Lind & Co
Lind & Co is an independent Stockholm-based book publisher (founded 1999) selling fiction, non-fiction, and children's books in print, audiobook, and e-book formats direct to consumers across seven European markets.
- Company typePrivate
- Founded1999
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Lind & Co does
Lind & Co (legal entity Lind & co AB) is an independent Swedish book publishing house headquartered in Stockholm, founded in 1999. The company publishes and sells a diversified catalog of physical books, audiobooks, and e-books spanning fiction (crime/thriller, feelgood, literary fiction), non-fiction (biographies, history, popular science, society, food and health, hobby/craft), and a dedicated children's imprint (Lind & Co Barnböcker) covering ages 0-15. Notable authors include Tove Alsterdal, Sofia Rutbäck Eriksson, Faysa Idle, and Éric Vuillard, with recurring series including the Ådalen crime series (Glasnyckeln winner 'Rotvälta'), Arvidsträsk detective series, and the Klockarviken and Grödeby feelgood series.
The business model is direct-to-consumer-led via the e-commerce site lindco.se, supplemented by distribution through physical bookstores and online retailers and translation licensing into seven European markets (Sweden, Finland, Denmark, France, Poland, the Netherlands, and Bulgaria). The technology stack is a standard e-commerce platform with country-localized social media presence on Instagram and Facebook. Pricing is unit-based, with physical books ranging from approximately 79 SEK (children's stickers, pocket books) to 449 SEK (comprehensive guides), and most adult fiction titles clustered between 269 and 299 SEK; audiobooks and e-books are one-time-purchase licenses. Revenue per transaction is low and customer base is horizontal across general fiction readers, non-fiction readers, children, and audiobook consumers, with no enterprise or B2B segment reported.
Lind & Co firmographics
Firmographics- Name
- Lind & Co
- Legal name
- Lind & co AB
- Website
- https://lindco.se
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lind & Co is an independent Stockholm-based book publisher (founded 1999) selling fiction, non-fiction, and children's books in print, audiobook, and e-book formats direct to consumers across seven European markets.
- Ownership category
- akta.pro rank
Lind & Co industry classification
Industry- Product category
- Book Publishing
- NAICS
- Book Publishers (513130)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)
Keywords
Where Lind & Co is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Lind & Co business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Physical Book Sales: Revenue generated from the sale of printed books including paperbacks, hardcover, and illustrated editions across all book categories.
- Audiobook Sales: Audiobook versions of titles available for purchase, read by professional narrators.
- E-book Sales: Digital e-book versions of published titles available for download.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Physical books - various price points based on format and page count |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Lind & Co product offering
Product offeringCore offering
Lind & Co is a Swedish publishing house that acquires, edits, produces, and distributes books across fiction, non-fiction, and children's categories in print, audiobook, and e-book formats. Titles are sold directly to consumers through the lindco.se e-commerce shop and indirectly through physical bookstores and online retailers across Nordic and several wider European markets. The company also accepts manuscript submissions from prospective authors and publishes seasonal catalogs (Vår, Sommar, Höst 2026).
Product overview
Lind & Co is a Swedish book publishing company (lindco.se) offering a diverse portfolio of physical books, audiobooks, and e-books. The company publishes fiction titles across multiple genres including thrillers, feelgood/romance, and detective fiction series such as the Arvidsträsk series, Klockarviken series, Grödeby series, and Skageraksviten. Non-fiction publishing includes biographies, history, popular science, food & health, and hobby/craft titles. A dedicated children's book division publishes titles for ages 0-15 including picture books, board books, and activity books. The company also offers seasonal catalogs for seasonal releases and accepts author manuscript submissions. Lind & Co operates primarily in the Nordic market with editions in Swedish and international distribution.
Differentiator
Problem solved
Functional benefit
Brands
- Lind & Co Barnböcker: Children's books division of Lind & Co with dedicated Instagram account @lindochco_barnbocker
Products and services
- Physical Books (Hardcover, Paperback, Pocket) Printed books published by Lind & Co available in hardcover (Inbunden), paperback (Häftad), and pocket formats, spanning fiction, non-fiction, and children's categories, sold at approximately 79-449 SEK per copy depending on format and edition.
- Audiobooks (Ljudböcker) Audiobook editions of Lind & Co titles narrated by professional voice actors, offered alongside print and digital formats on the company's audiobook store category.
- E-books (E-böcker) Digital e-book versions of Lind & Co's published catalog, distributed alongside physical and audiobook editions.
