funded growth since inception.
Doughnut Time firmographics
Firmographics- Name
- Doughnut Time
- Website
- https://doughnuttime.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Doughnut Time is an Australian specialty doughnut retailer founded in 2015 in Brisbane, distributing soft, flavored doughnuts through 600+ Ampol Foodary convenience stores nationwide and offering bulk and custom orders for events and corporate gifting.
- Ownership category
- akta.pro rank
Doughnut Time industry classification
Industry- Product category
- Confectionery
- NAICS
- Baked Goods Retailers (445291), Retail Bakeries (311811)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Donut Shops (THAFAGAE)
Keywords
Where Doughnut Time is headquartered
LocationHeadquarters
- HQ city
- South Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Doughnut Time business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Doughnut Sales: Direct sales of doughnuts to consumers through Ampol Foodary retail locations. Individual purchases of pre-made doughnuts at convenience store counters.
- Bulk/Catering Orders: Custom bulk orders for events, corporate gifts, and special occasions. Customers contact the team directly for large quantity orders, potentially including custom donut designs.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Doughnut Time product offering
Product offeringCore offering
Doughnut Time produces and sells soft, fluffy doughnuts in various flavors as its core product. Doughnuts are sold individually through 600+ Ampol Foodary convenience store locations across Australia. The company additionally offers a bulk and custom doughnut order service for weddings, corporate events, and celebrations, fulfilled via direct inquiry through its website.
Product overview
Doughnut Time is a single-product doughnut brand offering soft, fluffy doughnuts with various flavour toppings. The core product is their range of ready-to-eat doughnuts sold individually at Ampol Foodary convenience stores across Australia. The business also offers a custom/bulk order service for events such as weddings, corporate functions, and catering occasions, allowing customers to order customized doughnut quantities for special occasions.
Differentiator
Problem solved
Functional benefit
Products and services
- Doughnuts Soft, fluffy doughnuts topped with various mouth-watering flavors, sold individually at Ampol Foodary convenience store locations across Australia and via the Shopify e-commerce store. Targeted at consumers seeking an on-the-go sweet snack.
- Bulk/Custom Doughnut Orders Custom and bulk doughnut orders for weddings, corporate gifting, office celebrations, and event catering. Orders are placed via direct inquiry through the website contact form and may include custom designs and flavors for special occasions.
Companies that use Doughnut Time
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Doughnut Time technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Doughnut Time partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ampol FoodarycoreAmpol Foodary serves as the primary distribution partner for Doughnut Time, with products available in over 600 Ampol Foodary locations throughout Australia. This partnership provides nationwide retail presence for the doughnut brand.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Doughnut Time competitors and assessment
Company assessmentBroad incumbents
- Brumby's Bakery: Australian bakery franchise offering a broader bakery assortment including sweet baked goods. Comparable as an Australian neighborhood baked-goods retailer competing for the same sweet-snack occasion.
- Bakers Delight: Australia's largest specialty bakery franchise network. Overlaps with Doughnut Time on baked-goods retail and Australian consumer occasion-driven purchasing, though it spans breads and broader bakery rather than specializing in doughnuts.
Direct peers
- Donut King: Australian doughnut franchise historically embedded in petrol/convenience retail, directly comparable to Doughnut Time's Ampol Foodary distribution model and impulse-purchase positioning.
- Krispy Kreme: Global premium doughnut chain selling through both dedicated retail stores and convenience/fuel-retail partnerships. Closely comparable to Doughnut Time in product category, premium positioning, and multi-channel distribution strategy.
- Dunkin': Global doughnut and coffee chain. A direct comparable in product category and impulse/convenience purchase behavior, though primarily U.S.-anchored and a much larger incumbent.
- Shortstop: Australian specialty doughnut and coffee chain with a comparable menu of flavored doughnuts. Operates its own retail footprint but competes for the same occasion-based doughnut consumer as Doughnut Time.
- Doughnut King: Australian doughnut brand with branded retail stores. Directly comparable on product offering and target consumer seeking premium flavored doughnuts.
Emerging players
- Go Nuts Donuts: Smaller premium doughnut brand with specialty flavors. Comparable as an emerging player pursuing limited-edition, flavor-driven positioning similar to Doughnut Time's brand collaboration strategy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Doughnut Time social profiles
Digital presenceDoughnut Time financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doughnut Time leadership team
Management profileNumber of profiles
Doughnut Time funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doughnut Time M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doughnut Time
What does Doughnut Time do?
Doughnut Time produces and sells soft, fluffy doughnuts in various flavors as its core product. Doughnuts are sold individually through 600+ Ampol Foodary convenience store locations across Australia. The company additionally offers a bulk and custom doughnut order service for weddings, corporate events, and celebrations, fulfilled via direct inquiry through its website.
Is Doughnut Time a public or private company?
Doughnut Time is a private company. It is classified as unknown and is currently operating.
When was Doughnut Time founded?
Doughnut Time was founded in 2015. It employs 51 to 100 people.
Where is Doughnut Time based?
Doughnut Time is headquartered in South Brisbane, Australia, in the Oceania region.
How does Doughnut Time make money?
Two revenue lines are on record. Retail Doughnut Sales are the primary driver. The others are bulk/Catering Orders.
Who are Doughnut Time's main competitors?
Broad incumbents on record are Brumby's Bakery and Bakers Delight. Direct peers are Donut King, Krispy Kreme, Dunkin', Shortstop and Doughnut King. Go Nuts Donuts is listed as an emerging player.
Does Doughnut Time have an API?
No public API is recorded for Doughnut Time.
What industry is Doughnut Time in?
Doughnut Time's product category is Confectionery. Its primary akta.pro industry code is THAFAGAE, Donut Shops. Its NAICS code is 445291 and its SIC code is 2050.