Pacific Seeds Australia
Pacific Seeds Australia is a Toowoomba-based hybrid seed provider (canola, wheat, sorghum, corn, oats, forage) operating as the Australian brand of Advanta Seeds Pty Ltd. It serves Australian broadacre grain growers and livestock producers through direct Territory Managers and a national authorised reseller network.
- Company typePrivate
- Founded1962
- HeadquartersToowoomba, Australia
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pacific Seeds Australia does
Pacific Seeds Australia operates as the Australian brand of Advanta Seeds Pty Ltd, a proprietary limited company headquartered at 268 Anzac Avenue, Toowoomba, Queensland. Founded in 1962 in Central Queensland to adapt safflower to Australian conditions, the business has evolved into what it describes as Australia's leading hybrid seed provider. Its core activity is the development, production, and sale of proprietary hybrid seed varieties across six crop categories: canola (Hyola range, including the world's first hybrid canola launched in 1988), wheat (LongReach/LRPB range), maize/field corn (PAC range), grain sorghum (MR-Buster, Resolute, igrowth), grazing oats (Taipan, Comet, Drover), and summer forage (Sprint, BMR, Octane). The technology stack centres on hybrid breeding with advanced genomic selection, stacked herbicide-tolerance traits (TruFlex, Clearfield, Triazine Tolerant, Roundup Ready — several licensed in from Bayer and BASF), and proprietary world-first innovations such as igrowth imidazolinone-tolerant sorghum (2020). The company operates three physical sites: the Toowoomba headquarters with a $2.4M custom seed processing plant (commissioned 2020), the Kununurra production farms (Cave Springs and Rumu, ~900 ha) in Western Australia for warm-season seed production, and Foundation Farm at Allora, Queensland (32.4 ha) which functions as an R&D and industry engagement hub.
Revenue is generated primarily through one-time seed sales to Australian broadacre grain growers and livestock producers, supplemented by licensing income under the Plant Breeder's Rights (PBR) system. Distribution combines direct sales via regional Territory Managers (covering Northern, Southern, and Central WA, Victoria, and Queensland) with a national authorised reseller and stockist network, plus self-serve digital tools (Seed Calculator, Stock Tracker, Seed Analysis Certificate, Canola Yield Tool). Customers are fragmented across family farms and mixed farming operations; named buyer segments include Australian grain growers, livestock/dairy producers, and the agronomists who advise them. Strategic research partnerships with the University of Queensland, Queensland Department of Agriculture and Fisheries, CSIRO, and GRDC underpin the breeding pipeline, and the Australian Research Council has co-funded $605K of sorghum heat-tolerance work. Leadership is led by Managing Director Andrew Short (appointed 2 January 2023), with Andrew Gourlay (Supply Chain Manager – Australia, appointed September 2025) joining from prior senior roles at BASF, Bayer, Elders, Monsanto, and Deltapine.
Pacific Seeds Australia firmographics
Firmographics- Name
- Pacific Seeds Australia
- Legal name
- Advanta Seeds Pty Ltd
- Website
- https://pacificseeds.com.au
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pacific Seeds Australia is a Toowoomba-based hybrid seed provider (canola, wheat, sorghum, corn, oats, forage) operating as the Australian brand of Advanta Seeds Pty Ltd. It serves Australian broadacre grain growers and livestock producers through direct Territory Managers and a national authorised reseller network.
- Ownership category
- akta.pro rank
Pacific Seeds Australia industry classification
Industry- Product category
- Hybrid Agricultural Seeds
- NAICS
- Oilseed and Grain Farming (1111), Oilseed (except Soybean) Farming (111120)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Hybrid Seed Production (AFAGAIAD)
- akta.pro secondary industries
- Plant Breeding & Variety Development (Conventional) (AFAGAIAF), Seed Distribution & Wholesale (Channel Sales) (AFAGAIAM), Cereal & Grain Seeds (Wheat, Barley, Oats, Rye) (AFABAFAB)
Keywords
Where Pacific Seeds Australia is headquartered
LocationHeadquarters
- HQ city
- Toowoomba
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Pacific Seeds Australia business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Seed Sales: Primary revenue from development, production, and sale of hybrid seed varieties including canola, wheat, corn, sorghum, and forage crops to Australian growers.
- Seed Technology Licensing: Revenue from licensing proprietary seed technologies and traits (herbicide tolerance traits, proprietary hybrids) to growers through seed sales and Plant Breeder's Rights system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Winter Canola Cashback Offer 2025-26 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Pacific Seeds Australia product offering
Product offeringCore offering
Pacific Seeds Australia develops, produces, and distributes proprietary hybrid seed varieties for Australian broadacre crop growers and livestock producers. Its portfolio covers canola (Hyola hybrids with multiple herbicide tolerance traits), wheat (LongReach varieties), maize/field corn (PAC hybrids), grain sorghum (including world-first igrowth), grazing oats, and summer forage hybrids, complemented by agronomic advisory services and digital decision-support tools.
