Westerlingen

What Westerlingen does

Westerlingen is a founder-owned boutique brand and content agency headquartered in Den Haag (The Hague), Netherlands, founded in 2013 by Maarten Klep and Roland Tielman. The agency operates on a 'full circle of content creation' methodology that integrates brand strategy, identity design, website development, and content creation into a unified offering. Its core service portfolio includes Brand Strategy (positioning, core insight, brand promise), Identity Design (logo, typography, color, imagery, tone of voice), Website Development (treating corporate sites as integrated brand platforms), and Content Creation (multimedia storytelling, video, photography, copy). A proprietary analytical methodology called the BUS-scan — co-developed with SEO strategist Wouter Labruyere and UX designer Sven Buschgens — provides website assessment across Branding, UX, and Search dimensions. The agency also offers ancillary advisory services including Inspirational Brand Sessions, Workshop Content Creation, Personal Branding Exercises, and Brand Venturing interim engagements.

The business operates as a professional services firm on a project-based, quote-driven pricing model with no public pricing. It serves mid-to-large Dutch and international enterprises across diverse sectors including legal (BUREN), insurance (Nationale-Nederlanden), energy (BCI, TenneT), government/aviation (Schiphol Group, Klimaatfonds Nederland), consumer appliances (Miele, ATAG), mobility (BOVAG), financial services (Atradius, Crescera, Gracher Surety, 1602 Capital), and nonprofit/conservation (FESI, Elephant SOS, Dierenasiels.com). The go-to-market is relationship-driven and sales-led, with client acquisition appearing to depend on direct outreach, referrals, and a portfolio-driven website. The firm maintains a small team (1-10 / '15+' employees) and has operated without external investment, with Marco Bos joining as Associate Director in November 2022 representing the only documented senior leadership expansion. International work is delivered on a project basis (e.g., the FESI European anti-counterfeit campaign, Atradius international campaign) without disclosed foreign offices.

Name

Westerlingen

Legal name

Westerlingen

Website

https://westerlingen.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Westerlingen is a founder-owned boutique brand and content agency in The Hague, Netherlands, serving mid-to-large Dutch and international enterprises with brand strategy, identity design, website development, and multimedia content creation across diverse sectors.

Ownership category

akta.pro rank

Product category

Brand and Content Agency Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Customer Journey Orchestration & Campaign Management (BPAFAFAF)

Keywords

• Brand strategy services
• Identity design services
• Website development services
• Content creation services
• Multimedia campaign services

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Creative Agency Services: Professional services revenue from brand strategy, identity design, website development, content creation, and multimedia campaigns. Projects include branding, campaigns, digital design, and corporate communications work for clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Westerlingen is a boutique brand and content agency that delivers the full circle of content creation, connecting strategy, concept, and execution. Core offerings include Brand Strategy (positioning, core insight, brand promise), Identity Design (logo, typography, layout, color, imagery, tone of voice), Website Development treated as brand platforms, and Content Creation (creative angles, visualization, and distribution of brand stories). The agency also offers specialized services such as Inspirational Brand Sessions, Personal Branding Exercises, Workshop Content Creation, Brand Venturing interim expertise, and the proprietary BUS-scan website analysis tool.

