AMSTEIN SA
AMSTEIN SA is a Swiss family-owned beverage importer and distributor founded in 1973, operating B2C e-commerce and physical retail stores alongside the Amstein PRO B2B wholesale platform, serving over 5,000 professional hospitality customers and Swiss consumers with 400+ brands and 2,500+ products.
- Company typePrivate
- Founded1973
- HeadquartersVevey, Switzerland
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What AMSTEIN SA does
AMSTEIN SA is a privately held Swiss family-owned beverage importer and distributor founded in 1973 and headquartered in St-Légier, Canton Vaud. The company operates a hybrid B2B and B2C model: its B2C arm sells beers, wines, ciders, spirits, soft drinks, accessories, gifts, and snacks to Swiss consumers through the amstein.ch e-commerce platform (with home delivery, drive-in pickup, and 24-hour click & collect lockers) and two physical retail stores in St-Légier and Aigle; its B2B arm, branded Amstein PRO, serves more than 5,000 professional customers (restaurants, bars, hotels, retailers) through a dedicated wholesale portal (b2b.amstein.ch) and iOS/Android mobile app, supported by 7+ regional commercial agents across Switzerland. The catalogue spans 400+ brands and 2,500-4,000+ SKUs, with the company self-positioning as 'The beer ambassador since 1973.' Revenue is generated primarily through one-time B2C unit sales (pay-as-you-go) and B2B transaction-based wholesale pricing, supplemented by a recurring subscription wine service. AMSTEIN is a subsidiary-free private company with one operational subsidiary for mineral water (Eaux Gazeuses AMSTEIN Valais Sàrl) and is led by founder Jacques Amstein as CEO; it carries no external funding, no disclosed revenue, and operates exclusively within Switzerland with a regional concentration in western Swiss cantons.
AMSTEIN SA firmographics
Firmographics- Name
- AMSTEIN SA
- Legal name
- AMSTEIN SA
- Website
- https://amstein.ch
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AMSTEIN SA is a Swiss family-owned beverage importer and distributor founded in 1973, operating B2C e-commerce and physical retail stores alongside the Amstein PRO B2B wholesale platform, serving over 5,000 professional hospitality customers and Swiss consumers with 400+ brands and 2,500+ products.
- Ownership category
- akta.pro rank
AMSTEIN SA industry classification
Industry- Product category
- Beverage Retail and Wholesale
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (4453)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA)
- akta.pro secondary industries
- Beverage Wholesale Distribution (Non-Alcoholic) (CRAOAAAH), Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where AMSTEIN SA is headquartered
LocationHeadquarters
- HQ city
- Vevey
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
AMSTEIN SA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- B2C Retail Sales: Direct consumer sales through e-commerce platform (amstein.ch) and physical retail stores. Products include beers, wines, ciders, spirits, soft drinks, accessories, gifts, and snacks. Revenue generated from unit product sales at listed CHF prices.
- B2B Wholesale Distribution: Wholesale platform (b2b.amstein.ch) serving professional customers including restaurants, bars, hotels, and retailers with bulk beverage orders. Features dedicated commercial agents for personalized service and account management.
- Subscription Wine Services: Wine subscription service offering regular deliveries of curated wines to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing per product unit |
| Transaction based/ take rate | Pay-as-you-go | B2B wholesale pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
AMSTEIN SA product offering
Product offeringCore offering
AMSTEIN SA is a Swiss beverage importer, retailer and distributor selling beers, wines, ciders, spirits, soft drinks, accessories, gifts and snacks. It serves consumers through online retail, delivery, pickup and physical shops, and serves professional customers through a B2B wholesale channel.
Product overview
AMSTEIN SA is a Swiss beverage importer and distributor founded in 1973, operating both a B2C e-commerce platform (amstein.ch) and a B2B wholesale platform (b2b.amstein.ch) with a dedicated mobile application. The company offers over 2,500 products including beers, wines, ciders, spirits, softdrinks, accessories, gifts, and snacks. The B2C platform provides home delivery, drive-in pickup, and 24-hour click-and-collect options to consumers in Switzerland, while the B2B platform serves 5,000+ professional clients with 400+ brands and 4,000+ product references. The product portfolio is organized by beverage category with additional filtering options including organic, gluten-free, alcohol-free, and specialty styles like Trappist and IPA beers.
Differentiator
Problem solved
Functional benefit
Products and services
- Beers Beer products sold online and through AMSTEIN SA retail channels, including lagers, red/amber, brown, black, fruity and flavored beers, with specialty options such as IPA, Trappist, organic, gluten-free and alcohol-free beers.
- Wines Wine selection sold through AMSTEIN SA's e-commerce and retail channels, including all wines and subscription wines.
- Subscription Wine Services Wine subscription service offering regular deliveries of curated wines to customers.
- Ciders Cider products offered for purchase through AMSTEIN SA's e-commerce platform and retail channels.
- Spirits Spirits and liqueurs available for purchase, with distilled beverages restricted to customers 18 years old and older.
- Softdrinks Non-alcoholic beverages including mineral water, fruit juices and other soft drinks sold through AMSTEIN SA's retail catalog.
- Accessories Beer and beverage accessories such as glassware and drinking accessories sold through AMSTEIN SA's e-commerce catalog.
