Leslie Global Sports

What Leslie Global Sports does

Leslie Global Sports (LGS) is a Vancouver-based, founder-led hockey development company founded in 2004 by Nate Leslie, operating with 1-10 employees across Canada, Mongolia, and New Zealand. The company delivers on-ice hockey development programs including the West Coast Hockey Prep Camp in Port Alberni (drawing ~1,000 families annually), Richmond Oval year-round programs, the Victoria Hockey School, the New Zealand Hockey Exchange in Queenstown, and Project Mongolia. Digital products include the "How to Play Hockey" online course, downloadable practice plans, drill libraries, small area games, goalie drills, and a Hockey Drills iPhone App distributed via the App Store; coaching resources are also delivered through the Leslie Coaching Academy webinar series.

The business operates a hybrid revenue model combining professional services (camps, private lessons, corporate team-building events) with one-time digital product downloads and subscription webinar access, priced via freemium trial for online courses and pay-as-you-go for downloads (promo code WOWLGS offering 20% off). The customer base spans approximately 2,000 athletes and 100+ coaches annually across youth players, youth coaches, adult recreational players, emerging hockey markets (Mongolia, NZ), and corporate groups; go-to-market is community-led via testimonials, partnerships with local hockey associations, social media, blog content, and the Leading with Curiosity Podcast. Strategic partnerships include the Richmond Olympic Oval, the Canadian Embassy in Ulaanbaatar, the Mongolia Hockey Federation, and corporate sponsors (Erdene, Redpath, Major Drilling).

Since 2020, LGS has extended its brand beyond sport through Nate Leslie's Certified Executive Coaching (PCC, CEC) practice and an exclusive Barry Smith Hockey Master Class with the 7x Stanley Cup winner, indicating a deliberate pivot toward premium, coach-education-led monetization layered on top of community-driven player development.

Name

Leslie Global Sports

Legal name

Leslie Global Sports

Website

https://lgsports.ca

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Leslie Global Sports is a Vancouver-based, founder-led hockey development company delivering on-ice camps in Canada, Mongolia, and New Zealand alongside digital coaching resources, a mobile app, and an online coaching academy for youth players, coaches, and corporate groups.

Ownership category

akta.pro rank

Product category

Sports Coaching & Athlete Development

NAICS

Sports and Recreation Instruction (61162), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

akta.pro secondary industries

Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE), Sports Community Relations & Grassroots Program Management (MPAKAKAJ), Adventure Multi-Sport Camps & Skills Academies (THAAAKAM)

Keywords

• Hockey coaching services
• Youth sports training
• Ice hockey camps
• Coach education resources
• Sports skill development

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hockey Camps and Programs: Revenue from youth hockey camps including West Coast Hockey Prep Camp (Port Alberni), Victoria Hockey School, Richmond Oval programs, and New Zealand Hockey Exchange. Programs range from learn-to-play to high-performance development.
2. Digital Products and Downloads: Sale of hockey coaching resources including video tutorials, practice plans, drill libraries, small area games, and goalie drills through the lgsports.ca website.
3. Online Coaching Academy: Webinar-based coaching academy sessions covering hockey tactics, terminology, and theory. Includes both player-focused and coach-focused sessions.
4. Private Lessons: One-on-one and small group coaching sessions for skill development.
5. Corporate Training: Corporate Skills Training Networking Events for team building through hockey.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Leslie Global Sports delivers on-ice hockey development programs (camps, clinics, year-round training) for players from learn-to-skate through professional levels, alongside a proprietary library of digital coaching resources (online course, downloadable practice plans, drill libraries, mobile app) for hockey coaches. The company also offers the exclusive Barry Smith Master Class and has expanded into executive leadership coaching under its founder. Operations span Canada (Vancouver, Port Alberni, Victoria), New Zealand (Queenstown), and Mongolia (Ulaanbaatar).

Product overview

Leslie Global Sports is a hockey development company offering a multi-tiered portfolio of products and services. The core offerings include on-ice hockey camps and training programs (Richmond Oval Hockey, Victoria Hockey School, West Coast Hockey Prep Camp, New Zealand Hockey Exchange) alongside digital coaching resources (How to Play Hockey Online Course, Hockey Coach Resources, Hockey Drills iPhone App, Complete Season Package). The company has expanded beyond sport into leadership development through Nate Leslie Executive Coaching services. The Barry Smith Master Class provides exclusive professional development, while Project Mongolia represents a social impact initiative. All offerings are tied together by the company's philosophy of lifelong learning and are delivered through in-person programs and digital content platforms including the Leading with Curiosity podcast.

