Arimpex Media Services

What Arimpex Media Services does

Arimpex Media Services B.V. (founded 1996, headquartered at Vijzelgracht 53C, Amsterdam) operates the largest disclosed digital-and-print marketplace ecosystem in the Dutch recreational vehicle and small-craft marine sector. The company runs four primary classifieds platforms - CampersCaravans.nl, Campers.nl, Caravanstekoop.nl, and Sloepen.nl - that connect private sellers and dealers with buyers of campers, caravans, and sloops (small motorboats). Complementary products include CampersCaravans Magazine (five themed editions per year since 1997, distributed through 650 newsagent sales points and 400 campings/dealers), a content blog reaching approximately 33,000 readers annually, the Eyesight Media digital-billboard outdoor advertising network on A-locations, and a Boat Configurator tool for marine dealer quoting.

The technology stack is built primarily on WordPress with WooCommerce for webshop functionality, integrated with the Boats Group API (open marine-compatible) for cross-marketplace boat listing feeds. Arimpex's proprietary seller-side tooling consists of two SaaS-style dashboards: Kampeermanager (statistics, ad promotion, and position-management for RV listings) and Botenwebmanager (multi-platform ad distribution, starting at €480 per year, with direct integration to Marktplaats and one-click export to 15+ international boat marketplaces including Rightboat, Yachtall, Scanboat, ApolloDuck, TheYachtMarket, Boat24, and BandOfBoats). Additional offerings include a custom Websitebouw agency service with a portfolio of 50+ recreation-sector client websites and integrations to Mollie (payments), PayPal, Office 365 (email), Mark-i (email automation), and Google Analytics/Hotjar.

Monetization is split across six distinct streams: monthly digital banner subscriptions on owned sites (€199-€1,149/month depending on placement and exclusivity), print magazine advertising (€795-€1,795 per placement with multi-year contracts available), classified listing fees, Botenwebmanager annual subscriptions, Eyesight Media outdoor billboard campaigns, and Websitebouw project fees. The buyer audience skews 45+ (70% of CampersCaravans.nl visitors) with a growing 20-40 cohort since 2020, and the average private camper or caravan sells in 46 days on the platform. Arimpex is privately held with 11-50 employees, no disclosed parent company or institutional investors, and no reported funding rounds; revenue is not publicly disclosed.

Name

Arimpex Media Services

Legal name

Arimpex Media Services B.V.

Website

https://arimpex.nl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Arimpex Media Services operates the leading Dutch digital-and-print marketplace ecosystem for campers, caravans, and small boats, connecting private sellers and dealers with buyers through four classifieds platforms, a print magazine, seller-management SaaS tools, and outdoor advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Digital advertising (banners): Banner advertising on CampersCaravans.nl and other digital platforms. Prices vary by position (Square Homepage €399 p.m., Leaderboard €199 p.m., Skyscraper €249 p.m., Billboard €499 p.m.) with exclusive (100% ownership) options available at premium rates.
2. Magazine advertising: Print advertising in CampersCaravans Magazine, published five times per year (Nieuwjaars, Voorjaars, Pinkster, Zomer, Jaarbeurs editions). Rates range from €795 (inside page 2) to €1,795 (back cover), with distribution to 650 newsagent sales points and 400 campings/dealers.
3. Classifieds / listing fees: Sellers pay for classified advertisements on platforms. Listings are placed for 28 days by default. Premium positions and upgrades available through Kampeermanager and Botenwebmanager.
4. Botenwebmanager subscription: Annual subscription for the boat web management tool, starting at €480 per year, providing ad management, statistics, market export, and promotion credit features.
5. Outdoor advertising (Eyesight Media): Digital billboard advertising on A-locations across the Netherlands, from local to regional and national campaigns. Revenue generated through campaign-based billboard placements at prominent road and city center locations.
6. Content marketing / blog: CampersCaravans Blog reaches 33,000 readers per year with 3 camping articles per week, with additional reach via newsletter and social media. Generates revenue through banner advertising on the blog platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Arimpex Media Services operates digital marketplaces that connect buyers and sellers of campers, caravans and small boats (sloops) in the Netherlands under flagship brands CampersCaravans.nl, Campers.nl, Caravanstekoop.nl and Sloepen.nl. The company complements these marketplaces with seller-management tools (Kampeermanager, Botenwebmanager), a print magazine (CampersCaravans Magazine, five thematic editions per year since 1997), an online boat configurator, outdoor billboard advertising (Eyesight Media), custom WordPress/WooCommerce website building, and an editorial blog reaching 33,000 readers per year.

