Hipex
Hipex B.V. is a Netherlands-based managed e-commerce hosting provider offering bare-metal and cluster hosting pre-tuned for Magento, Shopware, Akeneo, WooCommerce, Drupal, and other platforms, serving 1,000+ ambitious European webshops through subscription SLAs and an agency partner channel, now operating under the Hypernode brand following a 2021 merger.
- Company typePrivate
- Founded2008
- HeadquartersRhenen, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Hipex does
Hipex B.V. is a Netherlands-based managed e-commerce hosting provider founded around 2008 in Rhenen, operating an additional office in Amsterdam at Ertskade 109. The company provides fully managed hosting infrastructure, on bare-metal hardware, pre-tuned for major open-source e-commerce platforms including Magento, Shopware, Akeneo, Pimcore, WooCommerce, Sylius, Drupal, and PrestaShop. The platform integrates Nginx, Varnish full-page caching, Redis, MySQL, and Docker-based services (Elasticsearch, Solr, RabbitMQ) into a proprietary control panel called the Pack Hosting Panel, accompanied by the Percolate automated pagespeed optimization tool, Hipex Deploy CI/CD with Docker images, and the Hipex Pack API (GraphQL) for programmatic management. Tiered service options span shared hosting (entry-level), dedicated bare-metal servers, and custom cluster servers for high-traffic workloads, with three SLA packages (Bronze/Silver/Gold) and a Hypernode Emergency Service for critical incidents.
Customers are predominantly ambitious European webshops in verticalized segments including fashion, food and specialty, lighting, sports and fitness, and beauty; a material share of new logos are routed through a network of Magento and Shopware development agencies. The commercial model is recurring subscription billing (monthly, with annual contracts implied via the free migration and integrated services), supplemented by add-on revenue from SSL, CDN, performance scans, migration assistance, and SLA tier upgrades. Customer acquisition is hybrid: self-serve via the hipex.io website (with a 30-day free trial), sales-assisted for enterprise cluster deployments, and partner-led through e-commerce agencies that advise clients on hosting choices.
In June 2021 Hipex merged with Amsterdam-based Hypernode, combining Hipex's performance/bare-metal stack with Hypernode's automation capabilities, and the combined entity now operates under the Hypernode brand with Hipex continuing as the underlying platform; references to team.blue indicate the merged group is part of a larger European hosting roll-up. Hipex serves 1,000+ customers, has been ranked the #1 hosting provider in the Netherlands by Emerce100 for two consecutive years, and received a Zilveren Bokaal silver trophy for fastest-growing company in the Netherlands for two consecutive years; specific revenue, headcount, and funding figures are not publicly disclosed in the source material.
Hipex firmographics
Firmographics- Name
- Hipex
- Legal name
- Hipex B.V.
- Website
- https://hipex.io
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hipex B.V. is a Netherlands-based managed e-commerce hosting provider offering bare-metal and cluster hosting pre-tuned for Magento, Shopware, Akeneo, WooCommerce, Drupal, and other platforms, serving 1,000+ ambitious European webshops through subscription SLAs and an agency partner channel, now operating under the Hypernode brand following a 2021 merger.
- Ownership category
- akta.pro rank
Where Hipex is headquartered
LocationHeadquarters
- HQ city
- Rhenen
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Hipex business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Managed Hosting Subscription: Recurring subscription fees for managed hosting services across shared, dedicated, and cluster server tiers. Customers pay monthly or annual fees based on server type and resources.
- Service Level Agreements (SLA): Tiered SLA packages (Bronze, Silver, Gold) offering varying response and resolution times, priority access to engineers, and advanced support. Higher tiers provide 24x7 coverage.
