Martinelli Environmental Graphics

What Martinelli Environmental Graphics does

Martinelli Environmental Graphics is a privately held, founder-owned architectural sign manufacturer and contractor based in San Francisco, California. Founded in 1989 by Jack Martinelli after two decades in the sign industry, the company designs, fabricates, and installs custom interior and exterior signage for corporate, institutional, retail, hospitality, civic, and healthcare clients, with Northern California as its core market and additional projects delivered nationally. Its service offering spans the full project lifecycle — design/build, prototype fabrication, shop- and engineering-compliant drawings, permit acquisition, and installation — and is organized around six product categories: ADA-compliant signage, donor recognition systems, interior signage, monument signage, electrical signage, and custom letterforms.

The company's manufacturing capabilities center on custom fabrication in a broad material set — bronze, aluminum, stainless steel, stained wood, with bead brail, romark letters, illuminated letterforms, pan-formed construction, and silkscreened finishes — alongside regulatory competencies including ADA code compliance and licensed-bonded contractor status that permits it to pull city signage permits on a client's behalf. The business is operationally small (headcount reported at 11–50), with leadership concentrated in Owner/President Jack Martinelli and Vice President Jeff Osicka, and operates from a single fabrication facility at 1829 Egbert Ave., San Francisco.

Revenue is generated almost entirely on a project-based, custom-quote basis, with no standardized pricing tiers and no recurring SaaS, maintenance, or licensing component. Go-to-market is direct-to-project via specification-level relationships with tier-1 architecture firms (Gensler, HOK, Perkins+Will, Interior Architects) and major general contractors (Turner, DPR, Webcor, Swinerton, Rudolph Sletten), augmented by co-design partnerships with boutique wayfinding and design firms such as Clearstory, Public Design, Urbain Design, and Square Peg Design. Named end clients include the Golden Gate Bridge, California Academy of Sciences, Lucile Packard Children's Hospital, Genentech, Boston Scientific, Grand Hyatt SFO, Virgin America, and Marin County Sheriff Department.

Name

Martinelli Environmental Graphics

Legal name

Martinelli Environmental Graphics

Website

https://martinelli-graphics.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Martinelli Environmental Graphics is a privately held, founder-owned architectural sign manufacturer and contractor based in San Francisco, designing, fabricating, and installing custom interior and exterior signage — including ADA, donor recognition, monument, electrical, and letterform products — for corporate, institutional, hospitality, healthcare, civic, and nonprofit clients, primarily in Northern California.

Ownership category

akta.pro rank

Product category

Architectural Signage Manufacturing

NAICS

Sign Manufacturing (339950)

akta.pro primary industry

Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

Keywords

• Architectural signage fabrication
• Custom sign manufacturing
• ADA compliant signage
• Donor recognition displays
• Monument sign installation

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Signage Fabrication & Installation: Project-based revenue from designing, manufacturing, and installing custom interior and exterior signage for corporate, institutional, retail, and hospitality clients. Services include donor recognition, ADA signage, building code signage, monument signs, electrical signage, and letterforms. Revenue is generated through one-time project fees with services from prototype stage through final installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Martinelli Environmental Graphics designs, manufactures, and installs custom interior and exterior architectural signage — including ADA-compliant signage, donor recognition displays, monument signs, electrical signs, and custom letterforms — for corporate, institutional, retail, and hospitality environments. The company provides full-service capabilities from design/build and prototype fabrication through shop drawings, permit acquisition, and final installation.

Product overview

Martinelli Environmental Graphics is a full-service architectural sign manufacturer offering six distinct sign product categories: ADA Signage (custom ADA-code compliant signs for accessibility), Donor Recognition (design-to-installation donor acknowledgment), Interior Signage (corporate office directional and directory signs), Monument Signage (exterior monuments with permit acquisition), Electrical Signage (illuminated signs), and Letterforms (custom metal letterforms for logos and addresses). The company provides comprehensive services including design/build, prototype fabrication, shop and engineering-compliant drawings, and permits, working from prototype stage through final installation for corporate, institutional, retail, and hospitality environments.

Differentiator

Problem solved

Functional benefit

Products and services

• ADA Signage Custom fabricated ADA-code signage for restrooms, stairwells, and elevators — including evacuation maps, bead brail, romark letters, and back-of-house signs — as well as exterior address numbers and code signs for no parking, emergency assembly, fire-lane, and handicapped zones, for commercial and institutional facilities.
• Donor Recognition Signage
• Interior Signage
• Monument Signage
• Electrical Signage
• Letterforms

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• Square Peg DesignminorStrategic or Co-development PartnerDesign firm collaborated with Martinelli Environmental Graphics on the Junipero Serra High School donor appreciation display project.
• Kate Keating AssociatesminorStrategic or Co-development PartnerDesign firm worked with Martinelli on the SOMA Grand residential project for signage design and fabrication.
• Urbain DesignminorStrategic or Co-development PartnerDesign firm collaborated with Martinelli on Guide Dogs for the Blind donor recognition project featuring stained wood panels and interactive electronic control panel.
• ClearstoryminorStrategic or Co-development PartnerWayfinding and placemaking firm partnered on the Grand Hyatt SFO project for interior signage.
• Public DesignminorStrategic or Co-development PartnerDesign firm collaborated with Martinelli on Virgin America interior signage project.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• YESCO (Young Electric Sign Company): Long-standing custom sign manufacturer and installer serving corporate, hospitality, and retail clients across the U.S. Both companies fabricate and install custom architectural signage for end-clients referred by architects and general contractors.
• ASI Sign Systems (Architectural Signs Inc.): Architectural signage manufacturer offering interior, exterior, ADA, donor recognition, and wayfinding systems to corporate, healthcare, and institutional clients — directly comparable in products and customer segments.
• Heath & Company: Custom interior and exterior sign fabricator for healthcare, education, corporate, and government clients with comparable ADA, donor recognition, and wayfinding capabilities.
• Alliance Sign & Display: Custom architectural sign fabrication and installation firm serving corporate, hospitality, healthcare, and institutional end markets with similar project-based delivery model.
• DCL (Design Communications Ltd.): Custom architectural signage and wayfinding manufacturer serving corporate, healthcare, education, and cultural clients with fabrication and installation services similar to Martinelli.
• Poblocki Sign Company: Architectural sign manufacturer specializing in custom interior and exterior signage, donor recognition, ADA, and wayfinding for healthcare, corporate, and education end markets — directly overlapping Martinelli's product mix and verticals.
• Gemini Incorporated: Manufacturer of architectural dimensional letters, signage, and donor recognition products in metal and acrylic — directly comparable in fabricated letterform and recognition products Martinelli produces in bronze, aluminum, and stainless steel.
• Signtech (Signtech Electric / Signtech USA): Architectural and electric sign fabricator/installer serving retail, hospitality, and corporate clients with illuminated and monument signage — comparable on fabrication and electrical signage scope.

Broad incumbents

• FASTSIGNS: National sign and graphics franchise offering custom signage, wayfinding, and visual communications for businesses of all sizes; broader and more standardized than Martinelli's custom architectural niche but competes for similar project work.
• Signs By Tomorrow: Franchise network of custom sign and graphics providers serving corporate, retail, and event customers; overlaps with Martinelli on custom signage but skews to higher-volume, less custom work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martinelli Environmental Graphics