APMC Unjha

What APMC Unjha does

APMC Unjha is a statutory agricultural produce market committee established on 23 October 1954 under the Bombay Agricultural Produce Act-1939 and regulated by the Government of Gujarat. It operates the Unjha Market Yard, a 36.37-acre regulated wholesale commodity market in Unjha, North Gujarat, supplemented by a 30-acre sub-market yard at Brahmanwada. The committee administers open-auction trading for 28 regulated agricultural commodities — primarily spices and oilseeds including cumin (Jeera), fennel (Variali), isabgul, mustard (Raido), sesame, castor, coriander, ajwain, and dill seed — sourced from a 300 km radius covering Mehsana, Sabarkantha, Banaskantha, Saurashtra, Kutch, and Rajasthan. In 2025-26 the market handled 3,843,672 quintals of produce at a sale valuation of Rs. 5,830.94 Crore, against Rs. 7,006.03 Crore in 2024-25.

The committee's core infrastructure comprises a regulated open-auction platform with paid auctioneers, a Spices Board-partnered quality testing laboratory (Rs. 7.25 lakh equipment investment, MOU dated 01-02-2000), 176 office-cum-godown plots, 133 committee-built godowns (Rs. 75 lakh construction cost), 52 additional godown plots, three 5,000 MT warehouses, a 100 MT weigh bridge, cold storage, processing plant, and digital rate display systems. Sales are settled same-day via a triplicate cash memo system that guarantees payment to farmers on the day of arrival. The market serves approximately 800 licensed business firms that export to nearly 1,500 domestic and international centres, supported by 6 oil mills, 5 pulse mills, 4 isabgul factories, 27 cleaning factories, 6 kalingada-bij factories, and 5 coriander seed factories operating in Unjha town.

APMC Unjha generates revenue primarily through market fees charged from purchasers and sellers (farmers are exempt), supplemented by godown rentals to licensed traders and one-time licence fees for plot allotments. It is governed by a 19-member committee comprising agriculturists, cooperative society representatives, traders, local authority members, and government nominees, with Chairman and Vice-Chairman elected every two-and-a-half years. The organisation holds a permanent fund of Rs. 186.37 Crore (as of 31-03-2026) and is governed by the provisions of the Bombay Agricultural Produce Act rather than conventional corporate structures.

Name

APMC Unjha

Legal name

Agricultural Produce Market Committee, Unjha

Website

https://apmcunjha.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1–10 employees

Short description

APMC Unjha is a Gujarat government-regulated wholesale agricultural market committee established in 1954, operating open-auction trade of 28 spices and oilseed commodities across two physical yards, serving farmers and 800+ licensed traders with same-day cash settlement.

Ownership category

akta.pro rank

Product category

Regulated Wholesale Agricultural Commodity Market

NAICS

Farm Product Raw Material Merchant Wholesalers (4245), Other Farm Product Raw Material Merchant Wholesalers (424590), Grain and Field Bean Merchant Wholesalers (424510), Farm Product Warehousing and Storage (493130)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Terminal Market / Produce Market Wholesalers (AFAIACAK)

akta.pro secondary industries

Bulk Produce & Farm-Direct Wholesale Markets (CRAHAMAJ), Public Commercial Grain Warehouses (USDA/State-Licensed) (AFAOACAA)

Keywords

• Regulated agricultural market
• Commodity auction yard
• Wholesale spice trading
• Agricultural warehousing services
• Market price dissemination

Headquarters

HQ city

Unjha

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Others

Revenue model

1. Market Fees: Market Committee charges prescribed market fees from purchasers and sellers (not from farmers). Old practices of market charges in cash and kind have been abolished.
2. Godown Rentals: Market Committee has constructed 133 Office-cum-Godowns at cost of Rs. 75 Lakhs given to licensed traders at reasonable rent.
3. Plot Allotments: 176 plots of 105' x 18' for Office-cum-Godowns and 52 plots of godowns allotted to traders to construct at their own cost.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

APMC Unjha operates a government-regulated physical wholesale market yard in Unjha, Gujarat, where farmers bring agricultural produce (primarily spices such as Jeera/cumin, Variali/fennel, Isabgul, and Raido/mustard, plus oilseeds, pulses, and grains) for sale via open auction conducted by paid auctioneers of the Committee. The market provides licensed commission agents, standardized weights, a 100 MT weigh bridge, a Spices Board-partnered quality testing laboratory, committee-built godowns (133 units), cold storage, processing plants, 5,000 MT warehouses, and same-day cash payment to sellers. The Committee charges market fees from purchasers and sellers and earns rental income from godowns and one-time licence fees on plot allotments.

Product overview

APMC Unjha is a regulated agricultural market committee established in 1954 under the Bombay Agricultural Produce Act-1939. It operates the Unjha Market Yard as a wholesale agricultural commodity market. The organization provides a trading platform for 28 regulated agricultural commodities including spices (cumin/jeera, fennel/variali, coriander seed), oilseeds (mustard/raido, sesame/till, castor), pulses, and grains. Services include open auction facilities, quality testing laboratory (in partnership with Spices Board), storage/warehouse facilities, and market intelligence dissemination. The market covers 26 villages of Unjha Taluka with arrivals from Mehsana, Sabarkantha, Banaskantha districts, Saurashtra, Kutch, and Rajasthan. APMC Unjha is not a technology product company but a government-regulated market infrastructure operator.