- Additional Services: Add-on services including SSL certificates, CDN, performance scans, and migration assistance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Shared Hosting - Entry-level managed hosting for ambitious webshops |
| Subscription | Monthly | Dedicated Servers - Powerful bare metal servers with maximum flexibility |
| Subscription | Monthly | Cluster Servers - Custom solution for best performance and ultimate scalability |
| Subscription | Monthly | SLA Bronze - Basic SLA with weekday coverage |
| Subscription | Monthly | SLA Silver - Enhanced SLA with faster evening coverage |
| Subscription | Monthly | SLA Gold - Premium 24x7 SLA with guaranteed rapid response |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Hipex product offering
Product offeringCore offering
Hipex provides fully managed e-commerce hosting for online webshops, delivered as shared hosting, dedicated bare metal servers, and custom cluster server solutions. The platform bundles server management, daily backups, security hardening, software updates, monitoring, and free migration with proprietary tooling (Pack Hosting Panel, Percolate pagespeed optimizer, Hipex Deploy CI/CD) and native integrations for Magento, Shopware, Akeneo, Pimcore, WooCommerce, Sylius, Drupal, and PrestaShop. Tiered SLA support packages (Bronze, Silver, Gold) and a 24x7 Hypernode Emergency Service wrap the hosting with engineer-led technical support.
Product overview
Hipex operates as a unified managed e-commerce hosting platform offering a tiered product portfolio centered on high-performance managed hosting for webshops. The core offering is Managed Hosting, available in three service tiers: Shared Hosting (entry-level), Dedicated Servers (bare metal, maximum performance), and Cluster Servers (custom scalable solutions). The platform differentiates through proprietary tooling including the Pack Hosting Panel for server management, Percolate for automated pagespeed optimization, and Hipex Deploy for CI/CD workflows. Infrastructure services include Redis caching, Varnish full-page caching, Nginx web server, MySQL database, and Docker containerization supporting Elasticsearch, Solr, RabbitMQ, and other services. The product integrates natively with major e-commerce platforms including Magento, Shopware, Akeneo, Pimcore, WooCommerce, Sylius, Drupal, and PrestaShop. Support services include tiered SLAs (Bronze, Silver, Gold), Hypernode Emergency Service for critical issues, and a comprehensive documentation portal (Hipex Docs). In June 2021, Hipex merged with Hypernode, combining automation capabilities with performance-focused hosting under the unified brand.
Differentiator
Problem solved
Functional benefit
Brands
- Percolate: Automated pagespeed score optimization tool that automatically optimizes pagespeed scores for webshops.
- Hypernode Emergency Service
- Pack Hosting Panel
Products and services
- Managed Hosting Fully managed e-commerce hosting service that handles server management, backups, software updates, monitoring, security configuration, and migration, allowing e-commerce businesses to focus on growth without operational infrastructure concerns.
- Shared Hosting Entry-level managed hosting suitable for ambitious webshops beginning their growth journey, providing shared resources bundled with managed services, free migration, security layer, daily backups, and performance testing.
- Dedicated Servers Bare metal dedicated server hosting offering maximum performance and flexibility for high-traffic e-commerce operations requiring dedicated resources with no sharing of underlying hardware.
- Cluster Servers Custom cluster solution providing best-in-class performance and ultimate scalability for large-scale e-commerce operations requiring distributed infrastructure tailored to specific scaling needs.
- Pack Hosting Panel Innovative proprietary control panel for detailed server and application management, providing real-time performance monitoring and advanced hosting configuration capabilities for e-commerce workloads.
- Percolate Automated pagespeed optimization tool that automatically optimizes pagespeed scores for webshops without manual intervention, eliminating the need for extensive manual technical optimization work.
- Hipex Deploy CI/CD deployment tool with Docker-based deployment images for automated deployment workflows, supporting Magento 2, Shopware 6, and custom applications via Bitbucket integration.
- SLA Support Packages (Bronze, Silver, Gold) Tiered Service Level Agreement packages offering varying response and resolution times, priority access to engineers, and advanced support — Bronze (weekday <30 min response, <2 hour resolution), Silver (extended evening coverage), and Gold (24x7 <15 minute response and resolution).
- Hypernode Emergency Service Priority emergency support service providing 24x7 availability, no waiting times, direct developer contact, personal SLA code, faster response times, and guaranteed recovery times for critical hosting issues.