Product overview

Arimpex Media Services operates a multi-platform marketplace ecosystem for the recreational vehicle and boating sectors in the Netherlands. The core offering consists of three main digital marketplaces (CampersCaravans.nl, Campers.nl, Caravanstekoop.nl, and Sloepen.nl) that connect sellers and buyers in the camping and boating markets. These platforms are complemented by two seller management tools: Kampeermanager (for campers and caravans) and Botenwebmanager (for boats), which enable advertisers to manage listings, view analytics, and promote their ads. The portfolio also includes CampersCaravans Magazine (a print and digital publication with five annual themed editions), the CampersCaravans Blog (reaching 33,000 readers annually), Eyesight Media (digital billboard advertising), the Boat Configurator (an online tool for customizing boats with pricing), and Websitebouw services (professional website development with WordPress and WooCommerce integration). The company positions itself as the market leader in recreational reach, facilitating efficient connection between supply and demand across both the camping and boating sectors.

Differentiator

Problem solved

Functional benefit

Brands

• CampersCaravans.nl: Website with the largest camping offering in the Netherlands, featuring campers and caravans from private sellers and businesses.
• CampersCaravans Magazine
• Campers.nl
• Caravanstekoop.nl
• Kampeermanager
• Sloepen.nl
• Botenwebmanager
• Boot configurator
• Eyesight Media
• Content

Products and services

• CampersCaravans.nl Largest camping and recreational vehicle marketplace in the Netherlands, featuring listings of new and used campers and caravans from both private sellers and businesses. Operates 24/7 with Kampeermanager-managed seller tools and serves the broadest audience in the Dutch camping market.
• Campers.nl Online marketplace for buying, selling and renting campers, offering both new and used vehicles from private sellers and dealers across categories including integral campers, bus campers and half-integral campers.
• Caravanstekoop.nl Online marketplace for buying, selling and renting caravans, featuring new and used options from private sellers and dealers including brands such as Knaus, Hymer, Carthago, Dethleffs, Fendt and LMC.
• Sloepen.nl Online marketplace for sloops (small motorboats), connecting sellers and buyers in the recreational boating market.
• Kampeermanager Standalone seller dashboard for camper and caravan listings, allowing advertisers to manage ads, view statistics (total views, reactions, ad duration), and promote/upgrade listings to the first page with a single click. Sold as a standalone subscription offering.
• Botenwebmanager Standalone boat ad management subscription tool for boat sellers, providing listing management, statistics, Marktplaats direct export, and export to 15+ international boat marketplaces (Rightboat, Yachtall, Scanboat, ApolloDuck, BandOfBoats, TheYachtMarket, Boat24, Jachtbouw.nl, Obato.nl) via the Boats Group API. Annual subscription starts at €480.
• CampersCaravans Magazine Print and digital magazine with the largest camping offer in the Netherlands, published five times per year with thematic editions covering both private and business sellers of new and used campers and caravans. Distributed through 650 newsagent sales points and 400 campings/dealers.
• Eyesight Media Standalone digital billboard advertising network offering visibility for businesses locally, regionally and nationally on prominent A-locations such as national highways, ring roads and city centers across the Netherlands. Sold directly via the sales team.
• Boot configurator (boat-configurator.com) Standalone online boat configuration tool that allows customers to select color schemes and accessories, generating PDF quotes with unique configuration codes. Supports up to 6 standard boat component colors, unlimited CSV-priced options, and price calculation.
• Websitebouw (Website Building Service) Standalone professional website building service for businesses, including custom WordPress design with listings feeds via Boats Group API, WooCommerce webshop integration, boat configurator integration, hosting and maintenance, domain registration, Office 365 email service, and first-line customer support.
• CampersCaravans Blog (Content) Editorial content extension of CampersCaravans.nl publishing three camping articles per week (news, tests, trends, destinations, gadget reviews), reaching 33,000 readers per year and generating advertising inventory across newsletter and social channels.

