Paoli Peaks
Paoli Peaks is a regional Midwest ski and snowboard resort in Southern Indiana, owned by Vail Resorts, offering 15 trails, night skiing, a snow tubing park, lessons, and rentals under the Epic Pass ecosystem for families and regional day visitors from Louisville, Indianapolis, Cincinnati, and Lexington.
- Company typePrivate
- Founded1978
- HeadquartersPaoli, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Paoli Peaks does
Paoli Peaks is a regional ski and snowboard resort located in Paoli, Indiana, founded in 1978 and currently operated by Vail Resorts Management Company as part of Vail Resorts' Midwest region portfolio. The resort operates 15 trails across 8 lifts with terrain distributed 25% beginner, 55% intermediate, and 20% advanced, plus 1 terrain park and 100% snowmaking coverage across a 300-foot vertical drop (900 ft summit, 600 ft base). Core products include day and night skiing/snowboarding, the Arctic Blast snow tubing park (10 lanes, 700 ft each), ski and snowboard lessons, equipment rentals, and on-mountain dining at Peaks Pizzeria & Grill and Arctic Snack Bar.
The business operates on a multi-stream revenue model combining lift ticket and season pass sales (Epic Pass, Epic Local Pass, Epic Day Pass, and a Paoli Peaks-only pass), equipment rentals with online pre-booking discounts, group programs for organizations of 25+, gift cards valid across all product lines, and F&B. Distribution is direct-to-consumer through the resort website, the My Epic mobile app, on-site ticket windows, and group sales channels. Technology infrastructure is provided by Vail Resorts at the corporate level, including RFID-enabled lift tickets, the My Epic app (mobile pass, lift line status, trail maps, webcams, real-time alerts), and the EpicMix platform. The resort's primary customer segments are families, first-time skiers, regional day visitors from Louisville, Indianapolis, Cincinnati, and Lexington, with secondary segments including school groups, corporate groups, and college students participating in ID-night promotions. Brand partnerships include Pepsi (Dew After Dark), Helly Hansen, Oakley, Nature Valley, and Gatorade; lodging channel partnerships span seven area properties including French Lick Resort and Patoka 4 Seasons cabins. Per disclosed operating status, the resort was closed for the 25/26 season with planned reopening for 26/27.
Paoli Peaks firmographics
Firmographics- Name
- Paoli Peaks
- Legal name
- Vail Resorts Management Company
- Website
- https://paolipeaks.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Paoli Peaks is a regional Midwest ski and snowboard resort in Southern Indiana, owned by Vail Resorts, offering 15 trails, night skiing, a snow tubing park, lessons, and rentals under the Epic Pass ecosystem for families and regional day visitors from Louisville, Indianapolis, Cincinnati, and Lexington.
- Ownership category
- akta.pro rank
Paoli Peaks industry classification
Industry- Product category
- Ski Resort & Winter Recreation
- NAICS
- Skiing Facilities (713920)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)
- akta.pro secondary industries
- Snow Tubing, Sledding & Winter Fun Parks (THAAAJAG), Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)
Keywords
Where Paoli Peaks is headquartered
LocationHeadquarters
- HQ city
- Paoli
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Paoli Peaks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Lift Tickets & Passes: Primary revenue from daily lift tickets and season passes including Epic Pass, Epic Local Pass, Paoli Peaks Pass, and Epic Day Pass. Discounts available for advance online purchase and night skiing.
- Equipment Rentals: Ski and snowboard equipment rentals including boots, skis/poles/board, helmets. Online pre-booking offers $10 savings.
- Ski & Snowboard Lessons: Group and private lessons for adults, children. Includes options bundled with equipment and lift tickets.
- Food & Beverage: On-mountain dining through Peaks Pizzeria & Grill and Arctic Snack Bar. Pass holders receive 20% off.
- Gift Cards & Retail: Reloadable gift cards and locker rentals. Gift cards valid for tickets, rentals, lessons, tubing, food, and beverages.
- Snow Tubing: Separate tubing tickets for Arctic Blast Tubing Park with 10 lanes, 700ft each. Includes tube rental and conveyor lift.