Product overview
Pacific Seeds Australia operates as Australia's leading seed provider, offering a comprehensive portfolio of hybrid seed products across six core crop categories: Canola (Hyola hybrids including TruFlex, Clearfield, and stacked technology options), Wheat (LRPB Sonic, Hellfire, and legacy varieties), Maize/Field Corn (PAC series including PAC 660 and PAC 220IT), Grain Sorghum (MR-Bazley, MR-Buster, Resolute, igrowth), Grazing Oats (Taipan, Comet, Drover), and Summer Forage (forage sorghum, Sprint, BMR, Octane). The product portfolio is supported by proprietary digital tools (Canola Yield Tool, Seed Calculator, Stock Tracker, Seed Analysis Certificate), a technical resource platform (Agronomy Hub), and a research innovation facility (Foundation Farm). The company operates as a brand of Advanta Seeds, with 60+ years of breeding expertise and headquarters in Toowoomba, Queensland.
Differentiator
Problem solved
Functional benefit
Brands
- Hyola: Hybrid canola brand including varieties such as Hyola Regiment XC, Hyola Continuum CL, Hyola Defender CT, Hyola 970CL, Hyola Blazer TT, and others with various herbicide tolerances.
- LongReach
Products and services
- Hyola Canola Hybrids Hyola is Pacific Seeds' flagship hybrid canola brand developed since 1988 (world's first hybrid canola). Varieties such as Hyola Regiment XC, Hyola Continuum CL, Hyola Defender CT, Hyola 970CL, and Hyola Blazer TT deliver proven yields, oil content, and blackleg resistance across Australian conditions, with Clearfield, TruFlex, Roundup Ready, Triazine Tolerant, and stacked herbicide tolerance options available. Sold to Australian grain growers via Territory Managers and authorised resellers.
- Wheat Varieties (LongReach brand) Premium wheat varieties under the LongReach brand spanning APH, AH, APW, ASW, AWSN, Durum, and Feed classifications. Current varieties include LRPB Sonic, Hellfire, Lancer, Stealth, and Anvil CL Plus; legacy varieties include Oryx, Parakeet, Trojan, Dart, Impala, Arrow, Nighthawk, Kittyhawk, Mustang, Flanker, and Spitfire. Varieties are protected under Plant Breeder's Rights (PBR) and sold to Australian wheat growers.
- Maize / Field Corn Hybrids (PAC series) High-performing maize/field corn hybrid varieties under the PAC brand developed for Australian grain and silage production. Includes PAC 660 (120 CRM, class-leading yield), PAC 220IT (98 CRM, quick-maturing silage with Imidazolinone Tolerance), PAC 606IT, PAC 624, PAC 328, and PAC 440. Varieties are suitable from North Queensland to Southern NSW across dryland and irrigated systems. Sold to Australian corn growers, dairy, and mixed farmers.
- Grain Sorghum Hybrids World-renowned grain sorghum hybrid breeding program dating to the 1970s. Portfolio includes MR-Bazley, MR-Buster, Resolute, Sentinel IG, and the world-first igrowth imidazolinone-tolerant variety. Hybrids offer superior, reliable yields with enhanced grain size and stress tolerance. Sold to Australian grain growers.
- Grazing Oats Forage oats varieties including Taipan, Comet, and Drover designed for reliable winter grazing across Australia. Deliver high yields and feed quality for beef, lamb, and dairy operations with proven yield performance and disease resistance. Sold to Australian livestock producers.
- Summer Forage Hybrids Versatile, high-performance summer forage hybrids including forage sorghum, Sprint, BMR, and Octane varieties. Maximises productivity and feed quality for beef cattle, dairy, and intensive grazing systems. Sold to Australian livestock producers.
- Canola Yield Tool Digital decision-support tool that compares canola trial variety yield results within and across herbicide technologies. Uses MET (multi-environment trial) analysis data from 5 years of trials (2021-2025) across 128 sites, testing 62 varieties from Pacific Seeds and competitors. Available free via the Pacific Seeds website to Australian growers and agronomists.
- Seed Calculator Self-serve online tool that calculates precise seed requirements based on planting area, row spacing, seed size, and desired plant population, then converts the result to bags needed. Available free via the Pacific Seeds website.
- Stock Tracker Self-serve online inventory information tool that provides latest stock levels across crop types and varieties, allowing growers to finalise planting programs or secure seed for upcoming demand. Available free via the Pacific Seeds website.
- Seed Analysis Certificate Self-serve online tool that allows users to download seed analysis certificates by batch number, showing germination rates, purity, and quality metrics for planted seed. Available free via the Pacific Seeds website.
Quantifiable outcome
- Hyola 970CL achieved new Australian canola yield record of 7.16 tonnes/hectare
- +3 more outcomes
Companies that use Pacific Seeds Australia
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Pacific Seeds Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Pacific Seeds Australia partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- CSIROcore$250,000 partnership project to enhance canola hybrids and agronomy through cutting-edge AI technology to improve sorghum breeding for Australian growers.