Product overview

Westerlingen is a boutique Brand & Content agency based in The Hague, operating under 'the full circle of content creation' methodology that connects strategy, concept, and execution. The company offers a unified portfolio of creative services centered on brand development and content creation. Core services include Brand Strategy, Identity Design, Website Development, and Content Creation. These foundational offerings are complemented by specialized consulting services such as Inspirational Brand Sessions, Workshop Content Creation, Personal Branding Exercises, and Brand Venturing. The agency also provides a proprietary analytical tool called the BUS-scan for website evaluation. All services are designed to work together, with strategy informing concept and concept driving execution across all channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Brand positioning and elevation service that defines core brand insight, principles, and brand promise to guide brand communication along clear guiding lines, for organizations seeking to clarify their brand foundation.
• Identity Design Design of brand identities covering logo, typography, layout, use of colour, imagery, and tone of voice to represent a brand's unique character and characteristics, for organizations needing a complete visual and verbal identity.
• Website Development Corporate website development treating websites as brand platforms where story, identity, tone of voice, offering, and brand promise come together and accelerate online presence, for organizations seeking to unify their brand on the web.
• Content Creation Creative development of unique angles and visualizations to tell brand stories and connect with target audiences through the best distribution channels, for organizations looking to engage audiences with distinctive brand storytelling.
• Inspirational Brand Session
• Workshop Content Creation Interactive workshop helping clients understand content marketing, analyzing brand, website, and communication to provide insight on creating content that increases brand exposure and preference. Available online and at location.
• BUS-scan Proprietary website analysis tool that evaluates corporate websites comprehensively on three dimensions: Branding, UX-design, and Search (BUS), providing clear guidance on improvements for better online experience, for organizations seeking objective assessment of their website effectiveness.
• Personal Branding Exercise Creative brand method helping individuals become aware of their personal brand essence and advising on how to direct their brand story across LinkedIn, websites, interviews, and presentations, for individual professionals and executives.
• Brand Venturing Interim expertise service where Westerlingen coordinates and connects business and branding ambitions from within the client's organization, involving the right marcom specialists to create brand value, for organizations needing embedded senior branding leadership on a temporary basis.

Named customers21 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• Wouter LabruyereminorStrategic or Co-development PartnerSEO and content strategist who collaborated with Westerlingen and UX designer Sven Buschgens to develop the BUS-scan website analysis tool.
• Sven BuschgensminorStrategic or Co-development PartnerUX designer who collaborated with Westerlingen and SEO strategist Wouter Labruyere to develop the BUS-scan website analysis tool.
• Gracher SuretycoreStrategic or Co-development PartnerFinancial services firm with international connections and ~8 billion euros in credit facilities. Westerlingen provides advising, writing, and design services for their Dutch branch in Amsterdam.
• New AmsterdamcoreStrategic or Co-development PartnerCommunication agency that commissions Westerlingen for international campaigns, notably for Atradius credit insurance campaigns.
• TétrisminorStrategic or Co-development PartnerOne of the largest office furnisher companies in the Netherlands, commissioned Westerlingen via JLL to design Amazon brand principles for the European headquarters in Amsterdam.
• MASC CompanyminorStrategic or Co-development PartnerReal estate branding expert that commissioned Westerlingen for DNA District New Amsterdam branding project.
• In-ZeeminorStrategic or Co-development PartnerAcoustic interior design company for whom Westerlingen designed logo, brand identity, website, product photography, and copy for international webshop petfelt.com.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Code d'Azur: Code d'Azur is a Dutch creative agency combining brand strategy, content, and campaign execution for B2B and B2C clients — a comparable boutique competitor with the same "strategy-to-execution" positioning as Westerlingen.
• Superhero Cheesecake: Superhero Cheesecake is an Amsterdam-based boutique creative agency that, like Westerlingen, combines brand storytelling, content production and digital campaign work for Dutch and international brands at comparable boutique scale.
• Dawn: Dawn is a Dutch creative communications agency that, like Westerlingen, offers brand strategy, identity and content creation for mid-to-large Dutch enterprise clients, making it a close boutique-scale peer.
• New Message: New Message is a Dutch creative and communications agency that Westerlingen has actually been sub-commissioned by (via Marco Bos's prior leadership there and via the Atradius/NN campaigns). It is a directly comparable boutique competitor with overlapping brand strategy, content and campaign services.
• We Are Pi: We Are Pi is an Amsterdam-based creative collective operating a brand strategy, content, and campaign model very similar to Westerlingen's "full circle of content creation," serving a comparable slate of European enterprise and consumer brands.
• Kumpel: Kumpel is a Dutch creative brand and content agency operating from the Netherlands with a strategy + concept + execution model that closely mirrors Westerlingen's "full circle of content creation" offer for enterprise clients.
• Achtung!: Achtung! is a Dutch brand-and-content creative agency operating from Amsterdam and serving Dutch and international enterprise clients across strategy, content and campaign work — directly comparable in scale, geographic base, and full-service creative model to Westerlingen.

Broad incumbents

• Dept Agency: Dept is a leading Amsterdam-headquartered digital creative and technology agency serving many of the same Dutch and European enterprise brands (with brand strategy, content, and web work) Westerlingen serves, but at substantially larger scale and with broader digital and engineering capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Westerlingen

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westerlingen