- Children's Books (Barnböcker) Children's books published by Lind & Co's dedicated Barnböcker division, segmented by age band and type (board books, picture books, activity books, games), targeting children from infancy through their teenage years.
- Seasonal Catalogs (Kataloger) Seasonal catalogs published by Lind & Co — Vår (Spring) 2026, Sommar (Summer) 2026, and Höst (Autumn) 2026 — available as PDF downloads to showcase upcoming titles to retailers and consumers.
- Author Manuscript Submission Service (Hej författare!) Submission channel that allows prospective authors to send manuscripts to Lind & Co for consideration, surfaced via the 'Hej författare!' page on lindco.se.
Companies that use Lind & Co
Customer profileSegments4 records
Ideal customer profiles3 records
Lind & Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lind & Co partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Lind & Co competitors and assessment
Company assessmentDirect peers
- Bokförlaget Forum: Swedish general trade publisher (Bonnier group) publishing fiction, crime, and non-fiction. Comparable catalog profile to Lind & Co, with broader Bonnier distribution backing.
- Norstedts: One of Sweden's oldest general trade publishers (fiction, non-fiction, crime). Directly comparable to Lind & Co in catalog mix (Swedish-language trade across genres) and home market.
- Piratförlaget: Swedish general trade publisher with comparable mid-size catalog of fiction and non-fiction. Similar independent structure and target author profile to Lind & Co.
- Wahlström & Widstrand: Historic Swedish trade publisher with a similar mix of literary fiction, crime, and general non-fiction. Directly comparable in scope, scale, and Swedish-language focus.
- Bokförlaget Polaris: Independent Swedish publisher of fiction, crime, and non-fiction, including cozy crime and series-driven titles. Closely comparable in size, indie status, and genre focus.
Broad incumbents
- HarperCollins Nordic: Nordic arm of global trade publisher HarperCollins, offering translated and local titles across fiction and non-fiction. Competes with Lind & Co in the same retail channels and for many of the same translated authors.
- BookBeat: Bonnier-owned audiobook streaming platform dominant in the Nordics. Comparable to Lind & Co as a key audio distribution counterpart with significant leverage over publisher revenue shares.
- Albert Bonniers Förlag: Sweden's largest general trade publisher and the flagship of the Bonniers group. Overlaps with Lind & Co across adult fiction and non-fiction, but operates at vastly greater scale and author-roster depth.
Emerging players
- Storytel: Sweden-based audiobook and e-book subscription platform. Both partner and competitive threat to Lind & Co: a key distribution channel for audio but also a vertically integrating publisher that captures listener economics.
Regional players
- Historiska Media: Swedish publisher specializing in non-fiction (history, biography, popular science). Comparable in scale and Nordic focus, with an adjacent rather than overlapping adult fiction catalog.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Lind & Co social profiles
Digital presenceLind & Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lind & Co leadership team
Management profileNumber of profiles
Profiles1 record
Lind & Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lind & Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lind & Co
What does Lind & Co do?
Lind & Co is a Swedish publishing house that acquires, edits, produces, and distributes books across fiction, non-fiction, and children's categories in print, audiobook, and e-book formats. Titles are sold directly to consumers through the lindco.se e-commerce shop and indirectly through physical bookstores and online retailers across Nordic and several wider European markets. The company also accepts manuscript submissions from prospective authors and publishes seasonal catalogs (Vår, Sommar, Höst 2026).
Is Lind & Co a public or private company?
Lind & Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lind & Co founded?
Lind & Co was founded in 1999. It employs 11 to 50 people.
Where is Lind & Co based?
Lind & Co is headquartered in Stockholm, Sweden, in the Europe region.
How does Lind & Co make money?
Three revenue lines are on record. Physical Book Sales are the primary driver. The others are audiobook Sales and E-book Sales.
Who are Lind & Co's main competitors?
Direct peers on record are Bokförlaget Forum, Norstedts, Piratförlaget, Wahlström & Widstrand and Bokförlaget Polaris. Broad incumbents are HarperCollins Nordic, BookBeat and Albert Bonniers Förlag. Storytel is listed as an emerging player. Historiska Media is listed as a regional player.
Does Lind & Co have an API?
No public API is recorded for Lind & Co.
What industry is Lind & Co in?
Lind & Co's product category is Book Publishing. Its primary akta.pro industry code is MPAJAAAA, General Trade Publishing (Adult Fiction & Nonfiction). Its NAICS code is 513130 and its SIC code is 2731.