- University of QueenslandcorePartnership for agricultural research including $605,000 Australian Research Council funding for sorghum heat tolerance research. Also delivers annual $5,000 Pacific Seeds Agricultural Scholarship for final year agricultural students with practical work placement opportunities.
- Queensland Department of Agriculture and FisheriescoreCo-recipients of $605,000 Australian Research Council funding with University of Queensland for identifying sorghum genes with improved heat tolerance.
- GRDC (Grain Research and Development Corporation)minorResearch collaboration including national variety trials (NVT) data sharing and participation in GRDC forums for presenting canola research findings.
- Foundation Farm PartnerscoreCollaboration with like-minded organisations, researchers and growers at Foundation Farm innovation hub to develop integrated systems that drive efficiency, sustainability and profit for Australian agriculture.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Pacific Seeds Australia competitors and assessment
Company assessmentOthers
- Advanta Seeds: Global parent company of Pacific Seeds Australia (part of UPL Group); operates the same hybrid seed product categories (canola, sorghum, corn) internationally, making it a direct sibling comparable.
- GrainCorp: Australia's largest grain handler and agribusiness; adjacent to Pacific Seeds as the dominant downstream buyer of Australian canola, wheat, and sorghum — making it a strategic partner/customer rather than a direct seed competitor.
Direct peers
- AGT Foods Australia: Australian cereal breeding company focused on wheat, barley, and durum varieties; competes directly with Pacific Seeds' LongReach wheat portfolio for Australian grain growers.
- Nuseed: Australian-based broadacre seed business (subsidiary of Nufarm) competing directly with Pacific Seeds in canola, sorghum, and sunflower hybrids for Australian growers.
- Heritage Seeds: Australian pasture, forage, and cover crop seed company; competes with Pacific Seeds' summer forage, grazing oats, and hybrid forage sorghum lines for the same Australian livestock and mixed-farming customers.
Broad incumbents
- BASF Agricultural Solutions: Owns the Clearfield imidazolinone tolerance trait used in Pacific Seeds' canola; also sells its own canola and cereal seed portfolio globally and competes indirectly in Australian broadacre seed.
- Pioneer Hi-Bred (Corteva): Global seed leader with significant Australian presence in canola, corn, and sorghum hybrids; competes with Pacific Seeds on yield performance and trait stacks across the same grower base.
- Syngenta Australia: Global seed and crop protection company offering canola and cereal hybrids in Australia; competes with Pacific Seeds for broadacre grower share and agronomic influence.
- Bayer Crop Science: Owner of Roundup Ready and TruFlex traits; sells canola and other seed under the Bayer umbrella in Australia and competes both as a seed seller and as a trait licensor to Pacific Seeds.
Emerging players
- S&W Seed Company: Multi-crop seed company (sorghum, sunflower, alfalfa) with Australian operations; overlaps with Pacific Seeds in sorghum and forage hybrid development for similar broadacre and livestock segments.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Customer concentration
Pacific Seeds Australia social profiles
Digital presencePacific Seeds Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pacific Seeds Australia leadership team
Management profileNumber of profiles
Profiles6 records
Pacific Seeds Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pacific Seeds Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pacific Seeds Australia
What does Pacific Seeds Australia do?
Pacific Seeds Australia develops, produces, and distributes proprietary hybrid seed varieties for Australian broadacre crop growers and livestock producers. Its portfolio covers canola (Hyola hybrids with multiple herbicide tolerance traits), wheat (LongReach varieties), maize/field corn (PAC hybrids), grain sorghum (including world-first igrowth), grazing oats, and summer forage hybrids, complemented by agronomic advisory services and digital decision-support tools.
Is Pacific Seeds Australia a public or private company?
Pacific Seeds Australia is a private company. It is classified as corporate owned and is currently operating.
When was Pacific Seeds Australia founded?
Pacific Seeds Australia was founded in 1962. It employs 1 to 10 people.
Where is Pacific Seeds Australia based?
Pacific Seeds Australia is headquartered in Toowoomba, Australia, in the Oceania region.
How does Pacific Seeds Australia make money?
Two revenue lines are on record. Seed Sales are the primary driver. The others are seed Technology Licensing.
Who are Pacific Seeds Australia's main competitors?
Others on record are Advanta Seeds and GrainCorp. Direct peers are AGT Foods Australia, Nuseed and Heritage Seeds. Broad incumbents are BASF Agricultural Solutions, Pioneer Hi-Bred (Corteva), Syngenta Australia and Bayer Crop Science. S&W Seed Company is listed as an emerging player.
Does Pacific Seeds Australia have an API?
No public API is recorded for Pacific Seeds Australia.
What industry is Pacific Seeds Australia in?
Pacific Seeds Australia's product category is Hybrid Agricultural Seeds. Its primary akta.pro industry code is AFAGAIAD, Hybrid Seed Production, with a secondary code of AFAGAIAF, Plant Breeding & Variety Development (Conventional). Its NAICS code is 1111 and its SIC code is 100.