Differentiator

Problem solved

Functional benefit

Brands

• West Coast Hockey Prep Camp: World class high performance development camp for U11 to Pro in Port Alberni, BC, attracting 1000 families annually.
• Barry Smith Hockey Master Class
• How to Play Hockey
• Leading with Curiosity Podcast

Products and services

• Hockey Camps for All Levels On-ice hockey development camps for athletes from learn-to-play to professional levels, delivered across multiple locations including Richmond, Victoria, Port Alberni, and Queenstown (New Zealand). Campers are grouped by age and ability to ensure appropriate technical training.
• Richmond Oval Hockey Program Year-round hockey program delivered at the Richmond Olympic Oval in partnership with the venue, offering Learn to Skate through High Performance training delivered by LGS coaches at a world-class facility.
• Victoria Hockey School Two-week professional, fun skills/games-focused hockey camp for U9-U15 players held in late August at Panorama/Oak Bay locations in Victoria, BC.
• West Coast Hockey Prep Camp World-class high-performance hockey development camp for U11 to professional-level players held in Port Alberni, BC, attracting approximately 1,000 families each summer.
• New Zealand Hockey Exchange Once-in-a-lifetime international adventure hockey trip for teenage players in Queenstown, New Zealand, combining adventure activities with hockey training.
• Barry Smith Hockey Master Class Exclusive live professional development program featuring 7x Stanley Cup winner Barry Smith, providing advanced coaching education to hockey coaches.
• Hockey Coach Resources (Digital Downloads) Suite of downloadable coaching content for hockey coaches, including structured Complete Season practice plans covering Novice through Bantam levels with nearly 800 drills, small area games library, goalie drills, and video tutorials. Sold as one-time/perpetual-license digital downloads.
• How to Play Hockey Online Coaching Course Comprehensive online course teaching hockey tactics, terminology, and theory (defensive zone coverage, breakouts, forechecking systems, neutral zone play, offensive strategies) for minor hockey coaches, offered on a freemium basis with limited-time free 1-month access.
• Hockey Drills iPhone App Mobile application containing nearly 200 complete hockey practice plans with hundreds of drills, organized into full-season curriculum for Novice, Atom, Pee Wee, and Bantam levels; skill stations maximize ice time. Distributed through the iOS App Store.
• Nate Leslie Leadership Training & Executive Coaching Certified executive coaching services (PCC, CEC, M.Ed.) delivered by founder Nate Leslie for leaders across industries and global markets, focusing on leadership development, career transition, and personal growth. Launched in 2020.

Quantifiable outcome

• Project Mongolia 2019 doubled the number of hockey players in Mongolia from 2015
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Canadian Embassy in UlaanbaatarflagshipStrategic or Co-development Partner · 1 February 2019Full support for Project Mongolia initiative including hosting planning meetings, organizing Hockey Week in Mongolia, and coordinating with Trade Commissioners. Ambassador Sproule hosted events and Canadian sponsors.
• Mongolia Hockey FederationflagshipStrategic or Co-development Partner · 1 February 2019Led by Mergen Arselan, federation provides local hockey development support, rink coordination, and equipment distribution for Project Mongolia.
• Richmond Olympic OvalcoreStrategic or Co-development Partner · 1 February 2019Partnership for year-round hockey camps and programs at the world-class Richmond Olympic Oval facility. LGS coaches deliver programming at the venue.
• Queenstown Ice Hockey ClubcoreStrategic or Co-development Partner · 1 January 2012Annual hockey camps and coach education clinics for club in New Zealand. Club has made Leslie camps an annual event due to success.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Hockey Alberta: Provincial governing body administering minor hockey and coaching certification in Alberta. Comparable to LGS as a regional organizer of coach development and youth programming competing for the same families and coaches.

Direct peers

• HockeyShot: Hockey-specific training aids and digital resource retailer serving individual players and coaches. Closely comparable to LGS's digital downloads and online course offerings within the same hockey skills development category.
• Power Edge Pro (PEP): Hockey-specific skills training company offering patented small-area games and puck-handling systems used by coaches and players across North America. Directly comparable to LGS as a sport-specific coaching curriculum and skill-development provider.

Broad incumbents

• Bauer Hockey: Global hockey equipment leader that also runs performance and skills content programs. Comparable to LGS in player development and coaching content, but at far greater scale and bundled with hardware sales.
• Hockey Canada: National governing body for hockey in Canada, running official player development pathways and coaching certification. Adjacent to LGS as the framework within which LGS coach development and player programs operate, and a competitor for coach education mindshare.
• Pure Hockey: Largest hockey-specialty retailer in North America, also offering training content and clinics. Comparable to LGS in serving the hockey player/coach buyer, though anchored in retail rather than coaching services.
• International Ice Hockey Federation (IIHF): Global governing body for ice hockey that runs development programs in emerging markets. Comparable to LGS's Project Mongolia initiative as a developer of hockey infrastructure in non-traditional regions.
• Hockey East / NAHL: U.S. collegiate and junior hockey leagues providing elite-level development pathways. Comparable to LGS at the elite end of the player development continuum where LGS's West Coast Hockey Prep Camp positions itself for U11-to-Pro athletes.

Emerging players

• CoachTube: Online marketplace for sport-specific coaching courses across many sports. Comparable to LGS's 'How to Play Hockey' online course as a digital coaching education platform, but at much larger marketplace scale.

Others

• Hockey Training Aids (e.g., Bownet, ACE Hockey): Manufacturers and sellers of hockey training equipment and aids. Adjacent to LGS as ecosystem players serving the same coaches and players who purchase LGS digital practice plans and online courses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nateleslielgs
• YouTubeyoutube.com/user/leslieglobalsports
• Facebookfacebook.com/leslieglobalsports
• Instagraminstagram.com/lgs_hockey
• LinkedInlinkedin.com/company/leslie-global-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leslie Global Sports