Arbor Brewing Company

What Arbor Brewing Company does

Arbor Brewing Company is a craft brewery and brewpub operator operating in India under a brand with heritage roots in Ann Arbor, Michigan. Founded by Matt Greff, who began homebrewing in 1991 and opened his first US brewery in 1995 as part of the American craft beer movement, the India operations were established by co-founder Gaurav Sikka in 2012 with the Bangalore brewpub at Magrath Road, followed by a Goa production brewery and beer garden in 2018. The company markets itself as "India's First American Craft Brewery" (Est. 2012) and currently operates as a two-site microbrewery spanning Bangalore (brewpub and eatery, on-site brewing, kitchen, daily 12 pm–12:30 am hours) and Goa (production facility with beer garden supporting canned distribution). Its product line covers a breadth of styles — Idaho 7 Lager, Mango Maibock, Watermelon Dandy, Bangalore Bliss Hefeweizen, Michael Faricy Stout, Smooth Criminal, Raging Elephant, Beach Shack IPA — including kettle-soured ales, fruit-infused beers, Belgian tripels, and extended-lagered seasonal releases (Oktoberweste Festbier brewed in March and lagered 6+ months). Brewing differentiates through integration of Indian-local ingredients such as mahua, stone flower, cobra's saffron, betel leaves, lemongrass, mango, watermelon, and Arabian Sea salt into American craft and Belgian-style recipes.

The business operates a multi-channel go-to-market. Primary revenue is generated through on-site draft beer and food sales at the Bangalore brewpub, complemented by food delivery partnerships with Swiggy and Zomato for the Bangalore market and canned-beer distribution through retail stores and bar partners in Goa (skewing toward Bangalore Bliss Hefeweizen and Beach Shack IPA). An owned e-commerce shop (arborbrewing.in/shop) sells branded merchandise — t-shirts (INR 500–750), baseball caps (INR 650), tote bags (INR 400–500) and glassware (INR 400–550) — and a limited-edition co-branded product line with local brand Kerehaklu ("The Lazy Drongo, Cascara Saison" plus a sold-out tote). Customer segments are consumer-facing: urban Bangalore craft beer and American-dining enthusiasts, plus Goa consumers and tourists purchasing canned beer at retail. Beer pricing is not publicly listed; merchandise is unit-priced and pay-as-you-go. Headcount is in the 51–100 band, and the company is privately held and bootstrapped with no disclosed institutional investment.

Name

Arbor Brewing Company

Legal name

Arbor Brewing Company India

Website

https://arborbrewing.in

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Arbor Brewing Company is an India-based craft brewery and brewpub operator (Bangalore since 2012, Goa production since 2018) with American heritage from Ann Arbor, Michigan. It serves urban Indian consumers through on-site draft sales, Swiggy/Zomato delivery, Goa canned distribution, and a branded merchandise e-commerce shop.

Ownership category

akta.pro rank

Product category

Craft Beer / Microbrewery

NAICS

Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG), Beer Brewing & Brands (CRADAIAA)

Keywords

• Craft beer brewing
• Microbrewery operations
• Brewpub food service
• Canned beer distribution
• Branded merchandise sales