- Gifts and Gift Vouchers Gift products and gift vouchers, including vouchers available in CHF 10 denominations with a minimum order condition for voucher redemption.
- Snacks Snack products available through AMSTEIN SA's catalog for purchase alongside beverages.
- Amstein PRO B2B Wholesale Distribution Business-to-business wholesale ordering service for professional customers including restaurants, bars, hotels and retailers, offering bulk beverage orders from 400+ brands and 4,000+ product references with account support and mobile ordering.
Quantifiable outcome
- Swiss market coverage including La Côte, Lausanne, Lavaux, Riviera, Chablais VD-VS regions
Companies that use AMSTEIN SA
Customer profileSegments2 records
Ideal customer profiles2 records
AMSTEIN SA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
AMSTEIN SA partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Too Good To GominorPartnership with food waste reduction initiative. Too Good To Go app integration allowing sale of surplus food and beverages at discounted prices to prevent waste.
- Digital DrinkminorIndustry association membership providing networking and advocacy for beverage industry participants in Switzerland.
- PromoveminorSwiss beverage industry association membership supporting trade development and professional standards.
- Swiss DrinkminorNational beverage industry organization membership connecting Swiss drink suppliers and distributors.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
AMSTEIN SA competitors and assessment
Company assessmentBroad incumbents
- Diageo Switzerland: Swiss arm of global spirits major Diageo, distributing premium spirits to on-trade and retail accounts. Comparable to AMSTEIN as a competing distributor of premium alcoholic beverages to Swiss B2B and B2C customers.
- Heineken Switzerland: Subsidiary of Heineken N.V. distributing beer and cider across Swiss on-trade and off-trade channels. Comparable as a major brand-owning competitor operating in the same Swiss wholesale/retail channels that AMSTEIN serves.
- Pernod Ricard Switzerland: Swiss distribution operation of Pernod Ricard, distributing wine and spirits portfolios to Swiss hospitality and retail. Directly comparable to AMSTEIN's spirits and wine distribution business for B2B clients.
- Feldschlösschen Getränke AG: Switzerland's largest brewery and beverage distributor (owned by Carlsberg), combining own-brand production with wholesale distribution across beer, soft drinks, and water. Directly comparable to AMSTEIN as a Swiss-based multi-beverage distributor serving both on-trade and retail channels.
Direct peers
- Carbeva SA: Swiss specialty beverage importer/distributor focused on international and craft beers and ciders with B2B and B2C distribution. Highly comparable to AMSTEIN's specialty beer import and multi-channel distribution model.
- Bucher Weine: Swiss wine specialist offering an extensive multi-origin portfolio with e-commerce and physical retail. Comparable to AMSTEIN in the specialty wine curation and DTC wine retail space.
- Mövenpick Wein Schweiz AG: Swiss specialty wine importer and retailer with a multi-channel store and online platform serving Swiss consumers. Directly comparable to AMSTEIN's wine distribution and DTC retail operations, including subscription/club elements.
Regional players
- Provins Valais: Leading Valais-based wine producer and merchant with strong regional roots in western Switzerland. Comparable to AMSTEIN as a wine-focused operator in the same Vaud/Valais catchment area with overlapping customer base.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
AMSTEIN SA social profiles
Digital presenceAMSTEIN SA compliance and trust
Trust signalCompliance1 record
AMSTEIN SA financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMSTEIN SA leadership team
Management profileNumber of profiles
AMSTEIN SA subsidiaries and ownership
Company hierarchySubsidiaries2 records
AMSTEIN SA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMSTEIN SA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMSTEIN SA
What does AMSTEIN SA do?
AMSTEIN SA is a Swiss beverage importer, retailer and distributor selling beers, wines, ciders, spirits, soft drinks, accessories, gifts and snacks. It serves consumers through online retail, delivery, pickup and physical shops, and serves professional customers through a B2B wholesale channel.
Is AMSTEIN SA a public or private company?
AMSTEIN SA is a private company. It is classified as family owned and is currently operating.
When was AMSTEIN SA founded?
AMSTEIN SA was founded in 1973. It employs 51 to 100 people.
Where is AMSTEIN SA based?
AMSTEIN SA is headquartered in Vevey, Switzerland, in the Europe region.
How does AMSTEIN SA make money?
Three revenue lines are on record. B2C Retail Sales are the primary driver. The others are B2B Wholesale Distribution and subscription Wine Services.
Who are AMSTEIN SA's main competitors?
Broad incumbents on record are Diageo Switzerland, Heineken Switzerland, Pernod Ricard Switzerland and Feldschlösschen Getränke AG. Direct peers are Carbeva SA, Bucher Weine and Mövenpick Wein Schweiz AG. Provins Valais is listed as a regional player.
Does AMSTEIN SA have an API?
No public API is recorded for AMSTEIN SA.
What industry is AMSTEIN SA in?
AMSTEIN SA's product category is Beverage Retail and Wholesale. Its primary akta.pro industry code is AFAIAGAA, Alcoholic Beverage Wholesale (Beer, Wine, Spirits), with a secondary code of CRAOAAAH, Beverage Wholesale Distribution (Non-Alcoholic). Its NAICS code is 42482 and its SIC code is 5180.