Quantifiable outcome
- Performance improvement through the roof - not just a little but radically
- +1 more outcomes
Companies that use Hipex
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Hipex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature5 records
Hipex partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HypernodecoreHipex merged forces with Hypernode in June 2021. The Amsterdam-based Hypernode and Hipex from Rhenen combined Hypernode's automation capabilities with Hipex's performance power to create an unmatched platform for the international e-commerce market. The combined entity operates under both brands with shared infrastructure and services.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Hipex competitors and assessment
Company assessmentDirect peers
- Cloudways: Managed cloud hosting platform offering one-click Magento, WooCommerce, and other e-commerce stack deployments on top of AWS, GCP, and DigitalOcean. Competes for the same ambitious SMB and mid-market e-commerce merchants.
- Kinsta: Premium managed hosting provider (WordPress-first but expanding to e-commerce and applications) with a similar positioning around bare metal/Google Cloud performance and developer tooling.
- Hypernode: Dutch managed e-commerce hosting specialist that merged with Hipex in 2021. Operates the same Magento/Shopware managed hosting model with automation focus, now under shared team.blue ownership.
- MageHost: Dutch managed Magento hosting provider directly competing with Hipex for the same Magento merchant segment with similar dedicated server and managed service offerings.
- Nexcess: Managed hosting provider (owned by Liquid Web) offering optimized Magento and WooCommerce hosting with similar auto-scaling, performance tuning, and tiered service offerings.
- Savvii: Netherlands-based managed hosting provider specializing in WordPress and Magento on optimized infrastructure, with a similar vertical-specialist positioning to Hipex.
Broad incumbents
- SiteGround: Large established web hosting provider with managed WordPress/WooCommerce offerings and a global SMB customer base, competing for similar growth-stage e-commerce merchants.
- WP Engine: Large managed hosting platform focused on WordPress and increasingly WooCommerce. Competes for similar premium e-commerce merchants with a similar managed services and developer tools thesis.
Regional players
- Byte Internet: Dutch hosting provider offering shared hosting, VPS, and dedicated servers with broad SMB reach in the Netherlands, competing for the same regional customer base but without Hipex's e-commerce specialization.
- TransIP: Major Dutch domain, hosting, and VPS provider with significant Netherlands market presence. Competes for regional SMB hosting customers though without e-commerce platform specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hipex social profiles
Digital presenceHipex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hipex leadership team
Management profileNumber of profiles
Profiles3 records
Hipex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hipex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hipex
What does Hipex do?
Hipex provides fully managed e-commerce hosting for online webshops, delivered as shared hosting, dedicated bare metal servers, and custom cluster server solutions. The platform bundles server management, daily backups, security hardening, software updates, monitoring, and free migration with proprietary tooling (Pack Hosting Panel, Percolate pagespeed optimizer, Hipex Deploy CI/CD) and native integrations for Magento, Shopware, Akeneo, Pimcore, WooCommerce, Sylius, Drupal, and PrestaShop. Tiered SLA support packages (Bronze, Silver, Gold) and a 24x7 Hypernode Emergency Service wrap the hosting with engineer-led technical support.
Is Hipex a public or private company?
Hipex is a private company. It is classified as corporate owned and is currently operating.
When was Hipex founded?
Hipex was founded in 2008. It employs 1 to 10 people.
Where is Hipex based?
Hipex is headquartered in Rhenen, Netherlands, in the Europe region.
How does Hipex make money?
Three revenue lines are on record. Managed Hosting Subscription is the primary driver. The others are service Level Agreements (SLA) and additional Services.
Who are Hipex's main competitors?
Direct peers on record are Cloudways, Kinsta, Hypernode, MageHost, Nexcess and Savvii. Broad incumbents are SiteGround and WP Engine. Regional players are Byte Internet and TransIP.
Does Hipex have an API?
Yes. Hipex provides an API for managing hosting resources. The Hipex Pack API is available at pack.hipex.io and includes GraphQL support. GraphQL Explorer available at service.hipex.io. The API enables developers to programmatically manage applications, databases, FTP accounts, SSL certificates, and other hosting resources. Developer documentation is at pack.hipex.io/hipex-pack-api/docs/index.md.