BlueFinity International

What BlueFinity International does

BlueFinity International is a private UK-incorporated software vendor founded in 2002 and operating as a member of the Mpower1 Group of Companies, with dual headquarters in Hemel Hempstead, UK (EMEA) and Portland, Oregon (US). The company builds low-code/no-code development and integration tools for enterprises that operate business-critical line-of-business applications on Microsoft technologies, with a particular specialization in MultiValue database environments (jBASE, UniVerse, UniData, QM, D3, Cache, Reality, MVON, mv.BASE) alongside SQL Server, Oracle, and MySQL.

The product portfolio centers on three offerings. Evoke is a low-code/no-code rapid app development platform that uses drag-and-drop and point-and-click design to generate web, hybrid, and native apps (iOS, Android, Windows, macOS, Linux) from a single design, producing full Visual Studio/Xamarin solutions with 100% source code to avoid vendor lock-in and supporting BASIC code hooks to reuse existing MultiValue business logic. mv.NET provides .NET connectivity for MultiValue databases via Core, Solution, and Adapter Objects, and mv.SSIS integrates MultiValue data into Microsoft SQL Server Integration Services for data mining, migration, and OLAP. The Evoke ecosystem includes a Seed App Service and Development Services division for bespoke app building, plus Premium Support.

BlueFinity monetizes through subscription/recurring software licensing for Evoke and mv.NET (Developer Licenses per workstation plus Database Access Licenses per server with concurrent connections), one-time and multi-year contract components for perpetual licenses, and professional services revenue from Development Services. Distribution combines direct enterprise sales with a four-partner global channel network (Axiz in South Africa, Ashwood Computer in the USA, Uniware in Australia/New Zealand, and MultiValue Central worldwide), with ongoing partner commissions on developer licenses and subscriptions. Customer evidence spans enterprise and mid-market accounts across retail (Kittery Trading Post, Eastern Metal Supply), wholesale nursery (Classic GroundCovers), fintech (Solutions4Strategy), recruitment (Techniche Global), software/SaaS (EXEControl, Enteruptors, Tincat Group), and manufacturing (Servotronics).

Name

BlueFinity International

Legal name

BlueFinity International, Ltd.

Website

https://bluefinity.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

BlueFinity International provides low-code/no-code rapid app development and .NET connectivity tools (Evoke, mv.NET, mv.SSIS) for enterprises running legacy MultiValue, SQL, and Oracle databases, enabling cross-platform web, mobile, and native app deployment with full Visual Studio source code.

Ownership category

akta.pro rank

Product category

Low-Code Application Development Software

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

akta.pro secondary industries

Connector/Adapter Frameworks & Integration Runtimes (HDAEACAJ), Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK), Application Integration & API/Middleware Services (BPAEAAAF)

Keywords

• Low-code app development
• MultiValue database integration
• .NET connectivity tools
• Rapid app development
• Enterprise modernization software

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licensing: Evoke and mv.NET products sold through developer licenses (CID - Client Interface Developer) and runtime database access licenses (DAL). Developer licenses require activation per workstation; runtime licenses enable server-side database connections. Products include 30-day evaluation periods.
2. Professional Services: Development Services division builds complete apps based on customer specifications using the Evoke platform, with close liaison and regular reviews during development. Training, consulting, technical advice, and project management services also provided.
3. Partner Commissions: Channel partners receive commission for each sale of Developer Licenses and Subscriptions, with ongoing revenue from monthly payments. Partners can also sell services alongside Evoke as app developers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

BlueFinity International builds and sells the Evoke low-code/no-code rapid app development platform, the mv.NET .NET connectivity solution for MultiValue databases, and mv.SSIS for MultiValue-to-SQL-Server integration. These tools let organizations design, generate, and deploy cross-platform web, hybrid, and native business apps that integrate directly with existing SQL, Oracle, and MultiValue databases without requiring structural changes. The company also provides professional Development Services, a Seed App Service, and bundled Support Services around the Evoke platform.

Product overview

BlueFinity International offers a portfolio of three core products: Evoke (a low-code/no-code rapid app development platform), mv.NET (a .NET connectivity solution for MultiValue databases), and mv.SSIS (MultiValue integration with Microsoft SQL Server). Evoke serves as the flagship product, enabling development of web, hybrid, and native apps from a single design across all major platforms and devices. mv.NET and mv.SSIS provide connectivity and integration capabilities for MultiValue database environments. All products are complemented by support services, with Evoke including development services and seed app services. The company is a member of the Mpower1 Group.