Differentiator

Problem solved

Functional benefit

Products and services

• Open Auction Trading Yard Service Physical open auction facility at the 36.37-acre main market yard (and 30-acre Brahmanwada sub-yard) where farmers bring agricultural produce — primarily spices (cumin/jeera, fennel/variali, isabgul, mustard/raido), oilseeds, pulses, and grains — and licensed general commission agents purchase through open auction conducted by paid auctioneers of the Committee. Used by farmers (sellers) and licensed traders (buyers) across the protected 26-village market area and 300 km radius.
• Quality Testing Laboratory Service Quality testing laboratory operated at the market yard under an MOU with the Spices Board (Ministry of Commerce & Industry, Government of India) to provide spice quality testing for the farming and trading community.
• Godown and Warehouse Rental Service Committee-constructed storage capacity consisting of 133 Office-cum-Godowns built at a cost of Rs. 75 Lakhs, 3 warehouses of 5,000 MT each, cold storage, and humidity-free warehouses. Made available to licensed traders at reasonable rent. Used by licensed traders and commission agents for storing commodity arrivals.
• Office-cum-Godown and Godown Plot Allotment Long-term plot allotments in the Unjha market yard — 176 plots measuring 105' x 18' for Office-cum-Godowns and 52 godown plots — provided to licensed traders to construct at their own cost. Used by licensed traders and business firms as permanent on-site infrastructure.
• Daily Market Rate and Price Dissemination Service Daily commodity rate publication and broadcasting for 28 agricultural commodities, disseminated via notice boards in the Market Yard, radio amplifier in the yard, leading Gujarat newspapers, All India Radio (Baroda centre), and the official website (apmcunjha.com) with downloadable daily PDF rates and an archive dating to 2013. Used by farmers, traders, exporters, and other market participants.

Quantifiable outcome

• Rs. 5,830.94 Crore annual trade valuation (2025-26)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Spices Board, Ministry of Commerce & Industry, Government of IndiacoreStrategic or Co-development Partner · 1 February 2000MOU signed on 01-02-2000 between APMC Unjha and Spices Board for setting up Quality Testing Laboratory in the APMC Yard. Spices Board provides equipment with approximate total cost of Rs. 7.25 lakhs. A chemist was appointed and trained at Spices Board laboratory in Cochin. The laboratory benefits farming and trading communities by providing quality testing services.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• eNAM (National Agriculture Market): Government of India operated pan-India electronic trading portal that interlinks APMCs; directly threatens the local monopsony of established yards like Unjha by enabling inter-state bidding and reduced physical visits.
• NCDEX e-Markets (NeML): Electronic spot and forward trading platform for agricultural commodities; competes with traditional APMCs like Unjha by enabling digital price discovery, warehouse-receipt trading, and remote participation that bypasses physical mandi auctions.
• StarAgri (Star Agribazaar): Private agri-services company offering warehousing, commodity finance, and procurement across India; provides alternative storage and price-discovery infrastructure that competes with APMC's warehouse and auction services.

Broad incumbents

• Olam Food Ingredients: Global supplier of spice and agri ingredients with Indian sourcing operations; a major buyer whose procurement decisions impact APMC Unjha's trader-aggregated volumes for cumin and other spices.
• ITC Limited (agri-sourcing operations): Diversified Indian conglomerate with large-scale direct farm sourcing through e-Choupal for spices, grains, and oilseeds; represents the direct-buying model that competes with APMC-mediated trade.
• Sojitz Corporation (agri-commodity trading): Large Japanese trading house with significant Indian agri-commodity procurement including spices and oilseeds; a comparable bulk buyer that transacts through Unjha and competes indirectly by sourcing directly from farmers or via private mandis.

Regional players

• MCX (Multi Commodity Exchange of India): India's largest listed commodity derivatives exchange providing futures contracts for jeera, coriander and other spices APMC Unjha trades physically; introduces competing financial price-discovery mechanisms that may shift volumes away from physical auctions.

Direct peers

• APMC Vashi (Navi Mumbai): Maharashtra's principal regulated wholesale market for grains, spices, and pulses; direct functional peer in terms of trader licensing, market fee structure, and commodity mix that overlaps significantly with Unjha's spice and pulse trading.
• APMC Azadpur (Delhi): India's largest regulated wholesale fruits and vegetables market; operates the same APMC statutory structure and auction-based model as APMC Unjha, serving as the principal mandi for North Indian produce flows.

Others

• Spices Board of India: Government regulatory body under Ministry of Commerce that partners with APMC Unjha on quality testing; an upstream regulator and quality-standard setter that influences the operating environment for spice trade in Unjha.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/apmc-unjha

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APMC Unjha