Consum
Consum is a Spanish cooperative retailer operating a network of owned and franchised supermarkets across six Spanish regions, serving individual consumers and households through physical stores, an online grocery platform, and the Mundo Consum loyalty ecosystem.
- Company typePrivate
- Founded1975
- HeadquartersSilla, Spain
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Consum does
Consum (CONSUM, S. COOP. V.) is a Spanish distribution cooperative founded in 1975 and headquartered in Silla (Valencia). It operates a network of supermarkets under the Supermercados Consum and Charter franchise brands across six Spanish regions — Valencia, Alicante, Castellón, Barcelona, Murcia, and Albacete — with Catalonia as its principal growth market and a strategic 50th-anniversary milestone reached in 2025. The company is a private cooperative, owned by its member-consumers and worker-members through the Consejo Rector governance structure, with no venture capital, private equity, or public shareholders. Employee headcount is disclosed only as a range of 5,001–10,000. The Catalan market generated €1.184 billion in 2025 (€1.128 billion excluding franchisee gross margin), up 10.5% year-over-year.
The product surface combines physical supermarket retail with tienda.consum.es online grocery shopping, an App Mundo Consum mobile application, and home delivery within a 3–8 km radius of provincial capitals (standard fee €4, free above €60). The Mundo Consum loyalty program anchors member engagement with personalized discounts, Cheque Regalo monthly rebates of 0.75–1.25% of purchase value, Cheque Crece product-specific discounts, and a points system redeemable for experiential gifts or charitable donations. Five private-label sub-brands — Consum (core), Consum Eco (organic), Consum Kids, Kyrey, and Vitality (health/wellness) — differentiate the assortment. The technology stack is built entirely on third-party SaaS (Dynatrace for APM, Imperva for security/CDN, Google Analytics, Hotjar, OneTrust for GDPR consent, Telefónica Wi-Fi), with no proprietary AI/ML disclosed. Consum holds ISO 27001 certification for information security management and is GDPR-compliant.
Revenue is generated from physical retail sales across the owned and franchised store base, supplemented by online grocery and franchise economics on Charter licensees. Pricing is per-transaction (unit pricing on grocery items, pay-as-you-go delivery fees, multi-year franchise contracts). The cooperative mission is to provide members with food and consumer goods at favorable economic conditions, with surplus returned via the Cheque Regalo mechanism. Growth is being executed primarily through the Charter franchise model (168 franchises in Catalonia alone; target of >300 total establishments by 2026) and through €250M+ of committed logistics investments (€100M Zona Franca expansion, €150M Montcada i Reixac distribution platform, ~€58M in store/office capex).
Consum firmographics
Firmographics- Name
- Consum
- Legal name
- CONSUM, S. COOP. V.
- Website
- https://consum.es
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Consum is a Spanish cooperative retailer operating a network of owned and franchised supermarkets across six Spanish regions, serving individual consumers and households through physical stores, an online grocery platform, and the Mundo Consum loyalty ecosystem.
- Ownership category
- akta.pro rank
Where Consum is headquartered
LocationHeadquarters
- HQ city
- Silla
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
Consum business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Sales (Physical Stores): Revenue from supermarket retail operations through own stores and Charter franchise network, selling food and consumer goods. Catalan market alone generated €1.184 billion in 2025.
- Online Grocery Sales: E-commerce revenue from online supermarket orders with home delivery and store pickup options.
- Franchise Fees (Charter): Revenue from Charter franchise network, operating 168 franchises in Catalonia alone. Franchisees operate under the Consum brand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Free delivery for orders €60 or more |
| Unit Pricing | Pay-as-you-go | Home Delivery Service - Standard |
| Other | Multi-year contract | Franchise Opportunity |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Consum product offering
Product offeringCore offering
Consum is a Valencian distribution cooperative (S. COOP. V.) that operates a supermarket chain selling groceries and consumer goods through company-owned stores and Charter franchises across six Spanish regions. The offering combines physical retail, an online grocery store, a home delivery service, and the Mundo Consum loyalty program with mobile app access. Own-brand products are sold under five sub-brands: Consum, Consum Eco, Consum Kids, Kyrey, and Vitality.
Product overview
Consum is a Valencian distribution cooperative operating a network of supermarkets (Supermercados Consum) and Charter franchises across Spain. The company offers a unified retail ecosystem combining physical stores with an online shopping platform (Tienda Online Consum) and the Mundo Consum loyalty program that integrates personalized discounts, a mobile app, community features including recipes and product testing, and travel services. Own-brand products are sold under five sub-brands: Consum (core brand), Consum Eco (organic), Consum Kids (children), Kyrey, and Vitality (health).