- Group Sales: Discounted group rates for organizations of 25+ for skiing, tubing, and corporate programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Night Lift Tickets |
| Subscription | Annual | Epic Day Pass |
| Subscription | Annual | Paoli Peaks Pass |
| Subscription | Annual | Epic Local Pass |
| Subscription | Annual | Epic Pass |
| Unit Pricing | Pay-as-you-go | Locker Rentals |
| Subscription | Annual | Young Adults (30 & under) |
| Usage-based | Pay-as-you-go | College Nights |
| Unit Pricing | Pay-as-you-go | Tubing Tickets |
| Subscription | Multi-year contract | Gift Cards |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Paoli Peaks product offering
Product offeringCore offering
Paoli Peaks is a regional ski resort in Southern Indiana that sells lift-accessed downhill skiing and snowboarding across multiple trails served by 9 lifts, a dedicated snow tubing park called Arctic Blast, ski and snowboard lessons for children and adults, ski and snowboard equipment rentals, and on-mountain dining at Peaks Pizzeria & Grill and the Arctic Snack Bar. The resort operates seasonally and is integrated into Vail Resorts' Epic Pass program for season-pass holders.
Product overview
Paoli Peaks is a ski and snowboard resort located in Southern Indiana, offering a comprehensive winter sports experience. The resort operates 15 trails across 8 lifts with terrain distribution of 25% beginner, 55% intermediate, and 20% advanced, plus 1 terrain park. The core product portfolio includes skiing and snowboarding, night skiing under lights, and Arctic Blast snow tubing. Supporting services include ski and snowboard lessons, equipment rentals, and on-mountain dining (Peaks Pizzeria & Grill, Arctic Snack Bar). The resort participates in the Vail Resorts Epic Pass ecosystem, with its own Paoli Peaks Pass option, and offers the My Epic App for mobile lift access, trail maps, and real-time mountain conditions. Lodging partnerships with nearby area hotels and cabins complement the day-use resort experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Paoli Peaks Lift Tickets — Day Skiing & Snowboarding
Quantifiable outcome
- 100% snowmaking coverage ensures reliable winter conditions
- +2 more outcomes
Companies that use Paoli Peaks
Customer profileSegments6 records
Ideal customer profiles4 records
Paoli Peaks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Paoli Peaks partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- PepsiminorStrategic beverage partner for on-mountain refreshments. Pepsi products served at dining locations including Peaks Pizzeria and Arctic Snack Bar. Mountain Dew co-sponsored Dew After Dark night skiing events.
- Helly HansenminorTechnical outdoor apparel partner since 1877. Gear guide featuring Helly Hansen jackets, base layers, and accessories for resort guests. Products available at recommended retail locations.
- Nature Valley SnacksminorSnack partner providing granola and trail bars for on-mountain fueling and promotional giveaways.
- GatorademinorHydration partner offering electrolyte drinks including Gatorade Water, Gatorade Zero, and Gatorlyte Zero for athletic performance.
- Aloft AdventureminorLocal lodging partner minutes from Paoli Peaks. Perfect for 2, maximum 5 guests. Book via Airbnb or VRBO. Contact: (812) 865-6431
- Best Western Plus French LickminorUpscale hotel partner conveniently located near Paoli Peaks. New property with full amenities. Contact: (812) 936-0520
- Comfort Suites French LickminorAward-winning all-suite hotel with indoor pool, hot tub, and hot breakfast. Jacuzzi suites available. Near casino and restaurants. Contact: (812) 936-5300
- French Lick Resort & West Baden SpringsminorPremier resort partner offering casino, golf, and spa amenities combined with Paoli Peaks skiing. Contact: (888) 936-9360
- Patoka 4 SeasonsminorSki cabin lodging partner with 15 different cabin styles. Options include fireplaces, hot tubs, jacuzzis, WiFi, and game rooms. Sleeps 2-16. 15 pet-friendly cabins. Contact: (812) 685-2488
- Camp RivervaleminorChristian retreat setting with heated lodges featuring full baths, TVs, DVDs, and fireplaces. Ideal for groups. Contact: (812) 849-6824
- Spring Mill InnminorState park inn nestled in Spring Mill State Park with restaurant and pool. 20% weekday discount Dec-March. Contact: (812) 849-4508
- Vail ResortscoreParent company providing operational infrastructure, Epic Pass ecosystem, marketing platforms, technology systems (My Epic app, RFID tickets), and corporate governance. © 2026 Vail Resorts Management Company.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Paoli Peaks competitors and assessment
Company assessmentBroad incumbents
- Vail Resorts: Public parent company (NYSE: MTN) operating 40+ ski resorts worldwide. The strategic context for Paoli Peaks — Epic Pass ecosystem, technology platforms (My Epic App, RFID), marketing scale, and capital allocation decisions are all set at the Vail Resorts level.
Direct peers
- Wilmot Mountain: Wisconsin-based Vail Resorts sister property in the Midwest portfolio. Same parent, same Epic Pass integration, similar small-mountain profile with skiing, snowboarding, snow tubing, and lessons — providing a near-direct operational and distribution comparable.
- Perfect North Slopes: The closest geographic competitor — an Indiana-based ski resort in Lawrenceburg (southeastern Indiana) offering skiing, snowboarding, and tubing to day-trippers from Cincinnati and Louisville. Directly comparable as a small Midwest ski hill competing for the same regional catchment.
- Hidden Valley (Missouri): Missouri Vail Resorts Midwest property. Comparable scale, Epic Pass integration, and beginner-friendly positioning as a regional day-trip resort.
- Boston Mills / Brandywine: Twin Ohio resorts under Vail Resorts' Midwest portfolio. Comparable small-mountain operations targeting Cleveland and Akron day-trippers under the Epic Pass ecosystem.
- Snow Creek: Missouri Vail Resorts Midwest property serving Kansas City area. Directly comparable regional ski hill with Epic Pass integration and similar small-mountain economics.
- Afton Alps: Minnesota Vail Resorts Midwest sister property with similar scale, Epic Pass integration, and day-tripper positioning from Minneapolis-St. Paul. Directly comparable in business model, terrain mix, and customer base.
- Mad River Mountain: Ohio ski resort operating under the same Vail Resorts Midwest portfolio. Comparable small-mountain profile with Epic Pass integration, lessons, rentals, and tubing.
- Alpine Valley (Ohio): Northeast Ohio ski resort under Vail Resorts' Midwest portfolio. Comparable as a small Midwest ski hill serving Cleveland-area day-trippers with similar terrain mix and Epic Pass distribution.
- Mt Brighton: Michigan Vail Resorts Midwest sister resort. Small footprint, Epic Pass integrated, day-tripper-focused, beginner-friendly — directly comparable operationally and economically to Paoli Peaks.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Paoli Peaks social profiles
Digital presencePaoli Peaks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paoli Peaks leadership team
Management profileNumber of profiles
Paoli Peaks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paoli Peaks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paoli Peaks
What does Paoli Peaks do?
Paoli Peaks is a regional ski resort in Southern Indiana that sells lift-accessed downhill skiing and snowboarding across multiple trails served by 9 lifts, a dedicated snow tubing park called Arctic Blast, ski and snowboard lessons for children and adults, ski and snowboard equipment rentals, and on-mountain dining at Peaks Pizzeria & Grill and the Arctic Snack Bar. The resort operates seasonally and is integrated into Vail Resorts' Epic Pass program for season-pass holders.
Is Paoli Peaks a public or private company?
Paoli Peaks is a private company. It is classified as corporate owned and is currently operating.
When was Paoli Peaks founded?
Paoli Peaks was founded in 1978. It employs 11 to 50 people.
Where is Paoli Peaks based?
Paoli Peaks is headquartered in Paoli, United States, in the North America region.
How does Paoli Peaks make money?
Seven revenue lines are on record. Lift Tickets & Passes are the primary driver. The others are equipment Rentals, ski & Snowboard Lessons, food & Beverage, gift Cards & Retail, snow Tubing and group Sales.
Who are Paoli Peaks's main competitors?
Vail Resorts is listed as a broad incumbent. Direct peers are Wilmot Mountain, Perfect North Slopes, Hidden Valley (Missouri), Boston Mills / Brandywine, Snow Creek, Afton Alps, Mad River Mountain, Alpine Valley (Ohio) and Mt Brighton.
Does Paoli Peaks have an API?
No public API is recorded for Paoli Peaks.
What industry is Paoli Peaks in?
Paoli Peaks's product category is Ski Resort & Winter Recreation. Its primary akta.pro industry code is THAAAJAA, Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding), with a secondary code of THAAAJAG, Snow Tubing, Sledding & Winter Fun Parks. Its NAICS code is 713920 and its SIC code is 7900.