Schulz Group

What Schulz Group does

Schulz Group (קייטרינג שולץ) is an Israeli family-owned corporate catering company founded in 1979 and headquartered in Bnei Brak (with an additional Ramat Gan presence). The company delivers end-to-end food service solutions to enterprises, institutions, and factories across Israel, covering kitchen infrastructure setup, culinary planning, licensing support, equipment supply, staffing, and ongoing daily meal operations. Per the company's own disclosures, Schulz employs approximately 480 full-time staff, prepares over 4.5 million meals annually, and serves more than 75,000 diners per week. Its primary customer segment is the corporate business sector, supplemented by institutional and industrial accounts, with stated use cases spanning daily employee meals, business events, executive dining, and corporate hospitality.

The business is operated under a managed-services B2B catering model: each corporate client is supported by a dedicated account team, with quote-based pricing tailored to client scale, kitchen buildout requirements, and service scope. Distribution is direct enterprise field sales with no disclosed intermediary channels, and the company positions itself as providing 'culinary accompaniment' from concept creation and planning through execution. Contracts are multi-year and recurred rather than transactional, supporting revenue predictability. The marketing footprint is largely owned digital channels—Instagram, Facebook, LinkedIn, and the corporate website (schulz.co.il)—with no public advertising spend disclosed.

Schulz's brand positioning leverages 40+ years of continuous operation and culinary prestige, including stated chef engagements serving Barack Obama, Donald Trump, and Pope Francis. In 2019, Schulz Group formed a strategic-culinary combination with Food House to operate under the Schulz Food House umbrella brand; a separate e-commerce sub-brand, Deli Ray (מעדניית דלי ריי), extends the platform into online gourmet food ordering. The company is private and family-controlled, with no disclosed institutional funding rounds, M&A activity, geographic expansion beyond Israel, or proprietary technology stack beyond the corporate website, which carries a WCAG 2.0 Level AA accessibility certification.

Name

Schulz Group

Legal name

Schulz Group (קייטרינג שולץ)

Website

http://www.schulz.co.il

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Schulz Group is an Israeli family-owned corporate catering company founded in 1979 that provides end-to-end food service solutions—including kitchen infrastructure setup, staffing, and daily meal operations—to enterprises, institutions, and factories across Israel.

Ownership category

akta.pro rank

Product category

Corporate Catering Services

NAICS

Food Service Contractors (72231), Caterers (722320), Special Food Services (7223)

akta.pro primary industry

Corporate/Office Catering & Group Ordering Platforms (CRAFAFAJ)

akta.pro secondary industries

Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH), Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)

Keywords

• Corporate catering services
• Institutional food services
• Industrial catering solutions
• Kitchen management services
• Corporate hospitality catering

Headquarters

HQ city

Ramat Gan

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Corporate Catering Services: Full-service corporate catering to companies, providing daily meal services including lunch. Includes kitchen setup, management, staffing, and comprehensive food solutions for business clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Schulz Group provides comprehensive catering and food service solutions for the business sector in Israel, including kitchen infrastructure setup, planning, licensing, equipment supply, and full-scale daily catering operations for companies, institutions, and factories. Offerings span corporate meal programs, hospitality experiences, culinary consultation and concept creation, and event production, supported by Deli Ray gourmet online retail.

Product overview

Schulz Group operates as a unified catering and food service platform offering multiple interconnected service lines. The core offering is corporate catering and food solutions for businesses, institutions, and factories, which is supported by complementary services including hospitality experiences, kitchen setup and management, culinary consultation, and event production. The company also maintains a gourmet online shop (Deli Ray) for food ordering. Founded in 1979 as a family business, the company has grown into a leading provider combining food service expertise with hospitality management, serving approximately 75,000 diners weekly across Israel.

Differentiator

Problem solved

Functional benefit

Brands

• Food House (פוד האוס): Strategic-culinary brand combined with Schulz Group, part of the Schulz Food House branding

Products and services

• Corporate Catering and Food Solutions for the Business Sector Full-service corporate catering providing daily meals and customized food solutions for companies, institutions, and factories. Includes infrastructure setup, kitchen planning, licensing, equipment procurement, staffing, and ongoing management of the client's food service operation.
• Hospitality Experiences Culinary hospitality services for corporate environments, including personalized cooking, full culinary accompaniment from concept through execution, event catering, and hospitality trays.
• Kitchen Setup and Management Kitchen establishment, ongoing management, equipment supply, and full operation services for corporate food service facilities.
• Culinary Consultation and Concept Creation Strategic culinary accompaniment starting from concept creation and planning through execution, positioning Schulz as a partner for corporate food programs.
• Event Production Corporate event planning and production services including catering setup and execution for business events.
• Food Services Diverse range of food offerings including Comfort Food, Street Food, Pop Up Menu, Vegan, Gluten Free, Vegetarian, Around the World, Happy Hour, and Kosher options, emphasizing fresh, quality, and nutritious meals for corporate clients.
• Deli Ray Gourmet Shop (מעדניית דלי ריי) Online ordering platform for gourmet food products offered by Schulz Group through Deli Ray, Schulz's gourmet shop sub-brand.

Quantifiable outcome

• 75,000+ diners served weekly
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Elior Group: French contract catering group serving B2B, education, and healthcare clients across multiple geographies; comparable contract-catering model with similar multi-year managed-service structure as Schulz.
• ISS A/S: Danish facility services company with a sizable food services division serving corporate and institutional clients; overlapping end-to-end managed services model, though food is one segment within a broader FM portfolio.
• Aramark: US-headquartered food service and uniform services provider with a large corporate/institutional catering segment; comparable as a multi-year managed-services caterer, though at significantly greater scale.
• Sodexo: Global French food services and facilities management company with a substantial corporate/institutional catering business; comparable as a multi-country managed-service caterer, though far larger and more diversified than Schulz.
• Compass Group: World's largest contract food services group operating across corporate, healthcare, education, and defense; directly comparable business model of long-term managed catering contracts, with much broader geographic and segment reach than Schulz.

Direct peers

• Nechushtan Catering: Long-established Israeli corporate and institutional caterer operating in the same Israeli B2B food service segment as Schulz; competes directly for the same enterprise and factory meal contracts.
• Catermed: Israeli catering and food service operator serving corporate, institutional, and government clients; directly comparable domestic competitor for corporate and institutional meal contracts.
• Centerplate: US-focused hospitality and catering provider specializing in corporate, sports, and convention venues; directly comparable as a B2B event and managed catering operator, though geographically distinct from Schulz.

Others

• Tnuva: Israel's largest dairy and food manufacturer; not a direct caterer but a major supplier-adjacent participant in the Israeli food ecosystem that Schulz interacts with as a procurement counterpart and potential partnership channel.

Regional players

• Sodexo Israel: Local subsidiary of Sodexo operating in Israel with corporate and institutional catering; the most direct head-to-head competitor for Schulz in the Israeli market, offering global procurement scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/schulz.foodhouse
• LinkedInlinkedin.com/company/schulzfood
• Instagraminstagram.com/schulz_foodhouse

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schulz Group