Quantifiable outcome

• Average private camper or caravan sells in 46 days on CampersCaravans.nl
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Boats Group (Botentekoop.nl, Boten.nl, Botenbank.nl)coreTechnology or IntegrationArimpex uses the Boats Group API (open marine-compatible) to power listing feeds on its boat-related websites. This integration enables real-time boat inventory synchronization across platforms.
• Boats Group API (Rightboat, Yachtall, Scanboat, ApolloDuck, TheYachtMarket, Boat24, BandOfBoats, etc.)coreTechnology or IntegrationBotenwebmanager integrates with Boats Group API to allow sellers to export listings to 15+ international boat marketplaces including Rightboat.com, Yachtall.com, Scanboat.com, ApolloDuck.com, BandOfBoats.com, TheYachtMarket.com, Boat24.com, and others. This multi-platform distribution is a key feature of the Botenwebmanager product.
• MolliecoreTechnology or IntegrationArimpex uses Mollie's payment processing services for the checkout process when private sellers place advertisements. Mollie handles payment data during the transaction. This is referenced in the company's terms and conditions.
• MarktplaatsminorChannel Partner/ Reseller/ DistributorBotenwebmanager offers a direct integration to advertise on Marktplaats.nl, enabling boat sellers to cross-post listings to the major Dutch classifieds platform directly from the Botenwebmanager dashboard.
• Facebook (Meta)minorGTM or Marketing PartnerArimpex uses Facebook Pixel for personalized advertising across Meta's platforms. The pixel tracks user activity on Arimpex brand sites (Botentekoop.nl, Boten.nl, Botenbank.nl, CampersCaravans.nl) to serve targeted ads. Third-party social media cookies are also placed.
• Google (including Google DFP)minorGTM or Marketing PartnerGoogle DFP (DoubleClick for Publishers) is used for advertising inventory management. Social media cookie buttons for Google+ are also embedded on Arimpex sites.
• CriteominorGTM or Marketing PartnerCriteo is used for behavioral retargeting and personalized display advertising across third-party websites. Cookies track ad views and clicks.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Rightboat: Rightboat is an international boat marketplace operated by Boats Group, listed as an export destination within Arimpex's Botenwebmanager. Competes with Arimpex's boat platforms for cross-border dealer listings and buyer traffic in the European boating market.
• Boat24: Boat24 is a leading European online boat marketplace with listings across multiple countries. Directly comparable to Arimpex's boat platforms (Sloepen.nl, Botentekoop.nl) as a cross-border boat classifieds destination with similar dealer/professional seller base.
• Marktplaats: Marktplaats is the dominant Dutch online classifieds platform (owned by Adevinta), hosting free and paid listings across categories including campers, caravans, and boats. It is Arimpex's most direct competitive overlap, serving both private sellers and dealers in the recreation vertical.
• Speurders.nl: Speurders.nl is a long-established Dutch online classifieds platform with categories spanning vehicles, recreation, and consumer goods. Comparable to Arimpex as a Netherlands-focused horizontal classifieds competitor in the camper, caravan, and boat categories.
• YachtWorld: YachtWorld is the world's largest yacht marketplace, operated by Boats Group. Directly comparable to Arimpex's boat listing platforms and shares Boats Group API integration; competes for dealer inventory and qualified yacht buyer traffic.
• Scanboat: Scanboat is a Scandinavian-origin boat marketplace with European coverage, listed as an export destination in Arimpex's Botenwebmanager. Comparable as a specialist boat classifieds platform serving both consumer and dealer audiences across Northern Europe.
• AutoScout24: AutoScout24 is Europe's largest online vehicle marketplace with significant Dutch presence, including dedicated camper and caravan listings. Comparable to Arimpex's RV marketplaces in audience targeting, listing-based revenue model, and dealer/private seller mix.
• Apollo Duck: Apollo Duck is a UK-based boat marketplace with European reach, integrated as an export destination within Arimpex's Botenwebmanager. Comparable as a cross-border boat classifieds platform serving both private and dealer sellers.

Broad incumbents

• DPG Media: DPG Media is the largest Dutch media company, operating leading national newspapers, magazines, and digital advertising platforms. Comparable as a broad Dutch media incumbent with print and digital advertising inventory, magazine publishing, and significant audience reach across demographics.
• ANWB: ANWB is the largest Dutch mobility and recreation organization, offering camping services, member benefits, and marketplace functionality for recreation vehicles. Comparable as a broad incumbent operating in the same Dutch recreation ecosystem with overlapping audience and advertising inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/arimepex-media-services/mycompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arimpex Media Services