Differentiator
Problem solved
Functional benefit
Brands
- Consum: Main supermarket brand
- Consum Eco
- Consum Kids
- Kyrey
- Vitality
- Mundo Consum
- Charter
Products and services
- Supermercados Consum (Supermarket chain) Physical supermarket chain operating as a cooperative (S. COOP. V.) with own stores and Charter franchise locations across Valencia, Alicante, Castellón, Barcelona, Murcia, and Albacete. Sells groceries and consumer goods to Spanish households.
- Tienda Online Consum (Online grocery store)
Companies that use Consum
Customer profileSegments2 records
Ideal customer profiles2 records
Consum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Consum partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Consultia Business TravelminorManages Vivir y Viajar (Live and Travel) experiences exclusively for socio-clientes. Responsible for travel bookings and services.
- BBVAminorIssuing bank for the Tarjeta Visa Consum, referenced in marketing communications to socio-clientes.
- Junta Arbitral de Consumo de la Comunidad ValencianaminorConsumer arbitration board for dispute resolution in the Valencia region.
- Junta Arbitral de Consumo de AndalucíaminorConsumer arbitration board for dispute resolution in Andalusia.
- Junta Arbitral de Consumo de CataluñaminorConsumer arbitration board for dispute resolution in Catalonia.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Consum competitors and assessment
Company assessmentDirect peers
- Eroski: Spanish consumer cooperative and grocery retailer. As another member-owned cooperative supermarket, Eroski is structurally and commercially the closest analogue to Consum, including member-profit-sharing and a strong northern Spain footprint that could overlap in expansion plans.
- Grupo Día (Día): Spanish discount grocery chain with own stores and a large franchise network (Clarel, La Plaza de Día). Directly comparable to Consum's hybrid own-store/Charter franchise model and value-positioning in the same regions.
- Mercadona: Spain's leading grocery chain and Consum's primary direct competitor. Both operate dense supermarket networks across Spain with private-label programs, loyalty schemes, and own-brand supply chains, competing head-to-head in Valencia, Barcelona, and Murcia.
Emerging players
- Veritas: Spanish organic and specialty grocery chain. Overlaps with Consum's Consum Eco sub-brand and growing organic category, but operates at a smaller, premium-positioned niche rather than mainstream value.
Broad incumbents
- Alcampo (Auchan Retail España): Hypermarket operator in Spain, part of the Auchan group. Competes with Consum on grocery assortment and private label, but at a larger hypermarket format that includes non-food categories.
- Aldi España: German hard-discount grocer expanding in Spain. Directly comparable in low-price, high-private-label positioning, but Aldi is a global player with deeper capital and a different store-format strategy than Consum's mid-size supermarkets.
- Lidl España: German discount grocery giant operating extensively in Spain. Competes with Consum on price, private-label depth, and logistics-driven cost efficiency, but is part of a global Schwarz Group portfolio rather than Spain-only.
- Carrefour España: Multinational hypermarket and supermarket operator in Spain. Overlaps with Consum on groceries and private label, but operates at a different format/scale mix (hypermarkets, large supermarkets, online) and is part of a global group.
Regional players
- BonPreu: Catalan-based supermarket chain that competes directly with Consum inside Catalonia. BonPreu shares Consum's Catalonia focus and combined physical/online offering but is meaningfully smaller and not expanding outside the region at the same pace.
- Condis: Catalan supermarket chain with proximity-store positioning around Barcelona. Overlaps with Consum's Charter franchise network in Catalonia and competes for the same urban and suburban grocery basket.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Consum social profiles
Digital presenceConsum compliance and trust
Trust signalCompliance2 records
Consum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Consum leadership team
Management profileNumber of profiles
Consum subsidiaries and ownership
Company hierarchySubsidiaries1 record
Consum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Consum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Consum
What does Consum do?
Consum is a Valencian distribution cooperative (S. COOP. V.) that operates a supermarket chain selling groceries and consumer goods through company-owned stores and Charter franchises across six Spanish regions. The offering combines physical retail, an online grocery store, a home delivery service, and the Mundo Consum loyalty program with mobile app access. Own-brand products are sold under five sub-brands: Consum, Consum Eco, Consum Kids, Kyrey, and Vitality.
Is Consum a public or private company?
Consum is a private company. It is classified as management employee owned and is currently operating.
When was Consum founded?
Consum was founded in 1975. It employs 5,001 to 10,000 people.
Where is Consum based?
Consum is headquartered in Silla, Spain, in the Europe region.
How does Consum make money?
Three revenue lines are on record. Retail Sales (Physical Stores) is the primary driver. The others are online Grocery Sales and franchise Fees (Charter).
Who are Consum's main competitors?
Direct peers on record are Eroski, Grupo Día (Día) and Mercadona. Veritas is listed as an emerging player. Broad incumbents are Alcampo (Auchan Retail España), Aldi España, Lidl España and Carrefour España. Regional players are BonPreu and Condis.
Does Consum have an API?
No public API is recorded for Consum.