Laurens Hope

What Laurens Hope does

Lauren’s Hope is a privately held, Missouri-domiciled direct-to-consumer retailer of custom-engraved medical alert jewelry, founded in 2001 and headquartered in North Kansas City. The company designs and sells medical ID bracelets, necklaces, dog tags, and standalone ID tags for women, men, and children, incorporating the recognized medical caduceus symbol and offering custom laser engraving of up to six lines with 25 characters per line to capture diagnoses, allergies, medications, and emergency contacts. Its signature technical offering is a patented interchangeable Mix & Match system that allows one engraved ID tag to be paired with multiple bracelet strands (chain, beaded, stretch, silicone, magnetic, cuff), enabling customers to build a medical ID wardrobe rather than buying a single fixed piece. Materials span stainless steel, silicone, freshwater pearls, mother of pearl, gemstones, and crystals, with silver, gold, rose gold, and black finishes, plus waterproof and hypoallergenic options intended for 24/7 wear.

The company operates an exclusively owned-channel distribution model: e-commerce through laurenshope.com, phone orders via 1-800-360-8680, and a structured medical-professional referral program that distributes brochures in 50-500 unit shipments every 6-12 months to clinics, hospitals, nurse educators, pharmacists, and support groups. Pricing is tiered from under $50 entry-level silicone bands through $50-$100 mid-range beaded and stretch styles to $100-$130+ premium and designer collections, with FSA/HSA eligibility, free US shipping, international shipping availability, flash-sale promotional codes (e.g., 25% off with USA25), a one-year warranty, and free resizing within 30 days. The customer base is a long tail of individual consumers—primarily people with diabetes, food/drug allergies, bleeding disorders, heart conditions, memory impairment, or hemophilia, and parents purchasing for children with medical needs—with healthcare providers acting as a referral channel rather than direct revenue accounts. There are no disclosed funding rounds, acquisitions, leadership changes, or technology integrations; the firm is independently owned, operates with 11-50 employees, and has been featured in mainstream consumer media including InStyle, Self, O Magazine, Marie Claire, Reader’s Digest, Woman’s Day, Wall Street Journal, and NBC Today Show.

Name

Laurens Hope

Legal name

Lauren's Hope, LLC

Website

https://laurenshope.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Lauren’s Hope is a Missouri-based, privately held DTC retailer (founded 2001) that designs and sells custom laser-engraved medical alert bracelets, necklaces, dog tags, and ID tags for women, men, and children with chronic conditions, featuring a proprietary interchangeable Mix & Match tag-and-bracelet system and a medical-professional brochure referral channel.

Ownership category

akta.pro rank

Product category

Medical Alert Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991)

SIC

Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Engraving, Laser Marking & Personalization (Production) (CRAKAIAH)

akta.pro secondary industry

Engraving & Personalization Services (CRAKALAG)

Keywords

• Medical alert jewelry
• Custom engraved ID bracelets
• Interchangeable medical IDs
• Medical ID dog tags
• Silicone medical bracelets

Headquarters

HQ city

North Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Direct Product Sales: One-time purchase revenue from medical ID jewelry including bracelets, necklaces, dog tags, and ID tags. Products sold at various price points from budget to premium finishes. Free shipping on US orders. Additional revenue from engraving services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Lauren's Hope designs, manufactures, and sells custom-engraved medical alert jewelry including bracelets, necklaces, dog tags, and interchangeable ID tags. Products incorporate the medical caduceus/Star of Life symbol and feature custom laser engraving of up to 6 lines (25 characters per line) to convey critical medical information to first responders. The company operates a patented Mix & Match interchangeable system that lets one ID tag pair with multiple bracelet styles for women, men, and kids.

Product overview

Laurens Hope is a medical alert jewelry company offering a comprehensive portfolio of customizable medical ID products. The core offering centers on an interchangeable bracelet system where customers can pair ID tags featuring the medical caduceus symbol with various bracelet strands (chain, beaded, silicone, stretch, or cuff styles). The product line spans Medical ID Bracelets, Medical ID Necklaces, Medical Dog Tags, and ID Tags, organized by target demographic (Women, Men, Kids). Key differentiators include the Mix & Match interchangeable system enabling wardrobe customization, custom laser engraving (up to 6 lines/25 characters), waterproof options for 24/7 wear, and hypoallergenic materials. Products are available in multiple metal finishes (silver, rose gold, gold, black) and feature materials including stainless steel, mother of pearl, freshwater pearls, gemstones, and crystals. The company also offers add-on services including custom engraving and a one-year warranty with free resizing.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical ID Bracelets
• Medical ID Necklaces
• Medical Dog Tags
• ID Tags
• Mix & Match Interchangeable System
• Silicone Medical ID Bracelets
• Beaded Medical ID Bracelets
• Stainless Steel Medical ID Bracelets
• Magnetic Medical ID Bracelets
• Kids Medical ID Jewelry Medical alert jewelry designed for children, with separate boys' and girls' collections, including colorful beaded bracelets, dog tags, and ID tags in gender-specific styles.
• Custom Laser Engraving Service Premium laser engraving on medical ID tags, allowing up to 6 lines of text with 25 characters per line for personalized medical information such as diagnoses, allergies, medications, and emergency contacts.

Quantifiable outcome

• 80% of first responders consider custom-engraved emergency medical IDs to be the most effective forms of medical alert jewelry
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/laurenshopeid

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laurens Hope