Differentiator

Problem solved

Functional benefit

Brands

• Evoke: Low-code/no-code rapid app development platform enabling design and deployment of mobile, desktop and web apps across multiple devices and platforms
• mv.NET
• mv.SSIS

Products and services

• Evoke Low-code/no-code rapid app development platform that enables businesses to design, develop and deploy web, hybrid and native apps across iOS, Android, Windows, macOS, Linux, tablets, phones and watches from a single design using drag-and-drop and option-select methodologies. Generates 100% of the source code as a Visual Studio solution so customers retain full ownership with no vendor lock-in.
• mv.NET Premier .NET connectivity solution for MultiValue databases (jBASE, UniVerse, UniData, D3, QM, Cache, Reality, etc.) that allows developers to build feature-rich, high-performance .NET applications without requiring MultiValue database knowledge. Includes Core Objects, Solution Objects, and Adapter Objects, plus Entity Modeling for relational-style access to MultiValue data.
• mv.SSIS MultiValue integration component for Microsoft SQL Server Integration Services (SSIS) that reads data directly from any major MultiValue database into SSIS without intermediate file processing, enabling data mining, data migration, reporting services, and OLAP. Supports SQL Server 2017/2019.
• Evoke Development Services Professional service in which BlueFinity's Development Services division builds complete apps to customer specifications using the Evoke platform, with close liaison, regular reviews, and final delivery of the working app along with its design and source code.
• Evoke Seed App Service Service offering in which BlueFinity creates and delivers the initial menu system and screens of a made-to-order working app using Evoke, based on customer functional and technical requirements, to serve as the foundation for customer customization.
• Evoke Support Services Comprehensive Evoke support package including context-sensitive help, environment and app reviews, ongoing Q&A sessions, access to skilled personnel for app review and assistance, user training, and systems environment assistance, bundled at no additional cost.

Quantifiable outcome

• Apps can be designed, generated and deployed within weeks, even days
• +2 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• MultiValue CentralcoreStrategic or Co-development Partner · 1 September 2020Strategic partnership for worldwide distribution of Evoke. MultiValue Central provides support, development, and implementation services associated with business app development and employs Evoke to design and develop its own apps for customer benefit.
• AxizcoreChannel Partner/ Reseller/ Distributor · 1 January 2018Strategic distribution partnership with leading South African technology distributor Axiz for supply of Evoke to South Africa and other African markets. Axiz manages the sales process, customer relationships, product demonstrations, and provides first-line product support.
• Ashwood ComputercoreChannel Partner/ Reseller/ Distributor · 1 January 2018Leading software, services and support company based in Cincinnati, USA appointed as distributor for Evoke. Provides development and implementation services associated with Evoke app development for US customers.
• UniwarecoreChannel Partner/ Reseller/ Distributor · 1 January 2018Distribution partnership enabling Uniware to introduce Evoke to businesses across Australia and New Zealand. Uniware provides support, development and implementation services and uses Evoke to design and develop its own apps for customer benefit.
• Mpower1 GroupflagshipOthersBlueFinity International is a member of the Mpower1 Group of companies. Mpower1 has grown since 2002 into a group operating in IT, compliance and energy harvesting markets worldwide, providing resources and skills for accelerated growth and business creation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mendix (Siemens): Siemens-owned enterprise low-code platform with strong visual development, multi-user collaboration, and cloud deployment capabilities. Mendix competes with BlueFinity for enterprise modernization RFPs, particularly in regulated industries and large-scale digital transformation programs.
• OutSystems: Leading enterprise low-code platform offering AI-assisted development, full source code generation, and multi-channel deployment — overlapping directly with Evoke's value proposition but at much larger enterprise scale. OutSystems competes for the same line-of-business app development budget across retail, financial services, and healthcare verticals BlueFinity targets.
• Rocket Software: Long-established MultiValue database vendor (owns UniVerse, UniData, D3) offering modernization tools, integration software, and enterprise services. Rocket competes with BlueFinity for MV customer mindshare while also selling adjacent legacy infrastructure, representing the dominant incumbent in the same niche.
• Appian: Low-code platform combining process automation (BPM) and application development with AI/data fabric capabilities. Appian overlaps with BlueFinity in workflow/business app automation use cases and competes for similar enterprise budgets in financial services and public sector.
• jBASE Software (Temenos): MultiValue database platform now part of the broader Temenos ecosystem, providing database and development tooling for MV environments. jBASE overlaps directly with BlueFinity's integration targets and is a frequent co-deployment partner or competitor depending on the modernization approach.
• Microsoft Power Apps: Microsoft's low-code platform bundled with Microsoft 365 and Dynamics, enabling rapid app development across web and mobile. Power Apps is the dominant general-purpose low-code competitor BlueFinity must differentiate against, particularly for SQL Server-backed applications where Microsoft ecosystem lock-in is strongest.

Direct peers

• Zumasys: Cloud provider and MultiValue modernization partner offering hosting, consulting, and application services for MV databases (jBASE, UniVerse, D3). Zumasys competes most directly with BlueFinity for the same legacy MV modernization budgets and customer base, also targeting enterprises seeking to extend MV apps to web/mobile.
• Progress Software: Data connectivity and application development vendor whose DataDirect offering provides connectivity to MultiValue databases — the same core technical problem BlueFinity's mv.NET addresses. Progress competes most directly on .NET integration and database access tooling for MV environments.

Emerging players

• Betty Blocks: European low-code/no-code platform emphasizing citizen development with full code export and enterprise integrations. Betty Blocks competes with Evoke in the European mid-market for low-code business apps, sharing the citizen-developer and source-code-ownership narrative.
• Caspio: Cloud low-code platform focused on building custom database apps and forms without coding, often used by business users and SMBs for internal tools. Caspio targets the same non-developer app builder demographic BlueFinity pursues with Evoke, particularly for SQL-backed internal applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/appevoke
• YouTubeyoutube.com/appevoke

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlueFinity International