Agriline Products

What Agriline Products does

Agriline Products Ltd is a UK-based e-commerce supplier of aftermarket and replacement spare parts for modern, classic, and vintage tractors. Founded in 2000 and headquartered at Harris Business Park, Stoke Prior, Worcestershire, the company operates within the 11-50 employee band and is part of the Agriline Holdings group of companies. It serves individual farmers and tractor owners, agricultural operations, and trade customers (tractor dealerships, agricultural engineers, and parts resellers), with a catalog of over 15,000 part numbers (and 20,000+ parts claimed in stock) spanning 20+ manufacturers including Ferguson, Massey Ferguson, Ford, New Holland, Case IH, John Deere, David Brown, Zetor, JCB, Fiat, Leyland, Nuffield, McCormick, Deutz, Kubota, Volvo, and Vicon.

The product range spans core tractor spare parts (engine, electrical, hydraulic, transmission, and gasket components), complete replacement engines (e.g., the AD3.152 with injection pump), tractor paints and coatings, agricultural implements and implement spares, FleetGuard-branded filter kits, and manufacturer-specific parts lines (e.g., Zetor, Vicon, Volvo). Technology is a standard e-commerce platform with a searchable product catalog (by make/model), quick-order functionality, account creation, and order tracking; third-party tools including Zendesk (live chat), MailChimp (email marketing), and Google AdWords support customer engagement. No proprietary technology or API is disclosed.

The business model is transactional/one-time parts sales through a dual go-to-market motion: a self-serve consumer online storefront with per-unit pricing (examples ranging from ~£5 for a bolt to £4,140 for a complete engine, inc. VAT), and a B2B trade account program offering competitive trade pricing, pay-on-account terms, and a personal account manager. Additional commercial features include a physical trade counter for walk-in business, next-day delivery for stock items, free UK mainland delivery on orders over £200 ex VAT, a 12-month warranty on all parts, a 15% B2B restocking fee, and worldwide shipping supported by multilingual product listings.

Name

Agriline Products

Legal name

Agriline Products Ltd

Website

https://agrilineproducts.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

UK-based e-commerce supplier of aftermarket spare parts for modern, classic, and vintage tractors, offering 15,000+ part numbers across 20+ manufacturers to individual farmers, tractor owners, and trade customers including dealerships, agricultural engineers, and parts resellers.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Parts Retail

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Farm Machinery & Equipment (3523), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Farm Hardware, Parts & Consumables Retail (Tools, PPE, Repair) (AFABAJAM)

Keywords

• Tractor spare parts
• Agricultural machinery parts
• Vintage tractor parts
• Tractor paint coatings
• Agricultural implement spares

Headquarters

HQ city

Bromsgrove

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Tractor Parts Sales: Agriline Products generates revenue through the sale of tractor parts and accessories directly to customers via their e-commerce platform. They offer parts for modern, classic, and vintage tractors across multiple manufacturers. Both retail and trade pricing is available, with trade accounts offering competitive pricing. The business operates on a one-time transaction model for individual parts purchases, with next day delivery available for stock items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Agriline Products is a UK-based supplier of aftermarket and replacement spare parts for modern, classic, and vintage tractors, spanning over 15,000 part numbers across 20+ manufacturers. It sells engine parts, paints, filters, implements, hydraulics, and electrical components through an e-commerce store and trade accounts.

Product overview

Agriline Products operates as an e-commerce platform offering a comprehensive catalog of aftermarket and replacement tractor parts and accessories for the agricultural sector. The core offering centers on over 15,000 tractor spare part numbers covering manufacturers including Ferguson, Massey Ferguson, Ford, New Holland, Case IH, International, John Deere, David Brown, Zetor, JCB, Fiat, Leyland, Nuffield, McCormick, Deutz, Kubota, Volvo, and Vicon. The product portfolio encompasses complete replacement engines (such as the AD3.152 series), FleetGuard-branded filtration products, tractor paints and coatings, implements and implement spares, and extensive linkage, hydraulic, and electrical components. The company operates both a consumer-facing online retail store and a trade account program for tractor dealerships, agricultural engineers, and parts resellers.

Differentiator

Problem solved

Functional benefit

Products and services

• Tractor Spare Parts Aftermarket and replacement spare parts for vintage, classic, and modern tractors covering over 15,000 part numbers including engine parts, electrical components, hydraulics, and transmission components, for individual tractor owners and trade customers.
• Complete Engines (e.g., AD3.152 with Injection Pump) Fully assembled replacement engines including cylinder head, sump, timing covers, injectors, injection pump, and crank pulley, designed to fit specific tractor models.
• Tractor Paint & Coatings UK-produced single pack and 2-pack paints, primers, thinners, and hardeners available in manufacturer-specific colours for tractor bodywork refinishing.
• Agricultural Implements Mower blades, hay tines, plough parts, and mower flails for agricultural implements.
• FleetGuard Filter Kits Branded filtration products including air filters, oil filters, and fuel filters for tractors and agricultural machinery.
• Vicon Spare Parts Replacement parts for Vicon agricultural equipment including spouts, clamps, top/bottom discs, pendulum gear boxes, regulator bars, and linkage components.
• Volvo Tractor & Equipment Spare Parts Parts for Volvo tractors and equipment including engine components, filters, and paint products covering extensive model ranges.
• Zetor Tractor Spare Parts Replacement and aftermarket parts for Zetor tractors covering models from 65 through 16245 and 7011 through 12145 series.
• Trade Account Program Trade account offering for tractor dealerships, agricultural engineers, and parts resellers providing competitive trade pricing, quick ordering, a personal account manager, and pay-on-account facilities.

Quantifiable outcome

• Next day delivery available for stock items
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Tractor Supply Co. Large US rural-lifestyle retailer selling tractor parts, implements and related supplies through physical and online stores. Comparable as a broad ag-retail incumbent, though far larger and more diversified than Agriline.
• Kramp: One of Europe's largest agricultural parts wholesalers, serving dealers and OEMs across a wide product range. Comparable as a large-scale competitor in the same product category, though far broader in scope than Agriline's tractor-parts focus.

Direct peers

• Sparex: UK-headquartered global distributor of aftermarket tractor and agricultural machinery parts across multiple brands. Directly comparable as a multi-brand parts catalog competitor with overlapping OEM coverage and B2B dealer focus.
• Messmer's: UK-based aftermarket tractor parts specialist with a focus on classic and modern tractors. Closely comparable product range, customer overlap with restorers and small dealers, and similar e-commerce plus trade account motion.
• Reco (Sparex sister brand): UK tractor and machinery parts distributor offering multi-brand aftermarket coverage. Directly comparable SKU breadth and B2B dealer focus, sitting in the same competitive set as Agriline.
• Granit Parts: European catalog retailer/wholesaler of spare parts for tractors, agricultural machinery, forestry and garden equipment. Highly comparable multi-brand aftermarket model with deep SKU breadth and B2B/B2C mix.
• Bepco: Aftermarket tractor and agricultural machinery parts supplier with multi-brand catalogs and dealer/distributor relationships across Europe. Directly competes on multi-brand aftermarket parts for the same end customers.

Emerging players

• eBay (Marketplace): Global online marketplace where a growing volume of vintage, classic and aftermarket tractor parts are listed by dismantlers and small sellers. Indirectly competes for consumer search demand and pressures pricing on commodity SKUs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Agriline
• YouTubeyoutube.com/channel/UCq4D8doFrexoYNfBkqeZoOA
• Facebookfacebook.com/agriline.products
• LinkedInlinkedin.com/company/agrilineproducts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agriline Products