Flowershopping.com

What Flowershopping.com does

Flowershopping.com, operated by Bloom Choice, Inc., is a family-owned direct-to-consumer online florist headquartered at a registered-agent office in Henderson, Nevada. The company sells fresh flower bouquets (including Teleflora-branded arrangements), live plants, and fruit and gourmet gift baskets through a Magento-based e-commerce storefront and a phone-order line, fulfilling orders nationwide in the United States and in Canada through a network of local florist partners led by Teleflora. Products are organized by occasion (birthday, anniversary, sympathy, corporate gift, get well, romance, new baby, thank you, thinking of you) and by season, with curated collections such as Summer Sunset, Cupid, Romance Reds, Patriotic, Winter, and Fall, plus a Novelty Collection. Pricing spans budget bouquets under $40 through premium sympathy and specialty arrangements above $200, with promotional discounts such as a 10% sitewide code (BLOOM), add-on upsells including balloons, chocolates, and stuffed animals, and a stated 100% satisfaction guarantee backed by a 4.7-star aggregate rating across 197,958 Shopper Approved reviews.

The business operates as a low-headcount (1-10 employees) digital retailer with no disclosed funding, no parent company, no subsidiaries, and no M&A activity. Revenue is generated entirely through one-time transactions, with no subscription, loyalty, or recurring contract layer described. Distribution relies on Teleflora and a network of local florists for same-day delivery rather than owned inventory or delivery assets, which keeps the fixed-cost base thin. Customer segments are split between individual consumers (primary) for personal occasions and corporate gift buyers (secondary) for employee gifts and client appreciation, with a horizontal segmentation approach across occasion types. The technology stack is conventional e-commerce, with SSL for secure transactions, cookie-based session management, Google Tag Manager for analytics, and LogRocket for user behavior tracking; no AI/ML, API platform, mobile app, or proprietary technology assets are described. Marketing channels are limited to email newsletters, organic social (Facebook, Twitter, Pinterest), a content blog (Flowerpedia), and affiliate/partner referrals.

Name

Flowershopping.com

Legal name

Bloom Choice, Inc.

Website

https://flowershopping.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

1–10 employees

Short description

Flowershopping.com is a family-owned online florist operating since 1910, selling fresh flower arrangements, plants, and gift baskets direct to consumers across the United States and Canada via a Magento storefront and same-day delivery through Teleflora and a local florist network.

Ownership category

akta.pro rank

Product category

Online Florist / Flower Delivery

NAICS

Florists (45931)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industries

Event Floral Design & Arrangements (HSACAOAA), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Online flower delivery
• Fresh flower arrangements
• Same-day florist delivery
• Floral gift baskets
• Corporate gift flowers

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Flower and Plant Sales: One-time transaction sales of fresh flower arrangements, plants, and gift baskets. Products range from budget-friendly options under $40 to premium arrangements over $100. Same-day delivery available nationwide.
2. Gift Add-ons: Upsell opportunities including balloons, chocolates, and stuffed animals that can be personalized with any order.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Flowershopping.com is a family-owned online florist (operating since 1910) that sells fresh flower arrangements, live plants, fruit and gourmet gift baskets, and occasion-based gift add-ons through its e-commerce storefront and phone order lines. Orders are fulfilled through a nationwide network of local florists (with Teleflora as a key partner) to provide same-day delivery across the United States. Pricing spans budget-friendly bouquets under $40 to premium sympathy and specialty arrangements over $200.

Product overview

Flowershopping.com is a family-owned full-service online florist operating since 1910, offering a unified e-commerce platform for flower delivery. The core product portfolio consists of fresh flower bouquets (including Teleflora-branded arrangements), live plants (orchids, bamboo, blooming plants, planter gardens), and fruit & gourmet gift baskets. Products are organized into seasonal collections (Summer Sunset, Spring, Winter, Fall) and occasion-based categories (Birthday, Anniversary, Sympathy, Valentine's Day). The platform provides same-day nationwide delivery through a network of local florists. The company does not operate a modular platform architecture but rather sells products directly through its website with customization options including balloons, chocolates, and stuffed animals add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Flower Bouquets Handcrafted fresh flower arrangements for birthdays, anniversaries, sympathy, and holidays, including Teleflora-branded designs and proprietary bouquets sold across multiple price tiers.
• Plants & Indoor Greenery Live plants including orchid plants, bamboo, green plants, blooming plants, and planter gardens intended for gifting and home decor.
• Fruit & Gourmet Baskets Traditional fruit baskets and novelty gourmet gift baskets offered for various gifting occasions.
• Teleflora Arrangements Teleflora-branded floral arrangements designed by professional florists and sold through the Flowershopping.com storefront.
• Same-Day Delivery Service Nationwide same-day flower delivery service routing customer orders to a network of local florists across the United States for fulfillment.
• Seasonal Collections Curated product collections organized by season and occasion, including Summer Sunset Collection, Spring Collection, Cupid Collection, Romance Reds, Patriotic Collection, Winter Collection, and Fall Collection.
• Novelty Collection Collectible arrangements featuring animal figurines, keepsake containers, and novelty gift items for unique gifting occasions.

Quantifiable outcome

• 4.7-star average rating from 197,958 reviews on Shopper Approved

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TelefloracoreTechnology or IntegrationTeleflora is a key operational partner that handles flower fulfillment and delivery logistics. FlowerShopping.com shares customer personal information with Teleflora for the purpose of sending special offers via email and in connection with the delivery of flowers. This is a core operational partnership enabling same-day flower delivery across the United States.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/flowersocial
• Facebookfacebook.com/FlowerShopping
• Pinterestin.pinterest.com/flowershopping
• LinkedInlinkedin.com/company/lemoore-flower-shop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flowershopping.com