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Brewpub food and beverage sales: On-site sales of craft beers and food at the Bangalore brewpub location. Operates as both a brewery and restaurant, generating revenue from draft beer sales, food service, and merchandise sales to walk-in customers.
2. Package beer distribution: Canned beer products sold through retail outlets and bars in Goa market. Bangalore Bliss Hefeweizen and Beach Shack IPA available in cans across Goan retail locations.
3. Merchandise sales: Branded merchandise including t-shirts, caps, tote bags, and glassware sold through the online shop and at the brewpub. Price points range from ₹400-750.
4. Food delivery aggregators: Partnership with Swiggy and Zomato for delivery of food items from the brewpub menu to customers in Bangalore.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Arbor Brewing Company brews and serves American-style craft beer at its Bangalore brewpub on Magrath Road, operates an American-style food menu, distributes canned craft beers (Bangalore Bliss Hefeweizen, Beach Shack IPA) through retail and bar partners in Goa, and sells branded merchandise through its own online store. The lineup spans lagers, ales, IPAs, stouts, and Belgian tripels, including seasonal and fruit-infused offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Idaho 7 Lager Single-hopped American-style lager (5.2% ABV, 34 IBU) brewed with a generous quantity of Idaho 7 hops, featuring pine, mango, and tart pink grapefruit character with a firm but reasonable bitterness and dry finish. Sold on draft at the Bangalore brewpub for adult consumers.
• Mango Maibock Malty, sweet lager (6.0% ABV, 24 IBU) brewed only with pale malts and aggressively hopped with spicy German hops; an Indian take on a German Maibock celebrating the seasonal transition in Bavaria, with a residual mango sweetness that finishes dry. Sold on draft at the Bangalore brewpub.
• Watermelon Dandy Kettle-soured ale (4.2% ABV, 5 IBU) brewed with watermelon and Arabian Sea salt, delivering tart, sweet, salty, and refreshing flavors; positioned as an easy-drinking, fruit-forward ale. Sold on draft at the Bangalore brewpub.
• Bangalore Bliss (Hefeweizen) Hefeweizen wheat beer (5.5% ABV, 15 IBU) sold both on draft at the Bangalore brewpub and in cans across retail outlets and bars in Goa under the Bangalore Bliss Hefeweizen brand.
• Beach Shack IPA India Pale Ale (6% ABV, 55 IBU) sold on draft at the Bangalore brewpub and in cans across retail outlets and bars in Goa.
• Branded Apparel and Accessories (Merchandise) Branded merchandise including t-shirts (₹500-750), baseball caps (₹650), tote bags (₹400-500), and 330 ml logo pint glasses (₹400) sold through arborbrewing.in/shop and at the Bangalore brewpub, targeted at craft beer enthusiasts and brand loyalists across India.
• Brewpub Food Menu and On-site Dining On-site food menu featuring American-style cuisine paired with house-brewed craft beer, served at the Bangalore brewpub and also available for home delivery via Swiggy and Zomato for adult consumers in Bangalore.

Quantifiable outcome

• Strawberry Blonde, Phat Abbot, and other seasonal beers celebrated through monthly Beer-scope zodiac series generating community engagement

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• KerehakluminorStrategic or Co-development PartnerCollaboration between Kerehaklu and Arbor Brewing Company resulting in 'The Lazy Drongo, Cascara Saison' - a co-branded beer and limited edition tote bag. Kerehaklu is a local brand/creator partner for special edition products.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Others

• Arbor Brewing Company (Michigan): Ann Arbor, Michigan-based brewpub and craft brewery founded by Matt Greff in 1995, from which the Indian entity licensed its brand and brewing philosophy. Compares as the US-origin sister entity whose IP and recipes were adapted for the Indian market.

Broad incumbents

• United Breweries Group (Kingfisher): Dominant Indian mainstream lager producer (Kingfisher) with national distribution and far greater scale. Represents the incumbent beer industry whose mainstream dominance Arbor's craft positioning must work against to capture premium share.

Direct peers

• Toit Brewpub: Bangalore-headquartered craft brewpub serving American-style craft beer and food. Most direct on-premise competitor given the overlapping Bangalore craft-beer-and-cuisine customer base.
• Great State Aleworks: Goa-based brewpub operator serving craft beer alongside dining. Highly comparable peer given geographic overlap with Arbor's Goa production facility and shared on-premise craft beer + food customer.
• Effingut Brewhouse: India-based brewpubs operating brewpub locations across multiple cities with on-site brewing and dining. Directly comparable to Arbor's brewpub-eatery model serving craft beer alongside food.
• White Owl Brewery: Mumbai-based craft brewery producing flavored and hop-forward lagers/ales with nationwide retail presence. Operates in the same premium craft beer category as Arbor with similar SKU innovation and distribution ambitions.
• Independence Brewing Company: Pune-based Indian craft brewery producing experimental styles and seasonal releases. Comparable in scale and category focus to Arbor with similar premium craft positioning and brewpub-adjacent operations.
• Bira 91 (B9 Beverages): India's most prominent craft beer brand, founded in 2015 and distributed nationally through retail, bars, and brewpubs. Targets the same craft-beer-curious urban Indian consumer with a comparable premium positioning, making it Arbor's most direct competitor on both the packaged and on-premise sides.
• Simba Beer: Indian craft beer producer headquartered near Delhi with national retail and on-premise distribution. Competes head-on with Arbor for craft-segment share, particularly among urban Indian consumers willing to pay a premium over mainstream lagers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ArborBrewIndia
• Facebookfacebook.com/arborbrewindia
• LinkedInlinkedin.com/company/arbor-brewing-company-india
• Instagraminstagram.com/arborbrewindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arbor Brewing Company