Optimal Wealth & Investments

What Optimal Wealth & Investments does

Optimal Wealth & Investments (OWI) is a privately held wealth management advisory firm serving individuals, couples, families, and small businesses across Illinois, Arizona, and North Carolina. The firm delivers holistic financial planning services that extend beyond investment management to encompass tax planning, estate planning, retirement planning, insurance planning, education planning, and debt management. OWI differentiates its investment management offering through proprietary relative strength merit-based trading models designed for proactive capital deployment aimed at maximizing reward for a given level of risk. The firm's stated goal is to build, preserve, and distribute client wealth through an ethical, fiduciary-aligned practice model.

The firm's revenue model is built on recurring fee-based wealth management and advisory services delivered through a relationship-driven, sales-led go-to-market motion. Securities and advisory services are offered through LPL Financial, a Registered Investment Advisor and broker-dealer platform that provides custody, trading, and compliance infrastructure. OWI supplements its core advisory offering with an extensive educational ecosystem — including a video library, interactive financial calculators, monthly newsletters, flipbooks, a tax library, a research center, a glossary, and a blog — primarily used for top-of-funnel client attraction and engagement. Customer segmentation is horizontal, addressing both household clients and small business owners with integrated financial planning needs.

The firm operates with a small, identified team of four professionals led by Founder & Legacy Contributor Kevin P. Holland, alongside Wealth Advisors Mark Godes (who also serves as Chief Compliance Officer), Adam Chaney, and Michael Fornero. Several team members hold CFP®, APMA®, and CRPC® certifications. The firm maintains a tri-state office footprint (Downers Grove, IL headquarters; Forest City, NC; Queen Creek, AZ) and shows no disclosed external funding, private equity investment, or M&A activity.

Name

Optimal Wealth & Investments

Legal name

Optimal Wealth & Investments

Website

https://optimalwealth.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Optimal Wealth & Investments is a privately held wealth management advisory firm serving individuals, families, and small businesses in Illinois, Arizona, and North Carolina with holistic financial planning and proprietary relative strength-based investment management delivered through LPL Financial.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

akta.pro secondary industries

Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ), Tax-Aware Investment Planning (FSAEAAAE)

Keywords

• Wealth management services
• Investment advisory
• Retirement planning
• Financial planning
• Estate planning

Headquarters

HQ city

Naperville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Wealth Management & Advisory Fees: Fee-based wealth management services providing holistic financial planning including investment management, retirement planning, estate planning, tax planning, insurance planning, education planning, and debt management. Services offered on a continuous basis for clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Optimal Wealth & Investments is a private wealth management and investment advisory firm that delivers holistic financial planning and discretionary investment management to individuals, couples, families, and small businesses. Its offering includes retirement planning, estate planning, tax planning, insurance planning, education planning, debt management, and investment management executed through proprietary relative strength merit-based trading models, with custody and trade execution supported through its affiliation with LPL Financial.

Product overview

Optimal Wealth & Investments (OWI) is a financial advisory firm offering holistic wealth planning services with proprietary relative strength merit-based investment management. The core offering consists of Holistic Wealth Planning and Investment Management services, supplemented by an extensive educational ecosystem including Financial Calculators, Learning Center Videos, Newsletters, Flipbooks, Research Center, Glossary, Tax Library, and a Blog. The firm serves individuals, couples, families, and small businesses across locations in Illinois, Arizona, and North Carolina.

Differentiator

Problem solved

Functional benefit

Products and services

• Holistic Wealth Planning

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• LPL FinancialcoreTechnology or IntegrationOWI offers securities and advisory services through LPL Financial, a Registered Investment Advisor and Member of FINRA/SIPC. LPL Financial serves as the broker-dealer platform providing custody, trading, and compliance infrastructure for OWI's advisory business.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mercer Advisors: National RIA delivering holistic wealth management including investment, tax, estate, and retirement planning to mass-affluent and HNW clients. Comparable service breadth and client profile to OWI.
• Halbert Hargrove: Boutique fiduciary RIA offering comprehensive wealth planning and investment management to individuals and families. Similar in size, holistic positioning, and boutique fiduciary character to OWI.
• Buckingham Strategic Wealth: Fiduciary RIA focused on comprehensive financial planning, evidence-based investing, and tax-aware portfolio construction for individuals and families. Highly comparable in service mix and client segment to OWI.
• Mariner Wealth Advisors: Independent RIA providing wealth advisory, investment management, tax, estate, and retirement planning to individuals, families, and institutions. Overlapping holistic service model and target segments with OWI.
• True Wealth Design: Independent fee-only RIA providing holistic financial planning, retirement, tax, and investment management for individuals and small businesses. Closely aligned with OWI's holistic, advisor-led approach.
• Carson Wealth: RIA and wealth management firm providing holistic financial planning, investment management, and tax/estate services to mass-affluent and HNW households. Closely mirrors OWI's holistic, advisory-led service model.
• Creative Planning: Large RIA offering holistic wealth planning, investment management, tax, estate, and retirement services to individuals and families. Directly comparable to OWI in scope of services and target clientele, but at materially greater scale.

Broad incumbents

• Edward Jones: National wealth management and advisory firm serving individuals and small businesses with planning, investment, and retirement services. Competes with OWI for the same mass-affluent client segment via local branch advisors.
• Northwestern Mutual: Large established financial services firm offering wealth management, retirement, insurance, and planning through a vast advisor network. Overlaps OWI in holistic planning and insurance-adjacent wealth services but at much larger scale.
• Ameriprise Financial: Diversified financial services company offering brokerage, advisory, retirement, and wealth planning through a national advisor force. Direct overlap with OWI in holistic planning for individuals and small-business clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optimal Wealth & Investments